Moz Local vs Yext
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedMoz Local compared with Yext
Yext operates the same model at enterprise scale, with far broader publisher relationships, API-driven bulk management, and a price to match. Moz Local covers the essential directories for a small business at a fraction of the cost. The dividing line is location count and how much publisher breadth genuinely matters to the business.
Yext compared with Moz Local
The same core job at opposite ends of the market. Moz Local covers the essential directories for small and mid-sized businesses at a low per-location price. Yext offers a far broader publisher network, entity modelling, governance, and pages, at enterprise cost. Location count, governance requirements, and publisher breadth decide it, and for most businesses Moz Local is sufficient.
Choose Moz Local if
Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling.
Choose Yext if
Multi-location brands, franchise networks, healthcare systems, and financial institutions managing information for dozens to thousands of locations or professionals across many platforms.
Side by side
13 attributes| Attribute | Moz Local | Yext |
|---|---|---|
| Category | Local SEO | Local SEO |
| Starting price | From roughly $14 per location per month billed annually (free trial) | Quoted; historically several hundred dollars per location per year, rising substantially with modules (free trial) |
| Pricing model | Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations. | Quoted annual subscription priced per location or entity, with modules for listings, reviews, pages, and search licensed separately. Enterprise contracts with implementation; no meaningful self-serve tier. |
| Free plan | No | No |
| Free trial | Free listing check before purchase | Free listing scan; trials through sales |
| Best for | Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling. | Multi-location brands, franchise networks, healthcare systems, and financial institutions managing information for dozens to thousands of locations or professionals across many platforms. |
| Setup time | Under an hour per location to enter details and start distribution. Propagation across directories takes weeks, and duplicate suppression can take longer. | Months for a large network. Data cleansing, entity modelling, publisher verification, and governance configuration all take time before distribution begins. |
| Learning curve | Minimal. The product is deliberately simple, and the main decision is getting the business data exactly right before distributing it. | Substantial for administrators, since the entity model is more powerful and more abstract than simple listing management. Location-level users typically see a restricted interface that is much simpler. |
| Platforms | Web application, Bulk upload, API access on some plans | Web application, REST APIs, Bulk data management, Page generation and hosting |
| Compliance | GDPR, CCPA | GDPR, CCPA, SOC 2, HIPAA support on qualifying arrangements |
| Founded | 2004 | 2006 |
| Headquarters | Seattle, Washington, United States | New York, United States |
| Ownership | Acquired by Ziff Davis (2021) | Publicly traded |
Strengths and limitations
Moz Local
Strengths
- Simple, cheap, and continuous: listing accuracy as a subscription rather than a project.
- Duplicate detection and suppression, which is the harder half of listing cleanup.
- Bulk updates across many locations from one place.
- Established data aggregator relationships covering much of the local ecosystem.
Limitations
- No rank tracking, geo-grid reporting, or citation opportunity research.
- Reputation tooling is light compared with dedicated review platforms.
- Limited white-label client reporting for agencies.
- Directory coverage varies by tier and by market outside North America.
Yext
Strengths
- The broadest publisher network in listing management, including maps, apps, and assistants.
- Entity-based knowledge graph handles complex structures such as providers, services, and products, not just locations.
- Central governance with delegated permissions, which is what franchise networks actually need.
- Same structured data powers external listings, location pages, and site search.
Limitations
- Expensive, with per-location pricing that excludes small businesses entirely.
- Annual enterprise contracts with limited flexibility.
- Implementation is a substantial project rather than a signup.
- Data authority depends on the subscription; lapsing can allow listings to drift.
Pricing compared
Moz Local
Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations.
- LiteFrom about $14
- PreferredFrom about $20
- EliteFrom about $33
At roughly the price of a cup of coffee per location per week, keeping business data accurate across the local ecosystem is straightforwardly worth it for any business that depends on customers finding it. What it does not do is the rest of local SEO, so buyers should treat it as one line item rather than a strategy, and agencies will still need tracking and reporting tools alongside it.
Yext
Quoted annual subscription priced per location or entity, with modules for listings, reviews, pages, and search licensed separately. Enterprise contracts with implementation; no meaningful self-serve tier.
- ListingsQuoted per location
- Reviews and pagesQuoted per location
- Enterprise search and AIQuoted
For a brand with hundreds or thousands of locations, the alternative to Yext is not a cheaper tool but a team of people manually maintaining data across platforms and failing. At that scale the platform is straightforwardly justified, particularly where wrong information carries regulatory as well as commercial cost. Below roughly the mid-market threshold the economics invert sharply, and cheaper listing services cover the essential publishers for a fraction of the price.
Editorial verdict on each
Moz Local
Moz Local does one unglamorous job at a price that makes arguing about it pointless. Business listing data decays constantly, through address changes, aggregator errors, and duplicates nobody created deliberately, and the cost of that decay is customers arriving at the wrong place and search platforms losing confidence in the business. Handling it as a continuous subscription rather than an occasional cleanup project is the correct model, and duplicate suppression is genuinely the harder half. What it is not is a local SEO strategy: no rank tracking, no citation research, and light reputation tooling. Buy it as a line item that keeps the foundations correct, and buy the rest of the discipline elsewhere.
Read the full Moz Local profileYext
Yext is what listing management becomes when the problem gets large enough to be a governance question rather than an administrative one. A knowledge graph rather than flat listings, direct publisher integrations rather than aggregator submissions, and delegated permissions with approval workflows are all answers to problems that only appear at hundreds of locations, and at that scale the platform is genuinely difficult to replace. Its expansion into pages, site search, and AI answer readiness follows the same coherent logic about authoritative structured data. The pricing and implementation put it firmly out of reach of the businesses this directory usually serves, and the dependency is real: stop paying and the data eventually drifts. For enterprise networks it is the reference; for everyone else it is the wrong shape entirely.
Read the full Yext profileMoz Local profile last reviewed 2026-08-22; Yext last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Local SEO & Listings
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Frequently asked questions
6 questionsWhat is the difference between Moz Local and Yext?
Yext operates the same model at enterprise scale, with far broader publisher relationships, API-driven bulk management, and a price to match. Moz Local covers the essential directories for a small business at a fraction of the cost. The dividing line is location count and how much publisher breadth genuinely matters to the business.
Is Moz Local or Yext cheaper?
Moz Local starts at From roughly $14 per location per month billed annually (free trial). Yext starts at Quoted; historically several hundred dollars per location per year, rising substantially with modules (free trial). The billing models differ, so the entry price is rarely the whole cost. Moz Local pricing model: Subscription per location, billed monthly or annually, with tiers adding review management, social posting, and reporting. Discounts for multiple locations. Yext pricing model: Quoted annual subscription priced per location or entity, with modules for listings, reviews, pages, and search licensed separately. Enterprise contracts with implementation; no meaningful self-serve tier.
Does Moz Local or Yext have a free plan?
Moz Local has no free plan. Trial terms: Free listing check before purchase. Yext has no free plan. Trial terms: Free listing scan; trials through sales.
Who should choose Moz Local?
Small and multi-location businesses that want listing accuracy handled continuously at a low per-location price, and agencies wanting a straightforward listing layer alongside their own tooling.
Who should choose Yext?
Multi-location brands, franchise networks, healthcare systems, and financial institutions managing information for dozens to thousands of locations or professionals across many platforms.
What are the best alternatives to Moz Local and Yext?
SaaSTracker profiles 16 products in Local SEO & Listings. The Summer 2026 awards in the category went to Localo (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
