Convert Experiences vs Omniconvert
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentConvert Experiences compared with Omniconvert
Similar money, different centre of gravity. Convert is a testing specialist with stronger statistics, a proper QA workflow, and privacy engineering, at $299 a month billed annually. Omniconvert bundles A/B testing with on-site surveys, overlays, and an RFM and lifetime value analytics product for ecommerce, with Explore from around $320 a month. Take Convert when the result has to be statistically defensible; take Omniconvert when the store wants to judge tests by the quality of the customers acquired and will genuinely act on the segments.
Choose Convert Experiences if
Marketing and conversion teams at small and mid-sized companies who run testing as an ongoing programme rather than an occasional experiment, especially agencies and privacy-conscious European businesses that need GDPR-safe testing with published statistics and no sales call to buy.
Choose Omniconvert if
Ecommerce stores with an established repeat-purchase base that want experimentation judged by customer value and retention, not just by conversion rate, and that will actually use RFM segments in campaigns.
Side by side
13 attributes| Attribute | Convert Experiences | Omniconvert |
|---|---|---|
| Category | CRO | CRO |
| Starting price | $299 per month billed annually ($399 monthly) (15 days trial) | Explore from roughly $320 per month; Reveal priced separately by customer volume (free trial) |
| Pricing model | Subscription metered on tested users per month, meaning visitors actually entered into an experiment, with tiers differing on test types, active projects, domains, and support. | Two separately licensed products. Explore is priced by monthly tested visitors, Reveal by tracked customers or orders. Annual billing is discounted and larger volumes are quoted. |
| Free plan | No | No |
| Free trial | 15 days, no credit card required | Free trial available on both products |
| Best for | Marketing and conversion teams at small and mid-sized companies who run testing as an ongoing programme rather than an occasional experiment, especially agencies and privacy-conscious European businesses that need GDPR-safe testing with published statistics and no sales call to buy. | Ecommerce stores with an established repeat-purchase base that want experimentation judged by customer value and retention, not just by conversion rate, and that will actually use RFM segments in campaigns. |
| Setup time | A day to a first live test. Install one script, verify with the QA overlay and Live Log, build a variation in the visual editor, define a goal, launch. Full-stack and server-side testing on Pro takes longer because it involves your codebase rather than the page. | Explore installs in a day. Reveal requires connecting order history and validating that customer records deduplicate correctly, which usually takes a week including data checks. |
| Learning curve | Moderate. The visual editor is approachable and the targeting builder is drag and drop, so a marketer can be productive quickly. The statistics deserve real study: choosing between frequentist and Bayesian, understanding what sequential testing permits, and knowing when to winsorize a revenue metric are the differences between running tests and learning from them. Convert's support includes hypothesis generation help and A/A testing assistance, which suggests they know this. | Moderate. Experimentation is familiar; RFM segmentation requires the team to learn a customer value vocabulary and, more importantly, to decide what to do differently for each segment. |
| Platforms | Any website via a single JavaScript snippet, Server-side and full-stack testing (Pro tier), Shopify and WooCommerce, WordPress, Google Tag Manager, Akamai CDN delivery | Web (JavaScript), Shopify, WooCommerce, Magento, Custom ecommerce via API |
| Compliance | SOC 2 Type 2, ISO 27001, GDPR, CCPA, HIPAA | GDPR, CCPA |
| Founded | 2009 | 2013 |
| Headquarters | Claymont, Delaware, United States (remote-first across 20-plus countries) | Bucharest, Romania |
| Ownership | Bootstrapped and profitable, privately held | Private, independent |
Strengths and limitations
Convert Experiences
Strengths
- The most transparent statistics of any testing tool at this price: selectable frequentist and Bayesian engines, sequential testing via asymptotic confidence sequences, automatic sample ratio mismatch detection, and named bandit algorithms.
- Genuine privacy engineering rather than a compliance page: first-party cookies only, no personal data stored by default, automatic Do Not Track support since February 2018, SOC 2 Type 2 and ISO 27001 certified.
- Published, self-serve pricing with a 15 day no-card trial in a category where almost every remaining competitor hides its numbers behind a demo request.
- Serious QA tooling, with a unified overlay, live event log, collision prevention, and version control, which is where testing programmes usually break rather than in the statistics.
Limitations
- No free tier and a $299 monthly floor billed annually, which rules it out for anyone not testing continuously.
- Multivariate testing, multipage experiments, full-stack testing, sequential testing, SSO, and raw data export all require the Pro tier, so the practical entry price for a demanding team is $420 a month billed annually.
- Both self-serve tiers carry the same 100,000 tested user allowance, so a high-traffic site cannot buy more volume without moving to a quoted Enterprise contract.
- It is a website testing tool. Product teams testing inside signed-in applications against warehouse data are better served by GrowthBook or Statsig.
Omniconvert
Strengths
- Connects experimentation to customer value rather than optimizing conversion rate in isolation.
- Automatic RFM segmentation removes the most common blocker to running a retention program.
- Ecommerce-specific targeting including cart contents and returning-customer status.
- Revenue-per-visitor reporting protects against discount-driven false wins.
Limitations
- Effectively ecommerce-only; the model does not translate to B2B or lead generation.
- Two separate subscriptions make the full platform expensive for smaller stores.
- No free plan, and entry pricing is well above budget CRO bundles.
- Requires meaningful order volume before cohort and RFM analysis produces reliable segments.
Pricing compared
Convert Experiences
Subscription metered on tested users per month, meaning visitors actually entered into an experiment, with tiers differing on test types, active projects, domains, and support.
- Growth$299
- Pro$420
- EnterprisePrice on request
Convert is expensive next to the testing bundled into heatmap tools and cheap next to enterprise experimentation platforms, which is exactly the gap it is built for. Working out the bill is easier than usual because the meter counts only visitors entered into an experiment. A site with 10,000 monthly users running one test at 50 percent traffic allocation consumes around 5,000 tested users a month, so it sits inside the 100,000 allowance many times over and pays $299 for capacity it will not use. A site with 100,000 monthly users running several concurrent tests across most of its traffic will approach or exceed the allowance and should price the Enterprise band. That shape means Convert is poor value for occasional testing and good value for a busy programme, and the break-even point is roughly whether you run more than one test at a time, every month, all year. What you get above cheaper alternatives is statistical machinery that holds up under scrutiny, sequential testing, sample ratio mismatch detection, named bandit algorithms, outlier handling, plus a QA layer and a privacy posture that survive a compliance review. If nobody in your organisation will ever question a test result, you do not need any of it.
Omniconvert
Two separately licensed products. Explore is priced by monthly tested visitors, Reveal by tracked customers or orders. Annual billing is discounted and larger volumes are quoted.
- ExploreFrom about $320
- RevealQuoted by customer volume
- Bundle and enterpriseQuoted
Omniconvert is priced above the small-business bundles and below enterprise platforms, and it earns that position only for stores that genuinely act on customer value data. If RFM segments will drive real campaigns and experiments will be judged on revenue and repeat rate, the combination is hard to assemble elsewhere for the money. If the store will use it as a slightly expensive A/B testing tool, cheaper platforms do that part just as well.
Editorial verdict on each
Convert Experiences
Convert Experiences is the best remaining self-serve A/B testing platform for a marketing team that runs testing seriously. The statistics are the reason: selectable frequentist and Bayesian engines, sequential testing built on asymptotic confidence sequences, automatic sample ratio mismatch detection, outlier handling, and bandit algorithms named rather than obscured, which is more rigour than anything else you can buy with a credit card at this price. Around that sits a genuine QA layer, flicker-resistant delivery over Akamai, forty-plus targeting filters, and privacy engineering that has been ahead of regulation since 2018. Buy it if testing is a continuous programme and someone in your organisation will eventually question a result. Do not buy it for occasional experiments, because $299 a month billed annually is a lot to pay for a tool you open twice a quarter, and do not buy it as a product analytics platform or as a feature flag service, because it is neither.
Read the full Convert Experiences profileOmniconvert
Omniconvert is the rare conversion platform that argues against its own vanity metric, and that argument is correct: a conversion rate lift that arrives via discounting and one-time buyers can leave a store worse off. Pairing experimentation with RFM segmentation and lifetime value cohorts is a genuinely differentiated position, and the audience export makes the analysis actionable rather than decorative. The cost of that position is scope and price. It is ecommerce-only, needs real order volume to be interesting, and charges twice for the full picture. Stores with a repeat-purchase base and the discipline to act on segments will find it worth the money; everyone else is buying an expensive A/B testing tool.
Read the full Omniconvert profileConvert Experiences profile last reviewed 2026-08-22; Omniconvert last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.