Claspo vs Poptin
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedClaspo compared with Poptin
The closest peer in spirit: both are small, affordable, no-code widget builders with real free plans. Poptin meters visitors and bundles autoresponder emails and a lightweight forms builder, and its free tier is more generous on volume. Claspo is stronger on gamification breadth, on the component library (NPS, ratings, calendars, multi-step flows), and on the polish of the editor. Choose Poptin if the free volume ceiling is the binding constraint, Claspo if the widgets themselves need to be more capable.
Poptin compared with Claspo
Claspo is the closer match in posture than the price tags suggest: both give away the full feature set and meter traffic instead of gating capabilities. Claspo's free tier covers roughly 3,000 monthly pageviews against Poptin's 1,000 unique visitors, and Claspo goes much further on gamified formats (slot machine, scratch cards, treasure hunt, seasonal mechanics) where Poptin has none. Poptin answers with unlimited domains, subaccounts, and its own autoresponder, so a single store running a promotional calendar leans Claspo while an agency managing many sites stays with Poptin.
Choose Claspo if
Small ecommerce stores, content sites, and solo marketers who want full-featured onsite capture without a subscription decision on day one, and who value gamified promotional formats and a builder that produces something presentable without design help.
Choose Poptin if
Small businesses, ecommerce stores, and especially agencies that want serious popup targeting and A/B testing without paying for a tier upgrade to get it, and that would rather manage many client sites from one account than buy one licence per site.
Side by side
13 attributes| Attribute | Claspo | Poptin |
|---|---|---|
| Category | Lead Capture | Lead Capture |
| Starting price | Free (about 3,000 pageviews per month); paid Pro plans from roughly $29 per month (free plan available) | Free forever for 1,000 monthly visitors on one domain; paid Poptins plans from $25 per month billed annually (free plan available) |
| Pricing model | Usage-based subscription metered on monthly pageviews, counted on every load of a page carrying the Claspo script whether or not a widget displays. Features are not gated by tier: the free plan includes the targeting engine, gamification, A/B testing, and integrations. Paid Pro tiers buy higher pageview allowances, remove the Claspo badge, add more websites, and add priority support. Widgets and team seats are unlimited on every plan. | Two parallel plan families. The Poptins family is priced by unique monthly visitors to sites carrying the snippet, with domain count and support level as the other differences; every feature is included on every tier including the free plan. The Emails and Poptins family adds the contact, campaign, and automation module and is priced by active contacts, with unlimited sending. Annual billing saves 20 percent. |
| Free plan | Permanent free plan with all features, unlimited widgets and seats, one website, roughly 3,000 monthly pageviews, and a 'Powered by Claspo' badge | 1,000 unique monthly visitors, 1 domain, unlimited poptins, unbranded, subaccounts and user management, and every popup, trigger, targeting, and A/B testing feature |
| Free trial | 14-day Pro trial, offered when the free plan's pageview limit is reached | No time-limited trial; the free plan is the trial and requires no credit card |
| Best for | Small ecommerce stores, content sites, and solo marketers who want full-featured onsite capture without a subscription decision on day one, and who value gamified promotional formats and a builder that produces something presentable without design help. | Small businesses, ecommerce stores, and especially agencies that want serious popup targeting and A/B testing without paying for a tier upgrade to get it, and that would rather manage many client sites from one account than buy one licence per site. |
| Setup time | Under an hour to a live widget. The script goes in via a template edit, Google Tag Manager, or the WordPress, Shopify, Wix, or WooCommerce integration; the first widget usually comes from a template with the design matching applied automatically. | A first popup live in well under an hour: install the snippet or the platform plugin, pick a template, set a trigger, connect a destination. Most of the elapsed time goes into the offer and the copy, not the tool. Multi-site agency setup takes longer because subaccounts and user permissions have to be planned before clients are onboarded rather than after. |
| Learning curve | Low for the builder, moderate for targeting. Assembling a widget from components is straightforward. The part that takes practice is display logic: combining triggers with audience conditions, setting frequency caps, and using the silence interval so a visitor is not hit by three campaigns in one session. | Low for the builder, moderate for the targeting engine. The trigger list is short enough to learn in one sitting; the targeting rules are numerous, combine in ways that are easy to get subtly wrong, and reward testing the rule set on a staging URL before going live. The email and automation module carries the usual learning cost of any workflow builder. |
| Platforms | Web (JavaScript snippet), Google Tag Manager, WordPress, Shopify, WooCommerce, Wix, Mobile web (responsive widgets) | Any website via JavaScript snippet, WordPress plugin, Shopify app, Wix app, BigCommerce app, Squarespace, Webflow, Weebly, Joomla, Drupal, Magento, Google Tag Manager |
| Compliance | GDPR, CCPA | GDPR, CCPA, Double opt-in and consent tracking, Cookie-consent friendly targeting |
| Founded | 2021 | 2017 |
| Headquarters | Ukraine | Tel Aviv, Israel |
| Ownership | Independent, founder-owned | Independent and founder-owned; the two co-founders remain co-CEOs |
Strengths and limitations
Claspo
Strengths
- The free plan is genuinely full-featured, not a demo: exit intent, A/B testing, advanced targeting, and gamification are all included at zero dollars.
- Eight gamified capture mechanics with configurable prize odds and a distribution report, the deepest gamification set among small-business capture tools.
- Unlimited widgets and unlimited team seats on every plan, which removes the two limits that usually force an upgrade for reasons unrelated to results.
- Automatic design matching and a large template library get a presentable widget live without design help.
Limitations
- Pricing is metered on pageviews of any page carrying the script, not on widget impressions or conversions, so high-traffic sites pay for reach they never use.
- Hitting the pageview ceiling pauses widget display, meaning capture stops silently during exactly the traffic spike you most wanted to capture.
- Permission control is coarse: seats are unlimited but there is no meaningful role, approval, or per-widget access model for larger teams.
- The vendor does not publish SOC 2 or ISO 27001 attestations, which will stall an enterprise procurement review even though the product itself is fine for most small businesses.
Poptin
Strengths
- Every feature is on every plan, including the free one, which removes the tier-shopping exercise that dominates this category.
- Breadth of triggers and targeting rules, particularly the Shopify signals (cart contents, customer tag, login status, order history), rivals tools that cost several times more.
- Subaccounts, user permissions, and unlimited domains make it a genuine multi-client tool rather than a single-site widget.
- 70-plus native integrations plus webhooks mean most lead destinations do not need a Zapier task charge per lead.
Limitations
- The visual editor is the recurring complaint in reviews: elements, particularly the close button, do not always hold the position they were given, and small rendering glitches surface on complex layouts.
- Field mapping to some integrations is incomplete; SendGrid in particular has been cited by reviewers as not supporting the mapping they needed.
- Lead management inside Poptin is thin compared with the capture side, which pushes most users to sync out rather than work leads in-product.
- Visitor-based pricing punishes high-traffic, low-conversion sites, and the cookie-based count inflates against a real human count across devices.
Pricing compared
Claspo
Usage-based subscription metered on monthly pageviews, counted on every load of a page carrying the Claspo script whether or not a widget displays. Features are not gated by tier: the free plan includes the targeting engine, gamification, A/B testing, and integrations. Paid Pro tiers buy higher pageview allowances, remove the Claspo badge, add more websites, and add priority support. Widgets and team seats are unlimited on every plan.
- Free$0
- Pro 50From about $29
- Pro 100From about $49
- Pro (higher volume)Up to about $299
- Enterprise and AgencyCustom quote
On capability per dollar Claspo is one of the strongest offers in onsite capture, precisely because it refuses the usual feature-gating. Exit intent, A/B testing, geo and UTM targeting, and eight gamified formats at zero dollars is more than most competitors give away at their entry paid tier. The catch is the meter. Pageview-based pricing charges you for traffic that never sees a widget, which makes Claspo cheap for a small store and less obviously cheap for a content site with heavy traffic and modest capture ambitions. Compare on your actual pageview count rather than on the entry price, and if most of your traffic is on pages you would never show a widget on, scope the script accordingly before you compare quotes.
Poptin
Two parallel plan families. The Poptins family is priced by unique monthly visitors to sites carrying the snippet, with domain count and support level as the other differences; every feature is included on every tier including the free plan. The Emails and Poptins family adds the contact, campaign, and automation module and is priced by active contacts, with unlimited sending. Annual billing saves 20 percent.
- Free$0
- Basic$25
- Pro$59
- Agency$119
- Growth (Emails and Poptins)From $19
Poptin is priced against traffic rather than against ambition, and for a small business that inverts the usual calculation. A store doing 40,000 visitors a month gets exit intent, gamified wheels, Shopify cart targeting, A/B testing, and unlimited popups for $59, where several competitors would charge similar money and still gate the cart trigger or the split test behind another tier. The free plan is the strongest argument in the product: 1,000 visitors is not much, but it is enough to run a real A/B test on a small site and see the lift before paying anything. The economics turn against you at volume, since a high-traffic, low-intent content site pays for every visitor regardless of how few convert, and the email module's per-contact pricing stacks a second meter on top. Judged as a capture tool for sites under about 50,000 monthly visitors, it is among the better value propositions in the category.
Editorial verdict on each
Claspo
Claspo is the clearest example in onsite capture of charging for volume instead of features, and for a small business that is the right way round. Exit intent, automated A/B testing, geo and UTM targeting, and eight gamified mechanics on a permanent free plan is more than most competitors offer at their first paid step, and the builder produces something that looks like it belongs on the site without design help. The constraint to understand before you commit is the meter: it counts every pageview on any page carrying the script, so a content-heavy site pays for reach it never converts, and passing the ceiling stops widget display quietly rather than billing you. The gaps that matter for larger buyers are real too, thin permission controls, no published security attestations, and a thirty-person bootstrapped team behind it. Judged as what it is, the best free-to-start capture tool a one-domain store or solo marketer can install this afternoon, it is hard to beat.
Read the full Claspo profilePoptin
Poptin's positioning is a single decision applied consistently: charge for volume, not for capability. Exit intent, every targeting rule, A/B testing, gamified popups, the coupon engine, and 70-plus integrations are on the free plan, and the tiers above it buy visitors, domains, and support. In a category built on tier-shopping, that is worth real money to a small business, and it is worth more to an agency, where unlimited domains and subaccounts turn one $119 subscription into infrastructure for a whole client roster. The honest cost is polish: the editor is the recurring complaint in third-party reviews, some integration field mappings are incomplete, lead management in-product is thin, and the email module is new enough that it should not yet replace a dedicated ESP for a serious newsletter. Buy it for targeting depth per dollar and for multi-site management, expect to fight the editor occasionally, and keep your existing email platform on the other end of the integration until the new module has more mileage.
Read the full Poptin profileClaspo profile last reviewed 2026-08-23; Poptin last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.