Crisp vs Plain
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentPlain compared with Crisp
Crisp is the cheaper, broader, chat-and-widget-led product with flat workspace pricing and bundled AI credits, aimed at SMB and ecommerce teams. Plain is the narrower, more expensive, developer-focused product with a far stronger API and B2B channel model. If your customers browse a storefront, Crisp; if your customers deploy your SDK and open a Slack Connect channel, Plain, and the price difference will be justified by the escalation workflow alone.
Choose Crisp if
Small and mid-sized teams (roughly 3 to 25 agents) that want chat-led, multi-channel support with AI automation included, care more about a predictable monthly bill than about polish, and would rather buy one $95 workspace than ten $25 seats.
Choose Plain if
B2B software companies, especially developer-tools and infrastructure startups, whose customers are technical, whose support arrives in shared Slack, Teams, or Discord channels, and who have engineering capacity to use an API-first platform properly.
Side by side
13 attributes| Attribute | Crisp | Plain |
|---|---|---|
| Category | Support | Support |
| Starting price | $45/mo flat (Mini, 4 seats included) (free plan available) | $45 per user per month billed annually (Foundation, $55 monthly) (7 days trial) |
| Pricing model | Flat monthly price per workspace across four tiers (Free, Mini, Essentials, Plus) with a block of seats included in each and additional agents at $10 per month, plus a bundled AI credit allowance per tier. Monthly or yearly billing; Enterprise is quoted. | Per-seat subscription in three tiers, each with a seat band and a monthly credit allowance that both AI agents draw on. Ari, the customer-facing agent, costs 100 credits per resolution; Sidekick, the internal copilot, costs 15 to 300 or more credits depending on the effort a task takes. Viewer seats are unlimited and free on every plan. Billed annually or monthly, with the annual rate roughly 20% lower and double the included credits. |
| Free plan | Free tier for 2 seats: basic shared inbox, chat widget, and mobile apps, with no AI credits included. | No |
| Free trial | 14 days, all features, no credit card required | 7 days, no credit card required |
| Best for | Small and mid-sized teams (roughly 3 to 25 agents) that want chat-led, multi-channel support with AI automation included, care more about a predictable monthly bill than about polish, and would rather buy one $95 workspace than ten $25 seats. | B2B software companies, especially developer-tools and infrastructure startups, whose customers are technical, whose support arrives in shared Slack, Teams, or Discord channels, and who have engineering capacity to use an API-first platform properly. |
| Setup time | Under an hour for a live widget and a connected mailbox, especially through the Shopify or WordPress plugins. Adding WhatsApp and Instagram, writing the knowledge base, training the AI model, and building bot flows is more like one to two weeks, most of it content work. | A working workspace with Slack and email connected in an afternoon. Getting real value (workflows routing to Linear, customer cards populated from your own API, Ari trained on your documentation, SLAs configured) is more like two to four weeks with engineering involvement. |
| Learning curve | Low for agents, moderate for the person building bots. The drag-and-drop builder is approachable but the confidence thresholds, fallback paths, and training-source management need deliberate testing before you let a bot answer customers unsupervised. | Low for agents, moderate to high for the person configuring it. The API-first design means the best implementations involve writing code, and teams that treat Plain as a point-and-click help desk will under-use it. The 7-day trial is short for a proper technical evaluation, so plan the pilot before starting the clock. |
| Platforms | Web app, Windows and macOS desktop apps, iOS and Android apps, Chat widget in 50 languages, REST API, JavaScript and mobile SDKs | Web app, Slack, Microsoft Teams, and Discord integrations, Embeddable chat and forms, Customer portal, GraphQL API, MCP server |
| Compliance | GDPR handling as a French company operating under EU law, Formal certification evidence (for example a SOC 2 report or trust portal) is not prominently published on public pages | GDPR handling as a UK-incorporated operator (Not Just Tickets Ltd), Advanced security controls positioned on the Frontier tier; detailed certification evidence is not published on the marketing pages |
| Founded | 2015 | 2020 |
| Headquarters | Nantes, France (office opened 2018; remote-first, globally distributed team) | London, United Kingdom (with a San Francisco office opened after the 2025 Series A) |
| Ownership | Bootstrapped, 100% founder-owned | Venture-backed; operated as Not Just Tickets Ltd |
Strengths and limitations
Crisp
Strengths
- Flat workspace pricing with included seat blocks, which breaks the per-agent cost curve that makes support software expensive as a team grows.
- AI is bundled as credits rather than metered per resolution, so successful deflection lowers your cost per conversation instead of raising your bill.
- The widget is the most feature-dense at this price: co-browsing, video and audio calls with screen sharing, MagicType, rich media, and 50 languages.
- Genuinely broad scope for one subscription: inbox, chat, bot builder, knowledge base, CRM, campaigns, and analytics, where competitors sell several of those separately.
Limitations
- AI credit consumption is published only as approximate dollar equivalents and conversation counts, which is friendlier than per-resolution pricing but harder to forecast precisely or audit after the fact.
- The free tier has no AI credits and only 2 seats, so it is not a realistic long-term home the way Chatwoot's or Tidio's free plans can be.
- A team of roughly 20 to 30 people cannot match the documentation, help content, or support responsiveness of vendors ten times the size, and it shows.
- Enterprise compliance evidence is thin on public pages: no prominently published SOC 2 report, certification portal, or data-residency options, which will stall a formal security review.
Plain
Strengths
- Slack, Teams, and Discord are treated as genuine support channels with assignment, status, and SLA tracking, which no general-purpose help desk in this set does properly.
- Both AI agents run from one credit pool rather than a separate per-resolution invoice line, so AI spend is capped by the allowance you bought instead of accruing unpredictably.
- Unlimited free viewer seats let an entire engineering organisation follow customer threads without a per-seat charge, matching how B2B software companies actually work.
- The GraphQL API, MCP server, and bring-your-own-agent model make Plain programmable in a way that lets a team build its own support surface rather than living inside the vendor's UI.
Limitations
- Ari stopped being free. The October 2026 pricing page meters a customer-facing resolution at 100 credits, so Foundation's 1,000 monthly credits cover about ten of them, and the pricing page publishes no rate for buying more.
- Sidekick credits are metered by effort rather than volume, which makes the variable portion of the bill genuinely hard to forecast month to month.
- No voice or telephony of any kind, and no realistic path to phone support.
- Wrong shape for consumer and ecommerce support: no order-management story, no Shopify depth, and a channel mix aimed at business customers.
Pricing compared
Crisp
Flat monthly price per workspace across four tiers (Free, Mini, Essentials, Plus) with a block of seats included in each and additional agents at $10 per month, plus a bundled AI credit allowance per tier. Monthly or yearly billing; Enterprise is quoted.
- Free$0
- Mini$45
- Essentials$95
- Plus$295
- EnterpriseCustom
On raw capability per dollar Crisp is the best value in this category and it is not particularly close. Essentials at $95 a month covers ten seats, every channel, a knowledge base, a trained AI bot, and campaigns; the equivalent team on a per-seat platform with per-resolution AI would spend three to five times that. The bundled AI credits are the sharpest contrast: Help Scout charges $0.75 for every AI resolution while Crisp includes roughly 450 automated conversations in the $95 tier. What you trade away is polish, documentation depth, enterprise compliance evidence, and the reassurance of a large vendor. If your evaluation is a spreadsheet, Crisp wins; if it is a procurement review, it may not survive one.
Plain
Per-seat subscription in three tiers, each with a seat band and a monthly credit allowance that both AI agents draw on. Ari, the customer-facing agent, costs 100 credits per resolution; Sidekick, the internal copilot, costs 15 to 300 or more credits depending on the effort a task takes. Viewer seats are unlimited and free on every plan. Billed annually or monthly, with the annual rate roughly 20% lower and double the included credits.
- Foundation$45
- Horizon$99
- FrontierCustom
Plain repriced in 2026 and the shape of the deal changed with it. Where Foundation was $35 a month for a seat with the AI agent thrown in, it is now $45 per seat per month billed annually with AI metered out of a 1,000-credit allowance, and Horizon doubles that to $99 with a three-seat minimum. Against Help Scout's $25 Standard seat or Chatwoot's $19, Plain is now clearly the premium option on list price, and the credit meter means a successful deflection programme costs more rather than less. What still justifies it for the right buyer: unlimited free viewer seats, so a fifteen-engineer company can pay for five and let everyone read; Slack, Teams and Discord as first-class channels rather than integrations; and a GraphQL API deep enough to build your own support surface. For a five-person developer-tools company whose customers file issues in Slack, that combination has no real substitute and the startup programme's 50% takes the sting out. For a non-technical team doing email support, Plain is now expensive in both dimensions, seat and usage, and the alternatives are better value.
Editorial verdict on each
Crisp
Crisp is the value play in customer support software, and its flat per-workspace pricing with bundled AI credits looks better every quarter that competitors push further into per-resolution billing. The widget is genuinely the best in this price range, the scope covers products that other vendors sell separately, and being bootstrapped means the pricing is unlikely to be re-engineered against you. The costs are real too: thin compliance evidence, a support and documentation operation sized for a 25-person company, and a steep jump to the $295 tier for features small teams reasonably expect. If you are a chat-led team of five to twenty who will never face a formal security review, Crisp is the shortlist leader. If your buyer is a CISO, look at Help Scout instead.
Read the full Crisp profilePlain
MomentumPlain is the sharpest product in this category for a specific and growing shape of company: B2B software businesses whose customers are engineers, whose support lands in Slack, and whose escalations end in Linear. The channel model is right, the free viewer seats reflect how those teams actually operate, the GraphQL API and MCP server make it programmable rather than merely configurable, and and one credit pool is simpler to govern than a separate AI invoice. The reservations grew in 2026: the entry seat is $45 and Horizon is $99 with a three-seat minimum, Ari went from included to 100 credits a resolution, credits are hard to forecast because Sidekick meters effort rather than volume, there is no voice channel, and there is no free plan. Buy Plain if your customers write to you in a shared Slack channel. If they do not, almost everything here will serve you better and cost less.
Read the full Plain profileCrisp profile last reviewed 2026-10-01; Plain last reviewed 2026-10-01. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Customer Support Platforms
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Frequently asked questions
6 questionsWhat is the difference between Crisp and Plain?
Crisp is the cheaper, broader, chat-and-widget-led product with flat workspace pricing and bundled AI credits, aimed at SMB and ecommerce teams. Plain is the narrower, more expensive, developer-focused product with a far stronger API and B2B channel model. If your customers browse a storefront, Crisp; if your customers deploy your SDK and open a Slack Connect channel, Plain, and the price difference will be justified by the escalation workflow alone.
Is Crisp or Plain cheaper?
Crisp starts at $45/mo flat (Mini, 4 seats included) (free plan available). Plain starts at $45 per user per month billed annually (Foundation, $55 monthly) (7 days trial). The billing models differ, so the entry price is rarely the whole cost. Crisp pricing model: Flat monthly price per workspace across four tiers (Free, Mini, Essentials, Plus) with a block of seats included in each and additional agents at $10 per month, plus a bundled AI credit allowance per tier. Plain pricing model: Per-seat subscription in three tiers, each with a seat band and a monthly credit allowance that both AI agents draw on.
Does Crisp or Plain have a free plan?
Crisp has a free plan. Free tier for 2 seats: basic shared inbox, chat widget, and mobile apps, with no AI credits included. Trial terms: 14 days, all features, no credit card required. Plain has no free plan. Trial terms: 7 days, no credit card required.
Who should choose Crisp?
Small and mid-sized teams (roughly 3 to 25 agents) that want chat-led, multi-channel support with AI automation included, care more about a predictable monthly bill than about polish, and would rather buy one $95 workspace than ten $25 seats.
Who should choose Plain?
B2B software companies, especially developer-tools and infrastructure startups, whose customers are technical, whose support arrives in shared Slack, Teams, or Discord channels, and who have engineering capacity to use an API-first platform properly.
What are the best alternatives to Crisp and Plain?
SaaSTracker profiles 27 products in Customer Support Platforms. The Summer 2026 awards in the category went to Help Scout (Category Leader), tawk.to (Best Value), Intercom (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
