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Front vs Hiver

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Front compared with Hiver

Hiver Growth is $25 per user per month with AI agents and Copilot included, and it can live inside Gmail so nobody changes tools. Front's comparable omnichannel tier is $65 with AI sold separately. Hiver is the better buy for a small team whose support is email-led and whose budget is the binding constraint. Front is worth the premium when you need shared drafts, multiple workspaces, load balancing, a serious API, or EU data residency, none of which Hiver matches. Put crudely: Hiver is cheaper and simpler, Front is deeper and more expensive.

Hiver compared with Front

Both are shared-inbox products rather than ticketing systems, but Front is a standalone application at $25 to $105 a seat with seat minimums, while Hiver layers onto the Gmail or Outlook your team already uses at $25 to $85. Front is the more polished collaboration surface with better cross-team workflows and a stronger API story; Hiver wins decisively on adoption, because nobody has to change where they work. Choose Front if collaborative email across sales, support, and operations is the core problem; choose Hiver if the tool keeps failing because your team will not leave Gmail.

Choose Front if

Teams of roughly 5 to 50 people whose customer work is relationship-heavy and cross-functional: client services, logistics and freight, travel, professional services, and B2B SaaS support where a single request involves account managers, ops, and engineers rather than a lone agent closing a ticket. It is the strongest choice in the category when collaboration on a conversation, not throughput, is the bottleneck.

Choose Hiver if

Small and mid-sized teams already standardised on Google Workspace or Microsoft 365 whose support is email-led and whose biggest problem is coordination rather than volume. It suits support, finance, IT, and operations teams of roughly three to thirty people who need assignment, SLAs, and real reporting without asking anyone to abandon their inbox.

Side by side

13 attributes
AttributeFrontHiver
CategorySupportSupport
Starting price$25/seat/mo (Starter, billed annually) (14 days trial)$25 per user per month (Growth, billed annually; $35 monthly) (free plan available)
Pricing modelPer-seat subscription across three tiers with a 24 percent discount for annual billing, plus separate per-seat AI add-ons (Copilot, Smart QA, Smart CSAT), a usage-metered AI agent (Autopilot, priced per conversation), and channel and API add-ons.Per-user subscription across three paid tiers, billed monthly or annually, with AI bundled into the seat price from Growth upward rather than metered per resolution. Seats are sold in fixed increments rather than one at a time.
Free planNoNone currently advertised on Hiver's pricing page. Several third-party pricing trackers still list a free tier, which appears to be stale; treat the 7-day trial as the evaluation path and confirm at signup.
Free trial14 days with all Professional features, no credit card required7 days on the Elite tier, no credit card required
Best forTeams of roughly 5 to 50 people whose customer work is relationship-heavy and cross-functional: client services, logistics and freight, travel, professional services, and B2B SaaS support where a single request involves account managers, ops, and engineers rather than a lone agent closing a ticket. It is the strongest choice in the category when collaboration on a conversation, not throughput, is the bottleneck.Small and mid-sized teams already standardised on Google Workspace or Microsoft 365 whose support is email-led and whose biggest problem is coordination rather than volume. It suits support, finance, IT, and operations teams of roughly three to thirty people who need assignment, SLAs, and real reporting without asking anyone to abandon their inbox.
Setup timeA working shared inbox in an afternoon: connect Gmail or Microsoft 365, invite the team, and conversations start flowing. A complete deployment with omnichannel connected, rules and macros written, SLAs configured, and the knowledge base populated is realistically 2 to 6 weeks, and Autopilot needs longer because it has to be connected to the systems it acts on.Under an hour for a working setup. Install the extension across the team, connect the shared mailboxes, and the sidebar appears in everyone's Gmail. This is the fastest meaningful deployment in the category precisely because there is no new interface to roll out.
Learning curveLow for agents, moderate for admins. Anyone who uses email is productive on day one, and the collaboration primitives are self-explanatory. The admin side is where the time goes: rules, workspaces, tag taxonomy, assignment limits, and SLA policies all reward planning, and workspaces in particular are hard to restructure once inboxes and analytics are attached to them.Close to zero for agents, which is the entire point. The only new concepts are assignment, status, and internal notes, all of which sit visibly in an interface people already know. The administrator has automation rules, SLA policies, and mailbox configuration to learn, which is an afternoon rather than a project.
PlatformsWeb app, macOS and Windows desktop apps, iOS and Android apps, Front Chat widget, REST API and webhooksGmail and Google Workspace browser extension, Outlook and Microsoft 365, Hiver Omni standalone web app, iOS and Android apps
ComplianceSOC 2 Type II, ISO 27001, GDPR with a data processing addendum, HackerOne bug bounty programSOC 2 Type 2, GDPR, ISO 27001, HIPAA compliance support on the Elite tier
Founded20132011
HeadquartersSan Francisco, California, United StatesSan Jose, California, United States, with significant operations in Bangalore, India
OwnershipPrivate, venture-backedVenture-backed, privately held. Operates as GrexIt, Inc. doing business as Hiver.

Strengths and limitations

Front

Strengths

  • Shared drafts and internal comments make Front the best tool in the category for work where a reply needs more than one brain, which is why agencies, logistics teams, and account managers keep choosing it over cheaper help desks.
  • Free guest accounts let engineers, finance, or a warehouse manager join a conversation without a paid license, which materially lowers the cost of cross-functional escalation.
  • The API and webhook surface is deep and well documented, available on every plan, and good enough that technical teams build real workflows on it rather than settling for Zapier.
  • Per-conversation AI metering from $0.05 is more forgiving at volume than the per-resolution meters used by Intercom and Help Scout, and Enterprise bundles the per-seat AI products instead of stacking them.

Limitations

  • Starter's single-channel-type rule is the most consequential restriction in Front's pricing and it is easy to miss: email plus chat requires Professional at $65 per seat, so the effective entry price is more than double the headline.
  • AI is unbundled to the point of being confusing. Copilot, Smart QA, and Smart CSAT are three separate per-seat charges and Autopilot is a fourth, metered line, and only Enterprise includes the first three.
  • Autopilot's price is a floor, not a rate. Everything about the AI agent is sold by a rep, so a small team cannot self-serve its way to a number and has to run a sales cycle to get a budget figure.
  • No light-agent or read-only paid seat. Every person who replies to a customer costs full price, which is punishing for teams with part-timers or seasonal contractors.

Hiver

Strengths

  • Adoption is close to free. Agents keep working in Gmail or Outlook, which sidesteps the single biggest failure mode of help desk rollouts.
  • AI is bundled into the seat price from Growth upward with no per-resolution meter, so the monthly bill is genuinely fixed while competitors scale with volume.
  • Because Hiver operates on your existing mailboxes, evaluating it carries almost no switching risk: if you stop paying, your mail is exactly where it always was.
  • Analytics are strong for an inbox product: response time, resolution time, workload distribution, SLA compliance, and CSAT all reported properly.

Limitations

  • The seat increment structure is user-hostile. Two, then five, then multiples of five means teams routinely pay for one to four seats they do not use.
  • No light agent or read-only seat, so every engineer, contractor, or stakeholder who needs visibility costs a full licence.
  • It is an inbox, not a ticketing engine. There are no custom ticket fields, conditional forms, skills-based routing, or multi-brand help centers, and a growing support operation will hit that ceiling.
  • The knowledge base is functional but noticeably weaker than Zendesk's or Freshdesk's on theming, multi-brand support, and SEO control.

Pricing compared

Front

Per-seat subscription across three tiers with a 24 percent discount for annual billing, plus separate per-seat AI add-ons (Copilot, Smart QA, Smart CSAT), a usage-metered AI agent (Autopilot, priced per conversation), and channel and API add-ons.

  • Starter$25
  • Professional$65
  • Enterprise$105

Front is expensive for what a small team typically needs and priced correctly for what a mid-sized team actually does. Starter at $25 is not a real starter plan because of the single-channel-type restriction, so the honest entry price is Professional at $65 per seat, which is roughly three times a Hiver Growth seat and two and a half times Help Scout Standard. What you get for the premium is real: shared drafts, guest accounts, load balancing, the best API in the category, US or EU data residency, and a genuine multi-workspace model. Where Front is quietly better value than its competitors is AI at volume. Per-conversation metering from $0.05 punishes you far less than a per-resolution meter as automation improves, and Enterprise at $105 bundles Copilot, Smart QA, and Smart CSAT that would otherwise cost $45 per seat on top of a $65 Professional seat, which makes the top tier the cheapest way to buy the full AI set. The catch is that almost none of the AI is self-serve: you will be talking to a sales rep to find out what you actually pay.

Hiver

Per-user subscription across three paid tiers, billed monthly or annually, with AI bundled into the seat price from Growth upward rather than metered per resolution. Seats are sold in fixed increments rather than one at a time.

  • Growth$25
  • Pro$55
  • Elite$85

Hiver's value case is adoption and predictability rather than raw capability. You are paying so that nobody has to learn a new tool, and so that your support bill stays the same number every month regardless of volume. Both are worth real money. At $25 a seat with AI included, a five-seat team pays $125 a month for coordination, automation, analytics, and AI drafting, which is less than a single Zendesk Suite Professional seat plus Copilot. The weaknesses are structural: the seat increments overcharge teams whose headcount is not a multiple of five, there is no light agent option, API access costs $55 a seat, and the knowledge base and routing are noticeably thinner than a real help desk. If your support is email-led and your problem is coordination, this is excellent value. If your problem is volume, Hiver is the wrong shape and its bundled AI will not save you.

Editorial verdict on each

Front

Front is the best shared inbox in the category and it now charges accordingly. Shared drafts, free guest accounts, load balancing, US or EU data residency, and a genuinely good API add up to something no cheaper competitor matches, and if your customer work is collaborative (agencies, logistics, client services, technical B2B support) the premium buys back real coordination time. Two things should temper the enthusiasm. Starter is not a starter plan because of the single-channel-type rule, so the honest entry price is $65 per seat, not $25. And the AI is unbundled into four separate line items, three of which are per-seat add-ons and the fourth of which is a sales-quoted meter, so nobody can price a Front AI deployment from the website. The consolation is that per-conversation metering at $0.05 ages far better than the per-resolution meters at Intercom and Help Scout as your automation rate climbs, and Enterprise at $105 is arithmetically cheaper than Professional plus the add-ons. Buy Front for the collaboration and the API; do the AI arithmetic with a rep before you commit.

Read the full Front profile

Hiver

Hiver solves a real and underrated problem: help desks fail not because they lack features but because agents quietly keep working in Gmail. By putting assignment, SLAs, analytics, and AI inside the mail client people already use, Hiver gets adoption almost for free, and it is one of very few vendors in this category that has refused to attach a per-resolution meter to its AI. A five-seat team pays $125 a month at any volume, which is a genuinely differentiated offer in 2026. The reservations are concrete rather than philosophical: the two-then-five-then-fives seat structure overcharges most teams, there is no light agent seat, API access costs $55 per user, and the knowledge base and routing are thinner than a real ticketing platform. Buy Hiver if your support is email-led, your team is on Google Workspace or Microsoft 365, and coordination rather than volume is your problem. If you need deflection at scale or a configurable ticket model, buy something else.

Read the full Hiver profile

Front profile last reviewed 2026-08-22; Hiver last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.