Brand24 vs Presspage
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentBrand24 compared with Presspage
Presspage is newsroom and PR workflow software: hosted press pages, media contact management, distribution, and coverage reporting, sold on quote to larger comms teams. Brand24 owns only the listening and measurement piece, but it is self serve, transparently priced, and buyable in an afternoon. Choose Presspage when the mandate is to run a whole communications function; choose Brand24 when the mandate is to know what the internet is saying.
Choose Brand24 if
In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report.
Choose Presspage if
Corporate and enterprise communications teams that publish governed announcements at volume, run regional or multilingual newsrooms, handle regular inbound press inquiries, and need embargo, investor relations, and crisis controls with ISO 27001 and SSO behind them.
Side by side
13 attributes| Attribute | Brand24 | Presspage |
|---|---|---|
| Category | PR | PR |
| Starting price | $199 per month billed annually on Individual ($249 month to month) (14 days trial) | From 20,000 euros per year (roughly $22,000) on the Business plan |
| Pricing model | Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card. | Annual enterprise contract, quoted per customer. Two published plans, Business and Enterprise, with a starting price stated on the plans page and the final number scoped to the deployment. Access begins with a demo; there is no self-serve signup, no monthly billing, and no free tier. Implementation is a scoped project bundled into the contract, and both the licensed media database and the Euronext LIVE integration are paid add-ons on either plan. |
| Free plan | No | No |
| Free trial | 14 days, no credit card required | No |
| Best for | In-house comms teams, PR and social agencies, and marketing teams at companies large enough to have a reputation worth watching, particularly those that want conventional media monitoring and LLM visibility tracking in a single subscription and a single monthly report. | Corporate and enterprise communications teams that publish governed announcements at volume, run regional or multilingual newsrooms, handle regular inbound press inquiries, and need embargo, investor relations, and crisis controls with ISO 27001 and SSO behind them. |
| Setup time | A first project is running in under fifteen minutes: enter keywords, choose sources, set alert rules. The work that actually determines whether the tool is useful is the following week of pruning false positives out of the query, which takes a few sessions on any brand name that is also a common word. | Weeks. Every deployment is a scoped implementation project covering newsroom design, custom domain and email sender configuration, content and asset migration, and user setup. Business plans follow a standardized process; Enterprise plans get a customized one. There is no path where you sign today and publish tomorrow. |
| Learning curve | Low to moderate. The mention feed and filters are self explanatory; the scoring metrics take longer, because Presence Score and Reputation Score are only meaningful as trends and new users often over-interpret a single number. Boolean query design is the genuine skill, and Context Search exists precisely to let people skip it. | Publishing and scheduling are straightforward for anyone who has used a CMS. The parts that take longer are the contact database and list building, which reviewers consistently describe as confusing at first, and the visibility model of embargoed, restricted, and confidential pages, which rewards a deliberate walkthrough before the first sensitive release. |
| Platforms | Web application, iOS app, Android app, Slack app, REST API, MCP server | Web application (browser-based), Hosted newsroom served on the customer's custom domain, Multi-newsroom and multi-language deployments, Responsive newsroom front end for mobile visitors |
| Compliance | GDPR, ISO 27001 | ISO 27001:2022, GDPR |
| Founded | 2011 | 2008 |
| Headquarters | Wroclaw, Poland | Amsterdam, Netherlands |
| Ownership | Majority owned by Semrush through its Prowly subsidiary (controlling stake acquired April 2024, later increased to roughly 77 percent); shares remain listed on the Warsaw Stock Exchange | Acquired by Banyan Software (July 2025) |
Strengths and limitations
Brand24
Strengths
- Very broad source coverage for the price, spanning social, news, blogs, forums, podcasts, and review sites in a single project rather than across several tools.
- AI Visibility tracking across nine LLM surfaces bundled into a listening platform, ahead of most conventional monitoring competitors on this specific capability.
- Unlimited user seats from the Team plan upward, which makes it unusually agency friendly compared with per seat listening tools.
- Storm Alerts and anomaly detection are genuinely tuned for crisis response rather than being a fixed volume threshold.
Limitations
- No free plan and a $199 per month entry point, which puts it out of reach for the smallest businesses regardless of fit.
- Keyword limits apply across all projects combined, so competitor tracking and brand tracking compete for the same small allowance.
- Mention quotas are hard monthly caps; exceeding them halts collection for the remainder of the cycle rather than charging an overage.
- Real time collection is gated to Pro, meaning the entry and mid tiers update on a 12 hour or hourly cycle that is too slow for genuine crisis work.
Presspage
Strengths
- One of the few products that treats the newsroom, distribution, and inbound inquiry handling as a single system rather than three tools with an export between them.
- Governance features that most PR tools do not attempt: advanced embargo with named-contact pre-access, confidential and restricted page labeling, and investor relations publishing including webcasts and a Euronext LIVE integration.
- Security is not tiered; ISO 27001:2022, SSO, MFA, and IP whitelisting are on the entry plan, which removes the usual enterprise-tax argument.
- Multi-newsroom auto-publishing with automated translation solves a genuinely hard problem for companies running regional or brand-specific press properties.
Limitations
- No free plan, no self-serve trial, and no monthly billing; the only way in is a demo followed by an annual contract from 20,000 euros, which puts it outside what most small businesses can buy.
- The licensed journalist database is a paid add-on on both plans, so the base contract distributes only to contacts you already own, a distinction that is easy to miss in a demo.
- The Business plan caps email at 1,000 recipients a month, which a single sizable press list can exhaust in one send.
- The inquiry archive on Business expires after one year, and for a regulated business the record of what was said to which reporter is exactly the thing you may need in year three.
Pricing compared
Brand24
Subscription priced by keyword count and monthly mention volume, with collection frequency and AI features gated by tier. Seats are unlimited from the Team plan upward. Annual billing is roughly 15 to 20 percent cheaper than monthly. There is no free plan; every tier begins with a 14 day trial that does not require a card.
- Individual$199
- Team$299
- Pro$399
- Business$599
- EnterpriseFrom $1,499
Judged against the enterprise listening platforms it competes with on capability, Brand24 is inexpensive; judged against what a small business expects to pay for brand monitoring, it is not cheap at all. The honest framing is that the entry plan is priced for a company with a brand worth defending, not for a solo operator, and that most buyers who need the product for crisis response will land on Pro at $399 because that is where real time collection lives. The AI Visibility module is the strongest value argument right now, since buying LLM tracking separately typically costs as much again. Agencies get the best return because unlimited seats from the Team plan upward mean the cost does not scale with headcount, only with keywords.
Presspage
Annual enterprise contract, quoted per customer. Two published plans, Business and Enterprise, with a starting price stated on the plans page and the final number scoped to the deployment. Access begins with a demo; there is no self-serve signup, no monthly billing, and no free tier. Implementation is a scoped project bundled into the contract, and both the licensed media database and the Euronext LIVE integration are paid add-ons on either plan.
- BusinessFrom 20,000 euros
- EnterpriseFrom 35,000 euros
Judged against what it replaces at a large organization, an agency-maintained IR microsite, a separately licensed newsroom CMS, an email service pressed into press distribution, and a shared mailbox nobody owns, a 20,000 to 35,000 euro annual contract is defensible and often cheaper than the sum of those parts. Judged as a purchase a small business could make, it is out of reach by an order of magnitude, and the gap between Business and Enterprise is mostly caps and service rather than capability, which makes the entry tier a reasonable landing point for a mid-sized comms team rather than a stripped demo. The item to negotiate hardest is the media database add-on, since without it the platform distributes only to contacts you already have.
Editorial verdict on each
Brand24
Brand24 is the most capable listening platform a mid-sized team can buy without entering an enterprise procurement process, and its early bet on LLM visibility tracking is currently its sharpest differentiator: one subscription covers both what the web says about you and what the models repeat. The scoring layer, the unlimited seats above the entry plan, and the export formats explain why agencies keep choosing it. The reservations are concrete rather than stylistic. Keyword allowances are counted across all projects and run out fast, mention quotas are hard caps that stop collection mid-crisis, real time monitoring does not appear until the $399 tier, and there is no free plan to test the fit before committing. It is also monitoring only, with no path from knowing what was said to influencing what gets written next. Buy it if reputation reporting is part of someone's job description and $199 to $399 per month is a defensible line item; look elsewhere if you simply want to know when your name comes up.
Read the full Brand24 profilePresspage
Presspage is a well-built product for a specific and fairly narrow buyer: a corporate communications department where a press release is a governed document rather than a marketing asset. The combination of a branded newsroom, owned-domain distribution, a shared inquiry queue, and genuine publishing governance (advanced embargo, confidential pages, investor relations disclosure, ISO 27001 and SSO on the entry plan) is rare, and the multi-newsroom and translation automation solves a real problem for companies publishing across regions. The Banyan acquisition in July 2025 reads as continuity rather than upheaval. But this directory exists for tools a small business can actually buy, and Presspage is not one: 20,000 euros a year minimum, no free plan, no self-serve trial, no monthly billing, a paid add-on for the journalist database most buyers assume is included, and a weeks-long implementation before anything publishes. If you have a communications team, a compliance list, and regional newsrooms, put it on the shortlist against Prezly and get the database add-on priced up front. If you are a small business that wants a credible press page and a way to email fifty journalists, build the page on the site you already own and spend the difference on the story.
Read the full Presspage profileBrand24 profile last reviewed 2026-08-23; Presspage last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.