Distribute
Records the sales call, then drafts the buyer page, business case, and mutual action plan on hang-up
Distribute is a digital sales room and AI follow-up tool for B2B sellers. It records and transcribes sales calls without sending a bot into the meeting, then generates a branded, shareable buyer page containing the recap, recording, one-pager, business case, and mutual action plan, and reports back which stakeholder opened which section. It is sold as a self-serve seat at $99 per user per month, as a done-for-you deployment starting in the thousands per month, and as a custom Enterprise plan.
Overview
Most digital sales rooms start from the room: you build a page, you drop assets into it, you send the link. Distribute starts from the call. Its recorder sits on the seller's device rather than joining the meeting as a visible participant, transcribes what was said, and then drafts the artifacts a seller would otherwise spend twenty minutes assembling: the follow-up email, the one-pager, the business case for the buyer to forward internally, and a mutual action plan with dates on it. The room is the container those artifacts land in, not the thing you sit down to build.
The company frames this around a stat it quotes often, that buyers comparing suppliers spend only a small single-digit share of their time with any one rep, so the argument you never get to make in person is the one that decides the deal. Distribute's answer is to make the artifact the buyer forwards internally as easy to produce as hanging up. The product surfaces that as Deal Brain, a per-account memory of calls, stakeholders, objections, and pricing history that the drafting and coaching features read from, plus automatic call scoring calibrated to the team's own methodology.
The commercial shape of the company has moved sharply upmarket. Through 2024 and 2025 Distribute was a self-serve seat product with a genuinely usable free plan, popular with individual account executives who found it through its founder's large sales audience. As of this review the homepage no longer sells the seat at all: it sells DistributeOS, a deployed system with a dedicated strategist, quoted from $6,000 per month and scaling with team size. The $99 per user per month self-serve plan still exists on the pricing page along with a Start for Free button, so a solo seller can still buy it directly, but the marketing gravity and almost certainly the roadmap now point at the services-attached deal. Anyone evaluating Distribute as a cheap tool should note that tension before committing to it as a system of record.
Best for
AE-led B2B teams with multi-threaded deals and real call volume, where the bottleneck is the quality and speed of what happens after the call rather than the number of meetings booked. Strongest for sellers who want the follow-up written for them rather than a page builder to configure.
Not the right fit for
- Teams whose pipeline problem is too few qualified conversations; Distribute does nothing at the top of the funnel and will not manufacture meetings.
- Buyers who want a pure page builder with deep layout control; the drafting model assumes you are editing generated output, not designing from a blank canvas.
- Organizations that need contract execution, e-signature, quoting, and approval workflow in the same tool; that is proposal software territory.
- Teams that cannot get comfortable with a device-side call recorder from a compliance or works-council standpoint, regardless of disclosure practice.
- Small businesses hoping the marketed offering is still a cheap self-serve seat; the site now leads with a deployment quoted from $6,000 per month, and the seat plan is no longer what the company is selling.
How it works
- 1
You connect your calendar and your call tooling. The recorder joins your calls from your side rather than appearing in the participant list, which is the feature the company markets hardest and the one that most distinguishes it from Gong-style capture. Recording disclosure is still the seller's job; removing the visible bot does not remove the consent obligation, and Distribute says so in its own FAQ.
- 2
When the call ends, the transcript is run against your templates and your account history to draft outputs: a follow-up email, a branded recap page, a one-pager, a business case, and a mutual action plan. These arrive as drafts. The seller edits and sends, usually within a minute or two rather than the twenty the company cites as the manual baseline.
- 3
The buyer receives a single link. No account, no login, no PDF attachment. The page can carry the recording and transcript, embedded interactive demos from tools like Supademo or Consensus, pricing, case studies, and the shared action plan. Buyers can forward that one link internally, which is the mechanism the whole product is built around.
- 4
Engagement comes back as signal: who opened the page, when, which sections they spent time in, and whether a new stakeholder appeared. Alongside that, every recorded call is auto-scored against the methodology configured for your team, which feeds coaching dashboards and deal-stall reports for managers. On the Done For Me and Enterprise plans a strategist builds the templates, tunes the scoring, and reviews the output monthly.
Feature breakdown
24 features in 4 modulesCall capture and recording
The input layer that everything else in the product reads from.- No-bot call recording
- The recorder captures from the seller's side rather than joining as a visible meeting participant, so the buyer does not see a notetaker in the attendee list.
- AI transcription
- Every call is transcribed and indexed, and the transcript becomes the raw material for the follow-up page rather than a document nobody reopens.
- Screen recording
- Screen shares are captured alongside the audio, so a demo walkthrough can be dropped straight into the buyer page as a rewatchable segment.
- Native video recording
- Async video messages can be recorded in-product and embedded in a room, covering the Loom-style use case without a second subscription.
- Recording import from Gong and Fathom
- Existing recordings can be pulled in from tools you already pay for, which is how teams adopt Distribute without ripping out call intelligence.
- Calendar auto-join
- Calendar integration means the recorder attaches to scheduled calls automatically instead of relying on the rep remembering to start it.
AI generation and Deal Brain
Turning the transcript into the artifacts a buyer will actually forward.- Follow-up drafted on hang-up
- The recap email and buyer page are drafted when the call ends, targeting a minute of editing against the twenty minutes of manual write-up the company uses as its baseline.
- Deal Brain account memory
- A per-account store of calls, stakeholders, objections, and pricing history that later drafts and answers are grounded in, so the tenth call knows what happened on the first.
- Business case generation
- Produces the internal justification document a champion needs to defend the purchase to a CFO who never attended a call, drawn from what the buyer actually said.
- Mutual action plan drafting
- Generates a dated, shared close plan from the commitments made on the call, editable by both sides in the room.
- Champion one-pagers
- A condensed single-page summary aimed at internal circulation rather than at the person who was on the call.
- Ask Dante assistant
- A conversational assistant that answers questions about a deal from recorded conversations, and can be prompted by text message before and after a call.
Buyer-facing rooms
The single link the buyer opens, forwards, and comes back to.- Branded pages
- Logo, colors, and a custom domain on paid plans, so the room reads as your company rather than as a vendor template.
- No-login buyer access
- Buyers open the link without creating an account, which removes the most common reason a room goes unopened.
- Embedded interactive demos
- Supademo, Consensus, Vidyard, and Loom content sits inside the room next to pricing and the recap instead of as separate links in an email.
- Content library
- Approved case studies, security documents, and pricing assets stored once and reused across rooms rather than re-attached per deal.
- Template set
- Prebuilt structures for follow-ups, proposals, deal rooms, QBRs, onboarding, and business cases, editable per team.
- Chrome extension
- Lets a rep pull content and create a page from the browser without leaving the tab they are working in.
Analytics, coaching, and administration
What managers see and what IT asks about.- Engagement tracking
- Reports who viewed a room, when, and which sections held attention, including new stakeholders who arrive via a forwarded link.
- Automatic call scoring
- Every recorded call is scored against a methodology calibrated for your team, so coaching covers all calls rather than the few a manager listens to.
- Deal-stall reporting
- Flags accounts where engagement has gone quiet or the action plan has slipped, which is the signal most CRMs report only after the close date moves.
- CRM sync
- Two-way Salesforce and HubSpot connections push activity and page engagement back onto the record; note that CRM sync sits on the Done For Me tier and above, not on the $99 seat.
- SSO, SAML, and SCIM
- Identity provider sign-in and automatic provisioning and deprovisioning, gated to Enterprise.
- Retention and AI training controls
- Admins set how long recordings and transcripts are kept, and the company states customer calls are never used to train shared AI models.
Use cases
4 documentedSolo account executive carrying a full pipeline
Six discovery calls a week, each one theoretically owing a written recap, and in practice the recap gets written for the two deals that feel closest and skipped for the rest.
Every call produces a drafted page and email within a minute of hanging up, so the deals that used to go dark from neglect get the same follow-up as the favorites, and the rep can see which of them actually opened it.
Sales leader at a 12-rep SaaS team with inconsistent process
Every rep runs deals differently: notes in one place, decks in another, follow-ups whenever. New hires take a quarter to sound like the good reps.
Templates and calibrated call scoring impose one post-call sequence across the team, and the coaching dashboard shows where each rep loses control of a call instead of relying on the manager sampling three recordings a month.
Enterprise AE selling into a committee
The economic buyer never joins a call, and the champion is left to explain the product and defend the price from memory to a CFO who has heard none of it.
The champion forwards one link carrying the recording, the business case, and the dated action plan, and the seller sees the moment a new stakeholder opens it, which is usually the first honest signal that the deal is progressing.
Customer success manager running onboarding and QBRs
Post-sale handover loses the context of what was promised during the deal, and quarterly reviews get rebuilt from scratch in slides each time.
The account keeps one live page from first call through renewal, with the onboarding plan and QBR built from the same templates and the same account history the sales team used.
Pricing
from $99 per user per month for The Platform; Done For Me engagements start at $2,999 per monthThree published routes. A self-serve per-seat platform plan; a flat-fee done-for-you engagement that bundles the platform with a dedicated content strategist and page-building service; and a custom Enterprise contract adding SSO, SCIM, and procurement controls. Buyers never pay and never need an account. A free entry point exists via a Start for Free signup, though the pricing page does not publish its limits.
| Plan | Price | Includes |
|---|---|---|
| The Platform | $99 per user, per month |
The self-serve route, and the only tier a small business can buy without a sales conversation. CRM sync is not included here. |
| Done For Me | From $2,999 per month |
Marked Most Popular on the pricing page. This is a service engagement with software attached, not a software tier. |
| Enterprise | Custom quoted |
|
Billing notes
- The pricing page and the homepage disagree on the entry point for the managed offering: the pricing page lists Done For Me from $2,999 per month, while the homepage says DistributeOS deployments start at $6,000 per month and scale with team size. Ask which number applies to your seat count before budgeting.
- Per-seat billing on The Platform means a 12-rep team pays twelve times one rep whether or not all twelve send pages, and in practice usage concentrates in a few sellers.
- CRM sync is not on the $99 seat. If Salesforce or HubSpot write-back is a requirement, the real entry price is the Done For Me tier, which is a step of more than an order of magnitude.
- Annual billing is referenced in the pricing FAQ but no annual discount is published on the page; earlier third-party summaries cite roughly 20 to 25 percent off, which should be confirmed in writing.
- Buyer-side viewers are free and unlimited, so cost tracks seller headcount rather than deal or stakeholder volume.
- The company offers a stated guarantee on managed deployments: if calls are not being scored and follow-ups are not drafting within 30 days of onboarding, work continues at no charge until they are.
Value assessment: At $99 per seat the arithmetic is straightforward for a quota-carrying AE: it replaces a recorder, a video tool, and the hour a week spent assembling follow-up documents, and one saved deal covers a year. The trouble is that the seat tier is deliberately hollowed out, with CRM sync held back for the tier that costs thirty times more, so a team that wants Distribute wired into its pipeline is quoted a services engagement rather than software. Judged as software, it is competitively priced against Aligned, Recapped, and Trumpet. Judged as the deployment the company now markets, it is priced against a consultant retainer, and the case rests on whether you want a strategist in the loop.
Strengths & limitations
Strengths
- The follow-up is produced automatically from the call, which removes the step most digital sales room tools still expect the rep to perform manually.
- Recording without a visible bot in the meeting is a real behavioral difference on buyer-facing calls, not just a marketing line.
- Deal Brain gives generated output account-level memory, so later drafts reflect what was said on earlier calls rather than starting cold each time.
- Buyer experience is clean: one link, no login, demos and pricing and the recording in one place instead of scattered across an email thread.
- Automatic scoring of every call turns coaching from a sampling exercise into full coverage, which small teams without a dedicated enablement person cannot otherwise get.
- Works alongside Gong and Fathom rather than demanding replacement, with one-click import of existing recordings.
- SOC 2 Type II and GDPR compliance, MFA, encryption at rest and in transit, and an explicit commitment that customer calls are not used to train shared models.
Limitations
- The company has repositioned around a managed deployment quoted from $6,000 per month; the self-serve seat is still purchasable but is no longer what the homepage sells, which is a real roadmap risk for a small buyer standardizing on it.
- CRM sync is withheld from the $99 seat entirely, so the tier a small business can afford does not write anything back to Salesforce or HubSpot.
- Published pricing is internally inconsistent between the homepage and the pricing page, and the free plan's limits are not published anywhere on the site.
- It addresses only the post-meeting half of the funnel; if the problem is too few qualified conversations, nothing here helps.
- Rooms and templates are another surface that decays: pricing pages drift from reality and templates go stale unless someone is made responsible for them.
- Attribution claims are hard to trust because reps create rooms for the deals they already believe in, so engagement correlates with deal quality more than it causes it.
- The category is crowded and converging, with Aligned, Recapped, Trumpet, Dock, and native CRM tooling all overlapping heavily, so feature advantages are short-lived.
- The device-side recorder needs a policy decision in regulated or works-council environments; the absence of a visible bot does not change disclosure obligations.
Head-to-head comparisons
6 alternativesDistribute vs Aligned
from Free for up to 4 rooms per seat; paid plans from $29 per seat per month billed annually ($35 monthly)The closest head-to-head. Aligned is the more mature collaborative workspace, with stronger mutual action plan structure, buyer-side task ownership, and a deeper analytics view of the buying committee, and it publishes a self-serve tier a small team can grow into. Distribute wins on generation: the room and the business case draft themselves from the call recording rather than being assembled. Pick Aligned if the room itself is the product you want; pick Distribute if what you actually want is the follow-up written for you.
Full Distribute vs Aligned comparisonDistribute vs RecappedIO
from Free for one user; paid plans from $600 per month flat for unlimited seats (product now discontinued)Recapped is built around the mutual action plan and deal execution, with more rigorous close-plan mechanics and buyer accountability than Distribute's generated plans currently offer. Distribute is broader at the top of the workflow, since it records and transcribes the call itself and produces the artifacts. Teams running a formal close-plan methodology tend to prefer Recapped; teams whose real gap is the write-up prefer Distribute.
Full Distribute vs RecappedIO comparisonDistribute vs Trumpet
from Free for up to 10 Pods; paid plans from $45 per user per monthTrumpet's Pods are the strongest pure buyer-room product of the three, with better microsite personalization and template control, and pricing that stays self-serve as a team grows. Distribute leads on AI: no-bot recording, call scoring, and drafted business cases have no direct Trumpet equivalent. If your reps will build rooms, Trumpet is the better builder. If they will not, Distribute is the one that produces something anyway.
Full Distribute vs Trumpet comparisonDistribute vs Qwilr
from $35/user/mo (Starter, billed annually; $49 billed monthly)Different jobs that get compared because both output a link. Qwilr is proposal and quoting software: interactive pricing tables, e-signature, accept-and-pay, and approval workflow. Distribute has none of that and is not trying to; it covers the pre-proposal stretch of recaps, business cases, and action plans. Many teams run both, sending a Distribute room through the evaluation and a Qwilr proposal to close it.
Full Distribute vs Qwilr comparisonDistribute vs PandaDoc
from $0 (Free eSign), then $19 per user per month billed annually (Starter)PandaDoc is the document-execution incumbent, with legally binding e-signature, CPQ, and audit trails that Distribute does not attempt. Distribute is about everything that happens before the contract exists. A small business choosing one of the two should ask whether it is losing deals in the paperwork or in the silence between calls, because they solve opposite ends of that problem.
Full Distribute vs PandaDoc comparisonDistribute vs Supademo
from $0 (Free), then $50/mo per creator ($38 billed annually)Complementary rather than competitive, and Distribute embeds Supademo directly. Supademo produces the interactive product walkthrough; Distribute provides the room the walkthrough sits in alongside pricing, the recording, and the action plan. A team with Supademo already in place is a good fit for Distribute, since the hardest asset to produce is already made.
Full Distribute vs Supademo comparisonImplementation & onboarding
- Setup time
- The self-serve platform is usable the same day: sign in, connect the calendar, take a call, edit the drafted page. The managed deployment is explicitly staged, with a working session on day one to audit the sales process and connect CRM, and Deal Brain construction plus scoring calibration during the first week.
- Learning curve
- Low for a rep, because the product's core promise is that there is nothing new to learn: take the call as usual and edit what appears. The real learning is managerial, deciding what a good call score means for your methodology and keeping templates from drifting out of date.
- Onboarding
- Self-serve on The Platform, with a large library of free generators and courses on the public site that double as category education. Done For Me and Enterprise include white-glove onboarding, a dedicated strategist, a shared Slack channel, and monthly reviews.
- Migration notes
- Existing call recordings can be imported from Gong and Fathom in one click, which is the main migration path in practice. Content moves manually into the library. The company states customer-created content is exportable at any time, which is worth confirming in contract given how much account history accumulates in Deal Brain, and note that retention windows on recordings are an admin setting rather than an indefinite archive.
Platform, API & security
- Platforms
- Web applicationChrome extensionZoom and Google Meet call captureDesktop call recorderMobile-responsive buyer pages
- API
- No broadly documented public REST API for the self-serve tier. Programmatic reach comes through Zapier, which connects it to thousands of apps, plus native Salesforce and HubSpot sync on higher tiers and custom integrations quoted at Enterprise.
- Compliance
- SOC 2 Type IIGDPR
- SSO
- SSO and SAML with SCIM provisioning, available on Enterprise only.
- Security notes
- AES-256 encryption in transit and at rest, mandatory multi-factor authentication, role-based access, admin-configurable recording and transcript retention, regular penetration testing, and a stated 99.9 percent uptime SLA on Enterprise. The company states customer calls are never used to train shared AI models. Recording disclosure remains the seller's responsibility.
Support & resources
- Channels
- Email support at support@distribute.soIn-app supportDedicated Slack channel on Done For Me and EnterpriseMonthly strategy reviews with an assigned strategist on managed plans
- Documentation
- Practical rather than technical: a large public library of templates, free generators for mutual action plans, business cases, battlecards, and stakeholder maps, plus short courses on multi-threading and follow-up. Developer-facing documentation is thin because there is little developer surface.
- Community
- Distribution runs through its founder's large sales audience on LinkedIn and X rather than through a formal user community, which makes the public material closer to sales content marketing than to peer support.
Company
- Founded
- 2023
- Headquarters
- Austin, Texas, United States
- Ownership
- Independent, venture-backed
- Founders
- Andrew Mewborn
- Employees
- Small team, headcount not disclosed
- Funding
- Pre-seed round led by LiveOak Venture Partners with participation from Next Coast Ventures and Ganas Ventures, plus angels from Outreach and Auth0. Amount not publicly disclosed; no later round announced as of this review.
Timeline
- 2023Founded in Austin by Andrew Mewborn, previously an early employee at Outreach, around the problem of sellers rebuilding one-off content for every deal.
- 2023Raises a pre-seed round led by LiveOak Venture Partners with Next Coast Ventures and Ganas Ventures participating.
- 2024Grows through its founder's sales audience as a self-serve seat product with a free plan, centered on AI-generated one-pagers and follow-up pages.
- 2025Adds native call recording and transcription without a meeting bot, moving the product upstream from page building to call capture.
- 2025Introduces automatic call scoring, coaching analytics, and one-click import of Gong and Fathom recordings.
- 2026Repositions around DistributeOS, a strategist-attached deployment quoted from $6,000 per month, with Deal Brain account memory and the Ask Dante assistant; the $99 self-serve seat remains on the pricing page.
Integrations
- Salesforce
- HubSpot
- Gong
- Fathom
- Chorus
- Zoom
- Google Meet
- Slack
- Calendly
- Chili Piper
- Loom
- Vidyard
- Supademo
- Consensus
- Gmail
- Google Workspace
- Zapier
- Senja
Frequently asked questions
12 questionsWhat is Distribute used for?
It records a sales call without putting a bot in the meeting, then automatically drafts the follow-up: a branded buyer page, a recap email, a one-pager, a business case, and a mutual action plan. The buyer gets one link with no login, and the seller sees who opened it and which sections they read.
How much does Distribute cost?
The self-serve plan, called The Platform, is $99 per user per month. The managed Done For Me engagement starts at $2,999 per month on the pricing page, though the homepage quotes deployments from $6,000 per month. Enterprise is custom. Confirm which managed number applies to your team size before budgeting, because the two published figures do not agree.
Does Distribute have a free plan?
There is a Start for Free signup, but the pricing page does not publish what the free tier includes. Independent reviews describe it as a limited number of pages carrying Distribute branding, view-count-only analytics, no custom domain, and no CRM sync. Treat it as a way to see the product rather than as a plan to run a team on.
Does Distribute sync with Salesforce or HubSpot?
Yes, but not on the $99 seat. CRM sync sits on the Done For Me tier and above, which starts at $2,999 per month. This is the single most important gating decision in the pricing table for a small team, since it means the affordable plan writes nothing back to the CRM.
How does Distribute record calls without a bot?
The recorder captures from the seller's device rather than joining the meeting as a participant, so no notetaker appears in the attendee list. This changes how the call feels to a buyer, but it does not remove the legal or ethical requirement to disclose recording; the company's own FAQ tells reps to ask for consent.
Distribute vs Aligned: which is better?
Aligned is the more complete buyer collaboration workspace, with stronger mutual action plans, buyer-side task ownership, and richer committee analytics. Distribute is stronger at producing the content, drafting the recap, business case, and plan straight from the call recording. Choose Aligned if reps will maintain a room; choose Distribute if they will not and you want the artifact generated anyway.
Do buyers need an account to open a Distribute room?
No. Buyer access is a plain link with no login, no download, and no seat cost. That is deliberate, since the room's purpose is to be forwarded to people who were never on the call, and any signup step would kill that.
Is Distribute secure enough for enterprise procurement?
It is SOC 2 Type II certified and GDPR compliant, with AES-256 encryption in transit and at rest, mandatory MFA, role-based access, configurable retention on recordings and transcripts, and a stated policy that customer calls are never used to train shared AI models. SSO, SAML, and SCIM are Enterprise-only, which is the usual sticking point for a mid-market buyer.
Do we have to drop Gong or Fathom to use Distribute?
No. Existing recordings import in one click, and Distribute layers the buyer pages, deal memory, and coaching on top of what you already record. Some teams consolidate later, but the product is explicitly designed to sit alongside call intelligence rather than replace it on day one.
Who founded Distribute and is it independent?
Andrew Mewborn, an early employee at Outreach, founded it in Austin in 2023. It remains independent and venture-backed, with a pre-seed round led by LiveOak Venture Partners alongside Next Coast Ventures and Ganas Ventures. No acquisition or later round has been announced as of this review.
Can a solo salesperson or small business actually buy Distribute?
Yes, at $99 per user per month with no sales call required, and that is a fair price for what a single quota-carrying seller gets. The caveat is directional: the company's marketing now leads with a managed deployment quoted in the thousands per month, so a small buyer should expect the self-serve tier to receive less attention over time.
What does Distribute not do?
It does not prospect, does not generate pipeline, and does not handle contract execution. There is no e-signature, no quoting engine, and no approval workflow, so a proposal tool such as Qwilr or PandaDoc still sits at the end of the process.
Editorial verdict
Distribute solves a real and badly served problem: the follow-up that decides a deal is the one nobody has time to write. By recording the call without a bot and drafting the page, the business case, and the action plan on hang-up, it removes the manual step that leaves most digital sales rooms half-populated, and the buyer experience of one link with no login is as clean as anything in the category. The reservations are commercial rather than technical. CRM sync is withheld from the $99 seat, the published pricing contradicts itself between the homepage and the pricing page, the free plan's limits are not stated anywhere, and the company has visibly pivoted its marketing to a strategist-attached deployment quoted from $6,000 per month. A solo AE or a small team can still buy the seat today and get real value from it. A small business choosing a system of record for buyer collaboration should weigh Aligned or Trumpet, both of which are still selling to that buyer, and should ask Distribute directly where the self-serve plan sits on its roadmap.
Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.