Moz Pro vs Seobility
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentSeobility compared with Moz Pro
Moz Pro brings Domain Authority, a much larger keyword database, a link index, and AI visibility included at no extra charge, at a price several times Seobility's. Seobility wins on free tier, on price, on uptime monitoring, and on cheap white-label reporting. Buy Moz if brand-recognised metrics and AI visibility matter to your clients; buy Seobility if the monthly bill matters more than the logo on the report.
Choose Moz Pro if
Small businesses, freelancers, and in-house marketers who want a complete, understandable SEO suite with a credible backlink index for under $100 per month, and developers or agencies who need cheap programmatic access to link metrics through the Moz Links API.
Choose Seobility if
Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German.
Side by side
13 attributes| Attribute | Moz Pro | Seobility |
|---|---|---|
| Category | SEO | SEO |
| Starting price | $49 per month (Starter), or $39 per month billed annually (free plan available) | Free, then €49.90 per month (free plan available) |
| Pricing model | Self-serve tiered subscription metered per campaign on tracked keywords and pages crawled, with published per-unit overage pricing and a separately sold row-based Links API. | Freemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period. |
| Free plan | No free Moz Pro plan, but a free Links API tier of roughly 50 rows per month, free public tools including Domain Analysis and MozBar, and the Moz Academy training library. | Basic is permanently free: 1,000 pages per crawl, 1 project, 10 keywords with weekly desktop tracking, the on-page checks, and the audit report. No mobile tracking and no white-label reporting. |
| Free trial | Free trial offered on the Standard and Medium monthly plans | 14 days on Premium |
| Best for | Small businesses, freelancers, and in-house marketers who want a complete, understandable SEO suite with a credible backlink index for under $100 per month, and developers or agencies who need cheap programmatic access to link metrics through the Moz Links API. | Small business owners and freelancers who want a competent all-round SEO tool without a triple-digit bill, agencies serving many small clients who need white-label reporting cheaply, and anyone in the German-speaking market who wants documentation and support in German. |
| Setup time | About thirty minutes. Create a campaign, verify the site, connect Google Analytics and Search Console, add competitors and target keywords, and start the first Site Crawl. Larger sites take longer to crawl but nothing needs configuring while they do. | Twenty minutes. Create a project, verify the domain, start the crawl, add keywords. The free plan means this can be done before any purchase decision is made, which removes the usual evaluation friction entirely. |
| Learning curve | The gentlest of the major suites. Moz's whole design philosophy is making SEO legible to non-specialists, and Priority score, DA, and the issue-severity grouping in Site Crawl are all built for people who need a defensible next action rather than a raw dataset. | Low. The audit output is written for non-specialists and the interface is uncluttered by the standards of this category. The TF-IDF tool is the one module that requires a concept explained before it produces useful decisions. |
| Platforms | Web application, MozBar browser extension, Links API, Moz Local (separate product) | Web application, Free ungated single-URL checker, Browser-based reporting, Announced MCP endpoint |
| Compliance | GDPR, CCPA | GDPR, German data protection law |
| Founded | 2004 | 2013 |
| Headquarters | Seattle, Washington, United States | Nuremberg, Bavaria, Germany |
| Ownership | Owned by Ziff Davis, following acquisition by J2 Global in 2021 | Owned by saas.group since October 2022 |
Strengths and limitations
Moz Pro
Strengths
- The best value among established SEO suites, with a full toolkit from $39 per month billed annually against $129 or more for comparable competitors.
- AI Visibility is included on every plan rather than sold as a $199 to $699 add-on, which as of 2026 is a genuine competitive advantage.
- The Moz Links API starts around $20 per month for 3,000 rows, making it the only realistically priced backlink API for small businesses and independent developers.
- Published, granular overage pricing at $10 per campaign, $15 per 50,000 pages, and $20 per 200 keywords means you extend a plan rather than jump a tier.
Limitations
- Organic search only. No advertising research, no display or social intelligence, and no market traffic analytics, so it does not replace Semrush for a cross-channel marketer.
- The keyword database and historical depth are smaller than Ahrefs' or Semrush's, which matters for competitive analysis in crowded verticals.
- Domain Authority is widely misused as a goal rather than a diagnostic, and Moz's marketing has never worked very hard to discourage that.
- Moz Local is priced per location and sold separately, which makes multi-location businesses substantially more expensive than the Moz Pro sticker price suggests.
Seobility
Strengths
- The free plan is functional rather than promotional: 1,000 pages, a full audit, and ten tracked keywords is enough to genuinely diagnose a small site at no cost.
- White-label reporting from €49.90 is dramatically cheaper than any competitor's equivalent gate, and it is the single fact that wins small agencies.
- Uptime monitoring bundled into an SEO subscription removes a separate vendor most small businesses were paying for anyway.
- Daily desktop rank tracking on the €49.90 tier, where several competitors charge more for weekly updates.
Limitations
- AI visibility tracking and the MCP connector are both advertised as coming soon rather than shipped, which in 2026 is a real gap against Moz including AI visibility free, Semrush bundling it from $199, and Serpstat including an LLM monitor from $100.
- Competitor research is weak; this is a tool for auditing and improving your own site, not for studying anyone else's.
- The backlink module monitors rather than indexes, and is nowhere near Majestic or Ahrefs for prospecting or link-quality judgement.
- The crawler will not satisfy a technical specialist: rendering, crawl configuration, and depth of checks all fall well short of Sitebulb or Screaming Frog.
Pricing compared
Moz Pro
Self-serve tiered subscription metered per campaign on tracked keywords and pages crawled, with published per-unit overage pricing and a separately sold row-based Links API.
- Starter$49
- Standard$99
- Medium$179
- Large$299
Moz Pro is the best price-to-capability ratio among the established suites, and it is not close. Standard at $79 annually gives you a 40-trillion-link index, 300 tracked keywords, 400,000 crawled pages, and AI visibility tracking for roughly what one additional Ahrefs seat costs. The overage model is honest, the annual discount is a real 20 percent, and the Links API at $20 per month is the only affordable programmatic access to a major backlink index anywhere in the market. What you give up is depth and breadth: a smaller keyword database, no advertising or social intelligence, no content editor, and local sold separately. If your SEO work is fundamentals done consistently rather than competitive intelligence done exhaustively, Moz is the rational purchase and the money you save is better spent on content.
Seobility
Freemium self-serve subscription in three tiers, metered by pages per crawl, projects, and tracked keywords, billed monthly or annually with no cancellation period.
- BasicFree
- Premium€49.90
- Agency€179.90
The free plan is the best free tier in this category and, for a genuinely small site, is not a stepping stone to anything: it is sufficient. Premium at €49.90 is honest value if you value the bundle rather than any single component, because you are getting crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription that costs less than a single seat of Ahrefs. Agency at €179.90 for fifteen projects works out to around twelve euro per client, which no mainstream competitor approaches. The value case fails only if you need any one module to be excellent rather than adequate, because none of them is best in class, and it fails outright if AI search visibility is a requirement today, since that feature has been announced rather than shipped.
Editorial verdict on each
Moz Pro
Moz Pro is no longer the tool that defines the category, and it has stopped pretending to be. What it is instead is the most sensibly priced complete SEO suite on the market: a 40-trillion-link index, credible authority metrics that need no explanation in a client meeting, honest published overage pricing, a 20 percent annual discount, AI visibility included rather than upsold, and a Links API starting at $20 per month when the nearest equivalent is reported at $500. The tradeoffs are clear and you should take them seriously if they apply to you: a thinner keyword database, no advertising or social intelligence, no content editor, and local listings sold separately per location. For a small business, a freelancer, or an in-house marketer who is accountable for organic traffic and not running a competitive intelligence operation, Moz is the rational default and the several hundred dollars a month you do not spend on Ahrefs is better spent on the content itself.
Read the full Moz Pro profileSeobility
Seobility is the sensible default for a small business or a freelancer who wants competent SEO tooling without a triple-digit bill, and its free plan is the best in the category by a distance: a real audit of a real site at no cost, permanently. Premium at €49.90 buys crawling, daily rank tracking, backlink monitoring, content analysis, uptime monitoring, and white-label reporting in one subscription, which is a bundle no American vendor sells at any price. Agency at €179.90 for fifteen clients works out to around twelve euro each, and for a firm doing audit-and-report work on small local accounts that arithmetic is decisive. The honest caveat is that nothing here is best in class: the crawler will not satisfy a technical specialist, the link data is monitoring rather than intelligence, competitor research is thin, and the AI visibility feature everyone is now asking about has been announced rather than shipped. Buy it for breadth at a low price, not for depth in any one place.
Read the full Seobility profileMoz Pro profile last reviewed 2026-08-22; Seobility last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.