SE Ranking vs Seobility
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentSeobility compared with SE Ranking
The direct competitor and the tougher call. SE Ranking has better competitor research, better keyword data, an AI visibility add-on at roughly sixty-three euro, and per-seat pricing around fourteen euro. Seobility is cheaper at the agency end, bundles uptime monitoring, and unlocks white-label reporting far lower down. An agency doing competitive work should take SE Ranking; an agency doing audit-and-report work on many small local clients should take Seobility Agency.
Choose SE Ranking if
Small and mid-sized SEO agencies, freelancers with multiple clients, and in-house teams of two to six people who need the full range of SEO tooling with white-label reporting and cannot justify Ahrefs or Semrush seat pricing.
Choose Seobility if
Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German.
Side by side
13 attributes| Attribute | SE Ranking | Seobility |
|---|---|---|
| Category | SEO | SEO |
| Starting price | 87.20 euros per month billed annually (Core), or 109 euros billed monthly (14 days trial) | Free, then €49.90 per month (free plan available) |
| Pricing model | Self-serve tiered subscription quoted in euros, metered on projects, daily-tracked keywords, and audit pages, with included manager seats, cheap extra seats, and separately priced AI, agency, and API add-ons. | Freemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period. |
| Free plan | No | Basic is permanently free: 1,000 pages per crawl, 1 project, 10 keywords with weekly desktop tracking, the on-page checks, and the audit report. No mobile tracking and no white-label reporting. |
| Free trial | 14 days, fully functional | 14 days on Premium |
| Best for | Small and mid-sized SEO agencies, freelancers with multiple clients, and in-house teams of two to six people who need the full range of SEO tooling with white-label reporting and cannot justify Ahrefs or Semrush seat pricing. | Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German. |
| Setup time | Under an hour per project. Add the domain, choose search engines, countries, devices, and locations, import keywords, connect Google Analytics and Search Console, and start the first audit crawl. Agencies onboarding a full client book should budget a day and use the free annual migration. | Twenty minutes. Create a project, verify the domain, start the crawl, add keywords. The free plan means this can be done before any purchase decision is made, which removes the usual evaluation friction entirely. |
| Learning curve | Moderate. The tool is broad but the navigation is organised by job rather than by dataset, so a competent marketer is productive in a couple of days. The report builder is the part worth investing an afternoon in, since it is what clients see every month. | Low. The audit output is written for non-specialists and the interface is uncluttered by the standards of this category. The TF-IDF tool is the one module that requires a concept explained before it produces useful decisions. |
| Platforms | Web application, Chrome extension, Looker Studio connector, REST API, White-label client portal | Web application, Free ungated single-URL checker, Browser-based reporting, Announced MCP endpoint |
| Compliance | GDPR | GDPR, German data protection law |
| Founded | 2013 | 2013 |
| Headquarters | Watford, United Kingdom, with hubs in Miami, Wroclaw, and Kyiv | Nuremberg, Bavaria, Germany |
| Ownership | Bootstrapped, privately held | Owned by saas.group since October 2022 |
Strengths and limitations
SE Ranking
Strengths
- The friendliest seat economics of any full SEO suite: three seats included on Growth and extras from about 14.40 euros, against $40 to $80 at Ahrefs.
- Genuinely granular rank tracking with daily checks, separate desktop and mobile, and location targeting down to postal code, at a price where most competitors offer country-level only.
- White-label reporting, client portal access, and 10 to 30 project slots make it a complete agency platform rather than a research tool with reports bolted on.
- Generous audit crawl allowances at 250,000 and 2 million pages per month relative to the price.
Limitations
- The backlink index and keyword database are respectable but not the reference datasets; for high-stakes competitive analysis practitioners still cross-check against Ahrefs.
- AI search visibility costs an extra 63.20 to 79 euros per month, so the tool that is cheapest on seats is not cheapest once AI tracking is included.
- Euro pricing exposes US and UK buyers to currency movement on a subscription they budget in dollars or pounds.
- The entry price near 87 to 109 euros is well above Moz Starter, Mangools, or Ubersuggest, and much of what it buys is agency machinery a solo site owner will never open.
Seobility
Strengths
- The free plan is functional rather than promotional: 1,000 pages, a full audit, and ten tracked keywords is enough to genuinely diagnose a small site at no cost.
- White-label reporting from €49.90 is dramatically cheaper than any competitor's equivalent gate, and it is the single fact that wins small agencies.
- Uptime monitoring bundled into an SEO subscription removes a separate vendor most small businesses were paying for anyway.
- Daily desktop rank tracking on the €49.90 tier, where several competitors charge more for weekly updates.
Limitations
- AI visibility tracking and the MCP connector are both advertised as coming soon rather than shipped, which in 2026 is a real gap against Moz including AI visibility free, Semrush bundling it from $199, and Serpstat including an LLM monitor from $100.
- Competitor research is weak; this is a tool for auditing and improving your own site, not for studying anyone else's.
- The backlink module monitors rather than indexes, and is nowhere near Majestic or Ahrefs for prospecting or link-quality judgement.
- The crawler will not satisfy a technical specialist: rendering, crawl configuration, and depth of checks all fall well short of Sitebulb or Screaming Frog.
Pricing compared
SE Ranking
Self-serve tiered subscription quoted in euros, metered on projects, daily-tracked keywords, and audit pages, with included manager seats, cheap extra seats, and separately priced AI, agency, and API add-ons.
- Core87.20 EUR
- Growth188 EUR
- EnterpriseCustom quote
SE Ranking is the best answer in this category to the question small agencies actually ask, which is not who has the biggest index but how many people and clients can I cover for a defensible monthly figure. Growth at 188 euros gives you 30 projects, 5,000 daily-tracked keywords, three seats, and white-label client reporting; the closest equivalent at Semrush is Pro+ at $299 plus $45 per extra user, and at Ahrefs it is Standard at $249 plus $60 per seat. The compromise is depth rather than breadth: the backlink index and keyword database are good, not definitive, and the AI Search Toolkit is a separate 63 to 79 euro line rather than bundled. If your work is delivering consistent SEO to multiple small clients, this is the correct purchase. If your work is winning arguments about competitive link data, it is not.
Seobility
Freemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period.
- BasicFree
- Premium€49.90
- Agency€179.90
The free plan is the best free tier in this category and, for a genuinely small site, is not a stepping stone to anything: it is sufficient. Premium at €49.90 is honest value if you value the bundle rather than any single component, because you are getting crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription that costs less than a single seat of Ahrefs. Agency at €179.90 for fifteen projects works out to around twelve euro per client, which no mainstream competitor approaches. The value case fails only if you need any one module to be excellent rather than adequate, because none of them is best in class, and it fails outright if AI search visibility is a requirement today, since that feature has been announced rather than shipped.
Editorial verdict on each
SE Ranking
SE Ranking is the most sensible full SEO platform a small agency can buy in 2026. It gets the arithmetic right where the market leaders get it wrong: three seats included on Growth with extras at about 14.40 euros, thirty project slots, daily postal-code-level rank tracking, two million audit pages a month, white-label reporting with client portals, a 14-day working trial, and free data migration if you commit annually. It is not the deepest dataset in the category and it does not pretend to be, and the AI Search Toolkit is a separate 63 to 79 euro line rather than a bundled feature, which blunts the price advantage if AI visibility is your main reason to buy. But for the specific job of delivering consistent SEO work to a book of small clients with more than one person doing it, nothing else at this price is close.
Read the full SE Ranking profileSeobility
Seobility is the sensible default for a small business or a freelancer who wants competent SEO tooling without a triple-digit bill, and its free plan is the best in the category by a distance: a real audit of a real site at no cost, permanently. Premium at €49.90 buys crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription, which is a bundle no American vendor sells at any price. Agency at €179.90 for fifteen clients works out to around twelve euro each, and for a firm doing audit-and-report work on small local accounts that arithmetic is decisive. The honest caveat is that nothing here is best in class: the crawler will not satisfy a technical specialist, the link data is monitoring rather than intelligence, competitor research is thin, and the AI visibility feature everyone is now asking about has been announced rather than shipped. Buy it for breadth at a low price, not for depth in any one place.
Read the full Seobility profileSE Ranking profile last reviewed 2026-08-22; Seobility last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.