Klaviyo vs Omnisend

Klaviyo compared with Omnisend

Both are ecommerce-first with prebuilt cart and post-purchase flows, but Omnisend's Pro plan bundles unlimited email sends and free SMS credits at a fraction of Klaviyo's price at the same list size. Klaviyo wins on data model depth, predictive analytics, API quality, and segmentation power. Take Omnisend if you want the standard ecommerce flows working cheaply and quickly; take Klaviyo when segmentation sophistication and attribution reporting are what you are actually buying.

Omnisend compared with Klaviyo

The core comparison in ecommerce email. Klaviyo has the deeper data model, predictive analytics, a real CDP, and the better API, and it stops billing suppressed profiles. Omnisend gets the standard flows working faster and cheaper, offers unlimited sends on Pro, and gives 24/7 human support on every plan. Take Klaviyo when segmentation sophistication is the purchase reason; take Omnisend when you want the money-making flows live this week without the invoice.

Klaviyo

Self-serve tiers priced by active (marketable) profile count, with a monthly email send allowance of roughly ten times the profile count; SMS is sold as a higher Email plus SMS plan with its own message credits, and the newer data, service, and AI product lines meter separately.

• Free$0
• Email (1,000 profiles)Approximately $30
• Email (10,000 profiles)Approximately $150
• Email (50,000 profiles)Approximately $720
• Enterprise and additional product linesQuoted

For a store with real order volume, Klaviyo at 1,000 or 10,000 profiles is straightforwardly good value, because the four standard flows typically return several multiples of the subscription and the attribution report proves it in a currency the founder already thinks in. The suppression policy is a genuine and underrated saving, since you are not paying rent on people who left. Value collapses in two situations: a large list without commerce revenue behind it, where $720 a month at 50,000 profiles buys reporting you cannot monetize, and a business that lets the SMS, reviews, and data product lines accumulate until the email tool costs enterprise money. Judged strictly as ecommerce email, it is expensive and worth it; judged as a general-purpose ESP, it is the wrong shape at the wrong price.

Omnisend

Self-serve tiers priced by contact count, where both subscribers and non-subscribers who received automated messages are billable and only unsubscribed contacts are excluded. Standard caps monthly emails at twelve times the contact count; Pro removes the email send meter entirely. SMS is a separately metered Pro-only add-on for new subscriptions since May 2026.

• Free$0
• Standard$16 at 250 to 500 contacts, about $20 at 1,000, about $132 at 10,000, about $413 at 50,000
• Pro$59 flat from the entry band up to roughly 2,500 contacts, about $150 at 10,000, about $715 at 50,000
• CustomQuoted

Omnisend is the value play in ecommerce email and is priced with a clear view of who it is taking customers from. At 10,000 contacts you are looking at roughly $132 on Standard or $150 on Pro against roughly $150 on Klaviyo's Email plan, which is a wash on headline price but not on terms, because Pro carries no send cap while Klaviyo's allowance is ten times your profile count. At 50,000 contacts the same comparison runs roughly $413 or $715 against roughly $720. So the saving is not enormous at the top, and the real argument is unlimited sending plus getting the standard flows working in a day. Two things erode the case: the inclusive contact meter that bills non-subscribers, and the May 2026 removal of bundled SMS credits, which quietly raised the true cost of the omnichannel pitch the product is named for. For a store that mails often and does not need a customer data platform, it remains the best money in this category.