Clay vs Floqer
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
Still shortlisting? Browse the best in B2B Data Providers and the best in AI SDR Agents for every option we track, with award winners called out.
The short answer
Editorial assessmentFloqer compared with Clay
Clay is the established leader in programmable GTM data, with a deeper integration ecosystem, a bigger community, and a steeper price as usage grows. Floqer covers similar ground with unlimited seats, rolling credits, and a strong AI web-research agent layer, at a fraction of the entry cost. Teams that need the mature ecosystem and templates should take Clay; teams that want the same capability shape without per-seat economics should try Floqer first.
Choose Clay if
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Choose Floqer if
Small go-to-market teams with someone technical enough to enjoy building workflows, who want enrichment, research agents, and signal-triggered automation without per-seat pricing and without committing to a packaged AI SDR's opinion about how outbound should work.
Side by side
13 attributes| Attribute | Clay | Floqer |
|---|---|---|
| Category | Data | AI SDR |
| Starting price | Free plan; paid from $167/mo billed annually (Launch) | $0 (Free), then $49 per month for 2,000 credits |
| Pricing model | Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth. | Credit-metered subscription with unlimited seats on every plan. Free and self-serve tiers are self-serve; Enterprise is quoted. |
| Free plan | 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. | 100 credits with core platform access and unlimited team members, enough to build and run a first workflow. |
| Free trial | 14 days | The free plan is the trial: 100 credits, no card, no commitment |
| Best for | GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines. | Small go-to-market teams with someone technical enough to enjoy building workflows, who want enrichment, research agents, and signal-triggered automation without per-seat pricing and without committing to a packaged AI SDR's opinion about how outbound should work. |
| Setup time | First enriched table in an hour via templates; a production pipeline (sources, then waterfalls, then scoring, then delivery) typically takes 2-4 weeks to harden. | A day to a first useful workflow if someone technical is driving; considerably longer if not. There is no sending setup or warmup because the platform does not send, which removes the usual two-week ramp. |
| Learning curve | The steepest in this report, genuinely a skill. Templates, the academy, and a large creator ecosystem (courses, agencies) flatten it substantially. | The steepest in this batch, by design. Tables, enrichment waterfalls, agent prompts, signal conditions, and workflow branches are all concepts you have to hold at once. The reward is that the resulting motion is yours rather than the vendor's opinion of outbound. |
| Platforms | Web app, Chrome extension, REST API | Web application, Chrome extension, APIs, Slack notifications |
| Compliance | SOC 2 Type II, GDPR program | SOC 2 Type 2 on Enterprise, GDPR on Enterprise, SSO, SAML, and RBAC on Enterprise |
| Founded | 2017 | 2024 |
| Headquarters | New York City, US | Canada, with roots in Halifax and Toronto |
| Ownership | Venture-backed (private) | Venture-backed |
Strengths and limitations
Clay
Strengths
- Waterfall coverage decisively beats any single data provider.
- Claygent turns open-web research into a scalable, auditable pipeline step.
- Deep native integrations across the modern outbound stack (sequencers, CRMs, signals).
- Template/creator ecosystem compounds, proven workflows are one click away.
Limitations
- Real learning curve, tables, waterfalls, and prompt design reward (effectively require) a technical operator.
- Credit economics are powerful but unforgiving without active management.
- Not a proprietary data source; quality ceilings are its providers'.
- Enterprise governance (SSO, roles, audit) only matures at top tiers.
Floqer
Strengths
- Unlimited seats on every plan including free, which inverts the per-seat pricing that makes most GTM tooling expensive for small teams.
- Credits roll over for twelve months instead of expiring at each reset, so lumpy or seasonal usage is not penalized.
- Every action shows its exact credit cost before running, which is the most transparent metering design among the tools reviewed here.
- AI web research agents genuinely answer questions no contact database can, including repository analysis, event list building, and extraction from filings.
Limitations
- It is assembly required: there is no packaged agent, so buying it without someone who enjoys building workflows means paying for unused credits.
- No sending infrastructure, no warmup, and no mailbox provisioning, so an outbound motion still needs a separate campaign platform.
- Published positioning targets enterprise and mid-market revenue teams, so small-business needs are not the design center even though the pricing suits them.
- The free plan's 100 credits are one-time, which is enough to test mechanics and not enough to test outcomes.
Pricing compared
Clay
Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. CRM auto-sync, webhooks, and the HTTP API integration are gated at Growth.
- Free$0
- Launch$167
- Growth$446
- EnterpriseCustom
Clay's effective price is workflow-dependent: well-designed tables deliver coverage and personalization no single vendor matches at any price, while naive configurations burn credits alarmingly. Teams treating credit design as part of the craft consistently report it as the stack's highest-ROI line item.
Floqer
Credit-metered subscription with unlimited seats on every plan. Free and self-serve tiers are self-serve; Enterprise is quoted.
- Free$0
- Self-serve$49 to $999
- EnterpriseCustom
Floqer is the best credit-per-dollar story in this batch for a team willing to build, largely because of two structural choices: unlimited seats and twelve-month credit rollover. A five-person team on the $49 plan pays less than one seat costs at most competitors, and unused capacity is not confiscated at month end. The value evaporates if nobody builds anything, which is the honest risk with any assembly-required platform, and the total cost of an actual outbound motion still includes a sending tool Floqer does not sell. Judge it as infrastructure priced generously, not as a packaged agent priced cheaply.
Editorial verdict on each
Clay
Clay is the most consequential product in this report: it moved the center of outbound gravity from databases and sequencers to the orchestration layer between them, and its valuation sprint reflects substance, not froth. The costs are honest, a real learning curve and credit economics that punish sloppiness, but teams that invest in the craft get coverage, research, and personalization nothing else assembles. If your outbound has an engineer, this is their instrument.
Read the full Clay profileFloqer
Floqer is the anti-AI-SDR in an AI SDR category: no digital rep persona, no autonomy claims, no sending engine, just the enrichment, research agents, signals, and workflows that a competent team can assemble into whatever motion its product actually needs. Two pricing decisions make it exceptional for small businesses. Seats are unlimited on every plan, including free, so team size never inflates the bill, and credits roll over for twelve months instead of being confiscated at each reset. The AI web research agents are the real technical differentiator, answering questions that no contact database holds. The risk is equally clear. This is assembly required, sold to enterprise and mid-market teams, from a company incorporated in late 2024 with eight people, and it will not send a single email for you. Buy it if someone on your team will enjoy building with it. If nobody will, buy something finished instead.
Read the full Floqer profileClay profile last reviewed 2026-09-26; Floqer last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in B2B Data Providers
26 trackedB2B data providers supply the contact and company information (emails, phone numbers, firmographics, and buying signals) that feeds prospecting lists and enrichment workflows.
The largest self-serve contact database in the category, fused with sequencing, data and execution in one product.
Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data.
Founded in 2022 and already at 40,000 users, Prospeo shipped AI Search, lookalikes, and an MCP server in 2025 as its database passed 280M leads.
Semantic search over the live web with contact data attached made prospecting a language problem rather than a database subscription.
Signup to verified emails in five minutes with zero configuration, and failed searches cost nothing, so nobody needs training to get value from Anymailfinder.
The best in AI SDR Agents
17 trackedAI SDR platforms run the research, list building, personalization, and sending steps of outbound prospecting autonomously, presenting themselves as a digital sales rep rather than a sequencing tool the user drives.
The most complete outbound agent in the category, shipping with its own mailboxes, data, and a done-for-you sending stack.
The first credible AI SDR to publish a $49 price tag, with a free tier underneath it.
Expanded from an AI SDR into a digital workforce in a single cycle while keeping the sales plans at small-business prices.
Runs the outreach agent on your own laptop instead of a data centre, sidestepping the shared-infrastructure detection problem the whole category fights.
The free tier returns a usable account research brief within minutes of signup, with no mailboxes, warmup, or sending infrastructure to configure first.
Frequently asked questions
6 questionsWhat is the difference between Clay and Floqer?
Clay is the established leader in programmable GTM data, with a deeper integration ecosystem, a bigger community, and a steeper price as usage grows. Floqer covers similar ground with unlimited seats, rolling credits, and a strong AI web-research agent layer, at a fraction of the entry cost. Teams that need the mature ecosystem and templates should take Clay; teams that want the same capability shape without per-seat economics should try Floqer first.
Is Clay or Floqer cheaper?
Clay starts at Free plan; paid from $167/mo billed annually (Launch). Floqer starts at $0 (Free), then $49 per month for 2,000 credits. The billing models differ, so the entry price is rarely the whole cost. Clay pricing model: Two metered allowances per plan, actions (running workflows, including waterfall steps and Claygent) and data credits (data bought from providers), each set on its own slider, with a free plan, two self-serve tiers, and custom Enterprise. Floqer pricing model: Credit-metered subscription with unlimited seats on every plan. Free and self-serve tiers are self-serve; Enterprise is quoted.
Does Clay or Floqer have a free plan?
Clay has a free plan. 500 actions and 100 data credits per month, unlimited seats and tables, up to 200 rows per table. Trial terms: 14 days. Floqer has a free plan. 100 credits with core platform access and unlimited team members, enough to build and run a first workflow. Trial terms: The free plan is the trial: 100 credits, no card, no commitment.
Who should choose Clay?
GTM engineers and data-savvy teams building automated, multi-provider enrichment and personalization pipelines.
Who should choose Floqer?
Small go-to-market teams with someone technical enough to enjoy building workflows, who want enrichment, research agents, and signal-triggered automation without per-seat pricing and without committing to a packaged AI SDR's opinion about how outbound should work.
What are the best alternatives to Clay and Floqer?
SaaSTracker profiles 26 products in B2B Data Providers. The Summer 2026 awards in the category went to Apollo.io (Category Leader), Lusha (Best Value), Prospeo (Momentum). SaaSTracker profiles 17 products in AI SDR Agents. The Summer 2026 awards in the category went to AiSDR (Category Leader), Regie.ai (Best Value), Jeeva AI (Momentum). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
