Amplitude vs Convert Experiences
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentConvert Experiences compared with Amplitude
Amplitude is a product analytics platform with experimentation attached, priced on monthly tracked users and aimed at understanding an application end to end. Convert does not analyse products, it tests web pages, and does so with a visual editor and privacy engineering Amplitude has no equivalent for. These are complements rather than substitutes: Amplitude tells you the funnel is leaking, Convert is how a marketer tests the fix on the page.
Choose Amplitude if
Product-led software companies who want analytics, session replay, feature flags, experiments, and in-app guides from one vendor on an event meter rather than per seat, and who expect to stay under 70 million events a month where the self-serve Plus plan applies and no sales call is required.
Choose Convert Experiences if
Marketing and conversion teams at small and mid-sized companies who run testing as an ongoing programme rather than an occasional experiment, especially agencies and privacy-conscious European businesses that need GDPR-safe testing with published statistics and no sales call to buy.
Side by side
13 attributes| Attribute | Amplitude | Convert Experiences |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Starting price | $0 (Free, 2M events per month forever); Plus starts at $0 with the first 2M events free (free plan available) | $299 per month billed annually ($399 monthly) (15 days trial) |
| Pricing model | Usage-based on events ingested per month across four plans. Free and Plus are self-serve with published limits, Growth and Enterprise are quoted, and add-ons on the upper tiers are priced as a percentage of the platform plan. | Subscription metered on tested users per month, meaning visitors actually entered into an experiment, with tiers differing on test types, active projects, domains, and support. |
| Free plan | 2 million events per month forever with no credit card, including 10,000 monthly session replays and 500 active AI visibility prompts. Behavioural cohorts are not included on the free tier. | No |
| Free trial | No fixed trial; the permanent free plan is the evaluation path, and paid features can be trialled within it | 15 days, no credit card required |
| Best for | Product-led software companies who want analytics, session replay, feature flags, experiments, and in-app guides from one vendor on an event meter rather than per seat, and who expect to stay under 70 million events a month where the self-serve Plus plan applies and no sales call is required. | Marketing and conversion teams at small and mid-sized companies who run testing as an ongoing programme rather than an occasional experiment, especially agencies and privacy-conscious European businesses that need GDPR-safe testing with published statistics and no sales call to buy. |
| Setup time | A working chart in under an hour with autocapture or a CDP connection. A properly instrumented, governed implementation across web and mobile is a two to four week project, longer than Mixpanel because there is more platform to configure and because tracking plans are worth doing properly from the start. | A day to a first live test. Install one script, verify with the QA overlay and Live Log, build a variation in the visual editor, define a goal, launch. Full-stack and server-side testing on Pro takes longer because it involves your codebase rather than the page. |
| Learning curve | Moderate. Chart building is approachable, but the platform rewards understanding behavioural cohorts, tracking plans, and how experiments read metrics, and none of that is obvious on day one. Expect a designated owner rather than assuming everyone will self-serve. | Moderate. The visual editor is approachable and the targeting builder is drag and drop, so a marketer can be productive quickly. The statistics deserve real study: choosing between frequentist and Bayesian, understanding what sequential testing permits, and knowing when to winsorize a revenue metric are the differences between running tests and learning from them. Convert's support includes hypothesis generation help and A/A testing assistance, which suggests they know this. |
| Platforms | Web (browser SDK with optional autocapture and a standalone replay SDK), iOS and Android native SDKs, React Native and Flutter, Server-side SDKs across major languages, HTTP ingestion API, Warehouse import and export | Any website via a single JavaScript snippet, Server-side and full-stack testing (Pro tier), Shopify and WooCommerce, WordPress, Google Tag Manager, Akamai CDN delivery |
| Compliance | SOC 2 Type II, ISO 27001, GDPR with a published DPA, CCPA, HIPAA available under enterprise arrangements | SOC 2 Type 2, ISO 27001, GDPR, CCPA, HIPAA |
| Founded | 2012 | 2009 |
| Headquarters | San Francisco, California, United States | Claymont, Delaware, United States (remote-first across 20-plus countries) |
| Ownership | Public company, NASDAQ: AMPL | Bootstrapped and profitable, privately held |
Strengths and limitations
Amplitude
Strengths
- The broadest self-serve platform in the category: analytics, session replay, feature flags, experiments, guides, surveys, and a CDP layer under one event meter.
- A permanent free plan of 2 million events a month including 10,000 session replays, and a self-serve Plus tier that stretches to 70 million events before any sales involvement.
- Behavioural cohorts are a first-class shared object rather than a per-report filter, so one definition drives charts, experiments, guides, and outbound audiences.
- Feature flags are included from the Plus tier rather than gated behind enterprise, which is unusually generous packaging.
Limitations
- Above 70 million events a month, pricing goes dark. Growth and Enterprise are quoted, and add-ons priced as a percentage of the platform plan make the cost curve steeper than it looks.
- Behavioural cohorts are excluded from the free plan and capped at 20 on Plus, which is a meaningful limit given that cohorts are the mechanism everything else depends on.
- The platform is large and there is more configuration surface than a small team needs; the tool is genuinely harder to learn than Mixpanel for a non-technical user.
- Hosted only. There is no open source edition and no self-hosted deployment, so teams with a hard requirement to keep behavioural data inside their own infrastructure are out.
Convert Experiences
Strengths
- The most transparent statistics of any testing tool at this price: selectable frequentist and Bayesian engines, sequential testing via asymptotic confidence sequences, automatic sample ratio mismatch detection, and named bandit algorithms.
- Genuine privacy engineering rather than a compliance page: first-party cookies only, no personal data stored by default, automatic Do Not Track support since February 2018, SOC 2 Type 2 and ISO 27001 certified.
- Published, self-serve pricing with a 15 day no-card trial in a category where almost every remaining competitor hides its numbers behind a demo request.
- Serious QA tooling, with a unified overlay, live event log, collision prevention, and version control, which is where testing programmes usually break rather than in the statistics.
Limitations
- No free tier and a $299 monthly floor billed annually, which rules it out for anyone not testing continuously.
- Multivariate testing, multipage experiments, full-stack testing, sequential testing, SSO, and raw data export all require the Pro tier, so the practical entry price for a demanding team is $420 a month billed annually.
- Both self-serve tiers carry the same 100,000 tested user allowance, so a high-traffic site cannot buy more volume without moving to a quoted Enterprise contract.
- It is a website testing tool. Product teams testing inside signed-in applications against warehouse data are better served by GrowthBook or Statsig.
Pricing compared
Amplitude
Usage-based on events ingested per month across four plans. Free and Plus are self-serve with published limits, Growth and Enterprise are quoted, and add-ons on the upper tiers are priced as a percentage of the platform plan.
- Free$0
- PlusStarts at $0, scaling with volume
- GrowthQuoted
- EnterpriseQuoted
Amplitude's value depends almost entirely on whether you use the platform or only the charts. At 10,000 monthly users generating perhaps 300,000 events, the free plan covers you with replays included, which makes Amplitude one of the cheapest ways to run real product analytics at small scale. At 100,000 monthly users on disciplined instrumentation, roughly 3 million events, you are on Plus and paying tens of dollars a month rather than hundreds, which is aggressive pricing for what you get. If you also retire a feature-flag subscription, an onboarding tool, and a survey widget, the effective value is very strong. If you use Amplitude purely as a charting tool, you are paying platform complexity for chart value, and Mixpanel or PostHog will feel lighter. The risk sits above 70 million events, where published pricing disappears and you are negotiating with a public company that has enterprise revenue targets.
Convert Experiences
Subscription metered on tested users per month, meaning visitors actually entered into an experiment, with tiers differing on test types, active projects, domains, and support.
- Growth$299
- Pro$420
- EnterprisePrice on request
Convert is expensive next to the testing bundled into heatmap tools and cheap next to enterprise experimentation platforms, which is exactly the gap it is built for. Working out the bill is easier than usual because the meter counts only visitors entered into an experiment. A site with 10,000 monthly users running one test at 50 percent traffic allocation consumes around 5,000 tested users a month, so it sits inside the 100,000 allowance many times over and pays $299 for capacity it will not use. A site with 100,000 monthly users running several concurrent tests across most of its traffic will approach or exceed the allowance and should price the Enterprise band. That shape means Convert is poor value for occasional testing and good value for a busy programme, and the break-even point is roughly whether you run more than one test at a time, every month, all year. What you get above cheaper alternatives is statistical machinery that holds up under scrutiny, sequential testing, sample ratio mismatch detection, named bandit algorithms, outlier handling, plus a QA layer and a privacy posture that survive a compliance review. If nobody in your organisation will ever question a test result, you do not need any of it.
Editorial verdict on each
Amplitude
Category LeaderAmplitude is the most platform you can buy in this category without a sales call, and for a product-led company that would otherwise be paying for analytics, feature flags, an onboarding tool, and a survey widget separately, that consolidation is the whole argument. The free tier is real, Plus stretches to 70 million events self-serve, and feature flags being included at that level is genuinely generous packaging. Buy it if you will use the platform, not just the charts, and if you have someone willing to own tracking plans and cohort definitions. Look elsewhere if you want the lightest possible tool (Mixpanel), if you want to self-host (PostHog or Matomo), or if you can foresee crossing 70 million events, because that is where published pricing ends and enterprise negotiation begins.
Read the full Amplitude profileConvert Experiences
Convert Experiences is the best remaining self-serve A/B testing platform for a marketing team that runs testing seriously. The statistics are the reason: selectable frequentist and Bayesian engines, sequential testing built on asymptotic confidence sequences, automatic sample ratio mismatch detection, outlier handling, and bandit algorithms named rather than obscured, which is more rigour than anything else you can buy with a credit card at this price. Around that sits a genuine QA layer, flicker-resistant delivery over Akamai, forty-plus targeting filters, and privacy engineering that has been ahead of regulation since 2018. Buy it if testing is a continuous programme and someone in your organisation will eventually question a result. Do not buy it for occasional experiments, because $299 a month billed annually is a lot to pay for a tool you open twice a quarter, and do not buy it as a product analytics platform or as a feature flag service, because it is neither.
Read the full Convert Experiences profileAmplitude profile last reviewed 2026-08-22; Convert Experiences last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.