Is Heepsy or Upfluence cheaper?

Heepsy starts at Free plan; paid plans from 69 euros per month billed annually (89 euros month to month) (free plan available). Upfluence starts at Custom quote only; no published price. Third-party reporting puts realistic entry around $478 per month for a single module, with typical full-platform contracts running several thousand dollars a month. (free trial).

Heepsy vs Upfluence

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Heepsy compared with Upfluence

Upfluence is the larger, older platform with a bigger index, deeper ecommerce integrations, and a real enterprise story, and it is priced accordingly, typically quote-only and starting far above Heepsy's ceiling. Heepsy is the version of that idea a small brand can buy today with a card. The functional overlap is substantial (search, vetting, outreach, Shopify attribution), so the decision is usually made on budget and contract appetite rather than features.

Upfluence compared with Heepsy

Heepsy is the opposite commercial model: published monthly prices, self-serve signup, a free tier, and cancel-any-time billing, aimed at small brands that need to find and vet creators. It stops where Upfluence starts, with no ecommerce attribution, no promo code generation, and no creator payments. Choose Heepsy to answer whether influencer marketing works for you at all; move to Upfluence once you are running a continuous program and the manual attribution and payment work has become the bottleneck.

Choose Heepsy if

Small ecommerce brands, startups, and lean agencies that need to find, vet, and contact creators on Instagram, TikTok, and YouTube on a self-serve budget, and want campaign management, payments, and Shopify sales attribution in the same tool rather than buying an enterprise creator platform.

Choose Upfluence if

Direct to consumer ecommerce brands and agencies running continuous creator and affiliate programs, especially those on Shopify or WooCommerce who want customer-to-creator matching, per creator sales attribution, and international payouts inside one system, and who can commit to an annual contract.

Side by side

13 attributes

Attribute	Heepsy	Upfluence
Category	Influencer	Influencer
Starting price	Free plan; paid plans from 69 euros per month billed annually (89 euros month to month) (free plan available)	Custom quote only; no published price. Third-party reporting puts realistic entry around $478 per month for a single module, with typical full-platform contracts running several thousand dollars a month. (free trial)
Pricing model	Flat monthly subscription in euros across four self-serve tiers plus a quote-only enterprise option. Every tier is metered on multiple axes at once: monthly search results, advanced profiles analyzed, outreach emails sent, creators tracked for content, active projects, and marketplace listings. Feature access is also tiered, so higher plans unlock capabilities rather than only raising limits. Additional outreach credits can be purchased on top of a plan.	Modular subscription with custom quotes and no published rates. Three plans (Find Creators, Scale Creator Programs, Run Programs on Autopilot) are priced by which modules you take, how many seats you need, and program volume. Every plan is a fixed platform fee; Upfluence explicitly takes no percentage of creator-driven sales. The company states a twelve-month minimum contract on its own pricing page.
Free plan	500 search results and 10 advanced profiles per month, 1 project, AI and lookalike search, all filters, CRM and content gallery, but no outreach emails and no contact details	No
Free trial	No time-limited trial; the permanent free plan is the trial	Yes, but arranged after an initial sales call rather than self-served; free standalone influencer tools are available on the website in the meantime
Best for	Small ecommerce brands, startups, and lean agencies that need to find, vet, and contact creators on Instagram, TikTok, and YouTube on a self-serve budget, and want campaign management, payments, and Shopify sales attribution in the same tool rather than buying an enterprise creator platform.	Direct to consumer ecommerce brands and agencies running continuous creator and affiliate programs, especially those on Shopify or WooCommerce who want customer-to-creator matching, per creator sales attribution, and international payouts inside one system, and who can commit to an annual contract.
Setup time	Minutes to a first search, since the free plan needs only an email address. A working campaign takes longer: connecting a mailbox for two-way sync, installing the Shopify or WooCommerce app for attribution, and building the first project with a filtered shortlist is a half-day of work.	A few days to a couple of weeks in practice. The account and search are usable immediately, but the value depends on connecting your store and email platform, importing customer lists for matching, configuring commission structures, and setting up payment methods, which is where most of the elapsed time goes.
Learning curve	Low on the mechanics and moderate on the judgment. The filters and pipeline are self-explanatory. What takes practice is reading an advanced profile properly, knowing that a high engagement rate with a wrong-country audience is worthless, and rationing the analyzed-profile allowance so it is spent on genuine candidates rather than curiosity.	Moderate. The search filters and campaign workflow are learnable in a few sessions; the harder part is program design, deciding compensation structures, brief quality, and which attribution mechanic (code, link, or both) you will trust. Teams new to influencer marketing lean heavily on the assigned account manager for that.
Platforms	Web application, Shopify app, WooCommerce plugin, Creator-facing marketplace and application pages	Web application, Chrome extension for on-platform creator lookup, Ecommerce integrations for Shopify, WooCommerce, Adobe Commerce, BigCommerce, and Amazon
Compliance	GDPR	GDPR, CCPA, KYC verification on creator payouts
Founded	2016	2013
Headquarters	Bilbao, Spain	New York, New York, with offices in Paris, Lyon, and Lausanne
Ownership	Independent, founder-led	Independent, venture-backed

Strengths and limitations

Heepsy

Strengths

Published, self-serve pricing with a card checkout in a category where nearly every competitor hides behind a demo request.
A free plan that is real enough to test data quality in your own niche before spending anything.
Search filters that work on the audience, not just the creator, including audience location, age, and gender.
Audience authenticity analysis presented plainly, which is the check most first-time influencer buyers do not know they need.

Limitations

The creator index is smaller than the largest discovery databases in the category, and thin below roughly three thousand followers, which undercuts nano-influencer strategies.
Coverage quality is uneven by region; it is strongest in Europe and the Americas and weaker across Asia-Pacific and the Middle East.
Only Instagram, TikTok, and YouTube are covered by search, so Twitch, X, Pinterest, and Snapchat programs need another tool. Some marketing pages also reference LinkedIn coverage that the plan comparison does not list, so verify it before buying on that basis.
Six simultaneous usage meters make real capacity hard to predict, and the advanced-profile allowance is usually exhausted well before the search-results allowance.

Upfluence

Strengths

Customer-to-creator matching against your own Shopify, WooCommerce, or Klaviyo data, which produces warm outreach that database-only competitors structurally cannot.
Genuinely end to end: the same platform finds the creator, ships the product, generates the code, attributes the sale, and pays the invoice.
Fixed platform fee with no percentage taken on creator-driven sales, so a program that works does not get proportionally more expensive.
Outreach sends from your own Gmail or Outlook mailbox, keeping replies and sender reputation with your domain.

Limitations

No published pricing at all, and a twelve-month minimum contract on every plan, which rules out the fast self-serve trial small teams expect.
The free trial requires an initial sales call to configure, so there is no way to evaluate the product privately before talking to someone.
Recurring public complaints about database freshness: dead accounts, stale contact emails, and inflated engagement on some profiles, which shows up as low reply rates on cold outreach.
Audience data on a newly scanned creator can take days to return rather than appearing instantly, which slows vetting when you are building a list under deadline.

Pricing compared

Heepsy

Flat monthly subscription in euros across four self-serve tiers plus a quote-only enterprise option. Every tier is metered on multiple axes at once: monthly search results, advanced profiles analyzed, outreach emails sent, creators tracked for content, active projects, and marketplace listings. Feature access is also tiered, so higher plans unlock capabilities rather than only raising limits. Additional outreach credits can be purchased on top of a plan.

Free0 euros
Starter69 euros
Plus149 euros
Advanced229 euros
EnterpriseCustom quote

On capability per euro, Heepsy is one of the strongest offers in influencer marketing software for a small buyer. The comparable American platforms rarely publish a price at all and typically start in the high hundreds or low thousands per month on an annual contract; Heepsy will sell you search, vetting, outreach, a pipeline, payments, and Shopify attribution for 69 to 229 euros a month with a card. What you are trading away is index depth, non-European coverage, and the ability to buy exactly the one thing you need without the meters attached to it. If your campaign volume is a handful of creators per month and your market is Europe or the Americas, the value is clearly there. If you need thousands of nano-creators in Southeast Asia, no amount of price advantage fixes a database that does not contain them.

Upfluence

Modular subscription with custom quotes and no published rates. Three plans (Find Creators, Scale Creator Programs, Run Programs on Autopilot) are priced by which modules you take, how many seats you need, and program volume. Every plan is a fixed platform fee; Upfluence explicitly takes no percentage of creator-driven sales. The company states a twelve-month minimum contract on its own pricing page.

Find CreatorsCustom quote
Scale Creator ProgramsCustom quote
Run Programs on AutopilotCustom quote

Upfluence is priced like enterprise software and behaves like it commercially, but the capability it sells is broader than most rivals in this category: discovery, outreach, ecommerce execution, attribution, and cross-border payouts in one contract. For a brand running a continuous creator program with real revenue attached, replacing a database subscription, an affiliate tool, and a manual payments process with one platform is a defensible trade. For a brand testing whether influencer marketing works at all, it is the wrong shape of purchase. The absence of published pricing and the twelve-month floor mean the smallest businesses in this directory will find the entry point genuinely out of reach, and should start on a self-serve tool and graduate here once the program justifies a procurement conversation.

Editorial verdict on each

Heepsy

Heepsy is the influencer marketing platform that will actually sell to a small business, and in a category built almost entirely on demo requests and annual contracts, that alone earns it a place. For 69 to 229 euros a month you get creator search with real audience filters, an authenticity check worth having before you spend money, bulk outreach with mailbox sync, a campaign pipeline, creator payments, and Shopify attribution, which is a complete loop rather than a fragment. The limits are equally clear and worth taking seriously: a smaller index that thins out below a few thousand followers, uneven coverage outside Europe and the Americas, only three networks, six overlapping usage meters that make capacity hard to plan, contact details withheld on the entry tier, and a refund reputation that makes an untested annual commitment a bad idea. Use the free plan to check whether the creators you want are in the database, buy monthly until you are sure, and expect to be on Plus rather than Starter if outreach is the point.

Read the full Heepsy profile

Upfluence

Upfluence is one of the few influencer platforms that genuinely covers the whole sequence, from finding a creator inside your own customer list through shipping the product, generating the code, attributing the sale, and paying the invoice in the creator's currency, all on a fixed fee with no cut of the revenue. For an ecommerce brand running a continuous program with real order volume, that consolidation is worth paying for, and the customer-matching mechanic is a real advantage rather than a marketing line. But the commercial model is squarely mid-market: no published pricing, a mandatory demo before you can even trial it, a twelve-month floor, seat-based costs, and enough public complaints about database freshness and cancellation friction that the contract deserves a careful read. Small businesses testing the channel should start somewhere self-serve and monthly. Brands whose creator program has outgrown a spreadsheet and a PayPal balance are exactly who this is built for.

Read the full Upfluence profile

Heepsy profile last reviewed 2026-08-23; Upfluence last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.