DashThis vs Supermetrics
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentDashThis compared with Supermetrics
Not really a competitor so much as a different layer. Supermetrics is a data pipeline that moves marketing data into Google Sheets, Looker Studio, BigQuery, or a warehouse and leaves visualization to you. DashThis is a finished reporting product with no pipeline underneath it. Agencies with a spreadsheet-fluent analyst and unusual data requirements build on Supermetrics; agencies that want the report rather than the plumbing buy DashThis, and larger shops end up running both for different clients.
Choose DashThis if
Small and mid-sized marketing agencies, freelancers, and in-house teams that report the same channel metrics to the same audience every month and want a branded, automated deliverable without hiring anyone technical to build it.
Choose Supermetrics if
Marketing agencies producing recurring client reports, in-house teams who live in Google Sheets or Looker Studio, and any business that wants marketing data in a warehouse without building and maintaining API connectors themselves.
Side by side
13 attributes| Attribute | DashThis | Supermetrics |
|---|---|---|
| Category | Reporting | Analytics |
| Starting price | $44 per month on the Individual plan billed yearly ($54 billed monthly) for 3 dashboards and 15 sources (14 days trial) | €49 per month (Starter), or €39 per month billed yearly (free plan available) |
| Pricing model | Flat monthly subscription metered on two axes since the March 2026 change: the number of dashboards (one dashboard equals one report, typically one per client) and the number of connected data sources, where a source is one authorized account such as a GA4 property or an ad account, counted once no matter how many widgets use it. Users and integrations are unlimited on every plan, and white labeling is included on every plan. Annual billing is cheaper than monthly on every tier. | Subscription tiered by the number of connected data sources, accounts per source, user seats, and refresh frequency, with one core destination per self-serve plan and explicitly no data volume fees. |
| Free plan | No | None; the trial is the evaluation path. |
| Free trial | 14 days with 10 dashboards, no credit card required | 14 days, no credit card required |
| Best for | Small and mid-sized marketing agencies, freelancers, and in-house teams that report the same channel metrics to the same audience every month and want a branded, automated deliverable without hiring anyone technical to build it. | Marketing agencies producing recurring client reports, in-house teams who live in Google Sheets or Looker Studio, and any business that wants marketing data in a warehouse without building and maintaining API connectors themselves. |
| Setup time | A first usable dashboard in well under an hour: pick a template, authorize the accounts, adjust widgets. The real work is the first client's report, after which cloning brings each additional client down to minutes. Budget a day to configure branding, custom domain, sending address, and the scheduled dispatch properly for an agency-wide rollout. | An hour for a first working report: authorise the sources, install the destination connector, define a query, and schedule the refresh. A full agency reporting template across a dozen clients is a week of design work, most of it in the destination rather than in Supermetrics. |
| Learning curve | Deliberately low, and the product is aimed at account managers rather than analysts. Nothing here requires SQL, data modelling, or a formula language beyond simple arithmetic in calculated widgets. The skills that take longer are editorial: deciding which twelve metrics belong on a client report and writing commentary that says something. | Low if you can already build a spreadsheet or a Looker Studio report, since the Supermetrics part is choosing metrics, dimensions, and date ranges. The real skill required is knowing which metric from which platform means what, and that is a marketing analytics skill rather than a product one. |
| Platforms | Web application (browser-based), Responsive dashboards viewable on mobile, PDF export, Scheduled email delivery | Google Sheets add-on, Looker Studio connectors, Excel and Power BI connectors, Cloud data warehouse destinations, Web hub at hub.supermetrics.com |
| Compliance | GDPR-aligned data handling, OAuth-based platform authorization, Google Ads API approved developer | GDPR, SOC 2, ISO 27001, EU-based company and processing |
| Founded | 2011 | 2013 |
| Headquarters | Quebec City, Quebec, Canada | Helsinki, Finland |
| Ownership | Acquired by saas.group (September 2023); operates as a brand of Moment Zero inc | Venture-backed; privately held and profitable |
Strengths and limitations
DashThis
Strengths
- Fastest route in the category from a blank account to a presentable branded client report, because templates and widget presets do the design work.
- Full white labeling, custom domain, and custom email sender are included on the $44 entry plan rather than reserved for higher tiers.
- Unlimited users on every plan, so seats never enter the pricing conversation for an agency with a large or growing team.
- Support quality is the most consistently praised aspect in user reviews, with real humans on chat rather than a deflection bot.
Limitations
- No public API for pushing data in; anything outside the roughly thirty-plus native connectors arrives as a CSV upload or a Google Sheet you maintain yourself. The authentication API that does exist is a partner-only mechanism for issuing dashboard access tokens, not a data ingestion route.
- The connector list is narrow next to Supermetrics or Funnel: no meaningful CRM depth beyond HubSpot, little call tracking beyond CallRail, and nothing for offline or point-of-sale revenue.
- Connector depth varies by platform, and some integrations expose fewer dimensions and breakdowns than the source platform's own reporting, which forces manual supplementation for granular analysis.
- Data blending is limited to the aggregation and calculated widget features; there is no join across differently shaped datasets and no modelling layer, so genuine cross-channel attribution is out of scope.
Supermetrics
Strengths
- The largest and best-maintained marketing connector library in the category, with the vendor fixing connectors when platforms change their APIs rather than leaving your report broken.
- No data volume fees on any package, so cost is decoupled from how much you spend on ads or how much traffic you get.
- Destination-agnostic by design, so you keep Sheets, Looker Studio, Power BI, or your warehouse rather than being pushed into another vendor's dashboard.
- Warehouse destinations and transformation tooling turn it into a genuine marketing data pipeline rather than just a reporting connector.
Limitations
- It does no attribution whatsoever: the numbers it delivers are each platform's self-reported claims, so double-counting flows straight through into your report unchallenged.
- Accounts-per-source allowances are the real constraint for agencies, and they are hit far sooner than the data source counts suggest.
- Seat counts are low at one, two, and three users, with additional seats costing €37 to €124 a month each.
- One core destination per self-serve plan means teams wanting both a spreadsheet and a BI dashboard need to check whether that is an add-on.
Pricing compared
DashThis
Flat monthly subscription metered on two axes since the March 2026 change: the number of dashboards (one dashboard equals one report, typically one per client) and the number of connected data sources, where a source is one authorized account such as a GA4 property or an ad account, counted once no matter how many widgets use it. Users and integrations are unlimited on every plan, and white labeling is included on every plan. Annual billing is cheaper than monthly on every tier.
- Individual$44 billed yearly, $54 billed monthly
- Professional$139 billed yearly, $164 billed monthly
- Business$279 billed yearly, $324 billed monthly
- StandardFrom $429 billed yearly, from $499 billed monthly
Judged as a replacement for manual reporting labour, the entry tiers are cheap: $44 a month against several hours of account manager time is not a close call. The comparison gets harder against AgencyAnalytics and Swydo, which price nearer to per-client and bundle more agency operations, and against Looker Studio, which is free if someone on the team will build and maintain the connectors. DashThis is priced on capacity rather than on features, and including full white labeling and every integration on the cheapest plan is a genuinely buyer-friendly choice that competitors rarely match. The counterweight is the March 2026 source meter, which can push a 10-dashboard agency onto a 25-dashboard plan for reasons that have nothing to do with client count.
Supermetrics
Subscription tiered by the number of connected data sources, accounts per source, user seats, and refresh frequency, with one core destination per self-serve plan and explicitly no data volume fees.
- Starter€49
- Growth€199
- Pro€499
- EnterpriseCustom
Judged against the labour it replaces, Supermetrics is easy to justify: €199 a month is a fraction of the cost of the two or three days a month an agency currently spends assembling reports by hand, and the maintained connectors mean nobody has to fix a broken API integration on a Sunday. The absence of data volume fees is a real structural advantage over dashboard tools that meter usage. What makes the pricing feel expensive is the allowance structure: low seat counts, one core destination, and accounts-per-source ceilings that agencies hit quickly, all of which push a genuinely small team from €49 to €199 faster than the tier list suggests. Price your actual account count before comparing against Databox, and be clear that you are buying plumbing rather than answers.
Editorial verdict on each
DashThis
DashThis has been doing one job since 2011 and does it with unusual economy: pick a template, connect the accounts, brand it, schedule it, and never build that report by hand again. Including full white labeling, a custom domain, unlimited users, and every integration on a $44 plan is the most buyer-friendly packaging in this category, and the support reputation is earned. The boundaries are equally clear and worth taking seriously: no public ingestion API, a connector list that thins out fast beyond marketing platforms, real blending limits, a cap on widgets per dashboard, and no free plan. The March 2026 source meter is the newest thing to check, because it can put you on a larger plan for connecting ad accounts rather than for adding clients. For a small agency or freelancer whose reporting lives entirely inside the mainstream ad, analytics, and SEO platforms, it is one of the highest-return purchases available. For anyone who needs CRM, offline, or proprietary data joined in, look at a pipeline tool instead and accept that you will build the visualization yourself.
Read the full DashThis profileSupermetrics
Supermetrics is infrastructure, and the right way to judge it is by the labour it removes rather than the features it lists. If your team currently loses days each month exporting from Meta, Google, LinkedIn, and GA4 into a template, €199 a month buys those days back and hands connector maintenance to someone else, with no data volume fees so your bill does not grow with your ad spend. The connector library is the deepest in the category and the company is the most established, which matters when a platform changes an API on a Friday. Two things to be clear about before buying: this does no attribution at all, so it faithfully reproduces the double-counted conversion numbers the ad platforms report, and the allowance structure around accounts per source and seats will push a small agency from €49 to €199 faster than the price list implies. Buy it as plumbing, pair it with an attribution tool if you need answers rather than numbers, and compare it directly against Databox if what you actually want is a dashboard.
Read the full Supermetrics profileDashThis profile last reviewed 2026-08-23; Supermetrics last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.