Claspo vs Privy
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentClaspo compared with Privy
Privy is built for Shopify specifically and bundles email and SMS sending with its capture forms, so it can run the whole first-purchase sequence in one subscription. Claspo captures the lead and hands it off to whichever ESP you already run. If you want one vendor for capture and sending on a Shopify store, Privy is the simpler answer; if you already have Klaviyo, Mailchimp, or Omnisend and only need better onsite widgets, Claspo is the cheaper and more flexible layer to add.
Choose Claspo if
Small ecommerce stores, content sites, and solo marketers who want full-featured onsite capture without a subscription decision on day one, and who value gamified promotional formats and a builder that produces something presentable without design help.
Choose Privy if
Small and growing Shopify, BigCommerce, and Wix stores that want list capture, email, and SMS from one vendor at a predictable low starting price, and that value a fast setup over deep segmentation or branching automation logic.
Side by side
13 attributes| Attribute | Claspo | Privy |
|---|---|---|
| Category | Lead Capture | Lead Capture |
| Starting price | Free (about 3,000 pageviews per month); paid Pro plans from roughly $29 per month (free plan available) | $24 per month for the Pop Ups and Displays plan (10,000 monthly pageviews); $30 per month for the Email plan (up to 1,500 contacts) (15 days trial) |
| Pricing model | Usage-based subscription metered on monthly pageviews, counted on every load of a page carrying the Claspo script whether or not a widget displays. Features are not gated by tier: the free plan includes the targeting engine, gamification, A/B testing, and integrations. Paid Pro tiers buy higher pageview allowances, remove the Claspo badge, add more websites, and add priority support. Widgets and team seats are unlimited on every plan. | Two independent meters. Email plans are priced by the number of mailable contacts and include unlimited sends, popups, displays, campaigns, and automations. A Pop Ups and Displays only plan is priced by monthly pageviews for merchants who want lead capture without Privy's messaging. SMS is an optional add-on sold in monthly credit packages that roll over. Billing is monthly with no annual contract. |
| Free plan | Permanent free plan with all features, unlimited widgets and seats, one website, roughly 3,000 monthly pageviews, and a 'Powered by Claspo' badge | No |
| Free trial | 14-day Pro trial, offered when the free plan's pageview limit is reached | 15 days, no credit card required |
| Best for | Small ecommerce stores, content sites, and solo marketers who want full-featured onsite capture without a subscription decision on day one, and who value gamified promotional formats and a builder that produces something presentable without design help. | Small and growing Shopify, BigCommerce, and Wix stores that want list capture, email, and SMS from one vendor at a predictable low starting price, and that value a fast setup over deep segmentation or branching automation logic. |
| Setup time | Under an hour to a live widget. The script goes in via a template edit, Google Tag Manager, or the WordPress, Shopify, Wix, or WooCommerce integration; the first widget usually comes from a template with the design matching applied automatically. | Under an hour to install and publish a first display on Shopify, since the app handles the script and pulls store data automatically. A complete setup with several displays, a welcome series, and an abandoned cart flow is typically one working day. |
| Learning curve | Low for the builder, moderate for targeting. Assembling a widget from components is straightforward. The part that takes practice is display logic: combining triggers with audience conditions, setting frequency caps, and using the silence interval so a visitor is not hit by three campaigns in one session. | Low. The editors are template-first and the flow builder ships pre-built sequences, so most merchants never build an automation from a blank canvas. The skill that takes longer is restraint: deciding which displays not to run so a visitor does not meet three overlays in one session. |
| Platforms | Web (JavaScript snippet), Google Tag Manager, WordPress, Shopify, WooCommerce, Wix, Mobile web (responsive widgets) | Shopify (primary), BigCommerce, Wix, Squarespace, Weebly, WordPress.org, Web (JavaScript snippet) |
| Compliance | GDPR, CCPA | GDPR, CCPA, TCPA (SMS consent, quiet hours, opt-out handling), CAN-SPAM |
| Founded | 2021 | 2011 |
| Headquarters | Ukraine | Boston, Massachusetts, United States |
| Ownership | Independent, founder-owned | Independent (Privy Operations) following divestment from Attentive in 2023 |
Strengths and limitations
Claspo
Strengths
- The free plan is genuinely full-featured, not a demo: exit intent, A/B testing, advanced targeting, and gamification are all included at zero dollars.
- Eight gamified capture mechanics with configurable prize odds and a distribution report, the deepest gamification set among small-business capture tools.
- Unlimited widgets and unlimited team seats on every plan, which removes the two limits that usually force an upgrade for reasons unrelated to results.
- Automatic design matching and a large template library get a presentable widget live without design help.
Limitations
- Pricing is metered on pageviews of any page carrying the script, not on widget impressions or conversions, so high-traffic sites pay for reach they never use.
- Hitting the pageview ceiling pauses widget display, meaning capture stops silently during exactly the traffic spike you most wanted to capture.
- Permission control is coarse: seats are unlimited but there is no meaningful role, approval, or per-widget access model for larger teams.
- The vendor does not publish SOC 2 or ISO 27001 attestations, which will stall an enterprise procurement review even though the product itself is fine for most small businesses.
Privy
Strengths
- One vendor covers popups, email, and SMS, which removes the coupon and handoff breakage that plagues stitched-together stacks.
- Genuinely fast setup: a working exit-intent popup with a discount code and confirmation email is an afternoon's work with no developer involved.
- The strongest display format library in the small-store segment, including spin-to-win, mobile flyouts, and cart savers that other popup tools charge extra for.
- Standalone Displays pricing lets Klaviyo and Mailchimp users buy just the capture layer without duplicating their email spend.
Limitations
- The free plan is gone. Privy historically offered a free tier for small lists and now offers only a 15 day trial, which removes the on-ramp that built its reputation.
- Segmentation stays basic: new versus returning, location, device, and purchase history, with no predictive scoring and no deeply nested conditions.
- Automation flows are largely pre-built sequences rather than the branching, conditional logic available in Klaviyo or Omnisend, so complex lifecycle programs hit a ceiling.
- Billing after cancellation is the most common complaint in negative reviews: merchants report charges continuing after uninstalling the app, because removing the Shopify app does not always end the Privy subscription.
Pricing compared
Claspo
Usage-based subscription metered on monthly pageviews, counted on every load of a page carrying the Claspo script whether or not a widget displays. Features are not gated by tier: the free plan includes the targeting engine, gamification, A/B testing, and integrations. Paid Pro tiers buy higher pageview allowances, remove the Claspo badge, add more websites, and add priority support. Widgets and team seats are unlimited on every plan.
- Free$0
- Pro 50From about $29
- Pro 100From about $49
- Pro (higher volume)Up to about $299
- Enterprise and AgencyCustom quote
On capability per dollar Claspo is one of the strongest offers in onsite capture, precisely because it refuses the usual feature-gating. Exit intent, A/B testing, geo and UTM targeting, and eight gamified formats at zero dollars is more than most competitors give away at their entry paid tier. The catch is the meter. Pageview-based pricing charges you for traffic that never sees a widget, which makes Claspo cheap for a small store and less obviously cheap for a content site with heavy traffic and modest capture ambitions. Compare on your actual pageview count rather than on the entry price, and if most of your traffic is on pages you would never show a widget on, scope the script accordingly before you compare quotes.
Privy
Two independent meters. Email plans are priced by the number of mailable contacts and include unlimited sends, popups, displays, campaigns, and automations. A Pop Ups and Displays only plan is priced by monthly pageviews for merchants who want lead capture without Privy's messaging. SMS is an optional add-on sold in monthly credit packages that roll over. Billing is monthly with no annual contract.
- Pop Ups & DisplaysFrom $24
- EmailFrom $30
- Email and SMSFrom $45
For a store under roughly $50k a month in revenue, $30 buys capture, email, and automation from one vendor, which is genuinely hard to beat on capability per dollar; the abandoned cart flow alone usually clears the cost. The value proposition weakens in two directions. Below it, the loss of the free plan means the smallest stores now pay from day 16, and dedicated popup tools start cheaper. Above it, contact-based pricing climbs steadily while the segmentation and automation depth does not, so by the time you are paying several hundred dollars a month you are paying Klaviyo money for less than Klaviyo capability. Privy is priced well for its intended band and poorly for anyone who sits outside it.
Editorial verdict on each
Claspo
Claspo is the clearest example in onsite capture of charging for volume instead of features, and for a small business that is the right way round. Exit intent, automated A/B testing, geo and UTM targeting, and eight gamified mechanics on a permanent free plan is more than most competitors offer at their first paid step, and the builder produces something that looks like it belongs on the site without design help. The constraint to understand before you commit is the meter: it counts every pageview on any page carrying the script, so a content-heavy site pays for reach it never converts, and passing the ceiling stops widget display quietly rather than billing you. The gaps that matter for larger buyers are real too, thin permission controls, no published security attestations, and a thirty-person bootstrapped team behind it. Judged as what it is, the best free-to-start capture tool a one-domain store or solo marketer can install this afternoon, it is hard to beat.
Read the full Claspo profilePrivy
Privy is one of the few tools that does list capture and lifecycle messaging properly at a small-store price, and the reason is architectural rather than promotional: the popup that issues a discount code and the email that delivers it are the same system, which removes the most common failure point in a stitched-together stack. The display library is the best in its price band and the standalone Displays plan is a smart, honest option for merchants who already pay for Klaviyo. The reservations are real and specific. The free plan is gone, so the on-ramp that built the brand no longer exists. Segmentation and automation depth stop where a serious lifecycle program starts, which makes Privy a stage rather than a destination. And the persistent reports of billing continuing after uninstall are a support problem the company has been slow to fix, so cancel inside Privy rather than through Shopify. Judged against what a store under roughly $50k a month actually needs, it remains a strong buy; judged against where that store will be in two years, plan the exit at the same time you plan the install.
Read the full Privy profileClaspo profile last reviewed 2026-08-23; Privy last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.