Moz Local vs Synup
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentSynup compared with Moz Local
Moz Local is cheaper and simpler, covering listing distribution for small businesses with self-serve purchase. Synup adds reputation, local pages, social posting, and agency white labeling. A handful of locations can be served by Moz Local; a network needing consolidated management and client-facing delivery needs more.
Choose Moz Local if
Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling.
Choose Synup if
Multi-location businesses in the ten to several hundred location range, and agencies building a local marketing service line with white-label delivery.
Side by side
13 attributes| Attribute | Moz Local | Synup |
|---|---|---|
| Category | Local SEO | Local SEO |
| Starting price | From roughly $14 per location per month billed annually (free trial) | Quoted per location; commonly in the tens of dollars per location per month (free trial) |
| Pricing model | Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations. | Quoted subscription priced per location with tiers by capability, plus partner and white-label arrangements for agencies. Typically annual, sold through a sales process. |
| Free plan | No | No |
| Free trial | Free listing check before purchase | Free listing scan and demonstration through sales |
| Best for | Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling. | Multi-location businesses in the ten to several hundred location range, and agencies building a local marketing service line with white-label delivery. |
| Setup time | Under an hour per location to enter details and start distribution. Propagation across directories takes weeks, and duplicate suppression can take longer. | Days to weeks depending on network size, with data verification and publisher connection accounting for most of it. |
| Learning curve | Minimal. The product is deliberately simple, and the main decision is getting the business data exactly right before distributing it. | Moderate for administrators, low for location-level users. Agency teams need some time to configure white-label delivery and client structures. |
| Platforms | Web application, Bulk upload, API access on some plans | Web application, Bulk upload, APIs, White-label domains |
| Compliance | GDPR, CCPA | GDPR, CCPA, SOC 2 |
| Founded | 2004 | 2013 |
| Headquarters | Seattle, Washington, United States | New York, United States |
| Ownership | Acquired by Ziff Davis (2021) | Private, venture-backed |
Strengths and limitations
Moz Local
Strengths
- Simple, cheap, and continuous: listing accuracy as a subscription rather than a project.
- Duplicate detection and suppression, which is the harder half of listing cleanup.
- Bulk updates across many locations from one place.
- Established data aggregator relationships covering much of the local ecosystem.
Limitations
- No rank tracking, geo-grid reporting, or citation opportunity research.
- Reputation tooling is light compared with dedicated review platforms.
- Limited white-label client reporting for agencies.
- Directory coverage varies by tier and by market outside North America.
Synup
Strengths
- Well positioned for the mid-market gap between cheap listing tools and enterprise platforms.
- Strong agency orientation with white labeling and partner economics.
- Listings, reputation, pages, and local social on one location dataset.
- Bulk management suited to networks of tens to hundreds of locations.
Limitations
- Publisher coverage is narrower than the largest enterprise networks, particularly outside core markets.
- No geo-grid rank tracking or local SEO research tooling.
- Quoted pricing without self-serve purchase.
- Less brand recognition than the category leaders, which occasionally matters in client conversations.
Pricing compared
Moz Local
Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations.
- LiteFrom about $14
- PreferredFrom about $20
- EliteFrom about $33
At roughly the price of a cup of coffee per location per week, keeping business data accurate across the local ecosystem is straightforwardly worth it for any business that depends on customers finding it. What it does not do is the rest of local SEO, so buyers should treat it as one line item rather than a strategy, and agencies will still need tracking and reporting tools alongside it.
Synup
Quoted subscription priced per location with tiers by capability, plus partner and white-label arrangements for agencies. Typically annual, sold through a sales process.
- ListingsQuoted per location
- Listings and reputationQuoted per location
- Agency and enterpriseQuoted
Synup's value is fit rather than superiority: it serves the mid-market and agency channel that low-cost listing tools cannot support and enterprise platforms will not price for. For an agency, white-label delivery with reasonable partner economics is the substance of the argument, since building the same capability would cost far more than the subscription. Verify publisher coverage in the markets that matter, because that is where platforms in this category actually differ.
Editorial verdict on each
Moz Local
Moz Local does one unglamorous job at a price that makes arguing about it pointless. Business listing data decays constantly, through address changes, aggregator errors, and duplicates nobody created deliberately, and the cost of that decay is customers arriving at the wrong place and search platforms losing confidence in the business. Handling it as a continuous subscription rather than an occasional cleanup project is the correct model, and duplicate suppression is genuinely the harder half. What it is not is a local SEO strategy: no rank tracking, no citation research, and light reputation tooling. Buy it as a line item that keeps the foundations correct, and buy the rest of the discipline elsewhere.
Read the full Moz Local profileSynup
Synup is a fit product rather than a category leader, and it fits a real gap. Businesses with dozens of locations are badly served by tools priced for a single shop and unwilling to sign enterprise contracts, while agencies want something they can package and sell rather than resell at thin margin. Covering listings, reputation, local pages, and social from one location dataset with white-label delivery addresses both. Its publisher network is narrower than the enterprise platforms and it offers nothing for rank tracking, so verify coverage in your markets and pair it with a specialist for measurement. For the mid-market and agency channel it is a sensible, proportionate choice.
Read the full Synup profileMoz Local profile last reviewed 2026-08-22; Synup last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.