Is Carrd or Leadpages cheaper?

Carrd starts at $9/year (Pro Lite) (free plan available). Leadpages starts at $7 per month (HTML Pub Starter); $67 per month for the Leadpages Grow tier where A/B testing begins (7 days trial).

Carrd vs Leadpages

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Leadpages compared with Carrd

Carrd publishes ten one-page sites on custom domains for $19 a year, which is less than Leadpages costs in a fortnight. It has no testing, no pop-ups, and no lead intelligence at all. If you simply need pages online, Carrd is the correct purchase; the moment you want to know which version converts better, you need Leadpages or something like it.

Choose Carrd if

Founders, indie makers, and small teams who need a credible single-page site fast and cheap: a waitlist, a pre-launch page, a link-in-bio, a portfolio, a simple product or event page, or a set of paid-traffic landing pages where volume matters more than sophistication.

Choose Leadpages if

Small businesses, coaches, course sellers, agencies, and marketing teams running paid or email traffic to offers, who want testing, pop-ups, and lead capture bundled with the builder and who cannot tolerate traffic-based pricing.

Side by side

13 attributes

Attribute	Carrd	Leadpages
Category	Landing Pages	Landing Pages
Starting price	$9/year (Pro Lite) (free plan available)	$7 per month (HTML Pub Starter); $67 per month for the Leadpages Grow tier where A/B testing begins (7 days trial)
Pricing model	Annual subscription sold in three feature tiers (Pro Lite, Pro Standard, Pro Plus), each available in site-count increments; a permanent free plan covers three basic sites.	Two product families on one subscription page: HTML Pub for publishing and Leadpages for optimization, all with unlimited pages and unlimited traffic, counted instead by custom domains, AI credits, and seats.
Free plan	Up to 3 sites with all core building features, responsive layouts, and the template library, published on a carrd.co subdomain with Carrd branding; no custom domain, forms, embeds, or analytics.	No
Free trial	7 days on Pro plans	7 days on every plan
Best for	Founders, indie makers, and small teams who need a credible single-page site fast and cheap: a waitlist, a pre-launch page, a link-in-bio, a portfolio, a simple product or event page, or a set of paid-traffic landing pages where volume matters more than sophistication.	Small businesses, coaches, course sellers, agencies, and marketing teams running paid or email traffic to offers, who want testing, pop-ups, and lead capture bundled with the builder and who cannot tolerate traffic-based pricing.
Setup time	Minutes. A template-based page can be published to a carrd.co subdomain in under fifteen minutes, and connecting a custom domain adds a DNS change plus propagation time.	A first page live inside an hour from a template. Connecting a custom domain and issuing SSL takes minutes plus DNS propagation, and wiring the email or CRM integration is another half hour.
Learning curve	The lowest in this category by a wide margin. The editor has few enough options that most people never read documentation, which is the entire point of the product.	Low. The section-and-widget builder is approachable for non-designers, and the conversion features are surfaced in the interface rather than buried. The only conceptual learning is statistical: understanding when an A/B test has actually reached a conclusion, which the tool will not teach you.
Platforms	Web app (browser-based editor), Published sites served from Carrd's hosting	Browser-based builder, Leadpages hosting with custom domains and free SSL, WordPress plugin for publishing to an existing site, Pop-up and alert bar scripts deployable on external sites
Compliance	No published SOC 2 or ISO certification, GDPR considerations depend largely on the third-party form and analytics services you connect	GDPR with consent and data handling options, CCPA, PCI handled via Stripe for payment collection
Founded	2016	2012
Headquarters	Nashville, Tennessee, US	Minneapolis, Minnesota, United States
Ownership	Founder-owned and independently operated	Owned by Redbrick, a privately held Canadian technology portfolio company based in Victoria, British Columbia

Strengths and limitations

Carrd

Strengths

Price and metering model are structurally different from the rest of the category: $19 a year for ten sites, with no per-visitor or per-pageview charge to fear when a page succeeds.
The constrained editor is a feature, not a limitation, for non-designers; it is genuinely hard to produce an ugly or broken Carrd page.
You can build a complete site before signing up, which removes almost all friction from evaluating it.
Pro Plus offers downloadable sites, a real export path that Framer, Unbounce, and most hosted competitors do not provide at any price.

Limitations

One page only. There is no CMS, no blog, and no multi-page site structure, and that is a permanent product decision rather than a roadmap gap.
No A/B testing, no conversion analytics beyond basic traffic reporting, and no visitor-level optimization of any kind.
No team features: no seats, no roles, no shared workspace, only site transfers and share links between individual accounts.
A two-person company with no published SOC 2, no SSO, and no enterprise support tier is a real bus-factor and procurement risk, whatever the product quality.

Leadpages

Strengths

Unlimited traffic and unlimited pages on every single plan, with no overage fees, which removes the perverse incentive that metered landing page tools create.
The conversion toolkit is genuinely complete: forms, pop-ups with behavioral triggers, alert bars, lead magnet delivery, and Stripe checkouts, none of which need a second vendor.
Heatmaps bundled with a page builder is rare, and combined with variant-level conversion reporting it removes the need for a separate session recording tool on campaign pages.
AI traffic routing on the Optimize tier is a real optimization mechanism rather than a marketing label, sending each visitor to the variant most likely to convert for them.

Limitations

The pricing page's $7 entry point is not the product most buyers came for. Testing starts at $67 and the practical tier is $135, which is expensive for a small business.
Design control is limited. This is a template-and-widget builder, and a brand with a strong visual system will find it constraining almost immediately.
It is not a website platform. There is no CMS worth the name, no structured data editor, and no proper 301 redirect management, so organic search strategy belongs somewhere else.
Custom domains are capped, at ten even on the $271 Scale plan, which limits agency use more than the unlimited-pages promise suggests.

Pricing compared

Carrd

Annual subscription sold in three feature tiers (Pro Lite, Pro Standard, Pro Plus), each available in site-count increments; a permanent free plan covers three basic sites.

Free$0
Pro Lite$9
Pro Standard$19
Pro Plus$49

Nothing else in this category is close on price, and the comparison is not subtle: Pro Standard's ten custom-domain sites cost $19 a year, roughly what Unbounce charges per day on its cheapest annual plan. Because metering is by site count rather than traffic, a Carrd page that succeeds does not generate a bigger bill, which removes the single most common unpleasant surprise in landing page software. What you are buying with that money is a hard ceiling: no CMS, no multi-page sites, no testing, no team features. If the work fits inside one page, Carrd is the correct answer and the price is almost irrelevant. If it does not, no amount of savings makes it the right tool.

Leadpages

Two product families on one subscription page: HTML Pub for publishing and Leadpages for optimization, all with unlimited pages and unlimited traffic, counted instead by custom domains, AI credits, and seats.

HTML Pub Starter$7
HTML Pub Pro$20
HTML Pub Business$33
Leadpages Grow$67
Leadpages Optimize$135
Leadpages Scale$271

At $67, Grow is fair value against Unbounce's entry tier because the traffic is unlimited and the lead capture, pop-ups, and payments are included rather than bolted on. At $135, Optimize is where the product becomes genuinely competitive, because heatmaps plus per-visitor AI routing is a combination most rivals sell separately or not at all. The weak spot is the middle of the range for small operators: if you need testing but not heatmaps and not enrichment, you are paying $67 for a feature set that a $69 Swipe Pages Marketer plan matches while also giving you AMP pages and five domains. And the $7 and $20 HTML Pub tiers, while honestly labelled, are a publishing product competing against Carrd at a tenth of the annual cost.

Editorial verdict on each

Carrd

Best Value

Carrd is the best value in software this site covers, and the qualification is not about quality but about scope. For a waitlist, a link-in-bio, a portfolio, a pre-launch page, or a batch of simple campaign pages, $19 a year for ten custom-domain sites with no traffic metering is not merely cheaper than the alternatives, it is a different economic category. The ceiling arrives abruptly: the moment you need a blog, a second page, a teammate, a test, or a SOC 2 report, Carrd cannot help and will not pretend to. Buy it knowing exactly that, keep it for the things it does, and put your company website somewhere else.

Read the full Carrd profile

Leadpages

Leadpages is the conversion tool for people who hate metered pricing. Unlimited traffic on every plan, native lead capture, pop-ups, payments, and templates organized by what converts rather than what looks nice make it a coherent package for a small business running ads or email to offers. The honest read on cost is that the $7 headline is a different product: the plan a marketer wants is Optimize at $135 a month, where heatmaps and AI traffic routing live, and at that price it is competing with Unbounce rather than with cheap builders. Buy it if you run campaigns, want testing without visitor caps, and value having capture and optimization in one subscription. Do not buy it as a website: there is no real CMS, no redirect management, and no export, and the design ceiling will frustrate anyone with a serious brand. Pair it with Webflow, Squarespace, or WordPress for the site itself.

Read the full Leadpages profile

Carrd profile last reviewed 2026-08-22; Leadpages last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.