WebinarJam
The direct-response webinar, priced per room rather than per person
WebinarJam is a browser-based live webinar platform built for direct-response marketing, offering unlimited webinars with attendee rooms from 100 to 5,000, customizable registration and thank-you pages, a built-in email and SMS reminder system, live chat, polls, a whiteboard, video injections, timed offers, and always-on recording; every plan from Basic upward bundles EverWebinar, its automated evergreen counterpart, at no extra cost.
Overview
WebinarJam comes from the internet-marketing world rather than the enterprise software world, and everything about it reflects that. It was built by Genesis Digital, the company behind Kartra, founded by Andy Jenkins and Mike Filsaime, for people whose webinar is a sales presentation with a pitch at minute forty-two. The registration pages are conversion templates, the reminder system sends SMS as well as email because show-up rate is revenue, and the in-room tools are built around putting an offer in front of an audience at a scripted moment.
That heritage produces the sharpest price-per-attendee in the category. The Basic plan is 79 dollars a month billed annually (99 monthly) for a 500-attendee room, two hosts, two-hour sessions, unlimited webinars, and five additional team members. For comparison, Demio's 500-attendee configuration runs around 164 dollars a month annually and Zoom's all-in equivalent lands near 97. Professional at 229 annually covers 2,000 attendees and Enterprise at 379 covers 5,000. The entry Starter plan at 39 dollars annually is a 100-attendee, one-hour, single-host room, and there is a fourteen-day trial for one dollar.
The bundling is the other structural fact. From Basic upward, EverWebinar is included at no additional cost. EverWebinar is the automated evergreen product: it replays a recording on a schedule, simulates a live room, and runs the same offer machinery without anyone presenting. Getting both a live platform and an evergreen platform for 79 dollars a month is an unusually strong bundle, and it is why WebinarJam remains popular with course creators, coaches, and agencies despite an interface that has aged.
The honest caveats are about polish and posture. The product looks and feels like software designed a decade ago, the automated mode is more interested in simulating liveness than in being honest about it, the CRM integration depth is thin next to Demio or Contrast, and there is no meaningful enterprise compliance story. Genesis Digital is a private, bootstrapped company that does not publish headcount or financials. If your webinar is a sales pitch, none of that matters much. If it is a marketing programme feeding a HubSpot workflow, it matters a lot.
Best for
Course creators, coaches, consultants, agencies, and direct-response marketers whose webinar is a sales presentation, who want the largest attendee room for the smallest monthly cost, and who want a bundled evergreen platform to run the same pitch on autopilot afterwards.
Not the right fit for
- Marketing teams whose webinars feed a HubSpot, Marketo, or Salesforce workflow with lead scoring; the CRM integration depth is shallow and Demio or Contrast will serve that job far better.
- Anyone who finds simulated liveness distasteful; EverWebinar's design goal is to make a recording feel live, including replayed chat, which some audiences resent and some industries cannot ethically use.
- Buyers with a formal security review; there is no published SOC 2, no SSO, and no data residency commitment from a private company that discloses very little about itself.
- Teams that need long sessions; the caps are tight at one hour on Starter, two on Basic, three on Professional, and four on Enterprise, which rules out workshop and training-day formats entirely.
- Anyone who values modern interface design; the product works but looks and feels a decade old, and the learning curve is higher than a cleaner competitor's despite doing less.
How it works
- 1
You create a webinar and choose whether it is a one-off, a recurring series, or an always-on session. WebinarJam generates a registration page from a template library, plus a thank-you page and a live room, all customizable without a separate landing-page tool.
- 2
The built-in notification system handles confirmation, reminders, and follow-ups over both email and SMS. SMS reminders are the feature direct-response marketers care about most, because a text sent fifteen minutes before the session lifts live attendance materially compared with email alone.
- 3
At session time everyone joins in a browser. The presenter runs slides or shares screen, uses the whiteboard to annotate, injects pre-recorded video clips into the live stream, runs polls, takes chat questions with moderator support, and can bring an attendee into the room to speak. Two hosts on Basic, four on Professional, six on Enterprise, with extra team members available for moderation on every tier.
- 4
The conversion machinery is the point. Timed offers appear in the room at a scripted moment with a countdown and a direct purchase link, and click activity is tracked per attendee. Recording is always on, so the replay exists whether or not you remembered to start it.
- 5
Afterwards, the same recording feeds EverWebinar, which is bundled from the Basic plan. EverWebinar schedules the recording as a recurring automated session, replays the chat, fires the offers at the same timestamps, and captures registrations continuously, which turns one successful live session into a permanent funnel without another presentation.
Feature breakdown
27 features in 5 modulesLive room
Everything needed to present and sell in one browser session.- Browser-based attendance
- Attendees join in a browser on desktop or mobile with nothing to install, which is table stakes in this category but correctly implemented here.
- Multiple hosts and presenters
- Two hosts on Starter's successor tiers rising to six on Enterprise, so co-presented and interview-format sessions work without a workaround.
- Additional team members
- One extra on Starter, five on Basic, ten on Professional, and twenty-five on Enterprise, intended for moderators handling chat while the presenter presents. These are included rather than sold as seats.
- Whiteboard
- Live annotation over slides or a blank canvas, which is more useful in a teaching-led sales presentation than it sounds.
- Video injections
- Drop a pre-recorded clip into the live stream at a chosen moment, which is how experienced presenters insert testimonials and demos without switching applications.
- Screen sharing and slide presentation
- Standard presentation controls with the ability to switch between camera, screen, and slides during the session.
- Attendee spotlight
- Bring an attendee into the room to speak, which is the mechanism for live testimonials and Q and A segments.
Conversion tools
The direct-response machinery WebinarJam is actually built around.- Timed offers
- An offer panel with a countdown and a direct purchase link appears at a scripted moment in the presentation, with per-attendee click tracking. This is the single feature the product is organized around.
- Polls and surveys
- In-session polling used as much for engagement scripting as for research, with responses tied to individual attendees.
- Live chat with moderation
- Public chat with private moderator handling, question flagging, and the ability to promote a message for the presenter to address.
- Handouts and resources
- Deliver documents and downloads into the room during the session.
- Customizable registration and thank-you pages
- A template library of conversion-oriented pages, editable without a separate landing-page tool, which removes a real dependency for a solo operator.
- Always-on recording
- Sessions record automatically rather than requiring the host to remember, so the replay and the future EverWebinar asset always exist.
Notifications
The show-up-rate machinery, including SMS.- Built-in email system
- Confirmation, reminder, and follow-up emails configured per webinar without needing an external email service provider.
- SMS reminders
- Text reminders alongside email, which is the most effective single lever on live attendance and is included rather than sold as an add-on. Few competitors at this price offer it at all.
- Replay notifications
- Automatic delivery of the replay to no-shows, which is where a meaningful share of the eventual conversion happens.
- Configurable reminder schedules
- Set how many touches go out and when, across both channels, per webinar rather than globally.
Evergreen via EverWebinar
Bundled from the Basic plan, which is the commercial headline.- EverWebinar included from Basic
- The automated evergreen platform is bundled at no additional cost on Basic, Professional, and Enterprise. Buying both separately would cost considerably more, and this bundle is the main reason to choose WebinarJam over a cleaner competitor.
- Scheduled automated sessions
- A recording runs on a published recurring schedule, with just-in-time and on-demand options so a visitor never waits long to attend.
- Simulated live experience
- Replayed chat, scheduled attendee counts, and live-styled framing make an automated session feel like a live one. This is effective and ethically contentious in equal measure; be deliberate about using it.
- Offer replay at fixed timestamps
- The same timed offers fire at the same points in the recording, so a proven live pitch converts identically on autopilot.
- Automated webinars on every WebinarJam tier
- WebinarJam itself lists automated webinars on all plans including Starter, with the full EverWebinar product bundled from Basic upward.
Analytics and connections
Adequate for direct response, thin for marketing operations.- Registration and attendance reporting
- Registration source, show-up rate, watch duration, and drop-off reporting per webinar.
- Offer click and conversion tracking
- Per-attendee tracking of who clicked which offer and when, which is the metric this audience actually optimizes.
- Email marketing integrations
- Connectors to ActiveCampaign, Mailchimp, GetResponse, AWeber, Keap, ConvertKit, and others, reflecting an audience that runs on email service providers rather than on CRMs.
- Kartra integration
- Native integration with Kartra, Genesis Digital's own all-in-one marketing platform, which is the tightest connection available.
- Zapier and webhooks
- Covers workflows outside the native connector list, which is how most WebinarJam users reach a CRM at all.
Use cases
4 documentedCourse creator selling a paid program from a free training
A weekly free training converts cold traffic into course sales, the pitch lands at minute forty-two, and every percentage point of live attendance is measurable revenue.
SMS plus email reminders lift show-up rate, timed offers fire on script with countdown and purchase link, and the best-performing recording moves into bundled EverWebinar to run permanently without another live presentation.
Coach or consultant filling a group program
Enrolment happens in cohorts twice a year through webinars, and between launches there needs to be an always-on version capturing leads without consuming the coach's calendar.
WebinarJam handles the live launch sessions and EverWebinar runs the evergreen version between cohorts, both included in one 79-dollar-a-month subscription rather than two platforms.
Agency running webinars for several clients
Client budgets will not support a 164-dollar-a-month platform per client, and each webinar needs its own registration page, reminder sequence, and offer script.
Unlimited webinars on a single 500-attendee Basic plan cover multiple client sessions, built-in page templates remove a separate landing-page cost, and additional team members allow client-side moderators without extra licences.
Solo operator who needs the largest room for the smallest budget
A list of several thousand people, an expected live attendance in the high hundreds, and no appetite for a per-attendee meter or a room cap that locks people out.
Professional at 229 dollars a month annually provides a 2,000-attendee room with unlimited webinars, which is the cheapest capacity per dollar available in this category.
Pricing
from $39 per month billed annually (Starter, 100 attendees)Flat monthly subscription by attendee room size. Webinars are unlimited on every plan; the price drivers are room capacity, host count, and maximum session length.
| Plan | Price | Includes |
|---|---|---|
| Starter | $39 (annual) or $49 (monthly) per month |
The one-hour cap is severe and EverWebinar is not bundled at this tier. Most buyers should start at Basic. |
| Basic | $79 (annual) or $99 (monthly) per month |
The plan that defines WebinarJam's value proposition: a 500-attendee room plus a full evergreen platform for 79 dollars a month. |
| Professional | $229 (annual) or $299 (monthly) per month |
|
| Enterprise | $379 (annual) or $499 (monthly) per month |
Despite the name this is a capacity tier, not an enterprise product: there is still no SSO, SOC 2, or data residency commitment. |
Add-ons
- EverWebinar standalone (Sold separately for customers who want evergreen only): Bundled free from the Basic WebinarJam plan upward, which makes buying it standalone rarely sensible if you also want live.
Billing notes
- Annual billing saves roughly twenty to twenty-five percent across every tier, and WebinarJam pushes annual hard.
- A 14-day trial costs one dollar and runs at Basic-equivalent capacity (500 attendees, two hosts, two-hour sessions), which is an unusually generous evaluation.
- All plans carry a 30-day money-back guarantee.
- Webinars are unlimited on every plan, so the meter is room capacity rather than event count or attendee volume, which suits high-frequency programmes.
- Session length caps are tight and rise only with price: one hour on Starter, two on Basic, three on Professional, four on Enterprise. This is the constraint that pushes people up a tier more often than attendee count does.
- EverWebinar is bundled from Basic upward at no extra cost, which is effectively a second product included in the subscription.
- The attendee cap is a hard room limit rather than an overage charge, so an unexpectedly popular session turns away registrants.
Value assessment: On pure price per attendee, WebinarJam is the cheapest capable option in this category and it is not particularly close. A 500-attendee room with unlimited webinars, two hosts, five moderators, built-in registration pages, SMS reminders, and a complete evergreen platform bundled, for 79 dollars a month billed annually, undercuts Demio by half and Zoom by a comfortable margin once the required Workplace licence is counted. If your webinar is a sales presentation and your success metric is offers clicked, this is the rational purchase. The cost of that value is everything a marketing operations team would care about: shallow CRM integration, no compliance apparatus, an interface that feels a decade old, and tight session-length caps. You are buying a very effective direct-response machine, not a modern marketing platform, and the price reflects exactly that trade.
Strengths & limitations
Strengths
- The best price per attendee in the category: a 500-attendee room for 79 dollars a month billed annually, with unlimited webinars.
- EverWebinar bundled from the Basic plan means you get a live platform and a full evergreen platform in one subscription.
- SMS reminders alongside email are included rather than sold as an add-on, and they are the most effective single lever on live attendance.
- Built-in registration and thank-you page templates remove the need for a separate landing-page tool, which matters for solo operators.
- Timed offers with countdown, purchase link, and per-attendee click tracking are the most conversion-focused implementation available at this price.
- Generous additional team member counts on every tier for moderation, included rather than licensed per seat.
- Always-on recording means the replay and the future evergreen asset always exist, without depending on anyone remembering to press a button.
- A one-dollar fourteen-day trial at 500-attendee capacity makes evaluation genuinely low-risk.
Limitations
- Session-length caps are the tightest in the category: one hour on Starter, two on Basic, three on Professional, four on Enterprise, which rules out workshops and training days.
- CRM integration depth is shallow; the connector list is oriented to email service providers, and reaching HubSpot, Salesforce, or Marketo usefully generally means Zapier.
- The interface and page templates look and feel a decade old, and the learning curve is higher than cleaner competitors despite the product doing less.
- EverWebinar's simulated-liveness design, including replayed chat, is effective but ethically contentious and unsuitable for some audiences and industries.
- No published SOC 2, no SSO, and no data residency commitment; the Enterprise tier is a capacity band, not an enterprise product.
- Attendee caps are hard limits with no overage, so a session that outperforms turns away people who already registered.
- Genesis Digital is a private company that publishes almost nothing about headcount, financials, or roadmap, so there is little public signal on its trajectory.
Head-to-head comparisons
3 alternativesWebinarJam vs eWebinar
from $99 per monthBoth address evergreen webinars and they take opposite ethical positions. EverWebinar, bundled free with WebinarJam from 79 dollars a month, simulates a live session including replayed chat; eWebinar costs 99 dollars a month for one automated webinar and is deliberately honest that it is a recording, with better interaction depth and just-in-time scheduling. Take the WebinarJam bundle if price and live capability both matter; take eWebinar if attendees discovering the simulation would damage your credibility.
Full WebinarJam vs eWebinar comparisonWebinarJam vs Demio
from $45 per month billed annually (Starter, one host, fifty attendees)Demio costs roughly double for the same 500-attendee room but has a far cleaner interface, deeper native HubSpot and Marketo sync, longer sessions, and a product that does not feel like a 2015 funnel. WebinarJam bundles EverWebinar and is the cheapest capacity per dollar available. Choose Demio when the webinar is a marketing programme feeding lead scoring; choose WebinarJam when it is a sales pitch and cost per attendee decides the purchase.
Full WebinarJam vs Demio comparisonWebinarJam vs Zoom Webinars
from From about $66.67 per licence per month billed annually (300-attendee capacity), plus a paid Zoom Workplace licenceZoom's all-in cost for a 500-attendee capability is around 97 dollars a month once the required Workplace licence is counted, against WebinarJam's 79 with EverWebinar included, and Zoom offers compliance, scale, breakout rooms, and universal audience familiarity that WebinarJam cannot match. WebinarJam offers SMS reminders, timed offers, built-in pages, and evergreen automation that Zoom does not. Pick Zoom for reliability and IT approval; pick WebinarJam for direct-response conversion.
Full WebinarJam vs Zoom Webinars comparisonImplementation & onboarding
- Setup time
- Two to three hours for a first webinar, which is longer than a cleaner competitor. The registration page, thank-you page, notification sequence, and offer timing all need configuring, and the interface does not guide you through it as gracefully as Demio or Contrast do.
- Learning curve
- Moderate, and higher than the product's capability warrants. The information architecture is dated and settings are spread across more screens than necessary. Budget a full dry run before your first real session, particularly to rehearse offer timing and video injections.
- Onboarding
- Entirely self-serve, with a one-dollar fourteen-day trial at Basic capacity and a thirty-day money-back guarantee on paid plans. Genesis Digital publishes extensive training material aimed at the direct-response audience.
- Migration notes
- No importer for another platform's events or recordings, but migration is straightforward in practice because you can upload an existing recording into EverWebinar and rebuild the offer timings. Registration history and contacts move through your email service provider rather than through WebinarJam. Expect to rebuild registration pages from WebinarJam's own templates rather than porting your existing designs.
Platform, API & security
- Platforms
- Web browser (attendees and presenters, desktop and mobile)EverWebinar for automated sessions, bundled from the Basic plan
- API
- Webhooks and Zapier are the primary automation surfaces, alongside native connectors focused on email service providers and Kartra. There is no substantial public REST API of the kind Zoom offers.
- Compliance
- GDPR
- Data residency
- Not published.
- SSO
- Not available.
- Security notes
- WebinarJam does not publish SOC 2 certification, SSO, or a data residency commitment, and the tier named Enterprise is a capacity band rather than an enterprise security product. Genesis Digital is a private company that discloses little about its infrastructure or organization.
Support & resources
- Channels
- Email and ticket supportLive chat during business hoursExtensive training and tutorial library
- Documentation
- Substantial help centre and training programme covering setup, page customization, notifications, offer configuration, and EverWebinar.
- Community
- Large informal community among course creators, coaches, and direct-response marketers, with heavy third-party tutorial coverage.
Company
- Founded
- 2014
- Headquarters
- San Diego, California, United States
- Ownership
- Privately held by Genesis Digital LLC
- Founders
- Andy Jenkins, Mike Filsaime
- Employees
- Not published
- Funding
- No disclosed institutional funding. Genesis Digital is privately held and bootstrapped, also operating the Kartra marketing platform and EverWebinar.
Funding history
| Round | Amount | Year | Notes |
|---|---|---|---|
| Bootstrapped | No disclosed outside capital | 2014 to present | Genesis Digital funds itself from operations across WebinarJam, EverWebinar, and Kartra, and does not publish financials. |
Timeline
- 2014WebinarJam launches from Genesis Digital, founded by Andy Jenkins and Mike Filsaime, aimed squarely at the direct-response marketing audience.
- 2015EverWebinar launches as the automated evergreen counterpart, replaying recordings on a schedule with simulated live framing.
- 2018A major rebuild moves the platform onto a browser-based architecture, removing the plugin dependencies of earlier versions.
- 2019Co-founder Andy Jenkins dies; Genesis Digital continues operating WebinarJam, EverWebinar, and Kartra.
- 2023EverWebinar becomes bundled with WebinarJam from the Basic plan upward, effectively giving buyers two products for one subscription.
- 2026Pricing runs Starter at 39, Basic at 79, Professional at 229, and Enterprise at 379 per month billed annually, with rooms from 100 to 5,000 attendees and a one-dollar fourteen-day trial.
Integrations
- Kartra
- ActiveCampaign
- Mailchimp
- GetResponse
- AWeber
- Keap (Infusionsoft)
- ConvertKit
- Zapier
- Webhooks
- Google Analytics and Facebook Pixel
- EverWebinar (bundled from the Basic plan)
Frequently asked questions
10 questionsWhat is WebinarJam?
WebinarJam is a browser-based live webinar platform built for direct-response marketing. It offers unlimited webinars with attendee rooms from 100 to 5,000, customizable registration and thank-you pages, a built-in email and SMS reminder system, live chat, polls, a whiteboard, video injections, timed offers with countdowns and purchase links, and always-on recording. From the Basic plan upward it bundles EverWebinar, its automated evergreen counterpart.
How much does WebinarJam cost?
Starter is 39 dollars a month billed annually (49 monthly) for a 100-attendee, one-hour, single-host room. Basic is 79 annually (99 monthly) for 500 attendees, two hosts, two-hour sessions, and includes EverWebinar. Professional is 229 annually for 2,000 attendees and Enterprise is 379 for 5,000. There is a fourteen-day trial for one dollar and a thirty-day money-back guarantee.
What does a 500-registrant webinar cost on WebinarJam?
79 dollars a month billed annually on the Basic plan, which is a 500-attendee room with unlimited webinars, so that same subscription covers every other session you run that month too. It also includes EverWebinar. That makes it roughly half the cost of Demio's 500-attendee configuration and cheaper than Zoom once Zoom's required Workplace licence is counted, which is the single strongest argument for the product.
Is EverWebinar really included free?
Yes, from the Basic plan upward. EverWebinar is a full automated evergreen webinar platform that replays a recording on a recurring schedule and fires the same offers at the same timestamps. Buying it separately makes little sense if you also want live capability. This bundle is the main commercial reason to choose WebinarJam over a cleaner competitor.
Does EverWebinar pretend to be live?
Broadly, yes. It replays chat, shows scheduled attendee counts, and frames the session in live styling to make an automated webinar feel like a real one. It is effective and it is ethically contentious. Some audiences accept it as a convention of the format and some feel deceived when they realize. If honesty about automation matters to your brand or your industry, eWebinar takes the opposite approach deliberately.
How long can a WebinarJam session run?
One hour on Starter, two on Basic, three on Professional, and four on Enterprise. These are the tightest session caps in the category and they push people up a tier more often than attendee counts do. If you run workshops or training days, WebinarJam is structurally the wrong tool regardless of price.
What happens if more people show up than my room allows?
They cannot get in. The attendee cap is a hard room limit with no overage mechanism, so a session that outperforms your expectations turns away people who already registered and were reminded twice. Size the room for your best expected session, and note that Zoom's overage billing handles this failure mode more gracefully.
Does WebinarJam integrate with HubSpot or Salesforce?
Not deeply. The native connector list is oriented toward email service providers: ActiveCampaign, Mailchimp, GetResponse, AWeber, Keap, ConvertKit, and Kartra. Reaching HubSpot, Salesforce, or Marketo usefully generally means going through Zapier or webhooks. If CRM-driven lead scoring is central to your webinar programme, Demio or Contrast are much better fits.
Do attendees need to install anything?
No. WebinarJam rebuilt onto a browser-based architecture in 2018, so attendees and presenters both join in a browser on desktop or mobile with no plugin or client. The old versions of the product did have plugin requirements, which is why some older reviews say otherwise.
Who owns WebinarJam?
Genesis Digital LLC, a privately held company based in San Diego that also operates EverWebinar and the Kartra marketing platform. It was founded by Andy Jenkins, who died in 2019, and Mike Filsaime. Genesis Digital is bootstrapped and publishes essentially nothing about headcount, financials, or roadmap, so there is limited public signal on the company's direction.
Editorial verdict
WebinarJam is the cheapest way to put a lot of people in a room and sell to them, and the bundled EverWebinar makes it the best-value combination of live and evergreen in this category by a clear margin. A 500-attendee room, unlimited webinars, SMS reminders, built-in pages, timed offers, and a complete automation platform for 79 dollars a month is an offer nothing else here matches. Buy it if your webinar is a sales presentation and cost per attendee is the deciding number. Avoid it if you need long sessions, real CRM depth, a modern interface, or any compliance story at all, and think carefully about whether simulated liveness is something your audience would forgive.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.