Clay vs Common Room
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in B2B Data Providers and the best in GTM Engineering for every option we track, with award winners called out.
The short answer
Editorial assessmentCommon Room compared with Clay
The closest real competitor and the more common choice for smaller teams. Clay is a spreadsheet-shaped enrichment and workflow canvas with waterfall enrichment across a hundred-plus providers, self-serve pricing that starts free and scales in credits, and far more flexibility in how you build a list. Common Room is stronger on continuous first-party signal ingestion, especially community and product usage, and on being an always-on system rather than a workspace someone has to operate. If you want to build custom go-to-market data workflows, Clay. If you want inbound signals resolved and routed automatically at scale, Common Room, at a much higher floor.
Choose Clay if
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Choose Common Room if
Mid-market and enterprise go-to-market teams, especially product-led and developer-first companies, that already have meaningful signal volume (community activity, free-tier usage, inbound traffic) and enough reps and RevOps capacity to justify a five-figure annual contract and act on what the platform surfaces.
Side by side
13 attributes| Attribute | Clay | Common Room |
|---|---|---|
| Category | Data | GTM Engineering |
| Starting price | Free plan; paid from $167/mo billed annually (Launch) | About $2,500 per month billed annually (roughly $30,000 per year) on the Essential plan |
| Pricing model | Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth. | Annual subscription with three tiers, priced by included seats, tracked contacts, and AI credits (separate research and Prospector meters). Only the entry tier carries a published price; the two above it are quote-only. DataAgent, extra credits, and additional seats are add-ons on every plan. |
| Free plan | 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. | No |
| Free trial | 14 days | No |
| Best for | GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines. | Mid-market and enterprise go-to-market teams, especially product-led and developer-first companies, that already have meaningful signal volume (community activity, free-tier usage, inbound traffic) and enough reps and RevOps capacity to justify a five-figure annual contract and act on what the platform surfaces. |
| Setup time | First enriched table in an hour via templates; a production pipeline (sources, then waterfalls, then scoring, then delivery) typically takes 2-4 weeks to harden. | Days to weeks. Connecting the CRM, Slack, and a website tag is quick; getting to trustworthy scoring, clean segments, and routing that reps do not mute takes several weeks of configuration with the assigned customer success manager. |
| Learning curve | The steepest in this report, genuinely a skill. Templates, the academy, and a large creator ecosystem (courses, agencies) flatten it substantially. | Moderate to steep for the admin, low for the rep. Reps consume Slack alerts and briefs and need almost no training. Whoever owns scoring models, segments, and workflows is doing RevOps work, and reviewers repeatedly note the UI does not make that work self-explanatory. |
| Platforms | Web app, Chrome extension, REST API | Web application, Slack app, Chrome extension, CLI, MCP server, REST API |
| Compliance | SOC 2 Type II, GDPR program | GDPR, CCPA, SOC 2 Type II |
| Founded | 2017 | 2020 |
| Headquarters | New York City, US | Seattle, Washington, United States |
| Ownership | Venture-backed (private) | Acquired by Zoom (agreement announced July 2026) |
Strengths and limitations
Clay
Strengths
- Waterfall coverage decisively beats any single data provider.
- Claygent turns open-web research into a scalable, auditable pipeline step.
- Deep native integrations across the modern outbound stack (sequencers, CRMs, signals).
- Template/creator ecosystem compounds, proven workflows are one click away.
Limitations
- Real learning curve, tables, waterfalls, and prompt design reward (effectively require) a technical operator.
- Credit economics are powerful but unforgiving without active management.
- Not a proprietary data source; quality ceilings are its providers'.
- Enterprise governance (SSO, roles, audit) only matures at top tiers.
Common Room
Strengths
- The identity resolution layer is genuinely differentiated; collapsing community handles, product events, web sessions, and CRM records onto one person is hard and most competitors only do part of it.
- Community and open-source signals (GitHub, Discord, Discourse, Stack Overflow) are covered better here than anywhere else, a legacy of the company's original product.
- Waterfall enrichment across multiple providers holds match rates up where single-vendor lookups fail.
- Workflows land where reps already are: Slack, the sequence tool, the CRM, and a Chrome extension, rather than asking anyone to live in a new dashboard.
Limitations
- No free plan and no self-serve trial; you cannot evaluate the product without going through a sales process, and the previous entry tiers were removed.
- The published entry price of roughly $2,500 per month billed annually puts it out of reach for small businesses, and only that one tier has a public number.
- DataAgent is an add-on on all three plans, so the CRM hygiene capability shown on the product pages is not in the price you were quoted unless you asked for it.
- Reviewers consistently describe the UI as clunky, particularly navigating between segments and workflows, and report that Prospector filtering is shallower than dedicated prospecting tools.
Pricing compared
Clay
Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth.
- Free$0
- Launch$167
- Growth$446
- EnterpriseCustom
Clay's effective price is workflow-dependent: well-designed tables deliver coverage and personalization no single vendor matches at any price, while naive configurations burn credits alarmingly. Teams treating credit design as part of the craft consistently report it as the stack's highest-ROI line item.
Common Room
Annual subscription with three tiers, priced by included seats, tracked contacts, and AI credits (separate research and Prospector meters). Only the entry tier carries a published price; the two above it are quote-only. DataAgent, extra credits, and additional seats are add-ons on every plan.
- EssentialAbout $2,500
- AdvancedCustom quote
- EnterpriseCustom quote
For a company with real signal volume and a sales team large enough to work it, Common Room replaces a stack: an enrichment vendor, a visitor identification tool, a signal aggregator, and whatever internal scripts were stitching them together. Against that, $30,000 a year is defensible arithmetic. For everyone else it is not close. There is no way to try the product without a sales cycle, the entry tier is priced above what most small businesses spend on their entire go-to-market stack, and the cheapest meaningful capability, job change tracking, is available from several tools for a fraction of the cost. This is a platform purchase for teams that have already outgrown the point solutions, and saastracker lists it as such rather than as something a small business can buy.
Editorial verdict on each
Clay
Clay is the most consequential product in this report: it moved the center of outbound gravity from databases and sequencers to the orchestration layer between them, and its valuation sprint reflects substance, not froth. The costs are honest, a real learning curve and credit economics that punish sloppiness, but teams that invest in the craft get coverage, research, and personalization nothing else assembles. If your outbound has an engineer, this is their instrument.
Read the full Clay profileCommon Room
Common Room built the hardest part of signal-based selling first: an identity graph that can tell you the GitHub contributor, the anonymous pricing-page visitor, and the stale Salesforce lead are all the same person at a company worth calling. Nothing else covers community and open-source signals as well, and the activation layer is sensibly placed where reps already work. Two things changed the recommendation in 2026. The company removed its low-cost entry tiers, leaving a published floor around $2,500 per month billed annually with no free plan and no trial, which puts it beyond what a small business can buy or even evaluate. And Zoom agreed to acquire it in July 2026, so the roadmap now belongs to Zoom Revenue Accelerator. For a mid-market or enterprise team with real signal volume and RevOps capacity, it remains a strong platform worth the sales cycle. For everyone smaller, the honest advice is to assemble the same outcome from cheaper parts and revisit if Zoom reopens a self-serve door.
Read the full Common Room profileClay profile last reviewed 2026-09-26; Common Room last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in B2B Data Providers
26 trackedB2B data providers supply the contact and company information (emails, phone numbers, firmographics, and buying signals) that feeds prospecting lists and enrichment workflows.
The largest self-serve contact database in the category, fused with sequencing, data and execution in one product.
Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.
Founded in 2022 and already at 40,000 users, Prospeo shipped AI Search, lookalikes, and an MCP server in 2025 as its database passed 280M leads.
Semantic search over the live web with contact data attached made prospecting a language problem rather than a database subscription.
Signup to verified emails in five minutes with zero configuration, and failed searches cost nothing, so nobody needs training to get value from Anymailfinder.
The best in GTM Engineering
17 trackedGTM engineering tools are the build-it-yourself layer of the go-to-market stack: the workflow automation engines and search APIs that small teams wire into custom prospecting, enrichment, and reporting pipelines instead of buying another point solution.
Roughly eight thousand app connectors and fifteen years of reliability make it the assumed answer whenever two tools need to talk; the catalog is the moat and the verb.
Routers, iterators, and error handlers on a $9 tier: the logic features rivals gate behind higher plans, at the category's lowest per-operation price.
Per-execution pricing, native AI agent nodes, and a free self-hosted edition made it the engine of the DIY enrichment stack, and a reported $2.5B valuation says the market noticed.
Spun out in 2024 to turn any site into LLM ready markdown, Firecrawl added cached scraping, an MCP server, and research indexes built for AI agents.
A point and click recorder produces a working extraction robot in ten to twenty minutes with no code anywhere, backed by 250 plus prebuilt robots.
Frequently asked questions
6 questionsWhat is the difference between Clay and Common Room?
The closest real competitor and the more common choice for smaller teams. Clay is a spreadsheet-shaped enrichment and workflow canvas with waterfall enrichment across a hundred-plus providers, self-serve pricing that starts free and scales in credits, and far more flexibility in how you build a list. Common Room is stronger on continuous first-party signal ingestion, especially community and product usage, and on being an always-on system rather than a workspace someone has to operate. If you want to build custom go-to-market data workflows, Clay. If you want inbound signals resolved and routed automatically at scale, Common Room, at a much higher floor.
Is Clay or Common Room cheaper?
Clay starts at Free plan; paid from $167/mo billed annually (Launch). Common Room starts at About $2,500 per month billed annually (roughly $30,000 per year) on the Essential plan. The billing models differ, so the entry price is rarely the whole cost. Clay pricing model: Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. Common Room pricing model: Annual subscription with three tiers, priced by included seats, tracked contacts, and AI credits (separate research and Prospector meters). Only the entry tier carries a published price; the two above it are quote-only.
Does Clay or Common Room have a free plan?
Clay has a free plan. 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. Trial terms: 14 days. Common Room has no free plan.
Who should choose Clay?
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Who should choose Common Room?
Mid-market and enterprise go-to-market teams, especially product-led and developer-first companies, that already have meaningful signal volume (community activity, free-tier usage, inbound traffic) and enough reps and RevOps capacity to justify a five-figure annual contract and act on what the platform surfaces.
What are the best alternatives to Clay and Common Room?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Lusha (Best Value), Prospeo (Momentum). SaaSTracker profiles 17 products in GTM Engineering. The Summer 2026 awards in the category went to Zapier (Category Leader), Make (Best Value), n8n (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
