Mouseflow vs Plerdy
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentMouseflow compared with Plerdy
Mouseflow is the specialist, with friction scoring, form analytics, and funnel analysis done properly, metered on sessions from $25 a month above a free 500-session plan. Plerdy is the bundle: competent but shallower heatmaps and recordings alongside popups, NPS surveys, and an on-page SEO checker, metered on pageviews from roughly $29 with a permanent free tier. A conversion analyst diagnosing a checkout will find Mouseflow considerably more rigorous; a small site owner who would otherwise buy a popup builder and an SEO auditor separately saves more with Plerdy.
Choose Mouseflow if
Marketing, ecommerce, and conversion optimisation teams at small and mid-sized businesses who need to find and fix the specific page, form, or funnel step losing them money, and who value European data processing and a retention window measured in months rather than days.
Choose Plerdy if
Small ecommerce stores, freelancers, and small agencies that want heatmaps, replays, popups, and surveys from one affordable subscription, particularly where connecting clicks to revenue matters more than analytical depth.
Side by side
13 attributes| Attribute | Mouseflow | Plerdy |
|---|---|---|
| Category | CRO | CRO |
| Starting price | $0 (Free, 500 sessions per month), then $25 per month (Essential) (free plan available) | Free for a small monthly pageview allowance; paid plans from roughly $29 per month (free plan available) |
| Pricing model | Subscription metered on sessions recorded per month, with website count, funnel count, and data retention all tiered by plan. Free through Premium are self-serve; Enterprise is quoted. | Subscription priced by monthly pageviews with all modules included at each tier, plus a permanent free plan. Annual billing is discounted, and higher tiers add pageview allowance, retention, and site count. |
| Free plan | 500 sessions per month on one website with one funnel and one month of data retention, no credit card required. | Limited monthly pageviews across heatmaps, recordings, and core tools |
| Free trial | 14 day free trial on Advanced and Premium; Essential carries a 14 day money-back guarantee; the Free plan requires no trial | Free plan, with trial access to paid tiers |
| Best for | Marketing, ecommerce, and conversion optimisation teams at small and mid-sized businesses who need to find and fix the specific page, form, or funnel step losing them money, and who value European data processing and a retention window measured in months rather than days. | Small ecommerce stores, freelancers, and small agencies that want heatmaps, replays, popups, and surveys from one affordable subscription, particularly where connecting clicks to revenue matters more than analytical depth. |
| Setup time | Fifteen minutes. Add the tracking snippet directly, through a tag manager, or through a platform integration, and recordings begin. Heatmaps become meaningful after a day or two of traffic accumulates. | Under an hour for the script; enabling and configuring each module adds a few hours depending on how many you use. Ecommerce revenue tracking requires connecting order data, which is straightforward on major platforms. |
| Learning curve | Low. The product is designed for marketers rather than analysts, friction scoring means the tool tells you where to look rather than requiring you to know, and Mina AI answers questions in conversation. Form analytics is the one area worth reading the documentation on, because interpreting refill and hesitation metrics correctly is not obvious. | Low per module, moderate in aggregate simply because there are several. The dashboard covers a lot of ground, and new users benefit from enabling one module at a time. |
| Platforms | Web via JavaScript tracking snippet, Single-page application support, Installation through Shopify, WordPress, and tag managers, Mobile web browsers | Web (JavaScript), Google Tag Manager, Shopify, WordPress, Common site builders |
| Compliance | GDPR, CCPA, LGPD, ISO 27001 certified data centres, SOC 1 Type II, PCI DSS | GDPR, CCPA |
| Founded | 2009 | 2017 |
| Headquarters | Copenhagen, Denmark, with a second office in Austin, Texas | Kyiv, Ukraine |
| Ownership | Privately held; acquired by Offspring Capital in July 2018 | Bootstrapped, independent |
Strengths and limitations
Mouseflow
Strengths
- Friction scoring ranks sessions by how badly they went, which converts a large recording archive from a time sink into a prioritised worklist.
- Form analytics at field level is the best-executed feature in the product and finds revenue problems that no aggregate analytics tool can surface.
- Data retention up to twelve months on Premium, far longer than Microsoft Clarity's fixed 30 days and longer than most competitors offer at any comparable price.
- Six heatmap types including movement and attention, with split-view comparison for evaluating a change without setting up a formal test.
Limitations
- Website limits of one, two, and five by plan are restrictive, and multi-property businesses and agencies climb the price ladder for reasons unrelated to traffic.
- Funnel limits are similarly tight, at one on Essential and five on Advanced, which constrains a site with several conversion paths worth monitoring.
- No engineering context in recordings: no console output, no network inspection, no stack traces, and no application state, so it cannot support debugging.
- No event-based product analytics, no behavioural cohorts, no retention analysis, and no experimentation, so it cannot serve as the analytics tool for a SaaS application.
Plerdy
Strengths
- Unusually wide bundle for the price, replacing several separate subscriptions.
- Revenue-weighted heatmaps connect clicks to orders rather than to attention alone.
- Pageview-based pricing is often cheaper than session metering for deep-browsing ecommerce sites.
- Multi-site management makes it economical for freelancers and small agencies.
Limitations
- Each module is competent rather than category-leading, and specialists will notice.
- No rigorous A/B testing framework, only lightweight variant testing on on-site messaging.
- No native mobile app support.
- Interface and documentation are less polished than better-funded competitors.
Pricing compared
Mouseflow
Subscription metered on sessions recorded per month, with website count, funnel count, and data retention all tiered by plan. Free through Premium are self-serve; Enterprise is quoted.
- Free$0
- Essential$25
- Advanced$109
- Premium$319
- EnterpriseQuoted
Mouseflow is priced for the small business it targets, and its value hinges almost entirely on retention and form analytics, because those are the two things Microsoft Clarity gives you nothing of and charges nothing for. At 10,000 monthly users generating perhaps 20,000 to 25,000 sessions, Advanced at $109 a month buys six months of history, five funnels, and per-field form analysis, which is a reasonable price for a tool that will find a broken form in week one. At 100,000 monthly users you are at roughly 250,000 sessions, well past Premium's 100,000, so you are negotiating an Enterprise contract for something a free tool would cover at lower depth. The sweet spot is a business with meaningful conversion value per visitor and modest traffic, where one fixed form field pays for a year of subscription. On a high-traffic, low-value-per-visit site the arithmetic stops working and Clarity is the rational choice.
Plerdy
Subscription priced by monthly pageviews with all modules included at each tier, plus a permanent free plan. Annual billing is discounted, and higher tiers add pageview allowance, retention, and site count.
- Free$0
- BusinessFrom about $29
- PremiumFrom about $89
On price per capability Plerdy is one of the strongest offers in conversion optimization: a heatmap tool, a replay tool, a popup builder, a survey widget, and an SEO checker for less than most vendors charge for one. The honest caveat is that each module trails its category leader, so the saving is real only if competent versions are sufficient. For sites under a few hundred thousand monthly pageviews with no dedicated CRO specialist, that is usually the case, and the sales heatmap adds something genuinely useful that costlier tools do not offer.
Editorial verdict on each
Mouseflow
Mouseflow is the best paid answer for a small business whose revenue depends on a page working properly. Friction scoring means the recordings actually get watched, form analytics finds the specific field bleeding leads, and retention up to twelve months answers questions a 30 day tool cannot. The European privacy posture is genuine rather than marketing: personal data masked before collection, no keystroke recording for EU visitors, EU processing, certified data centres. Buy it at $109 a month if you have one or two properties, meaningful value per conversion, and a form or funnel worth fixing. Skip it if Microsoft Clarity's free unlimited recording covers your questions, if you manage many websites, or if your traffic is high and your value per visit is low, because the session meter and the website limits are where this product stops being cheap.
Read the full Mouseflow profilePlerdy
Plerdy is the value play in conversion optimization: five tools for the price of one, with a revenue-weighted heatmap that genuinely improves on how competitors present click data for ecommerce. It will not win a feature comparison against Hotjar on research or against VWO on testing, and it should not be bought expecting that. It should be bought by the small store, freelancer, or small agency currently paying for a heatmap tool, a popup tool, and a survey tool separately, who would rather have one competent script and the difference back in budget. Check the module you care most about before consolidating, and pair it with a real testing tool if you intend to make claims about lift.
Read the full Plerdy profileMouseflow profile last reviewed 2026-08-22; Plerdy last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.