Uberall

1. 1

   Location data is centralized with details, categories, hours, and attributes per site, then distributed across the publisher network of directories, maps, search engines, and social platforms.

2. 2

   Listings are monitored and synchronized continuously, with duplicates identified and suppressed and third-party changes overwritten to maintain accuracy.

3. 3

   Reviews across platforms are aggregated into one queue with routing, response templates, approval workflows, and reporting comparing performance across locations.

4. 4

   The same data generates local landing pages with structured markup, and supports local social posting and customer messaging so each location has a consistent presence without local staff maintaining it manually.

Quoted annual subscription priced per location, with modules for listings, reputation, pages, and messaging. Sold directly and through partners and resellers; no self-serve tier.

Value assessment: For multi-location brands in Europe the publisher coverage is the argument, since incomplete regional directory presence is a real gap in platforms built primarily for North America. Beyond listings, consolidating reputation, pages, and local social onto one dataset removes duplicated effort across marketing functions. Below a few dozen locations the economics stop working, which is what the partner channel exists to address.

Setup time

Weeks to months depending on network size. Data cleansing, verification, and publisher connection are the substantive work before distribution begins.

Learning curve

Moderate for central administrators, low for location-level users who see a restricted interface.

Onboarding

Structured implementation with account management, appropriate to an enterprise sales motion.

Migration notes

Clean the data before distributing it, since propagating errors at scale is worse than doing nothing. On exit, listings persist but stop being maintained, so plan a replacement rather than assuming permanence.

Platforms

Web applicationREST APIsBulk location managementPage generation

API

APIs for locations, listings, reviews, and analytics, supporting programmatic management of large networks.

Compliance

GDPRCCPASOC 2ISO 27001

Data residency

EU-based processing available, consistent with its European base and customer profile.

SSO

SAML single sign-on with role-based delegation.

Security notes

European data handling is a practical advantage for brands with EU data protection obligations, and delegated permissions limit how widely location data can be edited.

Channels

Account managementTechnical supportPartner support for resellers

Documentation

Administrator and API documentation covering location management, publishers, and workflows.

Community

Established presence in European retail, hospitality, and franchise marketing, with published research on local presence and near-me search behavior.

Founded

2013

Headquarters

Berlin, Germany

Ownership

Private, venture-backed

Employees

~500 (est. 2026)

Funding

Raised substantial venture funding across multiple rounds.

Uberall is the European answer to a problem that looks universal but is actually regional. Directory ecosystems differ market by market, and a platform whose publisher relationships are strongest where its customers operate delivers materially better coverage than one adapted from another continent. Beyond listings, consolidating reputation, pages, local social, and messaging on the same location data removes duplicated work across marketing functions and, more importantly, removes the inconsistencies that separate tools produce. It is enterprise in price and contract, and it needs a network to justify itself. For European multi-location brands it is frequently the better choice against its larger American rival; for small businesses it is reachable mainly through partners.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.