Seobility
A German SEO suite with a free tier that is actually usable, then €49.90
Seobility is a German SEO suite built around a website crawler and on-page auditor, combining technical site auditing up to 100,000 pages per crawl, daily desktop rank tracking, backlink monitoring, keyword research, a TF-IDF content tool, uptime monitoring, and white-label reporting, sold self-serve with a genuinely functional free plan and Premium at €49.90 per month.
Overview
Seobility is the least fashionable tool in this category and one of the most quietly sensible. It was built in Germany in the early 2010s around a free SEO checker that anyone could run against a URL without registering, and that free tool did what free tools rarely do: it worked, it explained itself, and it did not immediately demand a credit card. A decade later the free checker is still there, still ungated, and still the most common way people discover the product.
The paid product is a compact suite rather than a specialist tool. One subscription covers a website crawler and technical auditor, on-page optimisation checks, daily desktop rank tracking with mobile tracking every three days, backlink monitoring, keyword research and monitoring, a TF-IDF content analysis tool, uptime monitoring, and white-label reporting for agencies. That last combination is the interesting one, because uptime monitoring and white-label reports inside a €49.90 subscription is not a bundle the American vendors offer at any price.
The free plan deserves separate mention because it is not a demo. It crawls 1,000 pages, covers one project, tracks 10 keywords with weekly desktop updates, and gives you the on-page checks and the audit report. For a small business with a brochure site or a modest blog, that is a complete diagnostic capability at zero cost, and it will find most of what is actually wrong. Premium at €49.90 raises the crawl to 25,000 pages across three projects with 300 keywords tracked daily, and Agency at €179.90 gives 100,000 pages, fifteen projects, and 1,500 keywords.
Seobility was acquired by saas.group in October 2022 and now operates as part of that portfolio with a team of roughly seventeen people across three continents. saas.group buys profitable small SaaS businesses and runs them rather than merging them, which so far has meant continuity rather than disruption. The one thing to watch is that the AI visibility tracker and MCP connector are both advertised as coming soon rather than shipped, which in a category moving this quickly is a promise rather than a feature.
Best for
Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German.
Not the right fit for
- Competitive research specialists; Seobility is oriented around auditing and improving your own site, and its competitor analysis is thin compared with Serpstat, SpyFu, or Semrush.
- Anyone who needs a serious backlink index, because the link module monitors your own profile adequately and does not remotely approach Majestic or Ahrefs for prospecting or link-quality judgement.
- Technical SEOs working on large or JavaScript-heavy sites; the crawler finds the common problems and stops well short of Sitebulb or Screaming Frog on rendering, configuration, and depth.
- Buyers who need AI search visibility tracking today, since Seobility's AI visibility feature and MCP connector are both advertised as coming soon rather than shipped.
- Teams doing serious international work, where the keyword and ranking coverage is weighted heavily toward German and other European markets rather than being genuinely global.
How it works
- 1
You add a project by entering a domain, and Seobility crawls it against the plan's page allowance, 1,000 pages on the free tier, 25,000 on Premium, and 100,000 on Agency. The crawl produces a scored audit covering meta data, content quality, link structure, server configuration, redirects, and technical errors, presented as a prioritised list rather than a raw table.
- 2
Rank tracking runs alongside the audit. You add keywords, choose search engines and locations, and Seobility checks positions daily on desktop and every three days on mobile for paid plans, or weekly on desktop only for the free tier. Rankings feed a visibility index that charts whether the project as a whole is improving over time.
- 3
The content side runs through the TF-IDF tool, which compares your page's term usage against the pages currently ranking for a target keyword and suggests what is under-represented. It is an older and simpler method than the machine-learned content scoring in Surfer or Clearscope, and it is included rather than being the entire product you are paying for.
- 4
Around that sit the monitoring and reporting layers: backlink tracking that alerts on gained and lost links, uptime monitoring with downtime notifications, and scheduled white-label PDF reports that an agency can send to a client under its own branding. Everything is exportable, and Seobility has announced an MCP connector and AI visibility tracking as forthcoming rather than current features.
Feature breakdown
25 features in 5 modulesSite audit and crawling
The original product and still the strongest module.- Crawl allowance by tier
- 1,000 pages per crawl on the free plan, 25,000 on Premium, and 100,000 on Agency, measured per crawl rather than as a monthly credit pool.
- Prioritised technical audit
- Broken links, duplicate content, redirect problems, server configuration errors, and crawlability issues, ranked by severity with explanations rather than dumped as a table.
- On-page optimisation checks
- Meta data, heading structure, internal linking, image attributes, and content quality signals checked per page with specific remediation guidance.
- Page speed analysis
- Performance measurement layered onto the crawl so slow pages appear alongside the technical debt causing them.
- Free ungated SEO checker
- A single-URL audit that runs without registration or payment, which has been the product's main discovery channel for a decade and remains genuinely useful.
- Scheduled recurring crawls
- Projects re-crawl automatically so regressions surface without anyone remembering to check.
Rank tracking
Daily on desktop, every three days on mobile, with a visibility index on top.- Keyword allowances by tier
- 10 keywords on the free plan, 300 on Premium, and 1,500 on Agency, tracked across your chosen search engines and locations.
- Daily desktop updates
- Paid plans refresh desktop positions daily, against weekly on the free tier, which is enough granularity to tell whether a change you shipped moved anything.
- Mobile tracking every three days
- Mobile positions are tracked separately on paid plans at a three-day cadence, and are not included on the free plan at all.
- Visibility index
- Aggregates tracked keyword positions into a single project-level trend line, which is the number to show a client or a director rather than a table of positions.
- Local and search engine selection
- Positions can be tracked by location and across supported search engines rather than only on national Google results.
Content and keyword tools
Older methods, competently implemented, included rather than sold separately.- TF-IDF content analysis
- Compares your page's term usage against the pages currently ranking and identifies under-represented terms. Simpler than the machine-learned scoring in Surfer or Clearscope, and free by comparison.
- Keyword research
- Volume, competition, and related terms for planning, oriented toward finding what to write rather than sizing a market.
- Keyword monitoring
- Watches how a chosen keyword set performs over time rather than requiring a fresh research pass each quarter.
- Content optimisation guidance
- Page-level recommendations on structure and term coverage aimed at improving both classic rankings and, per the vendor, visibility in AI-generated answers.
Monitoring and backlinks
The bundle nobody else at this price offers.- Backlink monitoring
- Tracks your own link profile and alerts when high-authority domains link to you or when links are lost, which is a monitoring function rather than a prospecting index.
- Backlink analysis and prospecting
- Surfaces potential link opportunities, adequate for a small site and not a substitute for a dedicated link index.
- Uptime monitoring
- Round-the-clock availability checks with downtime notifications, included in the subscription rather than requiring a separate monitoring vendor.
- Change and error alerting
- Email notifications on crawl errors, ranking movements, and link changes so the tool tells you rather than waiting to be opened.
Reporting and account management
Where the agency case is made.- White-label PDF reporting
- Branded client reports on paid plans, which at €49.90 is dramatically cheaper than the tiers where SE Ranking, Serpstat, or Semrush unlock the same capability.
- Multiple projects
- 1 project on the free plan, 3 on Premium, and 15 on Agency, which sets the practical client capacity of each tier.
- Team member accounts
- Paid plans support additional team member accounts rather than charging a headline per-seat fee, though the arrangement is less explicitly documented than it should be.
- Scheduled report delivery
- Reports can be generated and sent automatically on a schedule rather than assembled monthly by hand.
- Announced MCP connector
- Seobility has announced an MCP endpoint so AI assistants can query its data. It is advertised as coming soon and should be treated as a roadmap item rather than a feature you are buying.
- Announced AI visibility tracking
- Brand visibility tracking in ChatGPT-style answers is similarly announced as coming soon. In a category where competitors already ship this, an unshipped promise is not a differentiator.
Use cases
4 documentedSmall business owner with a brochure site
Traffic has drifted downward, nobody in the business knows why, and hiring a consultant to find out costs more than the site earns in a quarter.
The free plan crawls the whole 400-page site, produces a prioritised list of what is broken, and tracks ten keywords weekly, which answers the question at no cost before anyone spends money on advice.
Freelancer managing three client sites
Three clients each expect a monthly report, and buying an agency-tier subscription elsewhere to unlock white-label reporting would consume most of the retainer.
Premium at €49.90 covers three projects with daily rank tracking, 25,000-page crawls, and branded PDF reports, which is the entire deliverable for less than the cost of one seat on a major suite.
German-speaking marketing team
The team works in German, sells into DACH markets, and finds the American tools' German documentation and support to be an afterthought.
Seobility is a German product with German-language interface, documentation, and support, and its keyword and ranking coverage is weighted toward the markets the team actually sells into.
Agency with fifteen small local clients
Fifteen small accounts each need auditing, tracking, and reporting, and per-client costs on a mainstream suite would make the accounts unprofitable.
Agency at €179.90 covers fifteen projects, 1,500 tracked keywords, 100,000-page crawls, uptime monitoring, and white-label reports, which works out to roughly twelve euro per client per month.
Pricing
from Free, then €49.90 per monthFreemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period.
| Plan | Price | Includes |
|---|---|---|
| Basic | Free permanently |
A genuinely usable diagnostic tool rather than a demo, which is rare in this category. |
| Premium | €49.90 per month, or €479 per year, saving 20 percent |
The tier that makes sense for a freelancer or a small business with more than one property. |
| Agency | €179.90 per month, or €1,727 per year, saving 20 percent |
Roughly twelve euro per client per month at capacity, which is the cheapest agency arithmetic in this category. |
Billing notes
- Annual billing saves twenty percent, which is more generous than the fifteen percent typical elsewhere, and is charged as a single up-front payment.
- There is no cancellation period on any plan. The vendor states subscriptions can be cancelled at any time without notice, which is unusually clean for a European SaaS product.
- The crawl limit is per crawl rather than a monthly credit pool, so re-crawling a project does not consume an allowance the way Ahrefs crawl credits or Serpstat audited pages do.
- The meters that actually constrain you are projects and tracked keywords, not credits. Three projects on Premium is the ceiling most freelancers hit first, well before the 25,000-page crawl limit matters.
- White-label reporting is included from Premium at €49.90, where SE Ranking, Serpstat, and Semrush all gate it much higher up their ranges. For a small agency this single fact can decide the purchase.
- Team member accounts are supported on paid plans without a headline per-seat charge, but the arrangement is documented loosely, so confirm the specifics for your team size before committing.
- The free plan is permanent rather than a trial, and the separate 14-day Premium trial sits on top of it, so evaluation costs nothing and requires no commitment.
Value assessment: The free plan is the best free tier in this category and, for a genuinely small site, is not a stepping stone to anything: it is sufficient. Premium at €49.90 is honest value if you value the bundle rather than any single component, because you are getting crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription that costs less than a single seat of Ahrefs. Agency at €179.90 for fifteen projects works out to around twelve euro per client, which no mainstream competitor approaches. The value case fails only if you need any one module to be excellent rather than adequate, because none of them is best in class, and it fails outright if AI search visibility is a requirement today, since that feature has been announced rather than shipped.
Strengths & limitations
Strengths
- The free plan is functional rather than promotional: 1,000 pages, a full audit, and ten tracked keywords is enough to genuinely diagnose a small site at no cost.
- White-label reporting from €49.90 is dramatically cheaper than any competitor's equivalent gate, and it is the single fact that wins small agencies.
- Uptime monitoring bundled into an SEO subscription removes a separate vendor most small businesses were paying for anyway.
- Daily desktop rank tracking on the €49.90 tier, where several competitors charge more for weekly updates.
- Crawl limits are per crawl rather than a monthly credit pool, so re-running an audit costs nothing and does not need budgeting.
- German-language interface, documentation, and support, with market coverage weighted toward DACH, which the American vendors treat as a secondary market.
- No cancellation period on any plan, and a twenty percent annual discount that is better than the category norm.
Limitations
- AI visibility tracking and the MCP connector are both advertised as coming soon rather than shipped, which in 2026 is a real gap against Moz including AI visibility free, Semrush bundling it from $199, and Serpstat including an LLM monitor from $100.
- Competitor research is weak; this is a tool for auditing and improving your own site, not for studying anyone else's.
- The backlink module monitors rather than indexes, and is nowhere near Majestic or Ahrefs for prospecting or link-quality judgement.
- The crawler will not satisfy a technical specialist: rendering, crawl configuration, and depth of checks all fall well short of Sitebulb or Screaming Frog.
- TF-IDF is an older content optimisation method than the machine-learned scoring used by Surfer or Clearscope, and produces cruder guidance.
- Team seat arrangements are documented vaguely, which is exactly the kind of detail a growing team needs pinned down before committing.
- Three projects on Premium is a low ceiling, and the jump to fifteen projects costs €130 more per month with no intermediate step.
Head-to-head comparisons
5 alternativesSeobility vs Sitebulb
from About $18 per month for desktop LiteDifferent weight classes on the same problem. Sitebulb desktop Pro at about $42 is a professional crawler with JavaScript rendering, 500,000 URLs per audit, and three hundred-plus explained Hints. Seobility at €49.90 crawls 25,000 pages, finds the common problems, and also gives you rank tracking, backlinks, uptime monitoring, and white-label reports. Take Sitebulb if technical auditing is your job; take Seobility if you want one cheap tool covering everything adequately.
Full Seobility vs Sitebulb comparisonSeobility vs Screaming Frog SEO Spider
from Free up to 500 URLs, then $279 per licence per yearScreaming Frog is a specialist crawler licensed annually that hands you raw data to interpret; Seobility is a hosted suite that interprets a shallower crawl for you and adds tracking and reporting. A technical consultant needs Screaming Frog and will find Seobility toothless. A small business owner needs Seobility's free tier and would not know what to do with a Screaming Frog export.
Full Seobility vs Screaming Frog SEO Spider comparisonSeobility vs SE Ranking
from 87.20 euros per month billed annually (Core), or 109 euros billed monthlyThe direct competitor and the tougher call. SE Ranking has better competitor research, better keyword data, an AI visibility add-on at roughly sixty-three euro, and per-seat pricing around fourteen euro. Seobility is cheaper at the agency end, bundles uptime monitoring, and unlocks white-label reporting far lower down. An agency doing competitive work should take SE Ranking; an agency doing audit-and-report work on many small local clients should take Seobility Agency.
Full Seobility vs SE Ranking comparisonSeobility vs Serpstat
from $50 per monthSerpstat is a full research suite with 230-plus regional databases, three seats at $100, and an LLM brand monitor already shipped. Seobility is narrower, cheaper, and oriented at your own site rather than the market. If you need to study competitors and target new markets, Serpstat. If you need to fix and report on the sites you already have, Seobility, at half the price.
Full Seobility vs Serpstat comparisonSeobility vs Moz Pro
from $49 per month (Starter), or $39 per month billed annuallyMoz Pro brings Domain Authority, a much larger keyword database, a link index, and AI visibility included at no extra charge, at a price several times Seobility's. Seobility wins on free tier, on price, on uptime monitoring, and on cheap white-label reporting. Buy Moz if brand-recognised metrics and AI visibility matter to your clients; buy Seobility if the monthly bill matters more than the logo on the report.
Full Seobility vs Moz Pro comparisonImplementation & onboarding
- Setup time
- Twenty minutes. Create a project, verify the domain, start the crawl, add keywords. The free plan means this can be done before any purchase decision is made, which removes the usual evaluation friction entirely.
- Learning curve
- Low. The audit output is written for non-specialists and the interface is uncluttered by the standards of this category. The TF-IDF tool is the one module that requires a concept explained before it produces useful decisions.
- Onboarding
- Entirely self-serve on all three tiers with no sales contact at any price. Documentation is available in English and German, and the free plan functions as an indefinite onboarding period.
- Migration notes
- Nothing to migrate in beyond a keyword list, which imports from CSV. Historical rank data does not transfer from another tool, so run both in parallel for a month if reporting continuity matters to a client. Reports and crawl data export cleanly, so leaving is not obstructed.
Platform, API & security
- Platforms
- Web applicationFree ungated single-URL checkerBrowser-based reportingAnnounced MCP endpoint
- API
- No prominent public REST API on the self-serve tiers. An MCP connector for AI assistants has been announced as coming soon. Data leaves through CSV export and scheduled PDF reports, which is adequate for reporting and inadequate for programmatic workflows.
- Compliance
- GDPRGerman data protection law
- Data residency
- German operation with European hosting, which is the main reason DACH buyers with procurement requirements shortlist it.
- SSO
- Not published as a feature on the self-serve tiers.
- Security notes
- Seobility crawls sites and connects to analytics properties on request; connections are optional. Being a German company under German data protection law is a meaningful procurement advantage in European public-sector and regulated buying, where US-hosted tools require additional justification.
Support & resources
- Channels
- Email supportContact formSupport in English and German
- Documentation
- A large knowledge base plus an SEO wiki that functions as general education rather than product documentation, available in both English and German.
- Community
- No large official forum; a long-established presence in German-language SEO communities where the free checker is widely referenced.
Company
- Founded
- 2013
- Headquarters
- Nuremberg, Bavaria, Germany
- Ownership
- Owned by saas.group since October 2022
- Employees
- Approximately 17 across three continents
- Funding
- No venture funding raised independently. Seobility was bootstrapped and profitable before being acquired by saas.group, a holding company that buys and operates profitable small SaaS businesses rather than merging them.
Timeline
- 2013Seobility launches a free SEO checker in Germany that runs against any URL without registration, which becomes the product's main discovery channel for the next decade.
- 2014The paid software launches, adding project-based crawling, rank tracking, and the reporting layer on top of the free checker.
- 2016Backlink monitoring, TF-IDF content analysis, and uptime monitoring broaden the product from an auditor into a compact suite.
- 2019White-label reporting arrives at a price point far below where competitors gate the same capability, opening the product to small agencies.
- 2022Acquired by saas.group in October, joining a portfolio of profitable small SaaS businesses run independently rather than merged.
- 2026AI visibility tracking and an MCP connector are announced as forthcoming, with the team at roughly seventeen people across three continents.
Integrations
- Google Search Console
- Google Analytics
- Google PageSpeed Insights
- CSV export
- Scheduled white-label PDF report delivery
- Announced MCP endpoint for AI assistants
Frequently asked questions
10 questionsWhat is Seobility?
Seobility is a German SEO suite built around a website crawler and on-page auditor, with rank tracking, backlink monitoring, keyword research, a TF-IDF content tool, uptime monitoring, and white-label reporting in the same subscription. It has a permanently free plan that crawls 1,000 pages and tracks ten keywords, with Premium at €49.90 per month and Agency at €179.90.
Is the Seobility free plan actually useful?
Yes, unusually so. It crawls 1,000 pages, covers one project, tracks ten keywords with weekly desktop updates, and gives you the full technical and on-page audit. For a small brochure site or a modest blog that is a complete diagnostic capability, and many users never need to upgrade. What it lacks is mobile rank tracking, white-label reporting, and multiple projects.
How much does Seobility cost?
Basic is permanently free. Premium is €49.90 per month or €479 per year, covering 25,000 pages per crawl, three projects, and 300 keywords with daily desktop tracking. Agency is €179.90 per month or €1,727 per year, covering 100,000 pages per crawl, fifteen projects, and 1,500 keywords. Annual billing saves twenty percent and there is no cancellation period on any plan.
How many pages can Seobility crawl?
1,000 pages per crawl on the free plan, 25,000 on Premium, and 100,000 on Agency. Importantly the limit is per crawl rather than a monthly credit pool, so re-crawling a project costs nothing extra. That is a friendlier structure than Ahrefs crawl credits or Serpstat's monthly audited-page allowance, both of which are pooled and can be exhausted.
How often does Seobility update rankings?
Paid plans check desktop positions daily and mobile positions every three days. The free plan checks desktop weekly and does not include mobile tracking at all. Daily desktop updates at €49.90 is competitive, since several tools at similar money offer weekly checks or charge extra for daily.
Does Seobility track AI search visibility?
Not yet. AI visibility tracking for ChatGPT-style answers and an MCP connector for AI assistants are both advertised as coming soon rather than shipped. If AI visibility matters to you today, this is a real gap: Moz includes it at no extra cost, Semrush bundles it from $199, Serpstat includes an LLM monitor from $100, and dedicated trackers like Otterly.AI start at $29.
Does Seobility charge per user?
Paid plans support additional team member accounts without a headline per-seat surcharge, which compares well with the $40 to $80 per seat charged by Ahrefs and Semrush. However the specifics are documented loosely, so a team of more than two or three should confirm the arrangement with support before committing rather than assuming it is unlimited.
Is Seobility good for competitor research?
No, and this is the clearest limitation. Seobility is oriented around auditing and improving sites you control. Its competitor analysis is shallow compared with Serpstat, SpyFu, or Semrush, and its backlink module monitors your own profile rather than functioning as a prospecting index. If studying competitors is the job, buy a research tool and use Seobility alongside it.
Does Seobility have an API?
There is no prominent public REST API on the self-serve plans. Data leaves through CSV export and scheduled PDF reports, which covers reporting but not automation. An MCP connector has been announced as forthcoming. For programmatic link or keyword data on a small budget, the Moz Links API from about $20 remains the cheapest option in the category.
Who owns Seobility?
Seobility was acquired by saas.group in October 2022 and operates as part of that portfolio from Nuremberg, Germany with a team of around seventeen people. saas.group buys profitable small SaaS businesses and runs them independently rather than merging them, and so far Seobility has seen continuity rather than disruption, though the unshipped AI roadmap is worth watching.
Editorial verdict
Seobility is the sensible default for a small business or a freelancer who wants competent SEO tooling without a triple-digit bill, and its free plan is the best in the category by a distance: a real audit of a real site at no cost, permanently. Premium at €49.90 buys crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription, which is a bundle no American vendor sells at any price. Agency at €179.90 for fifteen clients works out to around twelve euro each, and for a firm doing audit-and-report work on small local accounts that arithmetic is decisive. The honest caveat is that nothing here is best in class: the crawler will not satisfy a technical specialist, the link data is monitoring rather than intelligence, competitor research is thin, and the AI visibility feature everyone is now asking about has been announced rather than shipped. Buy it for breadth at a low price, not for depth in any one place.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.