Is Bïrch (formerly Revealbot) or Optmyzr cheaper?

Bïrch (formerly Revealbot) starts at $49 per month (Essential, up to $10,000 monthly ad spend) (free plan available). Optmyzr starts at $209 per month on annual billing at the lowest spend tier, or about $299 per month billed monthly (14 days trial).

Bïrch (formerly Revealbot) vs Optmyzr

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Bïrch (formerly Revealbot) compared with Optmyzr

Optmyzr is the deeper search platform, with n-gram analysis, Shopping and Performance Max tooling, scripts, and audits across Google, Microsoft, Amazon, and more, starting around $299 a month. Bïrch is the deeper social platform at roughly a third of the price. If your spend is majority search, Optmyzr's search-specific depth is worth the premium. If it is majority Meta and TikTok, Bïrch does more for the money and Optmyzr's social tooling is the thinner half of its product.

Optmyzr compared with Bïrch (formerly Revealbot)

Split by channel. Optmyzr is the deeper search platform, covering Google, Microsoft, and Amazon with tooling nothing else here matches, from roughly $299 a month. Bïrch is the deeper social platform, automating Meta, Google, TikTok, and Snapchat from $99. If your spend is majority search, Optmyzr's specificity is worth the premium. If it is majority paid social, Bïrch does more for a third of the money, and Optmyzr's social tooling is its youngest and thinnest component.

Choose Bïrch (formerly Revealbot) if

Performance media buyers and agencies running more than one paid social network who want standing automation that executes on the account, and who spend enough that a $99 to $299 monthly platform fee is a rounding error against the waste a well-written pause rule prevents.

Choose Optmyzr if

Search-heavy agencies and in-house teams managing at least fifteen to twenty-five thousand dollars a month of ad spend who want to encode their optimization process as automation that runs unattended, and who need genuine Microsoft Advertising and Shopping depth alongside Google.

Side by side

13 attributes

Attribute	Bïrch (formerly Revealbot)	Optmyzr
Category	Paid Ads	Paid Ads
Starting price	$49 per month (Essential, up to $10,000 monthly ad spend) (free plan available)	$209 per month on annual billing at the lowest spend tier, or about $299 per month billed monthly (14 days trial)
Pricing model	Subscription priced by the cumulative monthly ad spend of every connected ad account, in two feature tiers plus a separate event-based price for Signals Gateway.	Subscription priced by monthly managed ad spend across three tiers, with published per-thousand-dollar overage rates and separately priced add-on products.
Free plan	Signals Gateway is permanently free up to 10,000 events per month, and Stage currently has a free version; the core automation platform has no free tier.	No
Free trial	14 days with unlimited access to all features and no credit card required	14 days, no credit card required, plus a 30-day money-back guarantee on first-time subscriptions
Best for	Performance media buyers and agencies running more than one paid social network who want standing automation that executes on the account, and who spend enough that a $99 to $299 monthly platform fee is a rounding error against the waste a well-written pause rule prevents.	Search-heavy agencies and in-house teams managing at least fifteen to twenty-five thousand dollars a month of ad spend who want to encode their optimization process as automation that runs unattended, and who need genuine Microsoft Advertising and Shopping depth alongside Google.
Setup time	An afternoon. Start the fourteen-day trial with no credit card, connect your ad account profiles, and assign accounts to Workspaces. Signals Gateway is a separate deployment requiring the gateway pixel or mobile SDK and destination configuration, and its setup time is not published.	A day to connect, weeks to be good. OAuth connection of Google, Microsoft, Meta, LinkedIn, and Amazon accounts including manager-level linking is straightforward and documented for the free trial period. Getting value from the Rule Engine is a different timeline entirely.
Learning curve	Steep, and this is the main implementation risk. The rule builder is powerful precisely because it does not simplify media buying, and reviewers repeatedly say it assumes knowledge it does not teach. Strategies and the AI rule-suggestion feature exist specifically to soften this, and both are worth using in week one.	Steep, and this is the honest headline risk. Reviewers consistently report weeks to months before they are confident building effective automations, with budget management named as the hardest area. A handful of tools including Account Workouts, Keyword Lasso, Negative Keyword Finder, and Conversion Grabber are approachable on day one and are the right place to start.
Platforms	Web application at app.bir.ch, Slack app via the Slack Marketplace, Read-only MCP connector	Web application, MCP servers for Claude and ChatGPT
Compliance	GDPR with a published Data Processing Agreement, CCPA covered in the DPA, No public SOC 2 attestation found	GDPR with a published Data Processor Agreement and EC-approved Standard Contractual Clauses required of sub-processors, SOC 2 and ISO 27001 not confirmed by any first-party source
Founded	2016	2013
Headquarters	New York, New York, United States, with a distributed team across three continents	Mountain View, California, United States, with offices in Hyderabad, Santiago, and Copenhagen
Ownership	Bootstrapped	Bootstrapped and founder-owned

Strengths and limitations

Bïrch (formerly Revealbot)

Strengths

Genuine multi-network automation: rules execute on Meta, Google, TikTok, and Snapchat, not just Meta with reporting badges for the rest.
The rule builder is the most expressive at this price, with nested AND and OR logic, metric-to-metric comparison, and ranking conditions rather than simple threshold triggers.
Bootstrapped and profitable-shaped, with no venture pressure to reprice, and a documented, plain-language help centre that explains billing and cancellation consequences honestly.
Flat bracket pricing rather than a percentage of spend, so the fee stays a fraction of one percent of media even at scale.

Limitations

The rule builder assumes media-buying expertise and does not teach it, which is the most consistent complaint from newer users.
Essential at $49 excludes automated rules, Launcher, and Stage, so the cheap tier is not a smaller version of the product but a different and much thinner one.
Billing counts cumulative spend across all connected ad accounts rather than spend Bïrch influences, which surprises agencies who connect client accounts for reporting.
Monthly plans face overage charges while annual plans face a rule-editing lockout when you exceed your bracket, and some teams find the lockout operationally worse than a fee.

Optmyzr

Strengths

The deepest feature set in this category by a wide margin, with genuine tooling for Shopping, Performance Max, feed audits, budget projection, and root-cause analysis that competitors simply do not build.
Real unattended automation through the Rule Engine and Campaign Automator, with preview before execution and AI-generated explanations of what a rule will do.
The best Microsoft Advertising support available, treated as a first-class network rather than a checkbox, plus a separate Amazon Ads product line.
Spend Projection forecasting end-of-period spend as a minimum, expected, and maximum range using pacing, history, and seasonality is materially better than the naive extrapolation everyone else offers.

Limitations

The learning curve is the number one complaint in reviews, with users reporting weeks to months before they can build effective automations, and budget management singled out as hardest to master.
Tool sprawl makes discovery genuinely difficult; dozens of separately named tools is the flip side of the depth, and Optmyzr Express exists because the company knows it.
Poor value below roughly $15,000 a month of managed spend, where the floor represents four to six percent of media.
Feature gating is aggressive: full optimizations, portfolio budget optimization, full social, hourly rules, AI report summaries, and multi-account reporting all require Premium, and Okta SSO and custom integrations require Enterprise.

Pricing compared

Bïrch (formerly Revealbot)

Subscription priced by the cumulative monthly ad spend of every connected ad account, in two feature tiers plus a separate event-based price for Signals Gateway.

Essential$49
Pro$99
EnterpriseNegotiated

Bïrch is the best-value automation platform in this category for anyone running more than one paid social network, and the arithmetic is not close. Pro at $99 a month buys a rules engine that executes on Meta, Google, TikTok, and Snapchat, a bulk launcher, cross-network reporting, and an audience builder, and even at $100,000 of monthly spend the reported $299 rate is roughly three tenths of one percent of media. Compare that to any tool charging a percentage of ad spend and the gap widens every month you grow. The two things that erode the value are the Essential tier, which withholds the actual product for half the price and wastes a lot of buyers' first month, and the billing basis, which counts spend on accounts you connected purely for reporting.

Optmyzr

Subscription priced by monthly managed ad spend across three tiers, with published per-thousand-dollar overage rates and separately priced add-on products.

EssentialsFrom $209 per month on annual billing, about $299 billed monthly
PremiumFrom about $389 per month
EnterpriseNegotiated

Optmyzr is the most capable product in this category and prices accordingly, and the break-even is unusually easy to state: reviewers and the arithmetic agree it lands somewhere around fifteen thousand dollars a month of managed spend. Below that you are paying four to six percent of media for a toolbox you will not have time to learn. Above it, particularly for an agency where one subscription covers twenty-five accounts, the value is strong and nothing else here matches the depth on Shopping, Performance Max, Microsoft, budget projection, or root-cause analysis. Two things temper it. The learning curve is the most consistent complaint in the product's reviews and should be treated as a real onboarding cost of weeks, not days. And the add-on structure means the number you budget is often not the number you pay.

Editorial verdict on each

Bïrch (formerly Revealbot)

Best Value

Bïrch is the best-value paid ads automation platform a small business can buy, and the bootstrapped ownership shows in ways that matter: published entry pricing, a help centre that tells you plainly that disconnecting an account turns your rules into drafts, and a flat bracket fee rather than a percentage of your growth. The rules engine executes across four networks with logic that most competitors at three times the price cannot express. Two caveats. The Essential tier withholds the actual product and should be ignored, so budget for Pro. And the learning curve is real: this tool rewards someone who already knows why they want a rule and punishes someone hoping the software will decide for them. If you have that knowledge and more than one paid social channel, nothing else in this category gives you as much control per dollar.

Read the full Bïrch (formerly Revealbot) profile

Optmyzr

Category Leader

Optmyzr is the most capable paid search platform a small business can actually buy self-serve, and for an agency it is close to unmatched: real unattended automation, the best Microsoft support in the category, Shopping and Performance Max depth nobody else attempts, budget forecasting as a range rather than a guess, and the strongest diagnostic tooling here. The billing design is also unusually fair, with published overage rates and an automatic upgrade that stops you paying more in overages than the next plan costs. The two costs are honest and both are real. The learning curve is measured in weeks and reviewers say so consistently, so budget onboarding time rather than assuming a trial will tell you enough. And the value only clears somewhere around fifteen thousand dollars a month of managed spend, below which four to six percent of media buys a toolbox you will not have time to use. Above that line, it is the right answer for anyone whose job is search.

Read the full Optmyzr profile

Bïrch (formerly Revealbot) profile last reviewed 2026-08-22; Optmyzr last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.