Swydo vs Whatagraph

Swydo compared with Whatagraph

Whatagraph pushes harder on visual polish and on data transfer, including warehouse destinations, and it sells at a noticeably higher entry price with an annual commitment expectation. Swydo starts at EUR 69 a month self-serve and is more modest visually. Choose Whatagraph if the report is a design artifact or if you need the data to land somewhere beyond the report; choose Swydo if the requirement is reliable scheduled reporting and KPI alerting at a predictable, lower cost of entry.

Whatagraph compared with Swydo

Swydo is the straightforward per-client reporting tool Whatagraph used to be, priced from a low monthly figure with self-serve signup and a free trial, and it covers scheduled white-labeled reports and budget pacing well. It has nothing resembling Whatagraph's Data Hub: no blending with join control, no governed semantic layer, no warehouse transfer. For an agency under about twenty clients that needs reports rather than a data platform, Swydo does the job at a small fraction of the cost. Whatagraph wins only when modeling and consistency across surfaces are the actual requirement.

Swydo

One plan, metered by active data source. A data source is one connected account on one integration, so a client using Google Ads and Facebook Ads counts as two. The base subscription covers the first ten data sources, and additional sources are charged on a sliding scale that gets cheaper with volume. Clients, users, reports, and dashboards are unlimited at every level, and all features are on every account. Prices are billed in EUR inside the EU and USD elsewhere, excluding VAT.

• Base subscriptionEUR 69
• 11 to 100 data sourcesEUR 4.50
• 101 to 500 data sourcesEUR 3.00
• 501 or more data sourcesEUR 2.00

Whether Swydo is cheap or expensive depends almost entirely on the shape of your client base, and the shape it rewards is a small number of platforms per client with a large number of people looking at the results. An agency of thirty staff serving fifteen clients on two channels each pays about EUR 159 a month and gets unlimited seats, which is difficult to beat against per-user or per-client competitors. An agency of five serving sixty small local clients on four channels each is at 240 data sources and roughly EUR 760, at which point per-client pricing elsewhere may cost less. Do the arithmetic on your actual connection count before comparing headline prices, because the headline is the least informative number on the page.

Whatagraph

Annual subscription priced by source credits, where one connected data account equals one credit. Users, reports, and dashboards are unlimited on every plan, so cost scales with the number of client accounts and channels rather than with headcount. As of August 2026 the pricing page publishes two tiers: Max and a quote-only Prime.

• MaxFrom 699 euros
• PrimeCustom

Whatagraph has repriced itself out of the small end of the market it originally served, and any assessment has to start there. At 50 or more connected accounts, with real cross-channel blending and a team whose account managers otherwise spend days a month in spreadsheets, the arithmetic works: roughly 8,400 euros a year is less than a fractional analyst, and the governed data layer plus warehouse transfer replaces a connector subscription as well as a reporting tool. Below about 25 connected accounts it does not work, and the honest recommendation is a cheaper per-client reporting tool. The product is good; the question is whether your account count is large enough to make the floor price rational, and for most businesses reading a small-business directory the answer is no.