What pairs well with By the Numbers
By the Numbers is a segmentation tool, and a team running it still has 6 neighbouring categories to staff. The pick in each is Mailchimp for email service providers, HubSpot Marketing Hub for marketing automation, Amplitude for product analytics & session replay, Paddle Retain for retention & churn prevention, Postscript for SMS marketing and Paddle for subscription billing, each the leading tool in that category on published criteria.
The stack, category by category
6 categoriesMailchimp for Email Service Providers
Category Leader · See every Email Service Providers profile
By the Numbers is built for segmentation, not ESPs. Mailchimp adds predictive lifetime value and purchase likelihood.
An opt-in audience is owned rather than rented, and reaching it costs nothing per send.
Genuine breadth in one account: campaigns, branching journeys, landing pages, forms, surveys, ads, SMS, and ecommerce reporting without assembling a stack.
Sender holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling.
HubSpot Marketing Hub for Marketing Automation
Category Leader · See every Marketing Automation profile
By the Numbers is built for segmentation, not automation. HubSpot Marketing Hub adds shared CRM database across marketing, sales, service, and content.
Follow-up fires off behaviour rather than a calendar, so nobody is chased at the wrong moment.
Marketing-contact billing lets you store a very large database while only paying for the people you actually message, which is a more humane meter than pure list-size pricing.
EngageBay holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling.
Amplitude for Product Analytics & Session Replay
Category Leader · See every Product Analytics & Session Replay profile
By the Numbers lists segments are built by assembling filters rather than described in plain among its limits. Amplitude adds financial transparency no competitor offers.
Feature usage and drop-off are measurable, so a roadmap argument can end with evidence.
The broadest self-serve platform in the category: analytics, session replay, feature flags, experiments, guides, surveys, and a CDP layer under one event meter.
Mixpanel holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling.
Paddle Retain for Retention & Churn Prevention
Category Leader · See every Retention & Churn Prevention profile
By the Numbers is built for segmentation, not retention. Paddle Retain adds Paddle Billing signup.
Accounts at risk surface while there is still time to call, rather than at renewal.
Covers three jobs where competitors cover one or two: failed-payment recovery, cancellation deflection, and term optimization.
ChartMogul holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling.
Postscript for SMS Marketing
Category Leader · See every SMS Marketing profile
By the Numbers is built for segmentation, not SMS. Postscript adds carrier relationships and pre-paid bandwidth.
The urgent message gets read within minutes, on the one channel almost nobody ignores.
Compliance is a product feature rather than a disclaimer: quiet hours by recipient time zone are the default, an in-house legal team tracks rule changes, and consent records are stored per subscriber with source and timestamp.
Textedly holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling.
Paddle for Subscription Billing
Category Leader · See every Subscription Billing profile
By the Numbers is built for segmentation, not billing. Paddle adds retain, inherited from ProfitWell.
Recurring revenue bills, retries and reconciles itself, including the tax nobody wants to calculate.
The 5 percent rate is all-inclusive in a way competitors' are not: no separate international card surcharge, no currency conversion line, no payout fee, and no charge for the dunning engine or the analytics.
Creem holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling.
Not a substitute for
These sit next to By the Numbers in the catalogue but not in a stack: a buyer chooses between them and By the Numbers rather than running both, so nothing here is paired across them.
- Customer Data Platforms · Customer data platforms and pipelines collect behavioral and customer events once, unify them into a single profile per person, and route that data to every downstream tool, warehouse, and ad platform that needs it.
Frequently asked questions
5 questionsWhat is the best stack to run with By the Numbers?
By the Numbers is a segmentation tool, and a team running it still has 6 neighbouring categories to staff. The pick in each is Mailchimp for email service providers, HubSpot Marketing Hub for marketing automation, Amplitude for product analytics & session replay, Paddle Retain for retention & churn prevention, Postscript for SMS marketing and Paddle for subscription billing, each the leading tool in that category on published criteria.
What do I pair with By the Numbers for Email Service Providers?
Mailchimp. By the Numbers is built for segmentation, not ESPs. Mailchimp adds predictive lifetime value and purchase likelihood. An opt-in audience is owned rather than rented, and reaching it costs nothing per send.
How many tools do I need alongside By the Numbers?
By the Numbers sits next to 6 other categories in a working segmentation stack, and its own profile names the gap each one fills. Most teams staff the first two or three and add the rest as the motion grows.
Do I need Customer Data Platforms as well as By the Numbers?
No. Customer Data Platforms is a category a buyer chooses between rather than alongside By the Numbers, so pairing across it would mean buying both halves of a decision already made.
Is Paddle worth adding alongside By the Numbers?
By the Numbers is built for segmentation, not billing. Paddle adds retain, inherited from ProfitWell. Recurring revenue bills, retries and reconciles itself, including the tax nobody wants to calculate.
Keep reading
- The full By the Numbers profile · pricing, features, limitations, and comparisons
- This page as Markdown · for agents and scripts
Pairings follow the methodology: the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.