SimplyBook.me vs Trafft
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentTrafft compared with SimplyBook.me
SimplyBook.me is more configurable, with a modular catalogue covering memberships, intake forms, and unusual industry workflows, priced on booking volume rather than seats. Trafft is simpler, flat-priced, and more agency-friendly with custom domains and an API. Choose SimplyBook.me for an unusual booking workflow; Trafft when the workflow is normal and the requirement is branding and multi-site control.
Choose SimplyBook.me if
Consumer-facing service businesses that need to be discoverable (Reserve with Google, Instagram, Facebook, a real booking website) and that want to assemble exactly the commerce features they use, at a booking volume that fits inside a plan allowance.
Choose Trafft if
Multi-location service businesses and the agencies that run booking on their behalf, especially operators who want a predictable flat bill, their own payment processor, their own domain, and no platform standing between them and their clients.
Side by side
13 attributes| Attribute | SimplyBook.me | Trafft |
|---|---|---|
| Category | Scheduling | Scheduling |
| Starting price | €0 (Free), then €11.90 per month billed annually (Basic) (free plan available) | $0 (Free Forever, 1 user and 100 appointments a month), then $29 per month (free plan available) |
| Pricing model | Freemium subscription metered on two axes: bookings included per month and how many optional custom features can be active at once, with providers also capped per tier. SMS, WhatsApp, AI voice, extra bookings, and a custom domain are sold separately. | Flat monthly subscription with tiers defined by included users and locations rather than by booking volume. Additional users are a low flat fee. No commission on bookings and no bundled payment processing. |
| Free plan | 50 bookings a month, one service provider, and one custom feature, on the core booking system with a booking website and calendar sync. | Free Forever covers 1 user, 1 location, and 100 appointments per month, with no credit card required to start. |
| Free trial | 14 days with access to most premium features and 50 bookings, no credit card required | Free plan with no credit card required, plus a 30-day money-back guarantee on paid plans |
| Best for | Consumer-facing service businesses that need to be discoverable (Reserve with Google, Instagram, Facebook, a real booking website) and that want to assemble exactly the commerce features they use, at a booking volume that fits inside a plan allowance. | Multi-location service businesses and the agencies that run booking on their behalf, especially operators who want a predictable flat bill, their own payment processor, their own domain, and no platform standing between them and their clients. |
| Setup time | Half a day for a basic setup, and realistically a week for a business using the commerce features properly. The extra time is spent choosing custom features against your plan allowance and configuring the booking website, not fighting the software. | Half a day to two days depending on scope. Employees, services, extras, and locations are straightforward; a custom domain, branded templates, and API or webhook integration add configuration time. |
| Learning curve | The steepest in this dossier. The custom feature model is powerful and unfamiliar, the settings surface is large, and the interaction between memberships, packages, coupons, and services rewards reading the documentation rather than guessing. | Low to moderate. The concepts map directly onto a service business, and the admin is cleaner than the salon platforms. Custom roles and the API are the only parts that need someone technical. |
| Platforms | Web app, Generated booking website with CMS, iframe, button, and contact widgets, WordPress and Joomla plugins, Reserve with Google, Facebook, and Instagram booking, Mobile apps | Cloud web application, Hosted booking page with eight templates, Embeddable booking form, Custom domain hosting on Professional and above |
| Compliance | GDPR, PCI handled through the connected payment processor | GDPR |
| Founded | 2011 | 2021 |
| Headquarters | Cyprus, with offices in Ukraine and Iceland | Belgrade, Serbia |
| Ownership | Privately held, operated by Notando Iceland Ltd | Independent and unfunded |
Strengths and limitations
SimplyBook.me
Strengths
- Reserve with Google, Facebook, and Instagram booking put live availability where consumers actually search, which no other product in this dossier matches.
- The product generates a full booking website with a small CMS, custom pages, reviews, and a directory listing rather than a single booking page.
- The custom feature catalogue is the widest in the category, covering memberships, packages, coupons and gift cards, tickets, add-ons, resources, classes, multiple locations, and client login.
- A permanently free plan at 50 bookings a month rather than a one-week trial, which is a far more honest evaluation path than Acuity offers.
Limitations
- Two independent meters (bookings per month and active custom features) make the pricing hard to predict and hard to compare against flat-rate competitors.
- Booking overages at $4 per 100 mean the bill rises with success, which is the opposite structure from Acuity and Setmore's unlimited-appointment plans.
- SMS, WhatsApp, and AI voice are credit packs at $8 per 100, so no-show reduction carries an explicit and ongoing running cost.
- API access starts at the €49.90 Premium tier and the High Load API is Enterprise-only, making this an expensive developer platform relative to Setmore or Cal.com.
Trafft
Strengths
- Flat pricing with $5 additional users, which makes it dramatically cheaper than per-seat competitors at any real headcount.
- Takes no commission on bookings of any kind, and runs no marketplace, so it never sits between you and your clients.
- Works with five payment processors (Stripe, Square, PayPal, Mollie, Authorize.Net), so you keep your existing merchant relationship rather than adopting a new one.
- Custom domain on the Professional tier makes it genuinely white-labellable, which is rare below enterprise pricing and is why agencies use it.
Limitations
- The free plan's 100-appointment monthly cap makes it an evaluation tier rather than a permanent home for any working business.
- The included SMS credits (5 and 10 a month) are nominal, so anyone relying on text reminders is buying message volume separately and should model that cost before comparing prices.
- No point of sale, inventory, memberships, packages, commission tracking, or payroll, so retail-attached businesses will outgrow it.
- No consumer marketplace, so the product generates zero demand; all client acquisition remains your problem.
Pricing compared
SimplyBook.me
Freemium subscription metered on two axes: bookings included per month and how many optional custom features can be active at once, with providers also capped per tier. SMS, WhatsApp, AI voice, extra bookings, and a custom domain are sold separately.
- Free€0
- Basic€11.90
- Standard€24.90
- Premium€49.90
- EnterpriseCustom quote
The modular model is either excellent or exasperating depending on your feature list. If the three things your business needs happen to be three custom features, Basic at €11.90 is a bargain and undercuts Acuity's entry tier while doing more. If you need memberships, packages, coupons, classes, intake forms, and multiple locations together, you are on Standard at €24.90, which is roughly Acuity Standard's price with a booking cap attached but with far better discovery through Reserve with Google and social booking. The genuine weak spot is metered communications and metered volume: SMS credits and $4-per-100 overage bookings mean the bill moves with success, and a business doing 800 bookings a month is paying to grow. Buy it for reach and configurability, not for predictability.
Trafft
Flat monthly subscription with tiers defined by included users and locations rather than by booking volume. Additional users are a low flat fee. No commission on bookings and no bundled payment processing.
- Free$0
- Mini$29
- Growth$49
- Professional$79
- Business$129
For a multi-staff or multi-location business, Trafft is one of the best-value subscriptions in the category, because the price is flat and the marginal user is $5. Twelve staff on Professional costs $79 a month against roughly $180 on Fresha and $250 on Booksy for a comparable booking capability. You are also keeping 100 percent of your revenue and your existing processor. What you sacrifice is everything adjacent to booking: no till, no inventory, no memberships, no payroll, no marketplace demand, and no vendor scale. If your business already has payments and marketing solved and only needs a good multi-location booking layer, this is the cheapest competent way to get one. If you were hoping the software would also bring you clients, it will not.
Editorial verdict on each
SimplyBook.me
SimplyBook.me is the most capable and least predictable product in this category. Nothing else here puts live availability into Google Search results, Instagram, and Facebook simultaneously while also generating a full booking website with a CMS, and nothing else offers memberships, packages, gift cards, tickets, resources, and AI voice booking from the same catalogue. The price of that reach is complexity and metering. You are constrained on two independent axes, bookings per month and active custom features, with $4-per-100 overages and $8-per-100 SMS credits on top, which means the bill rises as the business succeeds. Buy it if discovery is your hardest problem and you are willing to spend a week learning the configuration model. If you want unlimited appointments and a bill that never moves, Acuity is the calmer purchase, and if you simply want the fundamentals for almost nothing, Setmore is the cheaper one.
Read the full SimplyBook.me profileTrafft
Trafft is the flat-fee, no-commission, bring-your-own-processor option in a category full of platforms that want a percentage of your business. For a multi-location service operation or an agency running booking for several clients, the arithmetic is decisive: $79 a month covers fifteen users and unlimited locations with a custom domain, where Booksy would charge $249.99 and Fresha around $180 for comparable headcount, and neither would let you keep your own Stripe account or hide the vendor's name from your clients. The tradeoffs are equally clear. There is no till, no inventory, no memberships, no marketplace demand, and the company is ten people with no funding. Buy it if booking is the only problem you need solved and you want to solve it once, cheaply, without giving a platform a share. Look at Picktime if the budget is tighter, Vagaro or Fresha if you need the rest of the business in the same system, and Square if you have not solved payments yet.
Read the full Trafft profileSimplyBook.me profile last reviewed 2026-08-22; Trafft last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.