Omniconvert vs Triple Whale
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentOmniconvert compared with Triple Whale
Both serve ecommerce operators wanting better numbers than platform dashboards give. Triple Whale is attribution and profitability focused, answering where spend should go. Omniconvert is experimentation and segmentation focused, answering what to change on the site and which customers to nurture. Many stores run both, and neither replaces the other.
Choose Omniconvert if
Ecommerce stores with an established repeat-purchase base that want experimentation judged by customer value and retention, not just by conversion rate, and that will actually use RFM segments in campaigns.
Choose Triple Whale if
Direct-to-consumer ecommerce brands on Shopify spending meaningful money across Meta, Google, and TikTok who need one blended view of revenue, spend, and profit plus attribution they can act on before the day is over.
Side by side
13 attributes| Attribute | Omniconvert | Triple Whale |
|---|---|---|
| Category | CRO | Analytics |
| Starting price | Explore from roughly $320 per month; Reveal priced separately by customer volume (free trial) | $0 (free plan), then $219 per month (Foundation) (free plan available) |
| Pricing model | Two separately licensed products. Explore is priced by monthly tested visitors, Reveal by tracked customers or orders. Annual billing is discounted and larger volumes are quoted. | Freemium, with paid packages priced as a function of the brand's annual GMV combined with the package chosen, sold on twelve-month subscriptions, plus separately priced Retention and Conversion add-ons. |
| Free plan | No | A genuine free tier with first and last click attribution, the blended analytics view, up to 10 users, and a 12-month lookback window. |
| Free trial | Free trial available on both products | 14 days, plus a 60-day money-back guarantee on paid plans |
| Best for | Ecommerce stores with an established repeat-purchase base that want experimentation judged by customer value and retention, not just by conversion rate, and that will actually use RFM segments in campaigns. | Direct-to-consumer ecommerce brands on Shopify spending meaningful money across Meta, Google, and TikTok who need one blended view of revenue, spend, and profit plus attribution they can act on before the day is over. |
| Setup time | Explore installs in a day. Reveal requires connecting order history and validating that customer records deduplicate correctly, which usually takes a week including data checks. | A day for the pixel and the core connectors through the Shopify app, and a further week or two before the attribution data is dense enough to trust. Cost of goods and fee configuration for accurate profit reporting is the piece teams most often postpone and most regret postponing. |
| Learning curve | Moderate. Experimentation is familiar; RFM segmentation requires the team to learn a customer value vocabulary and, more importantly, to decide what to do differently for each segment. | The Summary dashboard is immediately readable, which is why adoption is fast. The rest of the platform, particularly the seven attribution models, Compass, and the AI agents, requires real study, and a team that does not understand the difference between Total Impact and last click will misread the output. |
| Platforms | Web (JavaScript), Shopify, WooCommerce, Magento, Custom ecommerce via API | Web app, Shopify app, iOS and Android mobile apps, Triple Pixel first-party tracking |
| Compliance | GDPR, CCPA | GDPR data processing, CCPA, Shopify app ecosystem requirements |
| Founded | 2013 | 2021 |
| Headquarters | Bucharest, Romania | Columbus, Ohio, United States |
| Ownership | Private, independent | Venture-backed |
Strengths and limitations
Omniconvert
Strengths
- Connects experimentation to customer value rather than optimizing conversion rate in isolation.
- Automatic RFM segmentation removes the most common blocker to running a retention program.
- Ecommerce-specific targeting including cart contents and returning-customer status.
- Revenue-per-visitor reporting protects against discount-driven false wins.
Limitations
- Effectively ecommerce-only; the model does not translate to B2B or lead generation.
- Two separate subscriptions make the full platform expensive for smaller stores.
- No free plan, and entry pricing is well above budget CRO bundles.
- Requires meaningful order volume before cohort and RFM analysis produces reliable segments.
Triple Whale
Strengths
- The blended Summary dashboard genuinely solves the DTC operator's daily problem, showing revenue, spend, MER, and profit across every channel in one place.
- Its own first-party Triple Pixel means attribution does not depend on the ad platforms' self-reported conversions, which is the root cause of the double-counting problem.
- Seven attribution models plus marketing mix modelling and incrementality testing in Compass is a methodologically honest answer to the post-ATT measurement gap, rather than insisting one model is correct.
- Contribution margin and profit reporting rather than top-line revenue changes which campaigns look successful, and it is calculated rather than left as a spreadsheet exercise.
Limitations
- Pricing is a function of your annual GMV, so the published entry prices are not a budget you can rely on and successful brands pay progressively more for the same product.
- Paid plans run on twelve-month subscriptions, which removes the ability to leave mid-year if the tool does not earn its place.
- Shopify-first to the point that the Starter tier is Shopify-only, so brands on other platforms are second-class or excluded.
- Entirely irrelevant to B2B: there is no pipeline, account, or buying committee model anywhere in the product.
Pricing compared
Omniconvert
Two separately licensed products. Explore is priced by monthly tested visitors, Reveal by tracked customers or orders. Annual billing is discounted and larger volumes are quoted.
- ExploreFrom about $320
- RevealQuoted by customer volume
- Bundle and enterpriseQuoted
Omniconvert is priced above the small-business bundles and below enterprise platforms, and it earns that position only for stores that genuinely act on customer value data. If RFM segments will drive real campaigns and experiments will be judged on revenue and repeat rate, the combination is hard to assemble elsewhere for the money. If the store will use it as a slightly expensive A/B testing tool, cheaper platforms do that part just as well.
Triple Whale
Freemium, with paid packages priced as a function of the brand's annual GMV combined with the package chosen, sold on twelve-month subscriptions, plus separately priced Retention and Conversion add-ons.
- Free$0
- FoundationFrom $219
- AutomateFrom $749
- EnterpriseCustom
For a DTC brand spending real money, Triple Whale is priced sensibly against the decisions it informs: a fraction of a percent of media budget for the ability to credit each order once and see profit rather than revenue. The free plan is genuinely useful, which is rare, and makes the product easy to try before committing. What tempers the verdict is the structure rather than the level: GMV-linked pricing means your bill grows with your success regardless of whether your usage does, the twelve-month term removes the option to leave mid-year, and the Retention and Conversion add-ons mean the advertised plan is not the whole product. Read the quote carefully, use the 60-day guarantee as a real evaluation window, and treat the free tier as the honest starting point rather than a teaser.
Editorial verdict on each
Omniconvert
Omniconvert is the rare conversion platform that argues against its own vanity metric, and that argument is correct: a conversion rate lift that arrives via discounting and one-time buyers can leave a store worse off. Pairing experimentation with RFM segmentation and lifetime value cohorts is a genuinely differentiated position, and the audience export makes the analysis actionable rather than decorative. The cost of that position is scope and price. It is ecommerce-only, needs real order volume to be interesting, and charges twice for the full picture. Stores with a repeat-purchase base and the discipline to act on segments will find it worth the money; everyone else is buying an expensive A/B testing tool.
Read the full Omniconvert profileTriple Whale
MomentumTriple Whale is the right tool for a DTC brand on Shopify spending serious money, and close to useless for anyone else. The blended dashboard answers the question a founder actually has every morning, the Triple Pixel stops Meta and Google both claiming the same order, and Compass is refreshingly honest in combining multi-touch attribution with marketing mix modelling and incrementality rather than pretending one model still sees everything after App Tracking Transparency. The free plan is genuinely useful, which makes trying it easy. Go in with your eyes open on commercials: pricing scales with your GMV rather than your usage, paid plans are twelve-month commitments, and Retention and Conversion cost extra. Use the 60-day money-back guarantee as a real evaluation, and think carefully before handing Moby 2 the authority to move your budgets on its own.
Read the full Triple Whale profileOmniconvert profile last reviewed 2026-08-22; Triple Whale last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.