Moz Local vs Uberall
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentUberall compared with Moz Local
Different scales of the same job. Moz Local is a low-cost listing service for small and mid-sized businesses covering the essential directories. Uberall is enterprise location marketing with governance, pages, and reputation across large networks. Location count and governance requirements decide it, and there is little overlap in practice.
Choose Moz Local if
Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling.
Choose Uberall if
Multi-location brands and franchise networks, particularly those operating in European markets where regional publisher coverage matters, and agencies and resellers serving location-based businesses.
Side by side
13 attributes| Attribute | Moz Local | Uberall |
|---|---|---|
| Category | Local SEO | Local SEO |
| Starting price | From roughly $14 per location per month billed annually (free trial) | Quoted per location; annual contracts (free trial) |
| Pricing model | Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations. | Quoted annual subscription priced per location, with modules for listings, reputation, pages, and messaging. Sold directly and through partners and resellers; no self-serve tier. |
| Free plan | No | No |
| Free trial | Free listing check before purchase | Free listing scan; demonstrations through sales |
| Best for | Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling. | Multi-location brands and franchise networks, particularly those operating in European markets where regional publisher coverage matters, and agencies and resellers serving location-based businesses. |
| Setup time | Under an hour per location to enter details and start distribution. Propagation across directories takes weeks, and duplicate suppression can take longer. | Weeks to months depending on network size. Data cleansing, verification, and publisher connection are the substantive work before distribution begins. |
| Learning curve | Minimal. The product is deliberately simple, and the main decision is getting the business data exactly right before distributing it. | Moderate for central administrators, low for location-level users who see a restricted interface. |
| Platforms | Web application, Bulk upload, API access on some plans | Web application, REST APIs, Bulk location management, Page generation |
| Compliance | GDPR, CCPA | GDPR, CCPA, SOC 2, ISO 27001 |
| Founded | 2004 | 2013 |
| Headquarters | Seattle, Washington, United States | Berlin, Germany |
| Ownership | Acquired by Ziff Davis (2021) | Private, venture-backed |
Strengths and limitations
Moz Local
Strengths
- Simple, cheap, and continuous: listing accuracy as a subscription rather than a project.
- Duplicate detection and suppression, which is the harder half of listing cleanup.
- Bulk updates across many locations from one place.
- Established data aggregator relationships covering much of the local ecosystem.
Limitations
- No rank tracking, geo-grid reporting, or citation opportunity research.
- Reputation tooling is light compared with dedicated review platforms.
- Limited white-label client reporting for agencies.
- Directory coverage varies by tier and by market outside North America.
Uberall
Strengths
- Deepest European publisher network in the category, which matters where directory ecosystems are regional.
- Location marketing breadth covering listings, reputation, pages, social, and messaging on one dataset.
- Central governance with delegated local editing, the correct model for franchise networks.
- Strong reputation tooling with approval workflows suited to distributed teams.
Limitations
- Quoted enterprise pricing with annual contracts and no self-serve option.
- Disproportionate for single-location businesses.
- No geo-grid rank tracking or local SEO research tooling.
- Implementation requires data cleansing before distribution, which takes time.
Pricing compared
Moz Local
Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations.
- LiteFrom about $14
- PreferredFrom about $20
- EliteFrom about $33
At roughly the price of a cup of coffee per location per week, keeping business data accurate across the local ecosystem is straightforwardly worth it for any business that depends on customers finding it. What it does not do is the rest of local SEO, so buyers should treat it as one line item rather than a strategy, and agencies will still need tracking and reporting tools alongside it.
Uberall
Quoted annual subscription priced per location, with modules for listings, reputation, pages, and messaging. Sold directly and through partners and resellers; no self-serve tier.
- ListingsQuoted per location
- Listings and reputationQuoted per location
- Full location marketingQuoted
For multi-location brands in Europe the publisher coverage is the argument, since incomplete regional directory presence is a real gap in platforms built primarily for North America. Beyond listings, consolidating reputation, pages, and local social onto one dataset removes duplicated effort across marketing functions. Below a few dozen locations the economics stop working, which is what the partner channel exists to address.
Editorial verdict on each
Moz Local
Moz Local does one unglamorous job at a price that makes arguing about it pointless. Business listing data decays constantly, through address changes, aggregator errors, and duplicates nobody created deliberately, and the cost of that decay is customers arriving at the wrong place and search platforms losing confidence in the business. Handling it as a continuous subscription rather than an occasional cleanup project is the correct model, and duplicate suppression is genuinely the harder half. What it is not is a local SEO strategy: no rank tracking, no citation research, and light reputation tooling. Buy it as a line item that keeps the foundations correct, and buy the rest of the discipline elsewhere.
Read the full Moz Local profileUberall
Uberall is the European answer to a problem that looks universal but is actually regional. Directory ecosystems differ market by market, and a platform whose publisher relationships are strongest where its customers operate delivers materially better coverage than one adapted from another continent. Beyond listings, consolidating reputation, pages, local social, and messaging on the same location data removes duplicated work across marketing functions and, more importantly, removes the inconsistencies that separate tools produce. It is enterprise in price and contract, and it needs a network to justify itself. For European multi-location brands it is frequently the better choice against its larger American rival; for small businesses it is reachable mainly through partners.
Read the full Uberall profileMoz Local profile last reviewed 2026-08-22; Uberall last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.