Boast

1. 1

   You build a form. The form builder is multi-page with conditional logic, so questions can branch on previous answers. A typical flow opens with a rating, splits on the score, and asks high scorers for a video testimonial while routing low scorers into a private feedback path that never reaches a public surface.

2. 2

   You automate the ask. Email and SMS drip sequences send the initial request and automated reminders, with recurring requests at set intervals and automatic enrolment triggered by customer criteria, so the ask fires from your contact database rather than from someone remembering to send it.

3. 3

   The customer responds in the browser. Video and photo fields capture directly on phone or desktop with nothing to install, no app, and no account creation. Responses land in a central Responses area alongside a Contacts module that functions as a customer database with import and export.

4. 4

   You publish and route. Approved responses embed as card, list, carousel, or floating widgets, filterable by tag, location, or staff member, which matters for multi-location businesses where a prospect wants proof from their branch rather than head office. Positive submissions can trigger a Google review request or auto-publish a testimonial to your Facebook page, and Zapier connects the rest of the workflow through more than 1,500 integrations.

Monthly subscription metered by responses per month, with video quality, video length, form count, staff accounts, locations, and SMS availability all scaling by tier. Annual billing converts the meter into an annual pool.

Value assessment: Boast is the most expensive entry point in this category per testimonial collected, and the case for it rests entirely on the form builder and the survey layer. At $59 for 50 responses you are paying more than Senja charges for unlimited testimonials at $29 and roughly five times Famewall's $12, and neither of those competitors meters you at all. What neither of them has is conditional logic, NPS and CSAT templates, sentiment routing, SMS sequences, or staff and location attribution. If your collection problem is genuinely a workflow problem, asking the right customers the right questions and routing them to the right destination, Boast solves something the cheaper tools do not attempt. If your problem is simply that you have twenty happy customers and no testimonials on your site, you are overpaying substantially. The Team tier at $119 is the honest recommendation, because Basic's email-only automation removes the channel that makes the ask work for consumer audiences, which means the real entry price is double the headline.

Setup time

Half a day. Build the first form, decide the branching logic on the rating question, import contacts, configure the email sequence with reminders, and place one widget. The branching design is the part that deserves real thought, because it determines whether unhappy customers ever reach a public page.

Learning curve

Moderate by the standards of this category, which is otherwise full of tools you can configure in ten minutes. Conditional logic, sequence enrolment criteria, and tag-based widget filtering all reward deliberate setup, and the survey layer is a separate mental model from testimonial collection.

Onboarding

Fully self-serve on all three published tiers with a 14-day trial and no credit card required. Enterprise adds a dedicated account manager. There is no implementation fee and no demo gate on the standard plans.

Migration notes

The Contacts module supports import and export, so bringing a customer list in and taking it out again is straightforward. Responses including video can be exported, so the testimonials are yours rather than trapped in a hosted profile. Widgets are script tags, so switching display vendors means swapping embed codes on each page. There is no direct importer from another testimonial tool, so existing quotes come across by hand or by CSV rather than automatically.

Platforms

Web applicationHosted collection formsBrowser-based video and photo capture on desktop and mobileJavaScript embed widgetsEmail and SMS delivery

API

Zapier is the primary automation surface, with more than 1,500 connected apps. There is no large native integration catalogue and no prominent public REST API on the published plans.

Compliance

GDPR-facing privacy policyNo SOC 2 or ISO 27001 published

Data residency

Not published.

SSO

Not offered.

Security notes

Boast is a nine-person bootstrapped company with no published trust center or certification. The data held is customer contact information plus video and photo content submitted by customers, which is more sensitive than a text testimonial because it contains identifiable faces and voices. Confirm your own consent and release process for video, since the platform records the submission but the permission to publish is your responsibility.

Channels

Email supportIn-app helpDedicated account manager on Enterprise

Documentation

Documentation covering the form builder, conditional logic, sequences, widgets, survey templates, and Zapier connections.

Community

No formal user community; support runs through the small team directly.

Founded

2013

Headquarters

Lansing, Michigan, United States

Ownership

Bootstrapped

Founders

Ryan Doom, Kevin Southworth, Matt Hall

Employees

Approximately 9

Funding

No funding rounds raised in thirteen years of operation. The company is founder-owned and run by a team of roughly nine including the three co-founders.

Boast is a workflow tool wearing a testimonial tool's clothes, and it should be judged on that basis. The multi-page conditional form builder, the NPS and CSAT templates, the SMS sequences, the staff and location tagging, and the Google review routing add up to something the cheap testimonial widgets do not attempt: a structured feedback process where the right customers get the right ask and unhappy ones never reach a public page. For a multi-location service business or a B2B team that wants surveys and testimonials from one flow, that is genuinely worth paying for. The price is the problem everywhere else. At $59 for 50 responses it is the most expensive entry point in this category, and because Basic has no SMS at all the real starting price for most buyers is $119. Against Senja at $29 for unlimited or Famewall at $12 with review schema, that gap only closes if you use the branching. Thirteen years, nine people, no funding, and no repositioning is a reassuring foundation. Buy it for the logic, not for the video.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.