Lusha vs RocketReach
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentRocketReach compared with Lusha
Lusha and RocketReach occupy nearly the same position: large database, browser extension, per-seat pricing, phones on higher tiers. Lusha has a stronger compliance posture for European buyers and a more polished extension; RocketReach claims broader coverage and stronger personal email data. For EU-heavy target lists Lusha is the safer choice; for global recruiting coverage RocketReach usually returns more.
Choose Lusha if
SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.
Choose RocketReach if
Recruiters and individual sales professionals who need to search a very large people database rather than enrich a list they already have, who need phone numbers alongside emails, and who can justify a per-seat annual subscription.
Side by side
13 attributes| Attribute | Lusha | RocketReach |
|---|---|---|
| Category | Data | Data |
| Starting price | Free plan (40 credits/mo); paid from $49.90/mo, or $37.45/mo billed yearly (Starter, 1 user, 400 credits/mo) | $229 per seat per year (Essentials, about $19 a month), or $39 a month billed monthly (free plan available) |
| Pricing model | Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider. Yearly billing is 25 percent off; Scale is custom. | Per-seat subscription across three published tiers, with lookup and export volume caps, phone numbers gated to Pro and above, and API access on every tier; advertised low prices assume annual billing. |
| Free plan | 40 credits a month for one user with the extension, enough for a handful of phone reveals or 40 emails. | A small monthly lookup allowance for evaluation; not workable for production use. |
| Free trial | No | A free account with 5 lookups is available for evaluation |
| Best for | SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract. | Recruiters and individual sales professionals who need to search a very large people database rather than enrich a list they already have, who need phone numbers alongside emails, and who can justify a per-seat annual subscription. |
| Setup time | Ten minutes to first reveal; an afternoon for CRM sync and team credit pooling. | Fifteen minutes: create the account, install the browser extension, run a search. CRM integration takes another hour, and the API is available from Essentials. |
| Learning curve | The gentlest in the data category. | Low for the extension, moderate for the search filters, which reward learning. The genuinely confusing part is the metering: lookups and exports are separate counters with different caps depending on whether you chose monthly or annual billing, and most new users do not realise this until they hit a limit. |
| Platforms | Web app, Chrome extension, REST API | Web application, Browser extension, Bulk lookup, REST API |
| Compliance | ISO 27701, ISO 27001, SOC 2 Type II, GDPR, CCPA | GDPR, CCPA, Published individual opt-out process |
| Founded | 2016 | 2015 |
| Headquarters | Tel Aviv, Israel | Bellevue, Washington, United States |
| Ownership | Venture-backed (private) | Venture and growth-equity backed after nearly a decade bootstrapped |
Strengths and limitations
Lusha
Strengths
- Best-in-class direct-dial accuracy in its price range, the defining differentiator.
- Frictionless extension workflow; fastest time-to-value in the category.
- Genuinely useful free tier keeps evaluation honest.
- Compliance certifications (ISO 27701, SOC 2) ease privacy reviews unusual at this price.
Limitations
- Database breadth and filter depth trail Apollo's at similar spend.
- Credit economics punish careless bulk reveals; phone credits deplete fast.
- The engagement layer is thin: automated email sequences exist on every plan, but calling, multichannel cadences and deliverability tooling live elsewhere.
- Intent/signal features are add-on-grade, not differentiating.
RocketReach
Strengths
- One of the largest owned contact databases available self-serve, at roughly 700 million professionals and 60 million companies, with real-time coverage on 430 million.
- It is a genuine search tool, not only an enrichment tool, so it answers who to contact rather than only how to reach them.
- Phone numbers are drawn from the same lookup allowance rather than costing a ten or thirty credit multiplier, which is unusually favourable at volume once you are on Pro.
- Personal emails alongside work emails on Pro and Ultimate make it genuinely useful for recruiting, which is a large share of its user base.
Limitations
- Per-seat pricing is the dominant cost factor for any team, and it compounds: five people on Pro is over 4,000 dollars a year before anyone looks anything up.
- The advertised prices assume an annual commitment; monthly billing costs 45 to 80 percent more for the same plan.
- Essentials is email-only, so the cheapest tier is a non-starter for anyone who needs to call, and there is no add-on to fix it.
- API rate limits are not published on the pricing page, and API use draws on the same modest per-seat export and lookup caps, so a pipeline outgrows the published plans quickly.
Pricing compared
Lusha
Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider. Yearly billing is 25 percent off; Scale is custom.
- Free$0
- Starter$49.90
- Pro$69.90
- Premium$399.90
- ScaleCustom
Priced above Apollo per record and below enterprise contracts, Lusha's premium buys dial accuracy where it pays for itself in connect rates. For email-centric volume it's the wrong spend; for phone-led motions it's often the highest-ROI data line after the sequencer.
RocketReach
Per-seat subscription across three published tiers, with lookup and export volume caps, phone numbers gated to Pro and above, and API access on every tier; advertised low prices assume annual billing.
- Essentials$229 per year
- Pro$619 per year
- Ultimate$1,379 per year
- Team and customQuoted
At the published caps, Essentials works out at about 19 cents per export annually and 39 cents per lookup monthly, Pro at about 17 cents and 32 cents, and Ultimate at about 7 cents annually and 17 cents monthly. Those are several times the per-contact cost of Hunter, Anymail Finder, or Icypeas. What you are buying for the difference is a searchable owned database of around 700 million people, phone numbers at no extra credit multiplier, and a ten-year-old vendor with a support organisation. For a recruiter who lives in the product all day and needs to find people rather than enrich them, that is defensible. For a small team enriching known lists, it is poor value, and the per-seat structure makes it worse with every person you add.
Editorial verdict on each
Lusha
Best ValueLusha is the precision instrument of self-serve B2B data: the extension is still the fastest reveal workflow anywhere, and the dials are the ones that actually connect. It has wisely stopped pretending to be a platform, its future is being the trusted, certified accuracy layer inside bigger stacks, a role the Clay era rewards. Buy it for phones and speed; buy breadth elsewhere.
Read the full Lusha profileRocketReach
RocketReach is a proper database business rather than a lookup utility, and it should be evaluated as one. Roughly 700 million people, real search filters, personal emails, and phone numbers that do not carry a credit multiplier make it genuinely valuable to recruiters and to individual sellers building a territory from nothing. It is also the most expensive way to buy contact data in this batch: prices are per seat, the advertised numbers assume an annual commitment, the cheapest tier has no phone numbers, the API rate limits are unpublished, and the volume caps are small enough that any real enrichment workload needs a quote. Buy it if finding people is the job. If you already know who you want and simply need their details, almost everything else in this category will do that job for a fraction of the money.
Read the full RocketReach profileLusha profile last reviewed 2026-09-27; RocketReach last reviewed 2026-09-27. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in B2B Data Providers
26 trackedB2B data providers supply the contact and company information (emails, phone numbers, firmographics, and buying signals) that feeds prospecting lists and enrichment workflows.
The largest self-serve contact database in the category, fused with sequencing, data and execution in one product.
Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.
Founded in 2022 and already at 40,000 users, Prospeo shipped AI Search, lookalikes, and an MCP server in 2025 as its database passed 280M leads.
Semantic search over the live web with contact data attached made prospecting a language problem rather than a database subscription.
Signup to verified emails in five minutes with zero configuration, and failed searches cost nothing, so nobody needs training to get value from Anymailfinder.
Frequently asked questions
6 questionsWhat is the difference between Lusha and RocketReach?
Lusha and RocketReach occupy nearly the same position: large database, browser extension, per-seat pricing, phones on higher tiers. Lusha has a stronger compliance posture for European buyers and a more polished extension; RocketReach claims broader coverage and stronger personal email data. For EU-heavy target lists Lusha is the safer choice; for global recruiting coverage RocketReach usually returns more.
Is Lusha or RocketReach cheaper?
Lusha starts at Free plan (40 credits/mo); paid from $49.90/mo, or $37.45/mo billed yearly (Starter, 1 user, 400 credits/mo). RocketReach starts at $229 per seat per year (Essentials, about $19 a month), or $39 a month billed monthly (free plan available). The billing models differ, so the entry price is rarely the whole cost. Lusha pricing model: Freemium with per-plan tiers that each include a set number of seats; one credit pool meters reveals (1 credit per email, 5 per phone number), and Pro and Premium credit allowances expand on a slider. RocketReach pricing model: Per-seat subscription across three published tiers, with lookup and export volume caps, phone numbers gated to Pro and above, and API access on every tier; advertised low prices assume annual billing.
Does Lusha or RocketReach have a free plan?
Lusha has a free plan. 40 credits a month for one user with the extension, enough for a handful of phone reveals or 40 emails. RocketReach has a free plan. A small monthly lookup allowance for evaluation; not workable for production use. Trial terms: A free account with 5 lookups is available for evaluation.
Who should choose Lusha?
SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.
Who should choose RocketReach?
Recruiters and individual sales professionals who need to search a very large people database rather than enrich a list they already have, who need phone numbers alongside emails, and who can justify a per-seat annual subscription.
What are the best alternatives to Lusha and RocketReach?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Prospeo (Momentum), Exa (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
