CallPage vs Novocall
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedCallPage compared with Novocall
The closest direct competitor, offering callback widgets with scheduling and routing at similar small-business pricing. Novocall bundles more scheduling and lead capture breadth, while CallPage emphasizes callback speed and international coverage. The decision usually comes down to pricing fit and whether meeting scheduling is also a requirement.
Novocall compared with CallPage
Direct competitors on the callback widget, with Novocall bundling scheduling and a business phone system alongside it and CallPage focusing more tightly on callback speed and international reach. Teams that also need meeting booking and a phone line get more from Novocall; those who already have both and want the fastest callback experience may prefer CallPage.
Choose CallPage if
B2B and considered-purchase businesses with a sales team available to take calls, where speed of response materially affects conversion and the enquiry currently arrives as a form.
Choose Novocall if
Small B2B and service businesses that convert by phone and want callback capture, scheduling, a business number, and basic call attribution from a single affordable tool.
Side by side
13 attributes| Attribute | CallPage | Novocall |
|---|---|---|
| Category | Call Tracking | Call Tracking |
| Starting price | From roughly $29 per month for a small monthly lead allowance (14 days trial) | From roughly $19 per month for a small monthly allowance (free plan available) |
| Pricing model | Subscription tiers based on the number of connected calls or leads per month, with additional users and websites on higher plans. Call minutes to some destinations may be metered separately. | Subscription tiers based on monthly call or booking volume and users, with separate plans for the callback, scheduling, and phone products or a bundled option. Call minutes to some destinations are metered. |
| Free plan | No | Limited free tier on some products |
| Free trial | 14-day free trial | Free trial available |
| Best for | B2B and considered-purchase businesses with a sales team available to take calls, where speed of response materially affects conversion and the enquiry currently arrives as a form. | Small B2B and service businesses that convert by phone and want callback capture, scheduling, a business number, and basic call attribution from a single affordable tool. |
| Setup time | Under an hour for the widget and basic routing. Getting trigger configuration right takes iteration over the first few weeks. | An afternoon: install the widget, connect calendars, provision a number, and set routing and hours. |
| Learning curve | Low technically. The harder work is operational: agreeing availability, routing, and who is accountable for answering. | Low. The product is deliberately approachable, and the main decisions are operational rather than technical. |
| Platforms | Web (JavaScript widget), WordPress and common CMS platforms, Mobile app for representatives | Web (JavaScript widget), WordPress and common CMS platforms, Cloud telephony, Mobile access |
| Compliance | GDPR, CCPA, Jurisdictional call recording consent | GDPR, CCPA, Jurisdictional call recording consent |
| Founded | 2015 | 2016 |
| Headquarters | Krakow, Poland | Singapore |
| Ownership | Private, independent | Private, independent |
Strengths and limitations
CallPage
Strengths
- Removes response delay entirely, which is one of the most reliably documented conversion levers in B2B sales.
- Behavioral triggers and page targeting keep the offer relevant rather than blanket.
- Scheduling covers out-of-hours enquiries so intent is not simply lost.
- Cascading routing prevents an unavailable representative from becoming a missed lead.
Limitations
- Only tracks calls it generates, so it is not a complete call attribution solution.
- Requires staff availability; unfulfilled callback promises damage trust.
- Popup behavior can irritate visitors if triggers are configured aggressively.
- Poor fit for self-serve ecommerce and low-value transactions.
Novocall
Strengths
- Three commonly separate purchases bundled at small-business pricing.
- Immediate callback plus scheduling covers both in-hours and out-of-hours enquiries.
- Cloud phone numbers and routing included, removing a separate telephony contract.
- Simple enough for a non-technical owner to configure and operate.
Limitations
- Attribution is basic compared with dedicated call tracking platforms.
- No conversation intelligence or AI outcome detection.
- Not suitable for pay-per-call routing or high-volume distribution.
- Product packaging can be confusing when modules are priced separately.
Pricing compared
CallPage
Subscription tiers based on the number of connected calls or leads per month, with additional users and websites on higher plans. Call minutes to some destinations may be metered separately.
- StarterFrom about $29
- ProfessionalFrom about $89
- BusinessFrom about $199
For a business where a single closed enquiry is worth hundreds or thousands, converting even a handful of additional web visitors into live conversations pays the subscription many times over. The value depends entirely on sales availability: the same money spent when nobody answers produces annoyed visitors and worse outcomes than a plain contact form. Judge it by whether your team can genuinely pick up, not by the feature list.
Novocall
Subscription tiers based on monthly call or booking volume and users, with separate plans for the callback, scheduling, and phone products or a bundled option. Call minutes to some destinations are metered.
- StarterFrom about $19
- GrowthFrom about $49
- BusinessFrom about $99
Bought as a bundle, Novocall replaces a scheduling subscription, a small business phone line, and a callback widget for roughly the price of one of them. For a small team that is a genuine saving and a simplification. Its ceiling is equally clear: attribution is basic, conversation analysis is absent, and growth into a real sales operation will eventually mean specialist tools. Buy it for the stage you are at, not the one you are planning.
Editorial verdict on each
CallPage
CallPage attacks one of the few conversion problems with a well-documented answer: the longer a web enquiry waits, the less it is worth. Connecting a visitor to a salesperson in under half a minute is a more direct fix than any amount of form optimization, and the surrounding machinery, behavioral triggers, routing cascades, out-of-hours scheduling, is sensible rather than decorative. Its two real risks are both operational rather than technical. Configure the triggers aggressively and you have another irritating popup; enable it without sales availability and you have a broken promise, which is worse than a contact form. Get those right in a business where conversations close deals, and it is cheap for what it returns.
Read the full CallPage profileNovocall
Novocall is a sensible small-business bundle rather than a category leader, and it is honest about that. Combining a callback widget, scheduling, and a cloud phone line at a price below what any one of those normally costs is a real saving for a small team, and covering both immediate and scheduled conversations means enquiries outside working hours do not simply evaporate. Its attribution is basic and it offers nothing resembling conversation intelligence, so a business that grows into a real sales operation will eventually outgrow it. Until then, it removes three purchases and a fair amount of setup for a modest monthly fee, which is exactly the trade a small team should want.
Read the full Novocall profileCallPage profile last reviewed 2026-08-22; Novocall last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.