Maze vs Typeform
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentMaze compared with Typeform
Overlap only on surveys, and the intent differs. Typeform builds beautiful customer-facing forms for marketing and data collection at scale. Maze's surveys are research instruments sitting alongside usability tasks and IA studies. Use Typeform when the form is the product experience; use Maze when the survey is one part of a study you intend to act on.
Choose Maze if
Product designers and product managers at software companies who want to validate prototypes and concepts continuously, with quantitative reports polished enough to circulate to stakeholders without editing.
Choose Typeform if
Marketing and brand teams running customer-facing forms where completion rate and visual quality justify a premium price, with predictable monthly volume that fits inside a tier, and a preference for one polished tool over a cheaper one they have to style themselves.
Side by side
13 attributes| Attribute | Maze | Typeform |
|---|---|---|
| Category | CRO | Forms |
| Starting price | Free tier for limited studies; paid plans commonly from around $99 per month (free plan available) | $0 (free, 10 responses a month), then $29 per month billed annually for Basic (free plan available) |
| Pricing model | Seat and volume-based subscription with a free tier for occasional use. Paid plans scale by studies, responses, and seats; panel participants are charged separately per person. Annual billing is discounted and enterprise agreements are quoted. | Per-account monthly subscription with a hard monthly response cap and a fixed number of bundled seats on every tier. Response volume, not seat count, is what moves you up the ladder. |
| Free plan | A small number of studies and responses per month with core methods | Unlimited forms but only 10 responses per month across the whole account since February 2026, with no logic, no integrations, and Typeform branding. It is a demo, not a starting tier. |
| Free trial | Free plan plus trial access to paid features | 14 days on Growth Flow; the free plan otherwise serves as the evaluation path |
| Best for | Product designers and product managers at software companies who want to validate prototypes and concepts continuously, with quantitative reports polished enough to circulate to stakeholders without editing. | Marketing and brand teams running customer-facing forms where completion rate and visual quality justify a premium price, with predictable monthly volume that fits inside a tier, and a preference for one polished tool over a cheaper one they have to style themselves. |
| Setup time | A first prototype study can be built and launched within an hour, particularly from a template. Live website testing and in-product recruitment require a script and slightly more setup. | Under an hour for a working form, including logic. Creator AI can produce a usable draft in minutes, and the template library means most common forms start from something rather than from nothing. |
| Learning curve | Low for launching studies, moderate for designing them well. The common failure is writing leading tasks, which produces confident but useless data, and templates only partly protect against it. | Low for building, moderate for the workflow builder. The genuinely important learning is commercial rather than technical: understanding that the response meter is account-wide and that hitting it pauses collection, so someone needs to own watching it. |
| Platforms | Web application, Figma and prototyping tool integrations, In-product recruitment widget, Mobile web testing | Web app, Responsive hosted forms, Inline, popup, slider, side-tab, and full-page embeds, Email-embedded first question, QR code |
| Compliance | GDPR, CCPA, SOC 2 Type II | GDPR with a data processing agreement, HIPAA available on Enterprise only |
| Founded | 2018 | 2012 |
| Headquarters | Remote (incorporated in the United States, European roots) | Barcelona, Spain |
| Ownership | Private, venture-backed | Venture-backed, privately held |
Strengths and limitations
Maze
Strengths
- Direct Figma integration makes testing a design as easy as sharing it.
- Automatic quantitative metrics give unmoderated studies stakeholder credibility.
- Reports are genuinely presentable, which matters more than researchers like to admit.
- Broad method coverage including IA testing, surveys, and moderated interviews.
Limitations
- Unmoderated testing cannot ask the follow-up question when a participant does something unexpected.
- Pricing is aimed at funded product teams, with panel costs on top of the subscription.
- No A/B testing or conversion experimentation on live traffic.
- Behavior analytics on an existing site is shallow compared with dedicated replay tools.
Typeform
Strengths
- The conversational format genuinely improves completion on longer consumer-facing forms, which is a revenue effect rather than a cosmetic one.
- Around 300 native integrations, the largest catalogue among mainstream form builders, so most stacks connect without paying for Zapier in the middle.
- Conditional logic and the visual workflow builder are included on every paid tier rather than being an upsell, and the branching model is powerful enough for real qualification flows.
- Drop-off analytics and Insights AI turn responses into something you can act on inside the tool instead of exporting to a spreadsheet first.
Limitations
- The response cap is a hard stop that pauses your form rather than billing an overage, which is the worst possible failure mode for a lead-generation form during a successful campaign.
- The free plan was cut to 10 responses a month in February 2026, removing what used to be a viable path for very small users and damaging goodwill in the process.
- Custom domain, HIPAA, and SSO are all Enterprise-only, which is aggressive gating in a category where competitors ship custom domains under $30 a month.
- Branding removal at $59 a month is the highest price in the category for what is functionally a checkbox.
Pricing compared
Maze
Seat and volume-based subscription with a free tier for occasional use. Paid plans scale by studies, responses, and seats; panel participants are charged separately per person. Annual billing is discounted and enterprise agreements are quoted.
- Free$0
- ProfessionalFrom about $99
- OrganizationQuoted
Maze converts research from a scheduled project into something a designer does on a Tuesday, and the time saved before a bad build is the return that matters. For a funded product team, one avoided sprint pays for a year of the subscription. For a small team or solo operator, the entry price plus panel costs is steep next to cheaper suites that cover the same methods with less polish, and the honest comparison is against those rather than against not doing research at all.
Typeform
Per-account monthly subscription with a hard monthly response cap and a fixed number of bundled seats on every tier. Response volume, not seat count, is what moves you up the ladder.
- Free$0
- Basic$29
- Plus$59
- Business$99
- Talent$119
- Growth Flow$349
- EnterpriseCustom
Typeform is the most expensive way to collect a small number of responses and a reasonable way to collect a large number of them. At 100 responses a month you are paying $348 a year for something Tally, Fillout, and Google Forms will do for nothing, and you are paying it for design quality and completion rate rather than capability. At 10,000 responses a month, $1,188 a year with drop-off analytics, 300 integrations, and AI summarization is defensible against SurveyMonkey's per-seat team pricing. The genuinely bad value sits in the middle and at the edges: $59 a month to remove a badge, and an Enterprise quote to put a form on your own domain. Buy Typeform when completion rate is worth money to you and your volume is predictable. If either condition fails, the unlimited-response challengers win on arithmetic alone.
Editorial verdict on each
Maze
Maze's contribution is speed: it made research fast enough to influence decisions that were already in motion, which is the difference between a research function that shapes a product and one that documents it afterwards. The Figma integration, automatic metrics, and shareable reports together mean a designer can settle an argument with data in two days rather than deferring it. The limits are structural rather than fixable: unmoderated studies cannot probe, prototypes are not products, and panel costs stack on top of a subscription already priced for funded teams. For product organizations that will actually run studies weekly it is excellent value, and for everyone else a cheaper suite covers the same methods with less polish.
Read the full Maze profileTypeform
Category LeaderTypeform is the best-looking form builder in the mainstream market and the one most likely to lift completion on a customer-facing survey, and it has the integration catalogue and analytics to back that up. It is also the clearest example of the pricing model this whole category is now under attack for: you pay by the response, the cap is a hard stop rather than an overage, the free plan was cut to a token 10 responses a month in 2026, and basic expectations like a custom domain sit behind an Enterprise quote. Buy it if you are a marketing team with predictable volume and a real financial reason to care about completion rate, and put someone in charge of watching the counter. If your volume is spiky, your budget is tight, or you need a branded URL and HIPAA without a sales call, the newer unlimited-response tools and Jotform will serve you better for less money.
Read the full Typeform profileMaze profile last reviewed 2026-08-22; Typeform last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.