Is Featured or Prezly cheaper?

Featured starts at Free, with paid plans from $29 per month billed annually (free plan available). Prezly starts at 100 euros per month billed annually (Essential, 1 site, 1 user, 5,000 contacts) (14 days trial).

Featured vs Prezly

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Prezly compared with Featured

Not substitutes at all. Featured is a source-request marketplace where you answer journalist queries to earn a quote and a link, an inbound tactic priced for individual experts and small brands. Prezly is the infrastructure a comms function runs on. A founder chasing early mentions gets more from Featured for far less money; an organization with recurring announcements and a media list needs Prezly, and can happily run Featured alongside it.

Choose Featured if

Founders, solo marketers, boutique PR firms, and small in-house communications teams that want earned media across several channels at once, are comfortable writing their own pitches with AI assistance, and want one subscription instead of a database licence plus a monitoring tool plus a query service.

Choose Prezly if

In-house comms teams, small PR agencies, nonprofits, and brands that already know which journalists they want to reach and need a professional public newsroom plus a shared relationship CRM, particularly European organizations that need EU data processing and ISO 27001 on the paperwork.

Side by side

13 attributes

Attribute	Featured	Prezly
Category	PR	PR
Starting price	Free, with paid plans from $29 per month billed annually (free plan available)	100 euros per month billed annually (Essential, 1 site, 1 user, 5,000 contacts) (14 days trial)
Pricing model	Usage-based subscription metered on daily AI usage rather than seats. Every chat message, workflow run, and result review draws from a daily pool that resets each day. All plans include the same feature set (Featured Chat, workflows, journalist requests, podcast discovery, bylined articles, speaking opportunities, awards, media monitoring, GEO visibility, competitor tracking, and multi-channel delivery); the tiers differ only in how much AI work you can do per day. HARO remains free and separate, funded by newsletter sponsorship.	Flat monthly subscription per plan, gated by number of Sites (newsrooms), number of named users, and contact ceiling. Stories and campaigns are unlimited on every plan. Two published tracks exist, one for brands and in-house teams and one for agencies, plus a custom Enterprise tier. Prices are listed in euros, with annual billing discounted 20 percent against monthly.
Free plan	Featured Chat, daily pitching tools, journalist matching, core workflows, and GEO visibility tracking on a small daily AI allowance. HARO's three-times-daily journalist query digest is separately free forever.	No
Free trial	No time-limited trial; the free plan serves that purpose	14 days, no credit card required
Best for	Founders, solo marketers, boutique PR firms, and small in-house communications teams that want earned media across several channels at once, are comfortable writing their own pitches with AI assistance, and want one subscription instead of a database licence plus a monitoring tool plus a query service.	In-house comms teams, small PR agencies, nonprofits, and brands that already know which journalists they want to reach and need a professional public newsroom plus a shared relationship CRM, particularly European organizations that need EU data processing and ISO 27001 on the paperwork.
Setup time	Under an hour. You create an account, write a profile describing your expertise and topics, and the matched opportunity feed populates immediately. HARO signup is separate and takes a couple of minutes plus an email verification.	A newsroom can be themed, branded, and live in an afternoon; connecting a custom domain and a sending domain over SMTP or IMAP adds DNS work that usually takes a day or two of back and forth with whoever controls the zone. Importing and cleaning an existing contact list is the real timeline, typically a week for a messy spreadsheet.
Learning curve	Low mechanically, since the primary interface is plain-language chat. The skill that takes longer is pitch judgment: knowing which requests are worth answering, responding within hours rather than days, and editing the AI draft into something that sounds like a person with a specific opinion.	Low for anyone who has used a modern CMS and an email tool. The editor is conventional and the CRM is shallow by design. The habit that takes longer is discipline about logging coverage and tagging contacts consistently, because the reporting is only as good as what the team puts in.
Platforms	Web application, Email (HARO digest, workflow delivery), Slack (workflow and monitoring delivery)	Web application, Hosted newsrooms on custom domains, Self-hosted Next.js themes (Vercel, Netlify), Mobile-responsive newsroom themes
Compliance	GDPR, CCPA	GDPR, ISO 27001:2022, Data Processing Agreement published, Public Trust Center
Founded	2020	2010
Headquarters	Scottsdale, Arizona, United States	Leuven, Belgium
Ownership	Venture-backed, independent	Independent, venture-backed

Strengths and limitations

Featured

Strengths

Aggregates five distinct earned-media opportunity types (journalist requests, podcasts, bylined articles, speaking calls, awards) that normally require separate tools or manual searching.
Owns HARO and Connectively, which means its journalist request feed draws on the category's largest and most recognized query sources rather than a scraped subset.
Every feature is available on every plan including the free one, so evaluation is genuinely free and upgrades are purely about throughput.
The GEO audit against ChatGPT, Claude, Perplexity, and Gemini is a real answer to a question executives are now asking, and it is included at no cost on the free tier.

Limitations

The daily usage reset is the sharpest constraint: hit the ceiling mid-afternoon and the tool is unavailable until tomorrow regardless of how much of the billing month remains.
The company does not publish absolute usage numbers, only relative multiples (5x, 20x), so you cannot calculate before purchase how many chats or workflow runs a plan actually buys.
The Pro+ tier is named on the pricing page without a printed headline price next to the other tiers, which makes budgeting for the agency use case harder than it should be.
No guaranteed placements or links. Publishers and journalists decide, competitive categories draw many responses to the same query, and quotes are frequently published without a link.

Prezly

Strengths

The newsroom is genuinely good: hosted on your domain, indexable, rich-media, and better looking than most agency-built press pages.
Contact records carry a full shared engagement history, which turns pitching from a personal address book into a team asset.
Coverage links back to the specific story and journalist that produced it, so reporting answers causation rather than counting clippings.
European ownership, EU data processing, a published DPA, a Trust Center, and ISO 27001:2022 certification clear privacy reviews that stall US-hosted rivals.

Limitations

No built-in media database. If you do not already know who to pitch, Prezly will not tell you; the curated list building service is a paid, human-delivered alternative.
Seat limits are tight and hard: one user on Essential and two on Standard, so a four person comms team is already outside the published brand tiers.
Contact ceilings of 5,000 and 10,000 are enforced caps, not soft targets, and a merged legacy list can trigger an upgrade on volume alone.
No wire distribution or syndication; the release lives on your newsroom and in the inboxes you send to, and nowhere else.

Pricing compared

Featured

Usage-based subscription metered on daily AI usage rather than seats. Every chat message, workflow run, and result review draws from a daily pool that resets each day. All plans include the same feature set (Featured Chat, workflows, journalist requests, podcast discovery, bylined articles, speaking opportunities, awards, media monitoring, GEO visibility, competitor tracking, and multi-channel delivery); the tiers differ only in how much AI work you can do per day. HARO remains free and separate, funded by newsletter sponsorship.

Free$0
Lite$29
Pro$79
Pro+Listed as a 20x usage tier

At $29 a month the Lite plan is cheap against any alternative that involves a media database licence or an agency hour, and the fact that every plan carries every feature means a buyer can validate matching quality for free before spending anything. The honest caveat is that the highest-value classic workflow, answering journalist queries for a quote and a link, is free through HARO, which this same company operates. What the subscription actually buys is breadth (podcasts, speaking, awards, bylines, monitoring in one place) and drafting speed. If you would genuinely use three or more of those opportunity types, the price is easy to justify. If you would only use journalist requests, start free and see whether the aggregation earns the upgrade.

Prezly

Flat monthly subscription per plan, gated by number of Sites (newsrooms), number of named users, and contact ceiling. Stories and campaigns are unlimited on every plan. Two published tracks exist, one for brands and in-house teams and one for agencies, plus a custom Enterprise tier. Prices are listed in euros, with annual billing discounted 20 percent against monthly.

Essential100 euros
Standard250 euros
Agency Essential300 euros
Agency Standard450 euros
Enterprise (and Agency Custom)Custom

Priced against a media database platform, Prezly looks reasonable: Cision-class contracts start in the thousands per month and are quote-only, while Prezly publishes its numbers and sells on a card. Priced against a website and an email tool, it looks expensive, because 100 euros a month for one seat buys capability a Ghost site plus a Mailchimp list could approximate for a fraction of that. The honest read is that you are paying for the join: a release, the contacts who got it, and the coverage it produced, all in one record. If your PR programme is real enough to need that join, the price is fair; if you publish four releases a year to a list of thirty, it is not.

Editorial verdict on each

Featured

Featured is in an unusual position: it owns the free thing that competes with its paid thing. HARO, relaunched free and sponsorship-funded under Featured's ownership, covers the classic journalist query workflow at no cost, and Connectively covers expert to publisher matching. The subscription buys breadth and speed on top of that, and the breadth is real, since podcasts, speaking calls, awards, bylines, monitoring, and an AI visibility audit in one $29 a month product is a set of tools that would otherwise be four subscriptions. The MCP server and the GEO audit both suggest a company reading the market correctly. The reservations are that the current product is only a few months old, that daily usage caps are a harsher constraint than monthly ones, and that the company publishes usage in multiples rather than numbers, so you cannot size a plan before buying. Start on the free plan, which carries every feature, and let the placements decide whether to upgrade.

Read the full Featured profile

Prezly

Prezly is the PR platform for teams that already know who to call. It skips the media database entirely, which disqualifies it for anyone whose real problem is discovery, and spends its effort instead on the two things database vendors treat as afterthoughts: a genuinely well-built public newsroom on your own domain, and a coverage record that ties each earned article back to the story and the relationship that caused it. The European posture is a concrete commercial advantage, with EU processing and ISO 27001:2022 clearing privacy reviews that stall US-hosted competitors, and the open source Next.js themes and documented API make it the most extensible product in a category that usually offers none. The constraints are equally concrete: one user at 100 euros, two at 250, hard contact ceilings, white-labelling and your own sending domain both behind the Standard plan, single sign-on behind an Enterprise quote, and no wire syndication anywhere. Buy it if your announcements are frequent enough and your media relationships real enough that the join between story, contact, and coverage is worth paying for. If you are still building the list, buy the list first.

Read the full Prezly profile

Featured profile last reviewed 2026-08-23; Prezly last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.