Karooya

Name: Karooya
Brand: Karooya
Price: 010000300 USD

One job, done properly: stop paying for search terms that never convert

Karooya is a negative keyword and wasted spend reduction tool for Google Ads, Microsoft Ads, and Amazon Ads that runs n-gram analysis across an account's search term history to identify single-word and multi-word phrases driving unprofitable traffic, presents each recommendation with its spend impact, and syncs the negatives you approve straight into the account at campaign, ad group, or shared list level; it is free for Google Ads accounts spending up to $10,000 a month and priced from $300 for six months above that.

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Overview

Karooya is the narrowest product in this category and that is entirely the point. It does not manage bids, it does not build campaigns, it does not write ads, and it has nothing to say about creative. It answers one question repeatedly and well: which search terms are taking your money without giving anything back, and what phrases should you block to stop it. In a Google Ads account running broad match and Performance Max, that question is worth more than most of the dashboards competing for the same budget.

The technique is n-gram analysis, breaking search terms into their component words and phrases so that patterns invisible at the individual query level become obvious. The example the company uses is the honest one: block the phrase free sample without blocking free shipping. Blocking at the whole-query level would never catch the pattern, and blocking the single word free would destroy a converting segment. That precision is what separates a real negative keyword tool from a spreadsheet sort.

Karooya acts on the account, but only with your consent, and it is unusually clear about the boundary. Accepted recommendations sync automatically into Google, Microsoft, or Amazon at whatever level you chose, campaign, ad group, or shared list, without manual re-entry. Nothing syncs that you did not explicitly approve. There is no unattended automation, which puts Karooya on the same philosophical side as Opteo: the software finds the decision, the human makes it, and the change then lives in the ad platform independently.

Commercially it is the most small-business-friendly product in this batch and also the least conventionally packaged. Google Ads accounts spending up to $10,000 a month use it free, with no credit card. Above that, pricing is published in six-month blocks banded by monthly spend: $300 for up to $10,000, $900 up to $25,000, $1,500 up to $50,000, $3,000 up to $100,000, and a quote above that. Karooya Technologies is a small Indian company founded around 2013 to 2015 by Sachin Doshi and Shashikant Kore, based in Pune, and it also sells done-for-you optimization services alongside the software, which is a business model worth knowing about before you engage.

Best for

Small businesses and agencies running Google Ads or Microsoft Ads search campaigns with meaningful broad match, Dynamic Search Ads, Shopping, or Performance Max exposure, especially those under $10,000 a month who can use the tool free, and Amazon sellers who also advertise their listings through Google Ads.

Not the right fit for

Meta, TikTok, and LinkedIn advertisers, whose accounts have no search terms and for whom this product is entirely inapplicable.
Anyone wanting a full account management platform; Karooya does negatives and Amazon-linked bidding, and buying it as an alternative to Optmyzr or Opteo would be a mistake about what it is.
Advertisers who already run rigorous weekly search term reviews and have a mature shared negative list structure, who will find the recommendations mostly duplicate work already done.
Buyers who want month-to-month billing; the paid plans are sold in six-month blocks, which is a real commitment for a small business.
Accounts with almost no search term volume, where n-gram analysis has nothing statistically meaningful to work with and the tool will find little.

How it works

1
You connect a Google Ads, Microsoft Ads, or Amazon Ads account, or a Google Ads manager account, with a single authorization that covers the accounts underneath it. There is no credit card required to start.
2
Karooya analyzes the search term history and runs n-gram analysis to find single words and multi-word phrases that are consistently associated with spend and not with conversions. The lookback window is configurable from one week to one full year, which matters for seasonal businesses whose winter converters look like waste in July.
3
You review recommendations with the impact attached: each suggested negative shows what it would have saved and what it would have cost you in conversions. Recommendations can be applied at account, campaign, or ad group level, and Karooya also surfaces close variants of your existing negatives that are slipping through.
4
Approved negatives sync into the ad platform automatically, into the campaign, ad group, or shared negative list you selected. Nothing is applied without your approval. From that point the negatives live in the ad platform itself and continue working regardless of what happens to your Karooya subscription, which is a materially different cancellation story from tools whose automation stops when you leave.

Feature breakdown

27 features in 5 modules

Search term analysis

The n-gram engine that finds waste individual query reports hide.

N-gram phrase analysis: Breaks search terms into single-word and multi-word components so patterns spanning many distinct queries become visible, which is the core technical capability and the reason a spreadsheet sort is not a substitute.
Selective phrase blocking: Precise enough to block one phrase while sparing a similar one, the canonical example being blocking free sample while free shipping traffic keeps arriving.
Close variant detection: Identifies close variants of your existing negative keywords that are still slipping through and costing money, which is a common and invisible leak.
Configurable lookback window: Recommendations can be generated over anything from one week to one year, so a seasonal business does not block terms that convert only in a particular quarter.
Account-specific recommendations: Suggestions come from your own search term data rather than from a generic industry blocklist, which is the difference between a tool and a template.
Impact analysis before you apply: Each recommendation carries the exact effect on spend and conversions, so you approve with the tradeoff visible rather than on faith.

Applying negatives to the account

The write path, and the consent model around it.

Automatic sync of approved negatives: Accepted recommendations sync into the ad account without manual re-entry into campaigns, ad groups, or shared lists.
Hierarchy-level control: Apply at account, campaign, or ad group level depending on how broadly the pattern should be blocked.
Shared negative list support: Negatives can be written into shared lists rather than scattered across campaigns, which keeps a large account maintainable.
Explicit approval only: Nothing is applied automatically. Karooya finds and proposes; you decide. There is no unattended automation of any kind, which is a deliberate design position rather than a missing feature.

Platform and campaign type coverage

Which ad platforms are genuinely written to, and which campaign types are covered.

Google Ads: The primary platform, with full analysis and sync, and the only one covered by the free tier.
Microsoft Ads: Supported alongside Google with the same analysis and sync model, which matters for B2B advertisers with meaningful Bing volume.
Amazon Ads: Negative keyword automation and scheduling for Amazon advertising, plus separate Amazon Ads automation tools.
Shopping campaigns: Covered explicitly, which is important because Shopping search terms are among the hardest to control by hand.
Dynamic Search Ads: Covered, and among the campaign types where uncontrolled search terms do the most damage.
Broad match campaigns: Explicitly supported, and this is where the product earns its keep in 2026, since Google's push toward broad match and Performance Max has made negative keyword discipline more valuable, not less.

Reporting and agency workflow

What leaves the tool and how teams use it together.

XLS export: Recommendations and analysis export to spreadsheets, which is how most agencies actually review before applying.
What-if analysis: Model the effect of a set of negatives before committing them, rather than applying and hoping.
Multi-month comparison reports: Track wasted spend reduction over time, which is the evidence an agency needs to justify the line item to a client.
Ad performance optimization reports: Reporting beyond negatives on how the account's search performance is trending.
Manager account authorization: One authorization at the Google Ads manager account level covers the client accounts underneath, so an agency does not reconnect each one.
Multi-user access with shared visibility: Team members can be invited and changes are visible across client accounts, so two people do not apply conflicting negatives.

Adjacent Amazon and Google Ads tooling

The rest of the company's product line, which is worth knowing about but is not the negatives tool.

Amazon Attribution with Google Ads: Keyword-level sales tracking that connects Google Ads spend to Amazon sales through Amazon Attribution, which is a genuinely hard measurement problem for sellers driving external traffic.
Portfolio bidding automation: Daily bid adjustments aimed at hitting an ACoS target, sold as a separate capability from the negatives tool.
Amazon Ads automation: Automated negative keywords and campaign scheduling on Amazon's own advertising platform.
Free account audit reports: Complimentary Google Ads and Microsoft Ads audit reports, which function as the top of the company's funnel into both software and services.
Done-for-you optimization service: A managed service starting around $500, which means Karooya is part software vendor and part agency. Know which one you are buying from before you engage.

Use cases

4 documented

Small business spending $6,000 a month on Google Ads

Broad match and Performance Max are pulling in a long tail of irrelevant queries, nobody reviews the search terms report, and roughly a fifth of the budget disappears into traffic that never converts.

The free tier, which covers accounts up to $10,000 of monthly spend, surfaces the wasteful n-grams with their spend impact attached, and the approved negatives sync into the account permanently at no cost.

Agency managing fifteen small Google Ads accounts

Search term review is the task that gets skipped when the month is busy, and it is also the task clients notice when it is skipped.

One manager account authorization covers the roster, multi-month comparison reports document the wasted spend removed per client, and XLS export supports review before anything is applied.

Amazon seller driving external traffic through Google Ads

Google Ads spend is being optimized against clicks because there is no visibility into which keywords actually produced Amazon sales.

The Amazon Attribution integration ties keyword-level Google Ads spend to Amazon sales, and portfolio bidding adjusts daily toward an ACoS target rather than toward a proxy metric.

Seasonal retailer wary of over-blocking

A previous negative keyword purge killed a segment that only converts in November, and nobody noticed until the following year's numbers came in short.

The configurable lookback window runs the analysis over a full year rather than the last thirty days, and impact analysis shows the conversion cost of each proposed negative before it is applied.

Pricing

from $0 for Google Ads accounts spending up to $10,000 per month, then $300 per six months

Free for Google Ads accounts under $10,000 of monthly spend. Above that, paid plans are banded by monthly ad spend and sold in six-month blocks, with agency rates available separately.

Plan	Price	Includes
Free	$0 ongoing, Google Ads accounts up to $10,000 monthly spend	Full negative keyword analysis and sync No credit card required Google Ads only Genuinely free rather than a crippled trial, which is rare in this category and makes Karooya the default recommendation for small search advertisers.
Up to $10,000 monthly spend	$300 per six months	Roughly $50 per month effective Google, Microsoft, and Amazon Ads Full analysis, sync, and reporting
Up to $25,000 monthly spend	$900 per six months	Roughly $150 per month effective Same feature set at higher spend
Up to $50,000 monthly spend	$1,500 per six months	Roughly $250 per month effective Same feature set at higher spend
Up to $100,000 monthly spend	$3,000 per six months	Roughly $500 per month effective Same feature set at higher spend
Above $100,000 monthly spend	Custom quoted	Contact for quote Agency rates available separately

Add-ons

Done-for-you Google Ads optimization (From $500): A managed service rather than software; a different relationship with different economics.
Agency plans (From $300 per six months): Discounted rates for agencies managing multiple client accounts.

Billing notes

The fee is banded by monthly ad spend, which makes it a percentage-of-spend tool in effect even though it is not quoted that way. At $5,000 of monthly spend it is free. At $25,000 the $900 six-month block works out to roughly $150 a month, about 0.6 percent of media. At $100,000 the $3,000 block is roughly $500 a month, about 0.5 percent. The percentage stays broadly flat as you scale rather than falling, which is worse than a flat-fee tool and much better than a 2 percent platform.
Paid plans bill in six-month blocks rather than monthly. For a small business that is a real commitment and should be treated as such, though the effective monthly rates are low.
The free tier for Google Ads accounts under $10,000 of monthly spend is genuinely free and not time-limited, which is the single most notable thing about this product's commercial model.
Above $100,000 in monthly spend the price becomes a quote, so large accounts cannot budget from the website.
Karooya also sells done-for-you optimization from around $500 and free audit reports that feed both software and service sales. Be clear which relationship you want before engaging with the sales process.
Cancellation is the cleanest in this entire category, and worth stating precisely: every negative keyword Karooya applied lives in your Google, Microsoft, or Amazon account, not in Karooya. Stop paying and the negatives keep blocking wasted traffic indefinitely. You lose future recommendations, the reporting history, and the what-if analysis, but nothing you gained gets taken back.

Value assessment: For an advertiser under $10,000 a month, the value question does not arise, because the tool is free and the wasted spend it removes is real. Above that, the arithmetic is about half a percent of media for a capability that vendors bundling it into a larger platform charge much more for. What you are buying is narrow, so the honest comparison is not against Optmyzr or Opteo, which do far more, but against the labor cost of doing weekly n-gram search term analysis by hand, which almost nobody actually does. The six-month billing block is the main friction, and the fact that the applied negatives persist after cancellation makes even a single six-month engagement rational: you keep everything it found.

Strengths & limitations

Strengths

Genuinely free for Google Ads accounts under $10,000 of monthly spend, with no card required and no time limit, which makes it the obvious first tool for a small search advertiser.
N-gram analysis finds waste that per-query review structurally cannot, and the selective phrase blocking is precise enough to avoid the collateral damage that makes people afraid of negatives.
Impact analysis is shown before you apply, with both the spend saved and the conversions at risk, so decisions are made with the tradeoff visible.
Nothing is applied without explicit approval, which is the right consent model for an action that permanently changes what traffic your account can receive.
Covers Google, Microsoft, and Amazon Ads, including Shopping, Dynamic Search Ads, and broad match campaigns where search term control matters most.
The configurable one-week-to-one-year lookback protects seasonal businesses from blocking terms that only convert in one quarter.
Applied negatives live in the ad platform, so cancelling costs you future recommendations but takes nothing back, which is a cleaner exit than any other tool in this batch.
Manager-account-level authorization and multi-user access make it workable for an agency without per-account reconnection.

Limitations

Extremely narrow scope. It does negatives, plus some Amazon-linked bidding and attribution, and nothing else; it is not an account management platform in any sense.
Search platforms only. Meta, TikTok, and LinkedIn advertisers get nothing at all from this product.
Paid billing is in six-month blocks rather than monthly, which is a meaningful commitment for a small business evaluating a narrow tool.
Pricing above $100,000 of monthly spend is a quote, so the published transparency stops at the top band.
The effective percentage of media stays roughly flat as spend rises rather than falling, so scaling does not earn you a better rate the way it does on a flat-fee tool.
The company also sells managed services and uses free audits as a funnel into them, which means the sales relationship is not purely software.
Google's own automated recommendations and its search terms report now surface some of this for free, and Performance Max in particular limits how much negative keyword control Google permits at all, which caps what any third-party tool can do.
Karooya is a very small company with limited public information, and no independent security certification is advertised for a tool that holds write access to ad accounts.

Head-to-head comparisons

6 alternatives

Karooya vs Opteo

from $129 per month (Basic)

Same philosophy, different breadth. Opteo generates statistically triggered Google Ads recommendations across bids, keywords, budgets, and structure, including its own n-gram analysis, and waits for you to approve each one, starting at $129 a month. Karooya does negatives alone, better and more cheaply, and is free under $10,000 of spend. If negatives are your only gap, Karooya; if you want the same approve-each-change model applied to the whole account, Opteo.

Full Karooya vs Opteo comparison

Karooya vs Optmyzr

from $209 per month on annual billing at the lowest spend tier, or about $299 per month billed monthly

Optmyzr is the full professional platform with rules engines, scripts, bulk management, and reporting across multiple networks, and it includes n-gram search term analysis as one feature among dozens. Karooya does that one feature for free under $10,000 of spend. Agencies at scale will end up on Optmyzr regardless; a small advertiser should not buy a platform to get one capability that is available free.

Full Karooya vs Optmyzr comparison

Karooya vs Adalysis

from $149 per month, or $126 per month billed annually

Adalysis is the strongest comparison on the Google Ads audit and alerting side, with continuous account checks and precise documentation of what happens to your data. Karooya is narrower and cheaper, focused entirely on search term waste with a free tier. Neither is a substitute for the other, and small advertisers frequently run Karooya free alongside a broader tool.

Full Karooya vs Adalysis comparison

Karooya vs Adzooma

from $0 (Free), then $69 per month (Silver)

Adzooma spans Google, Microsoft, and Facebook with recommendation-driven simplicity for non-specialists. Karooya goes deep on one problem and applies precise fixes with the impact quantified. If you want a single friendly overview of everything, Adzooma; if you want the specific thing that most reliably saves money in a small search account, Karooya.

Full Karooya vs Adzooma comparison

Karooya vs Bïrch (formerly Revealbot)

from $49 per month (Essential, up to $10,000 monthly ad spend)

Birch is a modern paid social automation platform with clearly documented data handling and an explicit cancellation story. Karooya is a search-side specialist whose exit story is even cleaner, because the negatives it applies live in the ad platform and survive cancellation entirely. The two do not compete; the comparison is instructive only on how much better the small vendors in this category document their exits than the mid-sized ones.

Full Karooya vs Bïrch (formerly Revealbot) comparison

Karooya vs Brax

from $199 per month (Starter, covering $10,000 of monthly ad spend, 2 percent above)

Both are narrow tools that write to live accounts and both price against your ad spend, which is where the useful comparison sits. Brax runs a full rule engine across native networks from $199 a month with percentage overage; Karooya applies approved negatives on search platforms and is free under $10,000 of spend. Different networks, different jobs, and a clear illustration that a spend-banded fee can be either trivial or punishing depending on how the bands are drawn.

Full Karooya vs Brax comparison

Implementation & onboarding

Setup time: Under thirty minutes. Authorize the Google Ads, Microsoft Ads, or Amazon account, or a manager account covering several, and the analysis runs against existing search term history immediately.
Learning curve: Low. Reviewing a list of proposed negatives with their spend and conversion impact attached requires no specialist knowledge. The judgement involved is deciding how aggressive to be, and the impact analysis makes that judgement informed rather than blind.
Onboarding: Fully self-serve, with a free tier and a no-card trial. Managed services are available separately for those who want the work done for them.
Migration notes: Nothing to migrate in; Karooya reads existing search term history from the ad account. Migration out is essentially a non-issue and is the product's quiet advantage: every negative it applied is stored in Google, Microsoft, or Amazon, so cancelling removes future recommendations and reporting but leaves all the accumulated benefit in place.

Platform, API & security

Platforms: Web application
API: No public self-serve API is documented; integration is through the Google Ads, Microsoft Ads, and Amazon Ads account connections.
Compliance: Not published
Data residency: Not published; the company is based in Pune, India.
SSO: Not published.
Security notes: Karooya requires write access to ad accounts in order to sync approved negatives, though it applies nothing without explicit approval. Manager-account-level authorization is supported. No independent security certification is advertised, which is worth weighing for an agency granting access to client accounts.

Support & resources

Channels: Email supportScheduled demo callsManaged service engagement for done-for-you optimization
Documentation: Product documentation, feature guides, and a long-running blog on Google Ads waste reduction and negative keyword practice.
Community: No formal user community; the company's blog and free audit reports serve as its main outward-facing presence.

Company

Founded: 2013
Headquarters: Pune, Maharashtra, India
Ownership: Privately held, founder-owned
Founders: Sachin Doshi, Shashikant Kore
Employees: Not disclosed, small team
Funding: No external funding on record.

Timeline

2013Karooya Technologies is incorporated in Pune by Sachin Doshi and Shashikant Kore, both former engineers at larger software companies.
2015The Negative Keywords Tool launches for Google AdWords, built around n-gram analysis of search term reports rather than per-query review.
2018Coverage expands to Microsoft Ads and to Shopping and Dynamic Search Ads campaigns, where uncontrolled search terms cause the most waste.
2021Adds Amazon Ads negative keyword automation and an Amazon Attribution integration connecting Google Ads spend to Amazon sales at the keyword level.
2026Continues to offer the Google Ads tool free under $10,000 of monthly spend, with published six-month pricing bands above that and a managed optimization service alongside.

Integrations

Google Ads, including manager accounts
Microsoft Ads
Amazon Ads
Amazon Attribution
Google Shopping campaigns
Dynamic Search Ads
XLS export

Frequently asked questions

10 questions

What is Karooya?

Karooya is a negative keyword and wasted spend tool for Google Ads, Microsoft Ads, and Amazon Ads. It runs n-gram analysis over an account's search term history to find single-word and multi-word phrases driving unprofitable traffic, shows the spend and conversion impact of each proposed negative, and syncs the ones you approve directly into the account at campaign, ad group, or shared list level.

How much does Karooya cost?

It is free indefinitely for Google Ads accounts spending up to $10,000 a month, with no credit card required. Above that, plans are sold in six-month blocks banded by spend: $300 up to $10,000 a month, $900 up to $25,000, $1,500 up to $50,000, $3,000 up to $100,000, and a quote above that. Agency rates are available separately.

Does the price scale with my ad spend?

Yes, in bands. At $5,000 of monthly spend it is free. At $25,000 the $900 six-month plan is roughly $150 a month, about 0.6 percent of media. At $100,000 the $3,000 plan is roughly $500 a month, about 0.5 percent. The effective percentage stays broadly flat as you grow rather than declining, which is worse than a flat-fee tool but far gentler than a platform charging 2 percent of spend.

Which ad platforms does Karooya actually write to?

Google Ads, Microsoft Ads, and Amazon Ads, all genuinely supported with analysis and automatic sync of approved negatives. Campaign types explicitly covered include Shopping, Dynamic Search Ads, and broad match. There is no Meta, TikTok, or LinkedIn support, which follows from the fact that those platforms have no search terms to analyze.

Does Karooya change my account automatically?

Only with your approval, and this is a deliberate design position. Karooya analyzes and proposes; nothing syncs to the account until you accept it. Once accepted, negatives are written into the ad platform automatically so you never re-key them. There is no unattended automation, no rules engine, and no way for the tool to act while you are asleep.

What is n-gram analysis and why does it matter?

It breaks search terms into their component words and phrases so patterns spanning hundreds of distinct queries become visible. Reviewing a search terms report query by query will never reveal that the phrase free sample appears across two hundred low-value searches, and blocking the single word free would kill your free shipping traffic. N-gram analysis finds the phrase-level pattern and lets you block precisely, which is the difference between a real negative keyword tool and sorting a spreadsheet.

Does Google's own tooling make this unnecessary?

Not yet, though the question is fair. Google surfaces a search terms report and its own recommendations for free, but neither does phrase-level n-gram analysis with quantified impact, and Google has commercial reasons not to make blocking traffic easy. The genuine constraint is Performance Max, where Google limits how much negative keyword control advertisers get at all, which caps what Karooya or any third-party tool can do on that campaign type.

Is Karooya suitable for agencies?

Yes, with caveats. A single manager account authorization covers the client accounts beneath it, multiple team members can be invited with shared visibility of changes, multi-month comparison reports document wasted spend removed per client, and discounted agency rates start at $300 for six months. The caveat is scope: this handles negatives, so it sits alongside your main management platform rather than replacing it.

What happens if I cancel Karooya?

This is the cleanest exit in the category. Every negative keyword Karooya applied is stored in your Google, Microsoft, or Amazon account, not in Karooya, so it keeps blocking wasted traffic forever regardless of whether you keep paying. What you lose is future recommendations, the reporting history, and the what-if analysis. Nothing that the tool gained you is taken back, which makes even a single six-month engagement a rational purchase.

Who is behind Karooya?

Karooya Technologies is a small privately held company based in Pune, India, incorporated around 2013 and founded by Sachin Doshi and Shashikant Kore, both previously engineers at larger software firms. It has taken no external funding. The company also sells done-for-you Google Ads optimization from around $500 and offers free account audits, so be clear whether you are buying software or a service when you engage.

Editorial verdict

Karooya is the least ambitious and most immediately useful product in this batch. It solves one problem, wasted search spend, with a technique most advertisers know they should apply and almost none actually do, and it applies the fix directly into the account with the tradeoff quantified beforehand. Under $10,000 a month it is free, which makes recommending it trivial: there is no reasonable argument for a small Google Ads advertiser not running it. Above that, roughly half a percent of media for phrase-level n-gram analysis is fair, though the six-month billing blocks are a genuine commitment and the top band disappears into a quote. The strongest thing about it is what happens when you leave, because every negative it applied stays in your ad account working forever, which is more than any other tool here can say.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.