Bitrix24 vs HubSpot CRM
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Editorial assessmentBitrix24 compared with HubSpot CRM
HubSpot is the polished, marketing-led platform with a generous free CRM and Sales Hub Professional at $90 a seat plus onboarding for the automation a team needs. Bitrix24 offers a fraction of the polish and a fraction of the price, with telephony and project management HubSpot does not include. Marketing-driven companies with budget take HubSpot; cost-constrained operations-driven companies take Bitrix24.
Choose Bitrix24 if
Cost-sensitive small and mid-sized companies of roughly ten to a hundred people who want to consolidate CRM, telephony, projects, documents, and an intranet into one bill, and who will accept a dense interface and a real learning curve in exchange for very low cost per head.
Choose HubSpot CRM if
One and two-person businesses that want a genuinely capable CRM at no cost, and small companies that want a free system of record today with a credible upgrade path to one shared marketing, sales, and service platform later.
Side by side
13 attributes| Attribute | Bitrix24 | HubSpot CRM |
|---|---|---|
| Category | CRM | CRM |
| Starting price | $0 for unlimited users on the free plan, then $49 a month (Basic, 5 users) on annual billing | $0 for up to 2 users |
| Pricing model | Flat monthly plans per account that include a fixed number of users, rather than per-seat pricing, plus a separately licensed self-hosted on-premise edition. | Free forever for up to two users, with no credit card. The paid path is the separately priced Sales Hub subscription, sold per seat, plus Core Seats for staff who only need shared CRM access and free unlimited view-only seats. |
| Free plan | Unlimited users with 5GB storage, basic CRM (deals, contacts), kanban and Gantt tasks, shared calendars, chat, and video calls. Sales pipelines, automation, and telephony are not included. | Free CRM for up to two users covering contacts, companies, deals, and tickets on one timeline, one deal pipeline, email and calendar sync, meeting links, forms, live chat, a shared conversations inbox, tasks, email tracking, standard dashboards, and the mobile apps, with HubSpot branding on public-facing assets and low caps on custom properties, templates, and documents. No multi-step workflow automation and no sequences at working volume. |
| Free trial | Free plan serves as the evaluation path; paid plan trials are available | Not applicable: the free plan is permanent and is itself the evaluation path for the paid tiers above it |
| Best for | Cost-sensitive small and mid-sized companies of roughly ten to a hundred people who want to consolidate CRM, telephony, projects, documents, and an intranet into one bill, and who will accept a dense interface and a real learning curve in exchange for very low cost per head. | One and two-person businesses that want a genuinely capable CRM at no cost, and small companies that want a free system of record today with a credible upgrade path to one shared marketing, sales, and service platform later. |
| Setup time | A day to have the CRM module usable, and considerably longer to configure the wider suite properly. Realistically, a two to six week part-time project to set up pipelines, automation rules, telephony, permissions, and the modules you actually intend to use. | The free CRM is usable in under an hour: sign up, connect the mailbox, import a CSV. A Professional implementation with workflows, lifecycle stages, custom reports, and lead routing is a 4 to 8 week project, which is precisely why the mandatory onboarding fee exists. |
| Learning curve | The steepest in this batch. The interface exposes a great deal of functionality at once, terminology is idiosyncratic, and staff who are used to modern SaaS often push back. Budget for structured training rather than assuming discovery. | Low for reps, who mostly work from the inbox extension and the prospecting workspace. Moderate to high for administrators, because lifecycle stages, workflow enrolment logic, association labels, and permission structures all interact and are easy to get wrong in ways that surface months later. |
| Platforms | Web, Windows and macOS desktop apps, iOS, Android, Self-hosted on-premise edition | Web app, iOS, Android, Gmail and Outlook extensions, Chrome extension |
| Compliance | GDPR, HIPAA compliance options on the on-premise edition, SOC-aligned controls on Enterprise cloud tiers | SOC 2 Type 2, GDPR, HIPAA support on eligible higher-tier subscriptions |
| Founded | 2012 | 2006 |
| Headquarters | Alexandria, Virginia, United States | Cambridge, Massachusetts, United States |
| Ownership | Privately held; grew out of 1C-Bitrix and has not taken significant outside investment | Public company (NYSE: HUBS) |
Strengths and limitations
Bitrix24
Strengths
- Per-account pricing with bundled users produces a cost per head nothing else in this category can match once you pass ten or fifteen people.
- Genuinely broad: CRM, telephony, Open Channels, tasks and Gantt, documents, website builder, e-signature, booking, and HR in one subscription.
- A free plan with unlimited users, which no other serious CRM offers, making evaluation and light use cost nothing.
- Built-in telephony and multi-channel messaging attach conversations to CRM records without a third-party phone system or contact centre tool.
Limitations
- The interface is dense, menu-heavy, and dated, and adoption resistance is the most common reason Bitrix24 implementations fail.
- Feature gating between tiers is complicated, and working out which module capability sits on which plan takes real effort before purchase.
- Every module is adequate rather than excellent; each one loses a head-to-head against a focused competitor.
- The learning curve is steep enough that many buyers end up engaging a partner, which adds cost the sticker price does not show.
HubSpot CRM
Strengths
- The strongest free tier in the category by a wide margin, usable indefinitely and complete enough to run a two-person company's sales.
- One shared record across marketing, sales, service, content, and commerce, which delivers closed-loop attribution that stitched-together stacks rarely achieve.
- Enormous ecosystem: over a thousand marketplace apps, a mature API, a certified partner network, and a hiring pool that already knows the product.
- The Professional workflow builder and custom report builder are genuinely excellent, and materially deeper than Pipedrive or Capsule at any tier.
Limitations
- The Starter to Professional gap is a cliff, not a step: $7 to $90 per seat plus a $1,500 onboarding fee, with sequences at volume, workflow automation, custom reporting, and forecasting all on the far side.
- The free plan is capped at two users, so the third hire forces a paid decision earlier than most buyers expect.
- Custom objects are Enterprise-only, so unusual data models are handled with custom properties until you are paying $150 a seat.
- AI credit metering adds a variable line item and makes total cost harder to forecast than flat per-seat competitors.
Pricing compared
Bitrix24
Flat monthly plans per account that include a fixed number of users, rather than per-seat pricing, plus a separately licensed self-hosted on-premise edition.
- Free$0
- Basic$49
- Standard$99
- Professional$199
- EnterpriseFrom $399
On raw cost per head Bitrix24 is unbeatable in this category and the gap is not close: fifty users across CRM, telephony, projects, documents, and an intranet for $99 a month is arithmetic no per-seat vendor can answer. The question is whether you will actually use it. Bitrix24's value is realised through consolidation, so a company replacing four subscriptions gets an enormous win, while a company that only wants a sales pipeline pays less and gets a worse experience than Bigin or Pipedrive would give them. Factor in a real implementation effort and some adoption resistance, and the honest verdict is that Bitrix24 is exceptional value for the buyer who commits to it as a platform and mediocre value for anyone treating it as just a CRM.
HubSpot CRM
Free forever for up to two users, with no credit card. The paid path is the separately priced Sales Hub subscription, sold per seat, plus Core Seats for staff who only need shared CRM access and free unlimited view-only seats.
- Free CRM$0
- Sales Hub Starter$7
- Sales Hub Professional and Enterprise$90 and $150
As a free product this is unbeatable and should be judged as one: two users, a real CRM, no expiry, and a public company behind it, for nothing. The value question only becomes hard at the upgrade, and it should be asked there rather than assumed. Starter at $7 a seat is worth it purely to remove branding. Professional at $90 a seat plus $1,500 of onboarding is a different order of decision, and one where Pipedrive Growth at $39 and Zoho CRM Professional at $23 do the pipeline job for a fraction. The honest summary is that the free tier is a gift and the paid ladder is a market-rate platform purchase, and the two deserve to be evaluated separately.
Editorial verdict on each
Bitrix24
Bitrix24 is the value argument in this category taken to its logical conclusion: fifty users across CRM, telephony, multi-channel messaging, projects, documents, and an intranet for $99 a month is a number no per-seat vendor can answer. The catch is equally clear. Every module is adequate rather than excellent, the interface is dense and dated, and the learning curve is steep enough that plenty of small businesses buy it, fail to implement it, and quietly go back to spreadsheets. Buy it if you are consolidating several tools, have ten or more people to spread the flat fee across, and can commit to a real implementation with a champion or a partner. Do not buy it if you only want a sales pipeline, if your team judges software by how it feels, or if you were hoping self-hosting would be the cheap way in.
Read the full Bitrix24 profileHubSpot CRM
Category LeaderTake it. HubSpot CRM is the best free CRM available and there is no catch worth worrying about at two users: contacts, deals, email sync, meeting links, forms, and live chat, permanently, with a NYSE-listed company behind it. Use it until a limit actually bites, and know in advance which one will, because it is almost always the third user or the first request for automated follow-up. What matters is that the upgrade is then a genuine decision rather than a formality. The paid step is Sales Hub at $90 per seat per month plus $1,500 of required onboarding for the tier that carries the automation, and at that price Pipedrive Growth and Zoho CRM Professional deserve a serious hearing. Start free without hesitation, then price the alternatives properly when the wall arrives.
Read the full HubSpot CRM profileBitrix24 profile last reviewed 2026-09-26; HubSpot CRM last reviewed 2026-09-27. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Sales CRM
23 trackedSales CRMs are the system of record for pipeline: they store every contact, company, and deal, and structure the follow-up work that turns conversations into revenue.
The free CRM that defined the modern entry point, with the deepest ecosystem a small business can grow into.
The most capability per dollar in the category, if you are willing to configure it.
The AI-native CRM betting that agents will do the pipeline work, and shipping toward that bet faster than any incumbent.
A CRM that fills itself in from email, calendar, and phone signals, removing the data entry that kills small-team CRM adoption.
Setup under an hour with support staff importing your spreadsheet free, and non-technical users productive on day one make it the gentlest CRM here.
Frequently asked questions
6 questionsWhat is the difference between Bitrix24 and HubSpot CRM?
HubSpot is the polished, marketing-led platform with a generous free CRM and Sales Hub Professional at $90 a seat plus onboarding for the automation a team needs. Bitrix24 offers a fraction of the polish and a fraction of the price, with telephony and project management HubSpot does not include. Marketing-driven companies with budget take HubSpot; cost-constrained operations-driven companies take Bitrix24.
Is Bitrix24 or HubSpot CRM cheaper?
Bitrix24 starts at $0 for unlimited users on the free plan, then $49 a month (Basic, 5 users) on annual billing. HubSpot CRM starts at $0 for up to 2 users. The billing models differ, so the entry price is rarely the whole cost. Bitrix24 pricing model: Flat monthly plans per account that include a fixed number of users, rather than per-seat pricing, plus a separately licensed self-hosted on-premise edition. HubSpot CRM pricing model: Free forever for up to two users, with no credit card. The paid path is the separately priced Sales Hub subscription, sold per seat, plus Core Seats for staff who only need shared CRM access and free unlimited view-only seats.
Does Bitrix24 or HubSpot CRM have a free plan?
Bitrix24 has a free plan. Unlimited users with 5GB storage, basic CRM (deals, contacts), kanban and Gantt tasks, shared calendars, chat, and video calls. Sales pipelines, automation, and telephony are not included. Trial terms: Free plan serves as the evaluation path; paid plan trials are available. HubSpot CRM has a free plan. Free CRM for up to two users covering contacts, companies, deals, and tickets on one timeline, one deal pipeline, email and calendar sync, meeting links, forms, live chat, a shared conversations inbox, tasks, email tracking, standard dashboards, and the mobile apps, with HubSpot branding on public-facing assets and low caps on custom properties, templates, and documents. Trial terms: Not applicable: the free plan is permanent and is itself the evaluation path for the paid tiers above it.
Who should choose Bitrix24?
Cost-sensitive small and mid-sized companies of roughly ten to a hundred people who want to consolidate CRM, telephony, projects, documents, and an intranet into one bill, and who will accept a dense interface and a real learning curve in exchange for very low cost per head.
Who should choose HubSpot CRM?
One and two-person businesses that want a genuinely capable CRM at no cost, and small companies that want a free system of record today with a credible upgrade path to one shared marketing, sales, and service platform later.
What are the best alternatives to Bitrix24 and HubSpot CRM?
SaaSTracker profiles 23 products in Sales CRM. The Summer 2026 awards in the category went to Zoho CRM (Best Value), Attio (Momentum), Salesflare (Innovation). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
