Seobility vs Serpstat
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedSeobility compared with Serpstat
Serpstat is a full research suite with 230-plus regional databases, three seats at $100, and an LLM brand monitor already shipped. Seobility is narrower, cheaper, and oriented at your own site rather than the market. If you need to study competitors and target new markets, Serpstat. If you need to fix and report on the sites you already have, Seobility, at half the price.
Serpstat compared with Seobility
Seobility is a much narrower and much cheaper product focused on on-page and technical checks with a genuinely useful free tier, at €49.90 for Premium. Serpstat is a full research suite that happens to include a crawler. A small site owner who mainly needs to know what is broken should take Seobility; a team doing competitive research and client reporting needs Serpstat and will find Seobility too thin.
Choose Seobility if
Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German.
Choose Serpstat if
Small agencies and in-house teams of three to six people who want one platform covering research, auditing, tracking, and reporting without paying per seat, and anyone whose target markets sit outside the handful of countries the American suites cover properly.
Side by side
13 attributes| Attribute | Seobility | Serpstat |
|---|---|---|
| Category | SEO | SEO |
| Starting price | Free, then €49.90 per month (free plan available) | $50 per month (free plan available) |
| Pricing model | Freemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period. | Self-serve subscription in four published tiers, metered by daily search credits plus separate monthly caps on position checks, export rows, and audited pages, with multiple user seats included rather than charged per head. |
| Free plan | Basic is permanently free: 1,000 pages per crawl, 1 project, 10 keywords with weekly desktop tracking, the on-page checks, and the audit report. No mobile tracking and no white-label reporting. | A free account gives a small number of daily queries with capped results, enough to evaluate the interface and not enough to do real work. |
| Free trial | 14 days on Premium | 7-day trial on paid features, plus a limited free account |
| Best for | Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German. | Small agencies and in-house teams of three to six people who want one platform covering research, auditing, tracking, and reporting without paying per seat, and anyone whose target markets sit outside the handful of countries the American suites cover properly. |
| Setup time | Twenty minutes. Create a project, verify the domain, start the crawl, add keywords. The free plan means this can be done before any purchase decision is made, which removes the usual evaluation friction entirely. | Under an hour for research use, since nothing needs verifying to look up a competitor. Setting up a project properly, meaning connecting Search Console and Analytics, adding tracked keywords with the right locations, and scheduling the first audit, takes two to three hours. |
| Learning curve | Low. The audit output is written for non-specialists and the interface is uncluttered by the standards of this category. The TF-IDF tool is the one module that requires a concept explained before it produces useful decisions. | Moderate. The suite is dense and the interface has accumulated features over a decade, so finding the right report is harder than using it. The credit model in particular takes a week of use before it stops surprising people. |
| Platforms | Web application, Free ungated single-URL checker, Browser-based reporting, Announced MCP endpoint | Web application, Browser extension, REST API, MCP endpoints for ChatGPT and Claude, Google Sheets and Looker Studio connectors |
| Compliance | GDPR, German data protection law | GDPR |
| Founded | 2013 | 2013 |
| Headquarters | Nuremberg, Bavaria, Germany | Odesa, Ukraine |
| Ownership | Owned by saas.group since October 2022 | Privately held; part of the FRACTAL group of companies, originally spun out of the Netpeak agency |
Strengths and limitations
Seobility
Strengths
- The free plan is functional rather than promotional: 1,000 pages, a full audit, and ten tracked keywords is enough to genuinely diagnose a small site at no cost.
- White-label reporting from €49.90 is dramatically cheaper than any competitor's equivalent gate, and it is the single fact that wins small agencies.
- Uptime monitoring bundled into an SEO subscription removes a separate vendor most small businesses were paying for anyway.
- Daily desktop rank tracking on the €49.90 tier, where several competitors charge more for weekly updates.
Limitations
- AI visibility tracking and the MCP connector are both advertised as coming soon rather than shipped, which in 2026 is a real gap against Moz including AI visibility free, Semrush bundling it from $199, and Serpstat including an LLM monitor from $100.
- Competitor research is weak; this is a tool for auditing and improving your own site, not for studying anyone else's.
- The backlink module monitors rather than indexes, and is nowhere near Majestic or Ahrefs for prospecting or link-quality judgement.
- The crawler will not satisfy a technical specialist: rendering, crawl configuration, and depth of checks all fall well short of Sitebulb or Screaming Frog.
Serpstat
Strengths
- More than 230 regional Google databases with genuine depth outside the major English-speaking markets, which is the single biggest reason to choose it over Ahrefs or Semrush.
- Seats are included rather than charged: three users at $100 and six at $169, against $40 to $80 per seat elsewhere.
- Genuinely all-in-one, covering research, clustering, competitor analysis, auditing, daily rank tracking, backlinks, and AI monitoring in one subscription.
- SERP-overlap keyword clustering is a real feature that produces better page structures than the string-matching approach used by cheaper tools.
Limitations
- The daily credit reset makes burst research genuinely painful, and unlike a monthly pool there is no way to front-load a heavy week.
- Backlink data is serviceable but not competitive with Majestic or Ahrefs on index size, refresh rate, or documentation of methodology.
- The site auditor is a generalist and will not replace Sitebulb or Screaming Frog for JavaScript rendering, crawl configuration, or genuinely deep technical work.
- Individual at $50 is a poor plan: no API, no AI monitoring, 100 daily credits, and a crawl allowance too small for most real sites.
Pricing compared
Seobility
Freemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period.
- BasicFree
- Premium€49.90
- Agency€179.90
The free plan is the best free tier in this category and, for a genuinely small site, is not a stepping stone to anything: it is sufficient. Premium at €49.90 is honest value if you value the bundle rather than any single component, because you are getting crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription that costs less than a single seat of Ahrefs. Agency at €179.90 for fifteen projects works out to around twelve euro per client, which no mainstream competitor approaches. The value case fails only if you need any one module to be excellent rather than adequate, because none of them is best in class, and it fails outright if AI search visibility is a requirement today, since that feature has been announced rather than shipped.
Serpstat
Self-serve subscription in four published tiers, metered by daily search credits plus separate monthly caps on position checks, export rows, and audited pages, with multiple user seats included rather than charged per head.
- Individual$50
- Team$100
- Team x2$169
- Agency$410
Team at $100 for three users is the best-value all-in-one tier in this category for a small team, and Team x2 at $169 for six users is close to unbeatable on a per-person basis. You are buying breadth: keyword research with real international coverage, clustering that works, daily local rank tracking, a competent auditor, backlinks, an LLM brand monitor, API access, and no seat tax. What you are not buying is the best version of any single one of those. The link index is mid-tier, the crawler is a generalist, and the credit meter resets daily in a way that will irritate anyone who works in bursts. For a small agency that needs every discipline covered adequately for four people, that trade is strongly in Serpstat's favour. For a specialist whose entire value is the accuracy of one dataset, it is not.
Editorial verdict on each
Seobility
Seobility is the sensible default for a small business or a freelancer who wants competent SEO tooling without a triple-digit bill, and its free plan is the best in the category by a distance: a real audit of a real site at no cost, permanently. Premium at €49.90 buys crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription, which is a bundle no American vendor sells at any price. Agency at €179.90 for fifteen clients works out to around twelve euro each, and for a firm doing audit-and-report work on small local accounts that arithmetic is decisive. The honest caveat is that nothing here is best in class: the crawler will not satisfy a technical specialist, the link data is monitoring rather than intelligence, competitor research is thin, and the AI visibility feature everyone is now asking about has been announced rather than shipped. Buy it for breadth at a low price, not for depth in any one place.
Read the full Seobility profileSerpstat
Serpstat is the right answer to a specific question: how does a team of three to six people get every SEO discipline covered adequately without paying a seat tax. Team x2 at $169 for six users, with daily local rank tracking, a 300,000-page crawl allowance, API access, and an LLM brand monitor included, has no equivalent among the American suites at anything close to that price. Add the 230-plus regional databases and it becomes the obvious choice for anyone working outside the handful of markets Ahrefs and Semrush cover properly. The compromises are real and predictable: the link index is mid-tier, the crawler is a generalist, the daily credit reset punishes burst work, and Individual at $50 is a plan you should skip. Buy Team or Team x2, pair it with Majestic for links and a dedicated crawler for technical depth, and you have a better-equipped small agency than the price suggests.
Read the full Serpstat profileSeobility profile last reviewed 2026-08-22; Serpstat last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.