Is Justuno or Wisepops cheaper?

Justuno starts at $59 per month (Lite, up to 10,000 monthly visitors) (14 days trial). Wisepops starts at About $49 per month for 50,000 pageviews via the Shopify App Store; direct plans from about 499 euros per month, quoted only after a demo (14 days trial).

Justuno vs Wisepops

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Justuno compared with Wisepops

WisePops is the cleaner, more design-forward product with a friendlier editor and strong onsite notification and embedded-message formats, and it suits marketing teams who value speed of execution. Justuno wins on commerce depth: cart-aware rules, recommendations, and attribution. If your campaigns are largely announcements and newsletter signup, WisePops is less work; if they are offer economics, Justuno has the machinery.

Wisepops compared with Justuno

Both aim at mid-market ecommerce with AI-driven onsite personalization and both have moved upmarket. Justuno has a longer history with commerce-specific audience building and its own recommendation engine, and it supports more platforms natively for those features. Wisepops has the better editor and a cleaner measurement story with control groups, plus the Feed as a genuinely different channel. Expect a similar price band and a similar sales process from either, and let platform fit decide: Justuno if you are not on Shopify, Wisepops if you are.

Choose Justuno if

Shopify and BigCommerce stores past the beginner stage that want offer logic driven by cart value, browsing behavior, and customer status rather than a single site-wide popup, and that have someone willing to spend time in a rules editor to get it right.

Choose Wisepops if

Shopify stores with real traffic (roughly 50,000 pageviews a month and up) that want one well-built tool covering popups, in-page personalization, product recommendations, and web push, with revenue-attributed testing instead of opt-in counts, and mid-market ecommerce or media teams willing to buy a strategist-led engagement alongside the software.

Side by side

13 attributes

Attribute	Justuno	Wisepops
Category	Lead Capture	Lead Capture
Starting price	$59 per month (Lite, up to 10,000 monthly visitors) (14 days trial)	About $49 per month for 50,000 pageviews via the Shopify App Store; direct plans from about 499 euros per month, quoted only after a demo (14 days trial)
Pricing model	Subscription priced on monthly unique visitors, with two published plans as of August 2026. Price rises as the visitor tier rises. Billing is monthly with no contract, and annual payment carries a discount of roughly 10 percent. There is no published free plan; the older free tier for sites under 2,000 monthly visitors no longer appears on the pricing page even though third-party directories still list it.	Metered by monthly pageviews on the site where the script is installed, not by popup impressions, campaigns, or contacts. Campaigns are unlimited on every plan. Two distinct routes exist as of August 2026: published self-serve plans through the Shopify App Store, and a demo-gated, strategist-led subscription for everyone else, quoted after a seven-day traffic audit. Annual billing is roughly two months free.
Free plan	No	No
Free trial	14 days on Lite, 30 days on Done-For-You	14 days, with full access
Best for	Shopify and BigCommerce stores past the beginner stage that want offer logic driven by cart value, browsing behavior, and customer status rather than a single site-wide popup, and that have someone willing to spend time in a rules editor to get it right.	Shopify stores with real traffic (roughly 50,000 pageviews a month and up) that want one well-built tool covering popups, in-page personalization, product recommendations, and web push, with revenue-attributed testing instead of opt-in counts, and mid-market ecommerce or media teams willing to buy a strategist-led engagement alongside the software.
Setup time	The install is minutes through a Shopify or BigCommerce app listing, or a script tag elsewhere. A first popup can be live the same afternoon. A properly segmented program, with rules for traffic source, cart value, and customer status plus an A/B test running, is a week or two of real work.	Under an hour for the script, whether pasted into a template, deployed through Google Tag Manager, or installed as the Shopify app, which handles the tag automatically. A first campaign can be live the same day; a properly segmented program with visit-count rules, frequency caps, and control groups takes a week or two of iteration.
Learning curve	Moderate to steep, and the steepness is in the rule builder rather than the design editor. Conditions combine in ways that are easy to get subtly wrong, and a rule set that never fires looks identical to a campaign nobody engaged with. Budget time to test rules against live sessions before assuming they work.	Low for the editor, moderate for the targeting engine. The rules are the product, and the difference between a mediocre and a good Wisepops setup is almost entirely in display conditions, priority ordering, and frequency caps rather than in design. Reading experiment results honestly, particularly resisting the urge to call a control-group test early, is the skill that takes longest.
Platforms	Shopify and Shopify Plus, BigCommerce, WooCommerce and WordPress, Magento and Adobe Commerce, Any site via JavaScript snippet, Google Tag Manager	Web (JavaScript snippet), Shopify and Shopify Plus, WooCommerce, WordPress, PrestaShop, BigCommerce, Magento, Drupal, Joomla, Webflow, Squarespace, Instapage, Google Tag Manager, Mobile web and browser web push
Compliance	GDPR, CCPA and CPRA, Data Processing Agreement available	GDPR, CCPA
Founded	2010	2013
Headquarters	San Francisco, California	Paris, France
Ownership	Independent and founder-run; self-funded with no outside investors	Bootstrapped and independent; no outside investors

Strengths and limitations

Justuno

Strengths

The deepest targeting rule engine among small-business lead capture tools, with cart and order data as first-class conditions rather than afterthoughts.
Revenue attribution in reporting makes the subscription arguable with numbers instead of opt-in rate alone.
Design editor gives real control over layout and CSS, so campaigns can match brand rather than looking like a plugin.
Deep Klaviyo integration, including segment and campaign context passed with the contact, so downstream flows can personalize on the same data.

Limitations

No free plan any more, which removes the natural on-ramp and makes $59 per month the first decision a merchant has to make.
The rule builder has a real learning curve; reviewers consistently report that advanced targeting and workflow configuration confuse non-technical users, and misconfigured rules fail silently by simply not firing.
Visitor-based pricing scales with traffic rather than with results, so a content-heavy store with a modest conversion rate subsidizes its own browsers.
Published visitor allowances are low for the price (10,000 visitors at $59), and the pricing page does not enumerate the higher tiers, so real cost requires a conversation.

Wisepops

Strengths

One of the best-regarded editors in the category; reviewers repeatedly describe non-technical people building good campaigns quickly, and the 4.9 average on the Shopify App Store reflects it.
Genuinely multi-channel: popups, in-page Embeds, an onsite Feed, product recommendations, and web push share one script, one visitor profile, and one targeting engine.
Control-group experiments and revenue attribution answer the question most popup tools dodge, which is whether the campaign added money or just intercepted it.
Shopify targeting reaches live cart contents, cart value, and purchase history, and Klaviyo segment targeting stops the common waste of asking existing subscribers to subscribe.

Limitations

Pageview metering, not impression metering, is the concrete cost problem: you pay for every page the script loads on, including pages with no campaign and traffic from bots, which the vendor's own documentation admits can overstate real activity.
The free plan is gone. A tool that was once a reasonable free starting point now has a paid floor and a 14-day trial.
Pricing is not published on the vendor's own site. Reaching a number for a non-Shopify site requires a demo, a seven-day audit, and a sales conversation, which is a poor fit for a small business that wants to compare options in an afternoon.
Self-serve purchase is effectively Shopify-only. A WooCommerce, Webflow, or custom-stack business of the same size cannot buy the same plan at the same price.

Pricing compared

Justuno

Subscription priced on monthly unique visitors, with two published plans as of August 2026. Price rises as the visitor tier rises. Billing is monthly with no contract, and annual payment carries a discount of roughly 10 percent. There is no published free plan; the older free tier for sites under 2,000 monthly visitors no longer appears on the pricing page even though third-party directories still list it.

Lite$59
Done-For-You$299

Justuno costs several times what a basic popup tool costs, and the honest test is whether you will use the rule engine. A store that runs one generic 10 percent popup is paying a premium for capability it is not touching, and Poptin or Privy will do that job for a fraction of the money. A store that segments offers by cart value, traffic source, and customer status, and that can point to attributed revenue in the reporting, tends to find $59 per month trivially recoverable. The Done-For-You tier at $299 is a different purchase entirely, closer to a small agency retainer than to software, and should be judged against agency fees rather than against other popup tools. The weak spot is the low end: with the free plan gone, Justuno has no answer for a store that is not yet ready to spend, which pushes early merchants to competitors who then have no reason to switch back.

Wisepops

Metered by monthly pageviews on the site where the script is installed, not by popup impressions, campaigns, or contacts. Campaigns are unlimited on every plan. Two distinct routes exist as of August 2026: published self-serve plans through the Shopify App Store, and a demo-gated, strategist-led subscription for everyone else, quoted after a seven-day traffic audit. Annual billing is roughly two months free.

Essential (Shopify self-serve)From about $49
500k pageviews (Shopify self-serve)$299
Direct plans (demo required)From about 499 euros

Judged on the Shopify self-serve plans, Wisepops is priced in line with the serious end of the lead-capture category and delivers considerably more than a popup builder for the money: recommendations, web push, Embeds, the Feed, and control-group measurement are all included rather than sold as modules. A store doing 100,000 to 500,000 pageviews gets good value, particularly if it retires a separate recommendations or push app in the process. Below about 50,000 pageviews the pageview meter is simply the wrong shape and cheaper per-contact tools will win. Off Shopify, the calculus is different and harder to defend for a small business: roughly 499 euros a month with a mandatory demo puts Wisepops in mid-market territory, and the strategist that justifies the price is worth something only to a team large enough to act on the advice.

Editorial verdict on each

Justuno

Justuno is the segmentation tool in a category full of form builders, and that is both its case and its constraint. The rule engine reads cart contents, traffic source, and customer status as native conditions, revenue attribution lets you argue the subscription with numbers, and the Klaviyo integration is deep enough that most Shopify stores treat the pair as one system. Fifteen years of independent, self-funded operation shows in a product that is specific about ecommerce rather than broadly applicable. The cost is complexity and price discipline: the rule builder confuses non-technical users, misconfigured rules fail quietly, visitor-based pricing climbs faster than the published tiers suggest, and the removal of the free plan means a small store has no way to grow into the product. Buy it if you will genuinely differentiate offers by visitor; if your plan is one popup with one code, buy something cheaper and spend the difference on the offer itself.

Read the full Justuno profile

Wisepops

Wisepops is the best-built product in the lead-capture category and no longer the easiest one to buy. On craft it is hard to fault: a genuinely pleasant editor, targeting rules that reach live cart contents and Klaviyo segments, four channels beyond the popup, and control-group experiments that report revenue instead of opt-in rate, all from a bootstrapped team of under twenty with support reviewers actually praise. The catch is commercial. The free plan is gone, the vendor's own pricing page publishes no tiers and routes you to a demo and a seven-day audit before quoting from roughly 499 euros a month, and the only self-serve door left is the Shopify App Store, where plans run from about $49 to $299. That makes the recommendation conditional rather than general: a Shopify store doing 100,000 pageviews a month or more should shortlist Wisepops and will likely get more than it pays for, especially if it retires a separate recommendations or push app. Everyone else, particularly non-Shopify businesses under a few hundred visits a day, should read the pageview meter carefully, note that it counts pages where nothing fires, and compare against a tool that still publishes what it costs.

Read the full Wisepops profile

Justuno profile last reviewed 2026-08-23; Wisepops last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.