OneSignal vs SuprSend
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedOneSignal compared with SuprSend
OneSignal is push-first and priced per channel by audience size, with unlimited mobile push sends free, which makes it very hard to beat for consumer mobile reach. SuprSend is notification infrastructure for product notifications, with a workflow engine, batching and digests, in-app feed, and WhatsApp and Teams delivery, free to 10,000 notifications and $110 a month after. The dividing line is what the notification is for: broadcast and lifecycle messaging to an audience points to OneSignal, event-driven product notifications with routing logic point to SuprSend.
SuprSend compared with OneSignal
OneSignal is the better push platform and it is not close: unlimited mobile push on the free plan, web push at scale, Live Activities, and Journeys, metered per channel by audience rather than per send. SuprSend is notification infrastructure rather than an engagement channel, orchestrating event-driven product notifications across email, SMS, WhatsApp, push, Slack, Teams, and an in-app feed with batching, digests, and preference management, free to 10,000 notifications and $110 a month after. Choose OneSignal to reach an audience; choose SuprSend to run product notifications with routing logic behind them.
Choose OneSignal if
Consumer mobile apps, marketplaces, media sites, and web publishers whose primary channel is push notifications, especially teams that want serious push infrastructure and a workable email and in-app layer for free or for tens of dollars a month rather than hundreds.
Choose SuprSend if
Product and engineering teams at B2B or B2C software companies who have outgrown scattered notification code, need batching, preference management, and an in-app inbox done properly, and want one workflow layer over the email, SMS, push, and chat providers they already pay for.
Side by side
16 attributes| Attribute | OneSignal | SuprSend |
|---|---|---|
| Category | Notifications | Notifications |
| Starting price | $0 (Free), then $19 per month plus usage (Growth) | $0 (Free), then $110 per month (Essentials) |
| Pricing model | Per-channel usage metering rather than a single contact-count meter: mobile push billed per monthly active user, web push per subscriber, email per thousand sends, with a small platform fee on Growth and quoted annual contracts above it. | Tiered subscription metered on notifications triggered, where one notification is one message to one recipient on one channel and a batched digest counts once. Annual billing saves roughly 10 percent. Enterprise offers an alternative monthly tracked user model. |
| Free plan | Unlimited mobile push sends, web push up to 10,000 subscribers per send, 10,000 email sends per month, and one active in-app message, with no expiry. | Free includes 10,000 notifications a month, unlimited channels, unlimited team members, branching and conditions, lists and broadcasts, and the in-app feed with SuprSend branding. |
| Free trial | No fixed trial; the permanently free plan is the evaluation path | New accounts unlock all premium features for 30 days, after which the account transitions to the Free plan. |
| Best for | Consumer mobile apps, marketplaces, media sites, and web publishers whose primary channel is push notifications, especially teams that want serious push infrastructure and a workable email and in-app layer for free or for tens of dollars a month rather than hundreds. | Product and engineering teams at B2B or B2C software companies who have outgrown scattered notification code, need batching, preference management, and an in-app inbox done properly, and want one workflow layer over the email, SMS, push, and chat providers they already pay for. |
| Setup time | Under an hour for web push (a script tag) and a few hours for a mobile app, most of which is spent on APNs certificates and Firebase configuration rather than on OneSignal itself. Journeys can be running the same day. | A day to trigger a first workflow and drop the inbox component into a React app. Two to four weeks for a full migration of scattered notification code, most of which is finding all the places your codebase currently sends something. |
| Learning curve | Low for push and in-app, moderate for Journeys. The tag model is easy to grasp but easy to abuse, and teams who tag indiscriminately end up with segmentation logic nobody can audit six months later. Agree a tag naming convention before you start. | Moderate for engineers, who need to understand the user, object, workflow, and preference model before the design decisions make sense. Low afterwards for non-engineers, since template and copy changes happen in the dashboard without a deployment, which is the main organisational benefit. |
| Platforms | Web app, Android SDK, iOS SDK, Flutter, React Native, Expo, Unity, Web push script, REST API | REST API and backend SDKs, React, Angular, Vue, and Next.js inbox components, React Native, Android, iOS, and Flutter SDKs, CLI for environment promotion, MCP server |
| Compliance | SOC 2, GDPR, CCPA | SOC 2 posture published by the vendor, GDPR, HIPAA with a business associate agreement on Enterprise |
| Founded | 2014 | 2022 |
| Headquarters | San Mateo, California, United States | San Francisco, United States, with engineering in Bengaluru, India |
| Ownership | Venture-backed | Venture-backed |
| Free tier volume | Unlimited mobile push sends, 10,000 web push subscribers and 10,000 email sends per month | 10,000 notifications per month |
| First paid tier | $19 per month (Growth) plus per-channel usage | $100 per month billed annually ($1,200 a year, Essentials) |
| Self-hosting | Not offered; managed cloud only | Not offered; managed cloud only |
Strengths and limitations
OneSignal
Strengths
- The best push implementation in this category by a wide margin, covering mobile, web, rich media, per-platform payload control, confirmed delivery reporting, and iOS Live Activities.
- A permanently free plan with unlimited mobile push, which removes the budget conversation entirely for early-stage consumer apps.
- Per-channel usage metering means a big dormant contact database costs nothing, the opposite of profile-based platforms where dead contacts are billable.
- First-party SDKs for Android, iOS, Flutter, React Native, Expo, and Unity that handle the permission and certificate plumbing teams usually get wrong.
Limitations
- SMS and RCS are locked behind an annual quoted Professional contract, so the cheapest self-serve path to SMS is a different vendor entirely.
- Segmentation is tag, session, and device based rather than a full behavioral event store, so sequence-dependent targeting is harder here than in Customer.io or Vero.
- No native account or company object, which makes B2B SaaS lifecycle logic awkward and rules the platform out for anyone whose messaging is organization-shaped.
- Email is a competent secondary channel, not a strong one; template tooling and list management are thinner than in email-first products.
SuprSend
Strengths
- Batching and digest, Wait Until, and timezone-aware delivery are the three hardest notification problems to build correctly and SuprSend treats all three as core rather than as roadmap items.
- Bring your own delivery vendors means you keep your sending reputation, your existing provider contracts, and your per-message pricing, and the platform fee is honestly separated from delivery cost.
- Nine channels including WhatsApp, Slack, and Microsoft Teams are available on every plan including free, rather than being gated as premium channels.
- The free tier at 10,000 notifications a month with unlimited channels and unlimited team members is genuinely enough to run a small product in production.
Limitations
- Batching, digest, user preferences, and object modelling are all gated to the $275 Business tier, which is the single most questionable packaging decision in the product.
- Essentials and Business include identical notification volume, and Business has a worse overage rate, so the upgrade is purely for features and the pricing page does not make that obvious.
- Adoption requires engineering: trigger instrumentation, user and object modelling, and provider configuration all come before a marketer or product manager can touch anything.
- Delivery costs sit outside the subscription, so the true monthly cost is the platform fee plus your ESP, SMS, and WhatsApp bills, and buyers comparing against all-in tools underestimate it.
Pricing compared
OneSignal
Per-channel usage metering rather than a single contact-count meter: mobile push billed per monthly active user, web push per subscriber, email per thousand sends, with a small platform fee on Growth and quoted annual contracts above it.
- Free$0
- Growth$19
- ProfessionalCustom
- EnterpriseCustom
Judged per dollar, OneSignal is the cheapest serious multi-channel platform a small company can buy, and by some distance. Unlimited mobile push at $0 is not a loss leader trick, it is the product, and Growth at $19 plus a per-MAU rate keeps a 5,000-user app under $100 a month with email, in-app, and Journeys included. What you are not buying is a data platform: segmentation is tag and session based rather than a real behavioral event store, there is no account model, and email is a channel rather than a deliverability practice. The value is exceptional if push is your primary channel and merely fine if it is your third.
SuprSend
Tiered subscription metered on notifications triggered, where one notification is one message to one recipient on one channel and a batched digest counts once. Annual billing saves roughly 10 percent. Enterprise offers an alternative monthly tracked user model.
- Free$0
- Essentials$110
- Business$275
- EnterpriseCustom
Modelled for a product with 5,000 users, notification volume rather than user count is what matters, and most products at that size sit inside the free 10,000 a month or just above it, so realistic spend is $0 to $110. At 50,000 users you are likely into six-figure monthly notification volumes, which means Business at $275 plus overages at $5 per 1,000, so a product sending 200,000 notifications a month lands around $1,025. That is expensive relative to raw sending, but the comparison is not against an ESP bill, it is against the engineering cost of building batching, preferences, an inbox, and channel fallback and then maintaining them. Two engineer-weeks a year of avoided maintenance covers the Business tier. The awkward part of the pricing is that batching and preferences, the two features that most justify buying the category at all, sit behind the $275 tier while the $110 tier gets neither.
Editorial verdict on each
OneSignal
OneSignal is the correct first choice for any small company whose primary channel is push. Nothing else in this category gives away unlimited mobile push, and nothing else handles APNs, FCM, web push, and Live Activities with this much per-platform care. Growth at $19 plus $0.012 per monthly active user keeps a real consumer app under $100 a month with Journeys, in-app messaging, and email included, and the per-channel meter means a large dormant install base costs you nothing. The limits are equally clear: segmentation is tags and sessions rather than a behavioral event store, there is no account model for B2B, email is adequate rather than good, and SMS demands an annual quoted contract. Buy it for push, keep it for in-app and email, and pair it with something else if your lifecycle logic is really about product events or company records.
Read the full OneSignal profileSuprSend
SuprSend is a well-judged product that takes the genuinely hard notification problems seriously. Batching and digest, Wait Until, timezone-aware delivery, preference enforcement, and object-based subscribers are the things teams build badly by hand and then maintain forever, and having them as configuration rather than code is worth real money. Bringing your own delivery providers is the right architecture, and the free tier at 10,000 notifications with all nine channels is generous enough to prove the case before spending anything. Two reservations. Batching and preferences sit on the $275 Business tier while the $110 tier includes the same volume and neither feature, which makes the practical entry price higher than the pricing page suggests. And this is infrastructure from a small company on about a million dollars of seed funding, so weigh that against the criticality of the path it sits in. For a product team with a real notification fatigue problem and an engineer to spend a fortnight on it, it is one of the strongest choices in this space.
Read the full SuprSend profileOneSignal profile last reviewed 2026-08-22; SuprSend last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Notification Infrastructure
6 trackedNotification infrastructure platforms sit between an application and its delivery providers, turning one API call into orchestrated in-app, email, push, SMS, and chat notifications with batching, digests, preference centres, and per-tenant routing, so product teams stop rebuilding that logic in application code.
Frequently asked questions
6 questionsWhat is the difference between OneSignal and SuprSend?
OneSignal is push-first and priced per channel by audience size, with unlimited mobile push sends free, which makes it very hard to beat for consumer mobile reach. SuprSend is notification infrastructure for product notifications, with a workflow engine, batching and digests, in-app feed, and WhatsApp and Teams delivery, free to 10,000 notifications and $110 a month after. The dividing line is what the notification is for: broadcast and lifecycle messaging to an audience points to OneSignal, event-driven product notifications with routing logic point to SuprSend.
Is OneSignal or SuprSend cheaper?
OneSignal starts at $0 (Free), then $19 per month plus usage (Growth). SuprSend starts at $0 (Free), then $110 per month (Essentials). The billing models differ, so the entry price is rarely the whole cost. OneSignal pricing model: Per-channel usage metering rather than a single contact-count meter: mobile push billed per monthly active user, web push per subscriber, email per thousand sends, with a small platform fee on Growth and quoted annual contracts above it. SuprSend pricing model: Tiered subscription metered on notifications triggered, where one notification is one message to one recipient on one channel and a batched digest counts once. Annual billing saves roughly 10 percent.
Does OneSignal or SuprSend have a free plan?
OneSignal has a free plan. Unlimited mobile push sends, web push up to 10,000 subscribers per send, 10,000 email sends per month, and one active in-app message, with no expiry. Trial terms: No fixed trial; the permanently free plan is the evaluation path. SuprSend has a free plan. Free includes 10,000 notifications a month, unlimited channels, unlimited team members, branching and conditions, lists and broadcasts, and the in-app feed with SuprSend branding. Trial terms: New accounts unlock all premium features for 30 days, after which the account transitions to the Free plan.
Who should choose OneSignal?
Consumer mobile apps, marketplaces, media sites, and web publishers whose primary channel is push notifications, especially teams that want serious push infrastructure and a workable email and in-app layer for free or for tens of dollars a month rather than hundreds.
Who should choose SuprSend?
Product and engineering teams at B2B or B2C software companies who have outgrown scattered notification code, need batching, preference management, and an in-app inbox done properly, and want one workflow layer over the email, SMS, push, and chat providers they already pay for.
What are the best alternatives to OneSignal and SuprSend?
SaaSTracker profiles 6 products in Notification Infrastructure. Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
