Loox vs REVIEWS.io
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Both sides assessedLoox compared with REVIEWS.io
Different jobs. REVIEWS.io hosts reviews on its own profiles and, as a Google-licensed partner, feeds Google Seller Ratings from $99 a month per domain. Loox puts reviews on your store, beautifully, for $14.99 to $49.99. Loox cannot produce Seller Ratings at any price, and REVIEWS.io cannot match Loox's visual gallery or referral engine. A store that wants both usually runs both, which at $49.99 plus $99 is still less than a single Trustpilot Plus plan.
REVIEWS.io compared with Loox
Loox is the visual review app for Shopify, built around photo and video galleries, unlimited orders at $49.99, rich snippets and API on every tier, and Loox branding removable throughout. REVIEWS.io costs $99 for the syndication features and meters you by invitation count. For a Shopify store whose reviews are the on-site conversion asset, Loox is better and cheaper. For a store whose reviews need to travel into Google Seller Ratings and a neutral profile, Loox cannot do that and REVIEWS.io can.
Choose Loox if
Shopify stores selling visually driven products, apparel, home, beauty, accessories, where a customer photo does more work than a paragraph, especially smaller stores under 500 total orders who can start at $14.99 with rich snippets, API access, and branding removal all included.
Choose REVIEWS.io if
Ecommerce and consumer service businesses that want Trustpilot's mechanism, Google Seller Ratings and third-party hosted credibility, at a price a small business can actually absorb, particularly stores running paid search where the star extensions pay for the subscription.
Side by side
13 attributes| Attribute | Loox | REVIEWS.io |
|---|---|---|
| Category | Social Proof | Social Proof |
| Starting price | $14.99 per month (Beginner) (free trial) | $29 per month per domain (Essentials) (14 days trial) |
| Pricing model | Monthly subscription tiered by order volume and feature set, with SEO, branding removal, API access, and the full widget library included on every tier. | Per-domain monthly subscription tiered by review invitation volume, with syndication, AI features, and API access gated by tier. Month to month with no contract. |
| Free plan | No | No |
| Free trial | Free trial offered on every plan through the Shopify app store | 14 days on the self-serve plans |
| Best for | Shopify stores selling visually driven products, apparel, home, beauty, accessories, where a customer photo does more work than a paragraph, especially smaller stores under 500 total orders who can start at $14.99 with rich snippets, API access, and branding removal all included. | Ecommerce and consumer service businesses that want Trustpilot's mechanism, Google Seller Ratings and third-party hosted credibility, at a price a small business can actually absorb, particularly stores running paid search where the star extensions pay for the subscription. |
| Setup time | An hour or two. Install from the Shopify app store, run the importer if you are migrating, configure the review request with a photo-for-discount offer, and place the gallery, star widget, and product-page block in your theme. The photo incentive is the one setting worth thinking about carefully, since it determines whether you get images or text. | An afternoon. Install the ecommerce app or connect the API, configure the invitation delay so it fires after delivery, import any existing reviews on the Start-Up tier, and paste widget embed codes on the product and home pages. Google Seller Ratings then takes a few weeks to accumulate the review volume Google requires before stars appear. |
| Learning curve | Low. The interface is merchant-facing and the defaults are sensible. The referral engine on the Convert tier is the only part that rewards deliberate configuration, since offer structure and fraud thresholds both matter. | Low for collection and display, moderate for the higher-tier tooling. Custom attributes, dynamic linking, and the reputation manager reward configuration time, and the survey module is a separate mental model from reviews. |
| Platforms | Shopify, Web application, Theme embed widgets and app blocks, Browser-based photo and video capture, REST API and webhooks | Web application, Hosted public company and product review profiles, JavaScript embed widgets, Shopify, WooCommerce, BigCommerce, and Magento apps, Browser-based photo and video capture, REST API on the Plus tier |
| Compliance | GDPR-facing privacy policy, Shopify app review standards, No SOC 2 or ISO 27001 published | GDPR, Google-licensed review partner |
| Founded | 2015 | 2012 |
| Headquarters | Tel Aviv, Israel | Leicester, United Kingdom, with offices in Irvine, Sydney, and Berlin |
| Ownership | Bootstrapped | Owned by AppHub following a November 2022 acquisition |
Strengths and limitations
Loox
Strengths
- The photo-for-discount incentive is the most effective visual-review collection mechanism in this category and is the reason Loox stores end up image-heavy.
- SEO rich snippets included on the $14.99 entry plan rather than gated behind a premium tier.
- Loox branding removal on every plan, including the cheapest one.
- API access and webhooks from $14.99, where REVIEWS.io reserves its API for a $499 tier.
Limitations
- Order-metered pricing, so growth raises your software bill for identical software; Judge.me charges $15 flat at any volume.
- Video reviews are gated to the $49.99 Convert tier, and Judge.me gives them away on its free plan.
- The Beginner cap is 500 total orders rather than 500 per month, which is a much lower ceiling than it first appears.
- No free plan at all, only a trial, unlike Judge.me and Yotpo.
REVIEWS.io
Strengths
- Roughly a tenth of Trustpilot's cost per review invitation for a functionally comparable third-party review platform.
- Google-licensed review partner status, so ratings feed Google Seller Ratings and Shopping rather than only sitting on your own site.
- Month-to-month billing with a 14-day trial, against Trustpilot's mandatory 12-month per-domain commitment.
- Photo and video captured directly in the browser with nothing for the customer to install.
Limitations
- The $29 headline is misleading for most buyers, because Google Seller Ratings and rich snippets both start at $99.
- API access is locked to the $499 Plus tier, which is far higher than Loox or Judge.me, both of which include API and webhooks at a fraction of the price.
- AI-powered replies also sit at $499, where Judge.me includes them at $15.
- Consumer brand recognition is much weaker than Trustpilot's, and recognition is part of what a trust badge is for.
Pricing compared
Loox
Monthly subscription tiered by order volume and feature set, with SEO, branding removal, API access, and the full widget library included on every tier.
- Beginner$14.99
- Convert$49.99
- Unlimited$299.99
Loox is well priced at the bottom and hard to defend in the middle. At $14.99, getting rich snippets, branding removal, API access, webhooks, and the complete widget library is genuinely good value, better structured than most competitors who reserve SEO for a premium tier. Above 500 orders the calculus changes, because Convert at $49.99 is competing directly with Judge.me at $15 flat with unlimited orders, free photo and video, free rich snippets, AI replies, and 130-plus integrations. Loox's answer is the visual product: photo-for-discount incentives, smart visual sorting, AI review stories, and a referral engine that is a second product in the box. For a store whose conversion genuinely turns on how the reviews look, that is a defensible $35 a month. For a store that just wants stars and text on product pages, it is not, and the $299.99 Unlimited tier is difficult to justify against anything.
REVIEWS.io
Per-domain monthly subscription tiered by review invitation volume, with syndication, AI features, and API access gated by tier. Month to month with no contract.
- Essentials$29
- Start-Up$99
- Grow$299
- Plus$499
Against Trustpilot, REVIEWS.io is close to unarguable on price: 300 invitations for $29 against $319, 1,500 invitations plus Seller Ratings and rich snippets for $99 against a plan that gives you 300, and no 12-month lock-in on either. If you want the review-platform mechanism and you do not specifically need consumers to recognize the badge, this is where the mechanism is cheapest. Against the ecommerce review apps the picture inverts. Judge.me gives unlimited reviews with free rich snippets, AI replies, and 130-plus integrations for $15 a month flat, and Loox gives unlimited orders with rich snippets and API access at $49.99. Both beat REVIEWS.io badly on cost per review, and neither gives you Google Seller Ratings or a neutral hosted profile. The whole value case rests on whether third-party hosting and Seller Ratings are worth the premium. For a paid-search-heavy store, they usually are. For a store that just wants stars on product pages, they are not.
Editorial verdict on each
Loox
Loox is the best-looking review product in this category and the correct choice for a Shopify store whose conversion genuinely depends on how the proof looks. The photo-for-discount mechanic works, smart visual sorting means your gallery leads with the images that sell, and the tiering is unusually honest at the bottom, with rich snippets, branding removal, API access, and the full widget library all included at $14.99. The problem is the middle of the range. Once you pass 500 total orders or want video, you are at $49.99 competing with Judge.me at $15 flat, which includes video free and matches Loox on structured data. That is a real $35 a month you have to justify on aesthetics and the bundled referral engine, and for many stores it is justifiable. The $299.99 Unlimited tier is much harder to defend. Start on Beginner, move to Convert only when video and referrals matter to you, and price Judge.me honestly before you do.
Read the full Loox profileREVIEWS.io
REVIEWS.io is the value answer in the review-platform half of this category. It does what Trustpilot does, hosts reviews you do not control, feeds Google Seller Ratings as a licensed partner, and puts stars under your paid ads, at roughly a tenth of the cost per invitation and with no 12-month lock-in. That is a strong enough argument to carry the product on its own. Two caveats matter. The $29 headline is not the real price for most buyers, because Seller Ratings and rich snippets both start at $99, so budget from there. And if you do not actually need third-party hosting, if you just want stars on your product pages, Judge.me at $15 flat and Loox at $49.99 both beat it comprehensively on cost per review with API access and rich snippets included. Buy REVIEWS.io when the reviews need to live somewhere you cannot edit them and travel into Google. Otherwise buy something cheaper.
Read the full REVIEWS.io profileLoox profile last reviewed 2026-08-22; REVIEWS.io last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.