Uberall vs Yext
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedUberall compared with Yext
The direct enterprise comparison. Yext has a broader platform including site search and a stronger North American position; Uberall has deeper European publisher relationships and regional support. Brands operating primarily in Europe frequently find Uberall's coverage better matched to their markets, while global brands weigh platform breadth against regional depth.
Yext compared with Uberall
The closest enterprise competitor, particularly strong in Europe where its publisher relationships and support presence are deeper. Both manage listings, reviews, and local presence across large networks. Geography often decides it, with Uberall favored by European brands and Yext by North American ones, though both operate globally.
Choose Uberall if
Multi-location brands and franchise networks, particularly those operating in European markets where regional publisher coverage matters, and agencies and resellers serving location-based businesses.
Choose Yext if
Multi-location brands, franchise networks, healthcare systems, and financial institutions managing information for dozens to thousands of locations or professionals across many platforms.
Side by side
13 attributes| Attribute | Uberall | Yext |
|---|---|---|
| Category | Local SEO | Local SEO |
| Starting price | Quoted per location; annual contracts (free trial) | Quoted; historically several hundred dollars per location per year, rising substantially with modules (free trial) |
| Pricing model | Quoted annual subscription priced per location, with modules for listings, reputation, pages, and messaging. Sold directly and through partners and resellers; no self-serve tier. | Quoted annual subscription priced per location or entity, with modules for listings, reviews, pages, and search licensed separately. Enterprise contracts with implementation; no meaningful self-serve tier. |
| Free plan | No | No |
| Free trial | Free listing scan; demonstrations through sales | Free listing scan; trials through sales |
| Best for | Multi-location brands and franchise networks, particularly those operating in European markets where regional publisher coverage matters, and agencies and resellers serving location-based businesses. | Multi-location brands, franchise networks, healthcare systems, and financial institutions managing information for dozens to thousands of locations or professionals across many platforms. |
| Setup time | Weeks to months depending on network size. Data cleansing, verification, and publisher connection are the substantive work before distribution begins. | Months for a large network. Data cleansing, entity modelling, publisher verification, and governance configuration all take time before distribution begins. |
| Learning curve | Moderate for central administrators, low for location-level users who see a restricted interface. | Substantial for administrators, since the entity model is more powerful and more abstract than simple listing management. Location-level users typically see a restricted interface that is much simpler. |
| Platforms | Web application, REST APIs, Bulk location management, Page generation | Web application, REST APIs, Bulk data management, Page generation and hosting |
| Compliance | GDPR, CCPA, SOC 2, ISO 27001 | GDPR, CCPA, SOC 2, HIPAA support on qualifying arrangements |
| Founded | 2013 | 2006 |
| Headquarters | Berlin, Germany | New York, United States |
| Ownership | Private, venture-backed | Publicly traded |
Strengths and limitations
Uberall
Strengths
- Deepest European publisher network in the category, which matters where directory ecosystems are regional.
- Location marketing breadth covering listings, reputation, pages, social, and messaging on one dataset.
- Central governance with delegated local editing, the correct model for franchise networks.
- Strong reputation tooling with approval workflows suited to distributed teams.
Limitations
- Quoted enterprise pricing with annual contracts and no self-serve option.
- Disproportionate for single-location businesses.
- No geo-grid rank tracking or local SEO research tooling.
- Implementation requires data cleansing before distribution, which takes time.
Yext
Strengths
- The broadest publisher network in listing management, including maps, apps, and assistants.
- Entity-based knowledge graph handles complex structures such as providers, services, and products, not just locations.
- Central governance with delegated permissions, which is what franchise networks actually need.
- Same structured data powers external listings, location pages, and site search.
Limitations
- Expensive, with per-location pricing that excludes small businesses entirely.
- Annual enterprise contracts with limited flexibility.
- Implementation is a substantial project rather than a signup.
- Data authority depends on the subscription; lapsing can allow listings to drift.
Pricing compared
Uberall
Quoted annual subscription priced per location, with modules for listings, reputation, pages, and messaging. Sold directly and through partners and resellers; no self-serve tier.
- ListingsQuoted per location
- Listings and reputationQuoted per location
- Full location marketingQuoted
For multi-location brands in Europe the publisher coverage is the argument, since incomplete regional directory presence is a real gap in platforms built primarily for North America. Beyond listings, consolidating reputation, pages, and local social onto one dataset removes duplicated effort across marketing functions. Below a few dozen locations the economics stop working, which is what the partner channel exists to address.
Yext
Quoted annual subscription priced per location or entity, with modules for listings, reviews, pages, and search licensed separately. Enterprise contracts with implementation; no meaningful self-serve tier.
- ListingsQuoted per location
- Reviews and pagesQuoted per location
- Enterprise search and AIQuoted
For a brand with hundreds or thousands of locations, the alternative to Yext is not a cheaper tool but a team of people manually maintaining data across platforms and failing. At that scale the platform is straightforwardly justified, particularly where wrong information carries regulatory as well as commercial cost. Below roughly the mid-market threshold the economics invert sharply, and cheaper listing services cover the essential publishers for a fraction of the price.
Editorial verdict on each
Uberall
Uberall is the European answer to a problem that looks universal but is actually regional. Directory ecosystems differ market by market, and a platform whose publisher relationships are strongest where its customers operate delivers materially better coverage than one adapted from another continent. Beyond listings, consolidating reputation, pages, local social, and messaging on the same location data removes duplicated work across marketing functions and, more importantly, removes the inconsistencies that separate tools produce. It is enterprise in price and contract, and it needs a network to justify itself. For European multi-location brands it is frequently the better choice against its larger American rival; for small businesses it is reachable mainly through partners.
Read the full Uberall profileYext
Yext is what listing management becomes when the problem gets large enough to be a governance question rather than an administrative one. A knowledge graph rather than flat listings, direct publisher integrations rather than aggregator submissions, and delegated permissions with approval workflows are all answers to problems that only appear at hundreds of locations, and at that scale the platform is genuinely difficult to replace. Its expansion into pages, site search, and AI answer readiness follows the same coherent logic about authoritative structured data. The pricing and implementation put it firmly out of reach of the businesses this directory usually serves, and the dependency is real: stop paying and the data eventually drifts. For enterprise networks it is the reference; for everyone else it is the wrong shape entirely.
Read the full Yext profileUberall profile last reviewed 2026-08-22; Yext last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.