Adalysis vs Karooya
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentKarooya compared with Adalysis
Adalysis is the strongest comparison on the Google Ads audit and alerting side, with continuous account checks and precise documentation of what happens to your data. Karooya is narrower and cheaper, focused entirely on search term waste with a free tier. Neither is a substitute for the other, and small advertisers frequently run Karooya free alongside a broader tool.
Choose Adalysis if
Google and Microsoft Ads specialists and agencies spending at least twenty thousand dollars a month who take ad testing and quality score seriously, want automation that actually acts on the account, and value unlimited accounts and unlimited seats at a flat tier price.
Choose Karooya if
Small businesses and agencies running Google Ads or Microsoft Ads search campaigns with meaningful broad match, Dynamic Search Ads, Shopping, or Performance Max exposure, especially those under $10,000 a month who can use the tool free, and Amazon sellers who also advertise their listings through Google Ads.
Side by side
13 attributes| Attribute | Adalysis | Karooya |
|---|---|---|
| Category | Paid Ads | Paid Ads |
| Starting price | $149 per month, or $126 per month billed annually (30 days trial) | $0 for Google Ads accounts spending up to $10,000 per month, then $300 per six months (free plan available) |
| Pricing model | A single plan priced on a thirteen-step slider keyed to maximum monthly ad spend, with every feature, unlimited accounts, and unlimited users included at every price point. | Free for Google Ads accounts under $10,000 of monthly spend. Above that, paid plans are banded by monthly ad spend and sold in six-month blocks, with agency rates available separately. |
| Free plan | No | Free indefinitely for Google Ads accounts with up to $10,000 in monthly ad spend. |
| Free trial | 30 days at the entry price band, extendable 45 days above $449 a month, extendable 60 days above $950, with no credit card required | Free trial with no credit card required on the paid bands |
| Best for | Google and Microsoft Ads specialists and agencies spending at least twenty thousand dollars a month who take ad testing and quality score seriously, want automation that actually acts on the account, and value unlimited accounts and unlimited seats at a flat tier price. | Small businesses and agencies running Google Ads or Microsoft Ads search campaigns with meaningful broad match, Dynamic Search Ads, Shopping, or Performance Max exposure, especially those under $10,000 a month who can use the tool free, and Amazon sellers who also advertise their listings through Google Ads. |
| Setup time | An hour to connect, longer to be effective. Link a Google Ads account or an entire manager account, then apply global settings so customised alerts and their automatic actions carry over, or copy settings manually from an existing account. Looker Studio reporting setup is documented at fifteen to twenty minutes. Accounts under different email addresses require one Adalysis account per address, with billing combined afterwards at no extra charge. | Under thirty minutes. Authorize the Google Ads, Microsoft Ads, or Amazon account, or a manager account covering several, and the analysis runs against existing search term history immediately. |
| Learning curve | Steep and acknowledged. More than a hundred audit checks, forty-plus tools, and a rule engine make the menus genuinely overwhelming at first, which reviewers say plainly. The unusually long trials of 30, 45, or 60 days with no credit card exist precisely because the product cannot be evaluated in a week. | Low. Reviewing a list of proposed negatives with their spend and conversion impact attached requires no specialist knowledge. The judgement involved is deciding how aggressive to be, and the impact analysis makes that judgement informed rather than blind. |
| Platforms | Web application at app.adalysis.com | Web application |
| Compliance | Privacy policy and terms of service published, with a data retention section; no SOC 2, ISO 27001, GDPR compliance page, data processing agreement, or sub-processor list found | Not published |
| Founded | 2013 | 2013 |
| Headquarters | London, United Kingdom | Pune, Maharashtra, India |
| Ownership | Independent and founder-owned (Adalysis Ltd) | Privately held, founder-owned |
Strengths and limitations
Adalysis
Strengths
- Fully automated ad testing with five configurable confidence levels across six independently evaluated metrics, automatic segmentation by device, network, and format, and automatic pausing of losers, which no other product in this directory offers.
- Change history tracking that keeps tests genuinely comparable, addressing the failure mode that silently invalidates most manual ad testing.
- Impression-weighted quality score aggregation at ad group and account level with full sub-factor breakdown and weekly history, which is the most serious quality score tooling available anywhere.
- Nothing is paywalled by price band: all forty-plus tools, unlimited Google and Microsoft accounts, and unlimited users are included at $149 exactly as at $3,000.
Limitations
- Google and Microsoft only. Adalysis states plainly it is not a Meta Ads management tool and not an Amazon Ads platform, and Facebook appears solely as a Looker Studio reporting data source. Cross-channel advertisers need a second tool.
- No granularity below a $50,000 spend ceiling, so a $5,000 advertiser pays the same $149 as a $50,000 one, which is three percent of media for a product that needs volume to work.
- Not real-time. The dashboard refreshes daily at around four in the morning, and keywords, search terms, and landing pages default to weekly with an on-demand refresh button.
- The interface is the most consistent complaint in reviews, described as outdated and lacklustre; a refresh shipped in June 2026 but the criticism is recent and repeated.
Karooya
Strengths
- Genuinely free for Google Ads accounts under $10,000 of monthly spend, with no card required and no time limit, which makes it the obvious first tool for a small search advertiser.
- N-gram analysis finds waste that per-query review structurally cannot, and the selective phrase blocking is precise enough to avoid the collateral damage that makes people afraid of negatives.
- Impact analysis is shown before you apply, with both the spend saved and the conversions at risk, so decisions are made with the tradeoff visible.
- Nothing is applied without explicit approval, which is the right consent model for an action that permanently changes what traffic your account can receive.
Limitations
- Extremely narrow scope. It does negatives, plus some Amazon-linked bidding and attribution, and nothing else; it is not an account management platform in any sense.
- Search platforms only. Meta, TikTok, and LinkedIn advertisers get nothing at all from this product.
- Paid billing is in six-month blocks rather than monthly, which is a meaningful commitment for a small business evaluating a narrow tool.
- Pricing above $100,000 of monthly spend is a quote, so the published transparency stops at the top band.
Pricing compared
Adalysis
A single plan priced on a thirteen-step slider keyed to maximum monthly ad spend, with every feature, unlimited accounts, and unlimited users included at every price point.
- Up to $50,000 monthly ad spend$149
- Up to $150,000 monthly ad spend$249
- Up to $350,000 monthly ad spend$449
- Up to $1,000,000 monthly ad spend and above$950 and up, to $3,000 at a $5,000,000 ceiling
Adalysis has the fairest pricing structure in this category and the wrong floor for small advertisers. Charging one price for the entire product with unlimited accounts and unlimited users, and using tier only to allocate support and onboarding, is genuinely better design than the feature-gating everyone else practises, and at $25,000 to $150,000 of monthly spend it is excellent value against Optmyzr's more expensive and more gated equivalent. The problem is the bottom step: with no granularity below a $50,000 ceiling, a business spending $5,000 pays the same $149 as one spending ten times more, which works out to three percent of media for a toolset it lacks the volume to exploit. Ad testing needs traffic to reach significance. Below roughly twenty thousand a month, the flagship feature cannot do its job and you are paying for it anyway.
Karooya
Free for Google Ads accounts under $10,000 of monthly spend. Above that, paid plans are banded by monthly ad spend and sold in six-month blocks, with agency rates available separately.
- Free$0
- Up to $10,000 monthly spend$300
- Up to $25,000 monthly spend$900
- Up to $50,000 monthly spend$1,500
- Up to $100,000 monthly spend$3,000
- Above $100,000 monthly spendCustom
For an advertiser under $10,000 a month, the value question does not arise, because the tool is free and the wasted spend it removes is real. Above that, the arithmetic is about half a percent of media for a capability that vendors bundling it into a larger platform charge much more for. What you are buying is narrow, so the honest comparison is not against Optmyzr or Opteo, which do far more, but against the labor cost of doing weekly n-gram search term analysis by hand, which almost nobody actually does. The six-month billing block is the main friction, and the fact that the applied negatives persist after cancellation makes even a single six-month engagement rational: you keep everything it found.
Editorial verdict on each
Adalysis
Adalysis is a specialist tool that is outstanding at what it specialises in. If ad testing and quality score matter to your paid search program, nothing else in this category comes close: continuous automatic testing across six metrics with configurable confidence, automatic segmentation, change-history integrity, and automatic pausing of losers, alongside the only impression-weighted quality score tracking available anywhere. The pricing structure is also the fairest here, with the entire product, unlimited accounts, and unlimited users at every price band and tiers that allocate support rather than gate features. Three things bound the recommendation. It is Google and Microsoft only and says so honestly. The bottom price band has no granularity below fifty thousand dollars of spend, so a small advertiser pays three percent of media for a toolset that needs volume to work. And the company is two or three people with no API, no SOC 2, and no data retention after cancellation. For a search-focused agency spending north of twenty thousand a month with the patience for a few weeks of learning, it is the best value in this directory. For anyone else, the constraints are real.
Read the full Adalysis profileKarooya
Karooya is the least ambitious and most immediately useful product in this batch. It solves one problem, wasted search spend, with a technique most advertisers know they should apply and almost none actually do, and it applies the fix directly into the account with the tradeoff quantified beforehand. Under $10,000 a month it is free, which makes recommending it trivial: there is no reasonable argument for a small Google Ads advertiser not running it. Above that, roughly half a percent of media for phrase-level n-gram analysis is fair, though the six-month billing blocks are a genuine commitment and the top band disappears into a quote. The strongest thing about it is what happens when you leave, because every negative it applied stays in your ad account working forever, which is more than any other tool here can say.
Read the full Karooya profileAdalysis profile last reviewed 2026-08-22; Karooya last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.