Prowi

1. 1

   You connect the CRM. HubSpot and Pipedrive are included from Starter; Salesforce and Microsoft Dynamics 365 come with the Business plan, alongside the accounting system e-conomic. A self-serve signup exists at the vendor's app domain and an open API is documented publicly, which is unusual for a company this small.

2. 2

   You pick or build the commission model. Starter includes ten standard pre-configured models covering the common Danish structures, which is a deliberately opinionated approach: rather than giving a small company a blank rules engine, Prowi gives it a shortlist that already works. Business unlocks custom models, split commission, and advanced rules for teams whose plans do not fit the standard set.

3. 3

   Commission calculates in real time as deals move. The employee app shows each seller their pay as it accumulates, sends a notification the moment a sale closes, and presents the approval flow where the seller confirms their own sales before payroll. Vacation and sick days are handled automatically in accordance with applicable Danish law rather than being adjusted manually.

4. 4

   At payroll time the run executes in one click. Starter produces a file-based payroll run; Business integrates directly with Danlon and Zenegy so approved commission, including accruals, lands in payroll without a manual step. Commission statements document every period and model, and the Prowi+ tier adds Corrections for putting right historical sales that were paid incorrectly, plus multi-currency for companies paying across borders.

Per-user subscription billed annually in two published tiers plus a quoted top tier, with a separate one-time onboarding fee on every plan.

Value assessment: For a Danish sales team, this is strong value and the comparison set is not really the American vendors. At roughly $40 per user with published onboarding from 5,500 DKK, Prowi costs about the same as Sales Cookie and less than QuotaPath once the platform fee is counted, and it does something neither of them does: it applies Danish statutory leave rules to variable pay and posts the result into Danlon or Zenegy without a human. The employee app and the pre-payout approval flow are worth more than their feature descriptions suggest, because they remove the argument rather than documenting it. The weaknesses are structural rather than about pricing: split commission and direct payroll both live on the Business tier, corrections and multi-currency sit behind a quote, and the vendor is a three-to-five person company that filed a loss in 2025. Excellent value inside Denmark. Almost no case for it outside the Nordics.

Setup time

Weeks. The onboarding fee, from 5,500 DKK on Starter and 10,500 DKK on Business, buys a guided setup, and the ten pre-configured models on Starter exist specifically so that a standard Danish commission plan does not need to be built from scratch.

Learning curve

Low on both sides. Sellers get a phone app rather than a portal to remember, and admins on Starter are choosing from a fixed set of models rather than designing rules. Business-tier custom models raise the admin effort in exchange for flexibility.

Onboarding

A paid engagement, and unusually for this category the fee is published rather than scoped privately: from 5,500 DKK on Starter, from 10,500 DKK on Business, and higher on Prowi+. Phone and email support is included from the entry tier, with dedicated support on Prowi+.

Migration notes

Historical commission data does not migrate from another vendor's plan logic; models are rebuilt from Prowi's standard set or configured custom on Business. Because Prowi+ Corrections exists specifically to fix historical sales, a company arriving with a known past error has a supported path to putting it right rather than a spreadsheet reconciliation. With no free trial available, negotiate a parallel run of one closed period as part of the paid onboarding.

Platforms

Web applicationiOS appAndroid app

API

Open API available on the Business plan with public documentation hosted at the vendor's app domain. Self-serve signup is available directly rather than only through a demo.

Compliance

GDPR, with a published data processing agreement and a public GDPR FAQCommission calculated in accordance with Danish law for vacation and sick leave

Data residency

Danish company operating in the EU. A specific hosting region is not published; confirm during onboarding if residency is a formal requirement.

Security notes

Prowi publishes a data processing agreement, a GDPR FAQ, and an IT contingency plan, which is more documentation than most vendors of this size provide. It does not publish SOC 2 or ISO 27001 attestations, and public filings show a company of roughly three to five employees, so a buyer with a formal vendor risk process should expect to do the assessment themselves rather than read a certificate.

Channels

Phone and email support from the Starter planDedicated support on Prowi+Guided paid onboarding on every plan

Documentation

Public API documentation, a commission dictionary, an OTE ratio calculator, a corrections calculator, and a GDPR FAQ, all published on the company site in Danish and English.

Community

No public user community. The company runs a Prowi Insider content programme instead.

Founded

2022

Headquarters

Åbyhøj, near Aarhus, Denmark

Ownership

Privately held Danish company (Prowi ApS, CVR 43243977)

Founders

Søren Søe Holm, Mathias Salomonsson, Morten Ditmer

Employees

Approximately 3 to 5 (per public Danish filings)

Funding

No venture round publicly announced. Public Danish filings show a small company with roughly three to five employees and a loss reported for the 2025 financial year.

Prowi is a local product that beats the international field on local ground. If you are a Danish company paying commission through Danlon or Zenegy, the statutory leave handling and the one-click payroll run remove the two steps that actually break a Danish commission process, and no American competitor offers either. The employee app and the approve-before-payout flow are genuinely well judged, catching errors before the money moves instead of documenting them afterwards. Prices and onboarding fees are published openly, and a five-person team can sign up without a sales call. Set against that: split commission needs the Business tier, corrections and multi-currency need a quote, there is no ASC 606 story, and the company is three to five people two years past registration with a loss on the books. Inside Denmark, this is the sensible first choice. Outside the Nordics, there is no reason to buy it.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.