RocketReach
A very large contact database, sold by the seat and by the year
RocketReach is a B2B contact database and people search platform covering around 700 million professionals and 60 million companies, offering work and personal emails plus phone numbers on its higher tiers; it is sold per seat with three published plans, where the advertised low prices assume annual billing and each tier caps how many contacts you may look up or export, with phone numbers gated to Pro and above and full API access to Ultimate.
Overview
RocketReach is one of the older survivors in this market. Amit Shanbhag and Andrew Tso founded it in 2015 and bootstrapped it for most of a decade before taking a growth investment from Brighton Park Capital, and it now employs around 94 people from Bellevue, Washington. It marked ten years in 2025 claiming more than 26 million users across sales, recruiting, marketing, and fundraising, which makes it one of the most widely touched products in this category even though relatively few people describe it as their primary system.
The proposition is scale. RocketReach describes coverage of roughly 700 million people and 60 million companies through patented technology, with real-time contact and company data on 430 million professionals and 17 million companies. Unlike the aggregators and brokers elsewhere in this category, it owns the database. You can search it by role, company, location, and other attributes, which makes it a list-building tool as well as a lookup tool, and it is that combination of search plus reveal that keeps recruiters coming back.
The pricing is where a small business needs to read carefully. Three plans are published: Essentials, Pro, and Ultimate. The friendly numbers, roughly 27, 69, and 142 dollars a month, are annual prices, billed as 329, 829, and 1,699 dollars a year per seat. Pay monthly and the same plans cost 49, 99, and 209 dollars. Each tier also caps volume, and the caps are modest: 100, 250, and 1,000 lookups a month on monthly billing, or 1,200, 3,600, and 20,000 exports a year on annual billing.
Two gates matter more than the headline price. Phone numbers are not available on Essentials at all, so the cheapest plan is email-only, and full API access is reserved for Ultimate, along with intent data. And everything is per seat: a five-person team on Pro is paying five subscriptions, which is the structural reason RocketReach ends up more expensive than Hunter, Anymail Finder, or Datagma for a small team, all of which include multiple or unlimited users on one credit pool.
Best for
Recruiters and individual sales professionals who need to search a very large people database rather than enrich a list they already have, who need phone numbers alongside emails, and who can justify a per-seat annual subscription.
Not the right fit for
- Small teams optimising cost per contact; per-seat annual pricing means five people cost five subscriptions where Hunter, Anymail Finder, and Datagma would charge once.
- Anyone who wants the advertised price without an annual commitment; monthly billing is roughly 45 to 80 percent more expensive per month.
- Buyers on the cheapest plan who need phone numbers, because Essentials is email-only and no add-on changes that.
- Developers who want an API without paying for the top tier, since full API access is gated to Ultimate.
- High-volume enrichment workloads; the published plans top out at 20,000 exports a year, so anything at ten thousand a month requires a custom quote.
How it works
- 1
You search the database rather than starting from a list you already own. Filters cover job title, seniority, company, industry, location, and headcount, so RocketReach can answer the question of who to contact as well as how to reach them.
- 2
Results appear as profiles with contact information masked. Revealing a profile consumes a lookup, which is the metered unit, and exporting it to a CSV or a CRM consumes from a separate export allowance on annual plans.
- 3
What a reveal returns depends on the tier. Essentials returns work emails only. Pro and Ultimate add personal emails and phone numbers, which are drawn from the same lookup allowance rather than from a separate phone credit pool.
- 4
A browser extension runs the same lookups from LinkedIn, company sites, and other pages, which is how most day-to-day usage happens rather than through the web app search.
- 5
Bulk lookups process a list at once, native integrations push results into Salesforce, HubSpot, Outreach, and similar tools, and the API, available on Ultimate and above, allows programmatic access for teams building their own pipelines.
Feature breakdown
26 features in 5 modulesDatabase and search
The reason to choose an owner over an aggregator.- Around 700 million professionals
- Patented technology covering roughly 700 million people and 60 million companies worldwide, one of the largest owned contact datasets available to a self-serve buyer.
- Real-time data on 430 million professionals
- The vendor distinguishes its real-time contact and company coverage, 430 million professionals and 17 million companies, from the wider indexed total.
- Advanced people search
- Filter by job title, seniority, company, industry, location, and headcount, so the product answers who to contact rather than only how to reach them.
- Company search
- Find accounts matching firmographic criteria and then work into the people at them, which is the account-based entry point.
- Personal emails on higher tiers
- Pro and Ultimate return personal addresses as well as work ones, which is what makes RocketReach usable for recruiting rather than only for sales.
- Intent data on Ultimate
- Buying-intent signals are reserved for the top tier alongside healthcare data and full API access.
Contact reveal and phone data
One allowance covering both channels, gated by tier.- Phone numbers from Pro upward
- Essentials is email-only. Phone numbers require Pro at 829 dollars a year or 99 dollars a month per seat, which is the single most important tier decision.
- No separate phone credit type
- Unlike Datagma at thirty credits or FullEnrich at ten, RocketReach draws phones from the same lookup allowance as emails, so a phone number costs the same as an email once you are on a tier that has them.
- Browser extension lookups
- Reveal contact details from LinkedIn, company sites, and search results without leaving the page, which is where most usage actually happens.
- Bulk lookups
- Process a list of people in one job rather than revealing profiles individually.
- Contact quality grading
- Results carry confidence indicators so a rep can tell a strong match from a weak one before spending a dial on it.
Plans, seats, and volume caps
The commercial mechanics that decide whether this is expensive.- Three published tiers
- Essentials, Pro, and Ultimate at 329, 829, and 1,699 dollars a year per seat, or 49, 99, and 209 dollars a month per seat.
- Per-seat licensing
- Every user needs their own subscription, which is the structural reason a five-person team pays five times here and once at Hunter or Anymail Finder.
- Monthly lookup caps
- Monthly plans cap lookups at 100, 250, and 1,000 per month across the three tiers, which is modest volume for a full-time prospector.
- Annual export caps
- Annual plans cap exports at 1,200, 3,600, and 20,000 per year, so the annual discount comes with its own ceiling rather than unlimited use.
- Team and custom plans
- Volume above the published caps, and API-heavy usage, are handled through quoted team arrangements rather than published tiers.
Integrations and API
Broad connectors, top-tier API gate.- Full API on Ultimate
- Programmatic access for custom integrations and high-volume retrieval is reserved for the top published tier, which prices out developers who only want an endpoint.
- Salesforce and HubSpot
- Native CRM integrations push revealed contacts into the systems sales teams already run on.
- Sales engagement connectors
- Integrations with the common outreach and sequencing tools so revealed contacts flow into campaigns directly.
- ATS-adjacent workflows
- Personal emails plus phone numbers on higher tiers make the product usable inside recruiting workflows, which is a large share of its 26 million claimed users.
- CSV export
- Standard export path, metered separately from lookups on annual plans, which is a distinction worth understanding before you buy.
Company standing and compliance
The most substantial vendor in this batch, with the obligations that brings.- Ten years of operation
- Founded in 2015, bootstrapped for most of a decade, and still operating at scale, which is a meaningfully different risk profile from a four-person waterfall vendor.
- Growth investment from Brighton Park Capital
- Institutional backing after years of bootstrapping, which funds a support organisation and a security programme that smaller vendors cannot afford.
- Around 94 employees
- Large enough to answer a support ticket and small enough that the product still moves, though far larger than most vendors in this category.
- Owned database
- RocketReach resolves against its own dataset rather than brokering to third parties, so provenance is a single-vendor question rather than a chain of twenty.
- Opt-out process
- As a large US people-data operator, RocketReach publishes an opt-out route for individuals, which is the mechanism a GDPR or CCPA objection runs through.
Use cases
4 documentedAgency recruiter sourcing candidates all day
Roles need filling from passive candidates who do not respond to InMail, and both a personal email and a mobile number are needed to reach them.
Pro at 829 dollars a year returns personal emails and phone numbers from the same lookup allowance, the extension works directly from LinkedIn, and 3,600 annual exports cover a busy desk.
Individual account executive building a territory
A new patch with no list, no existing accounts, and a need to identify who matters at 200 companies before contacting any of them.
People search filters by title and seniority answer who to contact, which most enrichment vendors cannot do at all, and Essentials at 329 dollars a year covers 1,200 email-only exports.
Founder evaluating whether to buy a database or an aggregator
The choice is between one large owned dataset and a waterfall that queries twenty providers, and provenance questions are likely to come up.
RocketReach's owned database makes provenance a single-vendor question and gives one opt-out process to point at, at the cost of the coverage a waterfall gets from combining sources.
RevOps lead needing an API for a data pipeline
An internal service needs to resolve contacts programmatically and the budget assumed an entry-level plan would include an API.
Full API access is Ultimate-only at 1,699 dollars a year per seat, so the realistic options are to pay for the top tier, negotiate a custom team plan, or use a cheaper API-first vendor such as Enrich or FullEnrich for the pipeline.
Pricing
from $329 per seat per year (Essentials, about $27 a month), or $49 a month billed monthlyPer-seat subscription across three published tiers, with lookup and export volume caps, phone numbers gated to Pro and above, and full API access gated to Ultimate; advertised low prices assume annual billing.
| Plan | Price | Includes |
|---|---|---|
| Essentials | $329 per year per seat (about $27 a month annually, or $49 a month billed monthly) |
The email-only restriction is the defining limit; if you need to call anyone, this tier is not a candidate. |
| Pro | $829 per year per seat (about $69 a month annually, or $99 a month billed monthly) |
The tier most buyers actually need, because phones start here. |
| Ultimate | $1,699 per year per seat (about $142 a month annually, or $209 a month billed monthly) |
The only published tier with an API, which is a steep entry price for a developer who wants an endpoint. |
| Team and custom | Quoted annual |
|
Billing notes
- The advertised low prices are annual prices. Essentials, Pro, and Ultimate are 329, 829, and 1,699 dollars a year per seat, which read as roughly 27, 69, and 142 dollars a month. Paying monthly costs 49, 99, and 209 dollars, a premium of 45 to 80 percent.
- Everything is per seat. A five-person team on Pro pays five annual subscriptions, roughly 4,145 dollars a year, where Hunter would charge one subscription for unlimited users and Datagma would include ten seats.
- Lookups and exports are metered separately on annual plans: annual tiers publish export caps of 1,200, 3,600, and 20,000 a year while monthly tiers publish lookup caps of 100, 250, and 1,000 a month. Understand which counter your workflow consumes before choosing a billing frequency.
- Phone numbers are gated to Pro and above rather than sold as a separate credit type, so once you are on a qualifying tier a phone lookup costs the same as an email lookup. That is unusual and, at higher volumes, favourable compared with vendors charging ten to thirty credits per number.
- RocketReach does not state plainly on its public pages whether a lookup that returns no contact information is charged. Given the modest allowances, confirm this in writing before committing, because on a 100-lookup monthly plan a charged failure policy would be materially expensive.
- Unused allowance is not advertised as rolling over. Assume monthly caps reset and annual export caps expire at the end of the term unless the vendor confirms otherwise.
Value assessment: At the published caps, Essentials works out at about 27 cents per export annually and 49 cents per lookup monthly, Pro at about 23 cents and 40 cents, and Ultimate at about 8.5 cents annually and 21 cents monthly. Those are five to twenty times the per-contact cost of Hunter, Anymail Finder, or Icypeas. What you are buying for the difference is a searchable owned database of around 700 million people, phone numbers at no extra credit multiplier, and a ten-year-old vendor with a support organisation. For a recruiter who lives in the product all day and needs to find people rather than enrich them, that is defensible. For a small team enriching known lists, it is poor value, and the per-seat structure makes it worse with every person you add.
Strengths & limitations
Strengths
- One of the largest owned contact databases available self-serve, at roughly 700 million professionals and 60 million companies, with real-time coverage on 430 million.
- It is a genuine search tool, not only an enrichment tool, so it answers who to contact rather than only how to reach them.
- Phone numbers are drawn from the same lookup allowance rather than costing a ten or thirty credit multiplier, which is unusually favourable at volume once you are on Pro.
- Personal emails alongside work emails on Pro and Ultimate make it genuinely useful for recruiting, which is a large share of its user base.
- The browser extension makes day-to-day LinkedIn-driven work fast, which is why the product spreads inside recruiting teams.
- Ten years of operation, around 94 employees, and institutional backing from Brighton Park Capital give it a support organisation and a durability most vendors in this category cannot match.
- Owning the database rather than brokering makes provenance a single-vendor question with one opt-out process, which is easier to explain to a legal reviewer than a twenty-provider waterfall.
- Broad native integrations into Salesforce, HubSpot, and the common sales engagement tools.
Limitations
- Per-seat pricing is the dominant cost factor for any team, and it compounds: five people on Pro is over 4,000 dollars a year before anyone looks anything up.
- The advertised prices assume an annual commitment; monthly billing costs 45 to 80 percent more for the same plan.
- Essentials is email-only, so the cheapest tier is a non-starter for anyone who needs to call, and there is no add-on to fix it.
- Full API access is gated to Ultimate at 1,699 dollars a year per seat, which is an expensive way to obtain an endpoint compared with Enrich, Icypeas, or Hunter, all of which include an API far lower down.
- Volume caps are modest: 1,000 lookups a month on the top monthly plan and 20,000 exports a year on the top annual plan, so any high-volume enrichment workload needs a custom quote.
- Lookups and exports are separate counters with different caps depending on billing frequency, which is more complexity than the pricing page makes obvious.
- The public pages do not state whether a failed lookup is charged, and with allowances this small that omission matters.
- As a large US people-data operator holding personal emails and phone numbers, it carries a heavier compliance profile for European outreach than an EU-established vendor.
Head-to-head comparisons
6 alternativesRocketReach vs ContactOut
from $0 (Free), then about $99 per month per seat on annual billing (email plan)The closest comparison in this batch: both sell large owned people databases with browser extensions, per-seat annual pricing, and separate treatment of email and phone. ContactOut is more recruiter-shaped, with ATS integrations, Recruiter Pro compatibility, and separate email and phone credit pools plus fair-use caps. RocketReach has the larger claimed database and does not multiply the cost of a phone lookup. Recruiters embedded in an ATS lean ContactOut; generalists who need search breadth lean RocketReach.
Full RocketReach vs ContactOut comparisonRocketReach vs Hunter
from 0 euros (Free, 50 credits per month), then 49 euros per month (Starter)Hunter charges once for unlimited seats, includes an API on every tier, publishes source URLs per address, and costs about 1.5 cents per found email. RocketReach charges per seat, gates the API to its top tier, and costs 8 to 49 cents per lookup, but has phone numbers and a searchable 700 million person database, neither of which Hunter has at all. If you know who to contact and only need emails, Hunter is several times cheaper. If you need to find people or call them, Hunter is not a candidate.
Full RocketReach vs Hunter comparisonRocketReach vs Datagma
from $0 (Free), then $49 per month (Regular)Datagma includes ten seats on every plan, publishes a thirty-credit exchange rate for a mobile at roughly 33 to 49 cents, and charges 49 dollars a month with no commitment. RocketReach costs 829 dollars a year per seat before phones are available. Datagma cannot search a database and has no meaningful workflow; RocketReach can and does. Small teams that already know their targets should take Datagma on cost alone; teams that need to find people should pay RocketReach.
Full RocketReach vs Datagma comparisonRocketReach vs Apollo.io
from Free plan; paid from $49/user/moApollo bundles a comparable database with sequencing, a dialler, and a lightweight CRM at a per-seat price that undercuts RocketReach's Pro tier, which makes it the better value for a sales team that wants one platform. RocketReach is narrower but often stronger on personal emails and recruiting use cases, and it does not push you into using its sequencer. Sales teams should price Apollo first; recruiters usually end up on RocketReach or ContactOut.
Full RocketReach vs Apollo.io comparisonRocketReach vs Lusha
from Free plan; paid from $36/user/moLusha and RocketReach occupy nearly the same position: large database, browser extension, per-seat pricing, phones on higher tiers. Lusha has a stronger compliance posture for European buyers and a more polished extension; RocketReach claims broader coverage and stronger personal email data. For EU-heavy target lists Lusha is the safer choice; for global recruiting coverage RocketReach usually returns more.
Full RocketReach vs Lusha comparisonRocketReach vs UpLead
from $99/mo (Essentials; $74/mo billed annually)UpLead sells a smaller but more tightly verified database with real-time verification at the point of export and a published accuracy guarantee, at a lower entry price. RocketReach sells more records with less commitment to their accuracy. Teams that would rather have 200 correct contacts than 400 uncertain ones should take UpLead; teams whose problem is that nobody else has the record at all should take RocketReach.
Full RocketReach vs UpLead comparisonImplementation & onboarding
- Setup time
- Fifteen minutes: create the account, install the browser extension, run a search. CRM integration takes another hour, and API integration is only available once you are on Ultimate.
- Learning curve
- Low for the extension, moderate for the search filters, which reward learning. The genuinely confusing part is the metering: lookups and exports are separate counters with different caps depending on whether you chose monthly or annual billing, and most new users do not realise this until they hit a limit.
- Onboarding
- Self-serve on all three published tiers. Team and custom plans involve a sales conversation, and larger arrangements include a dedicated account manager and team reporting.
- Migration notes
- Nothing to migrate in; RocketReach is a source rather than a system of record. On the way out, exported contacts are yours and live in your CRM. Two things to plan around: annual export allowances do not appear to roll over, so spend them before a term ends, and per-seat licences mean cancelling one user does not reduce the others' cost mid-term.
Platform, API & security
- Platforms
- Web applicationBrowser extensionBulk lookupREST API on Ultimate and above
- API
- Full API access is included from the Ultimate tier upward, with team and custom arrangements for higher volume. RocketReach links to its API documentation for rate limits rather than publishing a per-tier throughput figure on its pricing page, so confirm limits before designing a pipeline against it.
- Compliance
- GDPRCCPAPublished individual opt-out process
- Data residency
- United States; no customer-selectable region is advertised.
- SSO
- Available through team and custom arrangements rather than on the published self-serve tiers.
- Security notes
- RocketReach owns and operates its own contact database rather than brokering to third-party providers, so provenance and opt-out are single-vendor questions. As a large US operator holding personal emails and phone numbers, it carries a heavier data protection profile for European outreach than an EU-established vendor, and buyers contacting EU residents should review its sourcing statement and objection handling directly.
Support & resources
- Channels
- Email supportIn-app supportDedicated account management on team and custom plans
- Documentation
- Knowledge base at knowledgebase.rocketreach.co plus separate API documentation covering endpoints and rate limits.
- Community
- No official forum; extensive third-party coverage given the product's age and reach.
Company
- Founded
- 2015
- Headquarters
- Bellevue, Washington, United States
- Ownership
- Venture and growth-equity backed after nearly a decade bootstrapped
- Founders
- Amit Shanbhag, Andrew Tso
- Employees
- About 94 (2026)
- Funding
- Bootstrapped from founding until a significant growth investment from Brighton Park Capital. The company reported passing 26 million users at its ten-year anniversary in 2025.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Growth investment | Not disclosed | 2023 | Led by Brighton Park Capital, following nearly a decade of bootstrapped operation. |
Timeline
- 2015Founded by Amit Shanbhag and Andrew Tso and bootstrapped, building a contact lookup product on top of an owned people database.
- 2018Adds the browser extension and CRM integrations, establishing the LinkedIn-driven reveal workflow that most users still rely on.
- 2021Expands into recruiting through personal email coverage and ATS-adjacent workflows, broadening well beyond the original sales use case.
- 2023Takes significant growth investment from Brighton Park Capital after nearly a decade without outside capital.
- 2025Marks ten years of operation, reporting more than 26 million users and coverage of roughly 700 million people and 60 million companies.
- 2026Runs three published per-seat tiers at 329, 829, and 1,699 dollars a year, with phones gated to Pro and full API access to Ultimate.
Integrations
- Salesforce
- HubSpot
- Outreach and other sales engagement platforms
- Browser extension for LinkedIn and company sites
- Zapier
- Google Sheets via export
- Bulk lookup and CSV export
- REST API on Ultimate and above
Frequently asked questions
10 questionsWhat is RocketReach?
RocketReach is a B2B contact database and people search platform covering roughly 700 million professionals and 60 million companies. You search it by title, company, seniority, and location, then reveal work emails, and on higher tiers personal emails and phone numbers. It is sold per seat with three published plans.
How much does RocketReach cost?
Essentials is 329 dollars a year per seat, Pro is 829, and Ultimate is 1,699, which read as roughly 27, 69, and 142 dollars a month. Those are annual prices. Billed monthly the same plans cost 49, 99, and 209 dollars a seat, a premium of 45 to 80 percent. Team and custom arrangements above the published caps are quoted.
Do I need an annual commitment to get the advertised price?
Yes. The friendly monthly-looking numbers on the pricing page are annual prices divided by twelve. If you want to pay monthly, Essentials is 49 dollars rather than 27, Pro is 99 rather than 69, and Ultimate is 209 rather than 142. This is the opposite of Hunter and Anymail Finder, where the monthly price is a real price and annual billing is simply a discount.
Which plans include phone numbers?
Pro and Ultimate. Essentials is email-only and no add-on changes that, so if you intend to call anyone the entry tier is not a candidate. Once you are on a qualifying tier, phone numbers draw from the same lookup allowance as emails rather than costing a separate credit multiplier, which is more favourable than Datagma at thirty credits or FullEnrich and BetterContact at ten.
Does a failed lookup consume a credit?
RocketReach does not state the rule plainly on its public pricing pages. This matters more here than at most vendors because the allowances are small: on a 100-lookup monthly Essentials plan, a policy of charging for failures would be materially expensive. Ask for the answer in writing before you buy, and compare it against Hunter, Anymail Finder, BetterContact, and FullEnrich, all of which state clearly that failures are free.
How many lookups do I get?
Monthly plans cap lookups at 100, 250, and 1,000 per month across Essentials, Pro, and Ultimate. Annual plans instead publish export caps of 1,200, 3,600, and 20,000 per year. Lookups and exports are separate counters, which is more complex than the pricing page suggests, and unused allowance is not advertised as rolling over.
Is the API included?
Full API access is reserved for Ultimate at 1,699 dollars a year per seat, along with intent data and healthcare data. That makes RocketReach an expensive way to obtain an enrichment endpoint compared with Hunter or Icypeas, which include an API on every tier, or Enrich, which is API-first at 49 dollars a month. RocketReach links to its API documentation for rate limits rather than publishing them per tier.
How does per-seat pricing affect a small team?
Significantly. Five people on Pro is roughly 4,145 dollars a year before any consideration of volume. The same five people cost one 49 euro Hunter subscription with unlimited seats, one 49 dollar Datagma plan with ten seats included, or one Anymail Finder plan with unlimited seats. If your team is larger than one or two people and you already know who to contact, per-seat pricing is the decisive argument against RocketReach.
Where does RocketReach's data come from?
RocketReach owns and operates its own database rather than brokering lookups to third parties, describing patented technology covering around 700 million people. That makes provenance a single-vendor question with one opt-out process, which is easier to explain to a legal reviewer than a waterfall drawing on twenty suppliers. As a large US operator holding personal emails and phone numbers, it also carries a heavier compliance profile for European outreach than an EU-established vendor like Dropcontact or Icypeas.
Should I buy RocketReach or a cheaper enrichment tool?
It depends on whether you know who to contact. RocketReach is a search tool: it will find people matching a description, which Hunter, Anymail Finder, Icypeas, Datagma, BetterContact, and FullEnrich cannot do at all. If that is your problem, pay for it. If you already have a list and only need contact details attached, you are paying five to twenty times the going rate per contact plus a per-seat multiplier for a capability you are not using.
Editorial verdict
RocketReach is a proper database business rather than a lookup utility, and it should be evaluated as one. Roughly 700 million people, real search filters, personal emails, and phone numbers that do not carry a credit multiplier make it genuinely valuable to recruiters and to individual sellers building a territory from nothing. It is also the most expensive way to buy contact data in this batch: prices are per seat, the advertised numbers assume an annual commitment, the cheapest tier has no phone numbers, the API is locked to a 1,699 dollar tier, and the volume caps are small enough that any real enrichment workload needs a quote. Buy it if finding people is the job. If you already know who you want and simply need their details, almost everything else in this category will do that job for a fraction of the money.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.