Is Mixmax or Overloop cheaper?

Mixmax starts at $29/user/mo (single copilot, billed annually) (free plan available). Overloop starts at $69/user/mo (Starter) (14 days trial).

Mixmax vs Overloop

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Both sides assessed

Mixmax compared with Overloop

Overloop bundles the prospect data (450M contacts) and AI-generated campaigns, answering 'who do I email and what do I say'; Mixmax assumes you already know who to contact and optimizes everything after that: tracking, scheduling, follow-through, CRM hygiene. Cold-start prospecting favors Overloop; working an existing network and pipeline favors Mixmax.

Overloop compared with Mixmax

Mixmax optimizes everything after you know who to contact: inbox-native sequences, scheduling, and follow-through inside Gmail. Overloop answers the earlier question, supplying the prospects and the first draft. Warm-pipeline and relationship work belongs in Mixmax; cold-start prospecting from zero list belongs in Overloop, and some teams reasonably run both.

Choose Mixmax if

Gmail-based sales, success, and recruiting teams (and solo operators) who want sequences, tracking, scheduling, and AI assistance inside the inbox with near-zero setup, rather than a separate platform reps must be forced to log into.

Choose Overloop if

Founders, small B2B sales teams, and agencies that want prospect data, AI-written outreach, and multichannel sending bought as one subscription instead of assembling a database, a copy tool, and a sender separately.

Side by side

13 attributes

Attribute	Mixmax	Overloop
Category	Engagement	Engagement
Starting price	$29/user/mo (single copilot, billed annually) (free plan available)	$69/user/mo (Starter) (14 days trial)
Pricing model	Per-user subscription sold as three individually priced AI copilots or a discounted Suite bundle, with a custom-priced Teams plan for 5+ users; a free tier and metered add-ons (extra sequence recipients, dialer, SMS, branding) sit around the core plans.	Per-user monthly subscription in three tiers, differentiated by included sourcing credits, connected email accounts, concurrent campaigns, and CRM integrations; prospect sourcing and email finding are metered in credits (1 credit each).
Free plan	20 tracked emails/month, 50 sequence recipients/month, and basic features, usable indefinitely.	No
Free trial	14 days of the full Suite, no credit card; downgrades to the Free plan automatically	14 days, no credit card required
Best for	Gmail-based sales, success, and recruiting teams (and solo operators) who want sequences, tracking, scheduling, and AI assistance inside the inbox with near-zero setup, rather than a separate platform reps must be forced to log into.	Founders, small B2B sales teams, and agencies that want prospect data, AI-written outreach, and multichannel sending bought as one subscription instead of assembling a database, a copy tool, and a sender separately.
Setup time	Minutes for an individual (install the Chrome extension, connect Gmail); a few hours to a few days for a team rollout with CRM sync, shared templates, and workflow rules. Mixmax markets 10-minute setup against multi-week enterprise implementations, and for the core product that claim is credible.	Under a day: connect a mailbox, describe an ICP, review the AI-drafted campaign. Add 2 to 4 weeks of warm-up before real volume on fresh mailboxes, per category norms.
Learning curve	Low. The UI extends familiar Gmail patterns, and the copilots reduce configuration rather than adding it. Workflow rules and Salesforce sync tuning are the only areas needing real admin attention.	Low. The AI does the campaign scaffolding, and the review-then-launch loop is simpler than assembling sequences by hand. Credit budgeting and LinkedIn pacing settings are the only concepts requiring attention.
Platforms	Web app, Chrome extension (Gmail), API	Web app, Chrome extension, REST API (Growth and Enterprise)
Compliance	SOC 2, GDPR	GDPR (EU-based company, EU-hosted product)
Founded	2014	2015
Headquarters	San Francisco, California, US	Brussels, Belgium (fully remote team since 2022)
Ownership	Venture-backed	Subsidiary of Sortlist (acquired December 2025); operates independently under its Belgian entity

Strengths and limitations

Mixmax

Strengths

Genuinely inbox-native: reps adopt it because it appears inside Gmail rather than demanding a second workspace, which is the single biggest failure mode of heavier engagement platforms.
Setup measured in minutes, not weeks; no implementation project, admin certification, or onboarding consultants required.
Scheduling is best-in-class for the category: embedded availability inside the email body still beats sending a booking link.
The copilot packaging lets buyers pay only for the job they have (inbox triage, meetings, or outreach) instead of one monolithic seat price.

Limitations

Gmail is the center of gravity; Outlook support exists but the product is visibly built Google-first, making it a poor standard for Microsoft shops.
Multichannel depth is thin: calling and SMS are add-ons and LinkedIn steps are shallow next to platforms that treat phone and social as first-class sequence channels.
Sequence recipient caps make it structurally wrong for high-volume cold outbound; it is engagement tooling for real relationships, not a volume sender.
Teams-plan pricing is opaque (quote-only), so comparing true multi-seat cost against Outplay or Reply.io requires a sales conversation.

Overloop

Strengths

Genuine all-in-one scope for SMB outbound: database, verification, AI copy, warm-up, multichannel sending, and analytics under one price.
AI writing that aims at voice-matched, context-driven drafts with a human review gate, a more honest design than either template mail-merge or fully autonomous AI SDRs.
Deliverability posture is built in, not an add-on: warm-up, verification, pacing, and measured LinkedIn limits ship with every tier.
A decade of profitable, bootstrapped operation before the Sortlist deal suggests a product run on customer revenue rather than burn.

Limitations

Credit math is tight at the entry tier: 250 credits covers only about 125 sourced-and-verified net-new contacts a month per user.
Salesforce integration locked behind custom-priced Enterprise puts the most common mid-market CRM out of self-serve reach.
No dialer, SMS, or conversation intelligence; multichannel means email plus LinkedIn, full stop.
Small team (LinkedIn band 11-50, fully remote) means support depth and shipping cadence depend on a handful of people, mitigated but not solved by Sortlist ownership.

Pricing compared

Mixmax

Per-user subscription sold as three individually priced AI copilots or a discounted Suite bundle, with a custom-priced Teams plan for 5+ users; a free tier and metered add-ons (extra sequence recipients, dialer, SMS, branding) sit around the core plans.

Inbox Copilot$29
Meeting Copilot$29
Engagement Copilot$49
Mixmax Suite$89
Mixmax for TeamsCustom

Priced per copilot, Mixmax is cheap to start and easy to right-size: a founder can get real value at $29, and $89 for the Suite undercuts typical per-seat pricing at Outreach or Salesloft by a wide margin while covering most of what an SMB team actually uses. The economics thin out at volume, though: metered sequence recipients plus paid dialer, SMS, and recipient packs mean an outbound-heavy team can assemble a total cost that approaches mid-market platforms that bundle those channels, and at that point the buyer is paying inbox-native convenience prices for platform-scale work.

Overloop

Per-user monthly subscription in three tiers, differentiated by included sourcing credits, connected email accounts, concurrent campaigns, and CRM integrations; prospect sourcing and email finding are metered in credits (1 credit each).

Starter$69
Growth$99
EnterpriseCustom

Judged as one subscription replacing three (a data tool, an AI copywriter, and a sender with warm-up), $69 to $99 per user is fair and simple, and for founders and small teams the consolidation is the whole point. Judged as a sending platform alone it is expensive: pure-play senders undercut it badly, and 250 Starter credits (roughly 125 fully sourced-and-verified contacts a month) run out fast for anyone doing real volume. The economics work when you use all three layers; teams that already own good data should not pay Overloop's bundle premium.

Editorial verdict on each

Mixmax

Mixmax remains the strongest argument that most teams never needed a sales engagement platform, they needed their inbox to do more. For Gmail-based SMB and mid-market teams, founders, and recruiters, it delivers the daily 80 percent (sequences, tracking, scheduling, follow-through, CRM hygiene) with adoption that happens by default and pricing that starts at $29. The 2026 copilot packaging sharpened that story rather than diluting it. But the same architecture that makes it frictionless caps its ceiling: metered sequence volume, add-on channels, and Gmail-first design mean volume outbound shops, Microsoft orgs, and enterprises wanting revenue intelligence should look at Outplay, Reply.io, or the enterprise incumbents instead. Buy Mixmax for follow-through, not firepower.

Read the full Mixmax profile

Overloop

Overloop is the most coherent AI SDR pitch in the SMB tier: one subscription that finds the people, writes the outreach in your voice, keeps a human in the loop, and handles deliverability plumbing. For founders and small teams starting from no list, that consolidation genuinely beats assembling Apollo-plus-copywriter-plus-sender. The caveats are the mirror of the strengths: tight credit math at $69, Salesforce held hostage by Enterprise pricing, a deliberately shallow LinkedIn layer, and a small team now owned by an agency marketplace with its own agenda. Buy it as a bundled starting engine for precise outbound; skip it if you already own good data or need volume, phone, or enterprise controls.

Read the full Overloop profile

Mixmax profile last reviewed 2026-08-22; Overloop last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.