Brand24 vs JustReachOut
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentJustReachOut compared with Brand24
Complementary rather than competing. Brand24 tells you what is already being said about your brand across news, social, blogs, and podcasts, with sentiment and reach scoring. JustReachOut creates the mentions in the first place and then goes quiet. A small business running press outreach seriously needs both halves, and since Brand24 starts well under $100 a month, pairing the two is a realistic small-business stack rather than an enterprise one.
Choose Brand24 if
In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report.
Choose JustReachOut if
Founders, small-business owners, authors, and solo PR consultants who intend to pitch journalists themselves, want live source requests and verified reporter emails in one place, and value written guidance and coaching as much as the database itself.
Side by side
13 attributes| Attribute | Brand24 | JustReachOut |
|---|---|---|
| Category | PR | PR |
| Starting price | $199 per month billed annually on Individual ($249 month to month) (14 days trial) | $147 per month (Starter, billed monthly) or $98 per month billed annually (7 days trial) |
| Pricing model | Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card. | Flat monthly subscription tiered by monthly email sends, team members, and number of brands, with a roughly 33 percent discount for annual billing. Every tier includes the full toolset; what changes is volume, seats, brand count, and how much human PR help is attached. No contracts, cancel anytime. |
| Free plan | No | No |
| Free trial | 14 days, no credit card required | 7 days, credit card required |
| Best for | In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report. | Founders, small-business owners, authors, and solo PR consultants who intend to pitch journalists themselves, want live source requests and verified reporter emails in one place, and value written guidance and coaching as much as the database itself. |
| Setup time | A first project is running in under fifteen minutes: enter keywords, choose sources, set alert rules. The work that actually determines whether the tool is useful is the following week of pruning false positives out of the query, which takes a few sessions on any brand name that is also a common word. | Under an hour to a first pitch. Account creation, from-address and signature setup, and a first keyword subscription are all self-serve, and the Pitch Requests feed has usable opportunities on day one without any data import. |
| Learning curve | Low to moderate. The mention feed and filters are self explanatory; the scoring metrics take longer, because Presence Score and Reputation Score are only meaningful as trends and new users often over-interpret a single number. Boolean query design is the genuine skill, and Context Search exists precisely to let people skip it. | The software is simple; the discipline is not. The skill that determines results is writing a pitch a busy reporter will answer and choosing angles that are genuinely newsworthy, which is why the product ships so much written guidance and sells strategy calls at higher tiers. Expect a few weeks of sending before the reply rate becomes informative. |
| Platforms | Web application, iOS app, Android app, Slack app, REST API, MCP server | Web application (browser only), Email sending from your own from-address |
| Compliance | GDPR, ISO 27001 | GDPR, CAN-SPAM |
| Founded | 2011 | 2014 |
| Headquarters | Wroclaw, Poland | United States (distributed team) |
| Ownership | Majority owned by Semrush through its Prowly subsidiary (controlling stake acquired April 2024, later increased to roughly 77 percent); shares remain listed on the Warsaw Stock Exchange | Majority stake acquired by Adam White, founder of SEOJet, in late 2020 in a reported high six-figure deal; founder Dmitry Dragilev retained a minority stake. Jon Mest has served as CEO since 2024. |
Strengths and limitations
Brand24
Strengths
- Very broad source coverage for the price, spanning social, news, blogs, forums, podcasts, and review sites in a single project rather than across several tools.
- AI Visibility tracking across nine LLM surfaces bundled into a listening platform, ahead of most conventional monitoring competitors on this specific capability.
- Unlimited user seats from the Team plan upward, which makes it unusually agency friendly compared with per seat listening tools.
- Storm Alerts and anomaly detection are genuinely tuned for crisis response rather than being a fixed volume threshold.
Limitations
- No free plan and a $199 per month entry point, which puts it out of reach for the smallest businesses regardless of fit.
- Keyword limits apply across all projects combined, so competitor tracking and brand tracking compete for the same small allowance.
- Mention quotas are hard monthly caps; exceeding them halts collection for the remainder of the cycle rather than charging an overage.
- Real time collection is gated to Pro, meaning the entry and mid tiers update on a 12 hour or hourly cycle that is too slow for genuine crisis work.
JustReachOut
Strengths
- One of the very few media outreach products with published prices, a self-serve signup, and no annual contract, which is the entire reason a small business can buy it at all.
- Human-verified email addresses instead of pattern-guessed ones, which shows up directly in bounce rates.
- The Pitch Requests feed aggregates six sources of live journalist queries, which is the highest-conversion way for an unknown company to get quoted and became scarcer after HARO's free service was retired.
- The AI pitch engine removes the real bottleneck in DIY PR, which is not finding the journalist but writing something personalized enough to be opened.
Limitations
- The send cap is the binding constraint: 100 emails a month on the $147 tier, and the company deliberately blocks mass sending, so no plan solves a high-volume outreach need.
- No list export and no raw database access; the FAQ answers this directly with a no, which rules out working the data in your own CRM or sequencing tool.
- No public API and effectively no third-party integrations, so pitch activity does not sync to a CRM, a shared inbox, or a reporting stack.
- Contact data freshness is the most repeated complaint in public reviews, particularly for reporters who have changed outlets, despite the manual verification step.
Pricing compared
Brand24
Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card.
- Individual$199
- Team$299
- Pro$399
- Business$599
- EnterpriseFrom $1,499
Judged against the enterprise listening platforms it competes with on capability, Brand24 is inexpensive; judged against what a small business expects to pay for brand monitoring, it is not cheap at all. The honest framing is that the entry plan is priced for a company with a brand worth defending, not for a solo operator, and that most buyers who need the product for crisis response will land on Pro at $399 because that is where real time collection lives. The AI Visibility module is the strongest value argument right now, since buying LLM tracking separately typically costs as much again. Agencies get the best return because unlimited seats from the Team plan upward mean the cost does not scale with headcount, only with keywords.
JustReachOut
Flat monthly subscription tiered by monthly email sends, team members, and number of brands, with a roughly 33 percent discount for annual billing. Every tier includes the full toolset; what changes is volume, seats, brand count, and how much human PR help is attached. No contracts, cancel anytime.
- Starter Outreach$147
- Advanced Outreach$247
- Ultimate Outreach$497
- Jumpstart Program$417
- White Glove$1,997
Judged against the media database category, JustReachOut is inexpensive: Muck Rack and Cision quote annual contracts in the thousands and rarely publish a number, while $98 to $147 a month is a purchase a solo founder can actually authorize. Judged against what a small business sends, the value is less obvious, because 100 pitches a month for $147 is expensive per email and the tool refuses to let you scale the volume, by design. The right way to price it is per placement: if the Pitch Requests feed and the narrative guidance produce two pieces of coverage a quarter that you would otherwise have paid an agency for, the Starter plan pays for itself many times over. If you already know exactly who to pitch and simply need addresses, this is a costly way to buy them.
Editorial verdict on each
Brand24
Brand24 is the most capable listening platform a mid-sized team can buy without entering an enterprise procurement process, and its early bet on LLM visibility tracking is currently its sharpest differentiator: one subscription covers both what the web says about you and what the models repeat. The scoring layer, the unlimited seats above the entry plan, and the export formats explain why agencies keep choosing it. The reservations are concrete rather than stylistic. Keyword allowances are counted across all projects and run out fast, mention quotas are hard caps that stop collection mid-crisis, real time monitoring does not appear until the $399 tier, and there is no free plan to test the fit before committing. It is also monitoring only, with no path from knowing what was said to influencing what gets written next. Buy it if reputation reporting is part of someone's job description and $199 to $399 per month is a defensible line item; look elsewhere if you simply want to know when your name comes up.
Read the full Brand24 profileJustReachOut
JustReachOut is one of the few PR tools built on the assumption that the buyer is the person doing the pitching. It publishes its prices, sells without a contract, verifies its email addresses by hand, and pairs a 700,000-contact journalist database with an aggregated feed of live source requests plus an AI writer that removes the personalization bottleneck. For a founder, author, or solo consultant, that is a coherent product at a price a small business can authorize, and the surrounding education is better than most of the category. The constraints are real and worth stating before you buy: the send cap is low and intentional, there is no list export and no API, coverage ends at the pitch with no monitoring on the other side, and public reviews consistently flag contact freshness. Buy it if the hard part of your PR is knowing who to pitch and what to say; do not buy it expecting an outreach engine, a CRM, or a coverage report.
Read the full JustReachOut profileBrand24 profile last reviewed 2026-08-23; JustReachOut last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.