ReportGarden vs Supermetrics
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
The short answer
Editorial assessmentReportGarden compared with Supermetrics
Not really a competitor so much as a different layer. Supermetrics is a data pipeline that moves marketing data into Sheets, Looker Studio, or a warehouse, leaving presentation entirely to you. ReportGarden owns both the pipe and the page. Agencies with a spreadsheet-fluent analyst and a taste for custom output tend to prefer Supermetrics plus Looker Studio; agencies that want no build step at all prefer ReportGarden, and pay for the convenience with less flexibility.
Choose ReportGarden if
Small and mid-sized digital marketing agencies, typically under about twenty retained clients, that want client reporting, budget pacing, invoicing, and keyword rank tracking from one vendor at a predictable per-client price rather than assembling three subscriptions.
Choose Supermetrics if
Marketing agencies producing recurring client reports, in-house teams who live in Google Sheets or Looker Studio, and any business that wants marketing data in a warehouse without building and maintaining API connectors themselves.
Side by side
13 attributes| Attribute | ReportGarden | Supermetrics |
|---|---|---|
| Category | Reporting | Analytics |
| Starting price | $75 per month (Standard, up to 5 clients; list price $89) (14 days trial) | €49 per month (Starter), or €39 per month billed yearly (free plan available) |
| Pricing model | Subscription priced by the number of clients you manage rather than by user seats or by data source count. Reports, dashboards, integrations, and custom metrics are included on every paid tier; the higher tier adds premium templates and a named onboarding contact. Data sources are counted toward fair-usage limits only when actively used in a report. Annual contracts are available at a discount arranged through sales rather than published on the page. | Subscription tiered by the number of connected data sources, accounts per source, user seats, and refresh frequency, with one core destination per self-serve plan and explicitly no data volume fees. |
| Free plan | No | None; the trial is the evaluation path. |
| Free trial | 14 days, no credit card required | 14 days, no credit card required |
| Best for | Small and mid-sized digital marketing agencies, typically under about twenty retained clients, that want client reporting, budget pacing, invoicing, and keyword rank tracking from one vendor at a predictable per-client price rather than assembling three subscriptions. | Marketing agencies producing recurring client reports, in-house teams who live in Google Sheets or Looker Studio, and any business that wants marketing data in a warehouse without building and maintaining API connectors themselves. |
| Setup time | A first client can be connected and reporting within a day: OAuth into the ad and analytics accounts, pick a template, apply branding, set a schedule. Rolling out a full roster takes longer, mostly because each client's account access has to be granted and because building the agency's canonical report layout is a design decision rather than a configuration step. | An hour for a first working report: authorise the sources, install the destination connector, define a query, and schedule the refresh. A full agency reporting template across a dozen clients is a week of design work, most of it in the destination rather than in Supermetrics. |
| Learning curve | Low for building and scheduling reports; the widget canvas is conventional and reviewers consistently describe the tool as easy to learn. The parts that take longer are custom metrics, budget structures that match how you actually bill, and getting the invoice fee logic right the first time. | Low if you can already build a spreadsheet or a Looker Studio report, since the Supermetrics part is choosing metrics, dimensions, and date ranges. The real skill required is knowing which metric from which platform means what, and that is a marketing analytics skill rather than a product one. |
| Platforms | Web application (browser-based), PDF export, White-labeled client portal, Email-delivered scheduled reports | Google Sheets add-on, Looker Studio connectors, Excel and Power BI connectors, Cloud data warehouse destinations, Web hub at hub.supermetrics.com |
| Compliance | GDPR | GDPR, SOC 2, ISO 27001, EU-based company and processing |
| Founded | 2013 | 2013 |
| Headquarters | Hyderabad, India, operating in the US as ReportGarden Inc. | Helsinki, Finland |
| Ownership | Independent, privately held | Venture-backed; privately held and profitable |
Strengths and limitations
ReportGarden
Strengths
- Bundles agency money operations (budget pacing, spend-based invoicing, proposals) with reporting, which almost no pure reporting tool does.
- Native SEO stack: daily rank tracking across six search engines including Google Maps, a site crawler, and backlink analysis, removing a separate subscription.
- Priced per client rather than per seat, so adding staff or stakeholders never increases the bill.
- Unusually deep connector coverage in the long tail agencies actually hit, especially call tracking and secondary ad networks.
Limitations
- Application speed is the dominant complaint in user reviews: opening a report, changing a date range, or adding a metric can take a long time, and that cost multiplies across a roster during reporting week.
- Cross-source blending is limited; reviewers specifically describe difficulty combining metrics from different platforms (for example Twitter, Google, and Facebook) into a single unified view.
- The workflow is described as comfortable for a small number of clients and increasingly manual beyond that, which limits it exactly where an agency's reporting pain is worst.
- Only two price points are published (5 clients and 10 clients); everything larger is a quote, so budgeting past ten clients requires a sales conversation.
Supermetrics
Strengths
- The largest and best-maintained marketing connector library in the category, with the vendor fixing connectors when platforms change their APIs rather than leaving your report broken.
- No data volume fees on any package, so cost is decoupled from how much you spend on ads or how much traffic you get.
- Destination-agnostic by design, so you keep Sheets, Looker Studio, Power BI, or your warehouse rather than being pushed into another vendor's dashboard.
- Warehouse destinations and transformation tooling turn it into a genuine marketing data pipeline rather than just a reporting connector.
Limitations
- It does no attribution whatsoever: the numbers it delivers are each platform's self-reported claims, so double-counting flows straight through into your report unchallenged.
- Accounts-per-source allowances are the real constraint for agencies, and they are hit far sooner than the data source counts suggest.
- Seat counts are low at one, two, and three users, with additional seats costing €37 to €124 a month each.
- One core destination per self-serve plan means teams wanting both a spreadsheet and a BI dashboard need to check whether that is an add-on.
Pricing compared
ReportGarden
Subscription priced by the number of clients you manage rather than by user seats or by data source count. Reports, dashboards, integrations, and custom metrics are included on every paid tier; the higher tier adds premium templates and a named onboarding contact. Data sources are counted toward fair-usage limits only when actively used in a report. Annual contracts are available at a discount arranged through sales rather than published on the page.
- Standard$75
- Professional$125
- CustomQuote
Judged purely on reporting, $75 per month for five clients is mid-market for this category and there are cheaper and faster canvases. Judged on the full bundle, it looks better: budget pacing, invoice generation from real spend, proposal building, daily rank tracking across six search engines, and a site crawler are each things agencies commonly buy separately, and any one of them replacing a $30 to $60 subscription changes the arithmetic. The value case weakens as the roster grows, both because the client-count meter escalates into an unpublished quote past ten and because the application's speed becomes a labor cost at volume. Buy it for the bundle at small scale; do not buy it expecting the fastest reporting experience in the category.
Supermetrics
Subscription tiered by the number of connected data sources, accounts per source, user seats, and refresh frequency, with one core destination per self-serve plan and explicitly no data volume fees.
- Starter€49
- Growth€199
- Pro€499
- EnterpriseCustom
Judged against the labour it replaces, Supermetrics is easy to justify: €199 a month is a fraction of the cost of the two or three days a month an agency currently spends assembling reports by hand, and the maintained connectors mean nobody has to fix a broken API integration on a Sunday. The absence of data volume fees is a real structural advantage over dashboard tools that meter usage. What makes the pricing feel expensive is the allowance structure: low seat counts, one core destination, and accounts-per-source ceilings that agencies hit quickly, all of which push a genuinely small team from €49 to €199 faster than the tier list suggests. Price your actual account count before comparing against Databox, and be clear that you are buying plumbing rather than answers.
Editorial verdict on each
ReportGarden
ReportGarden is the agency reporting tool that remembered agencies also have to bill people. Budget pacing with alerts, invoices generated from real ad spend, proposals, and native daily rank tracking across six search engines sit alongside the white-labeled reports, and at $75 per month for five clients that bundle can displace two or three other subscriptions. Against that, the product's weakest point is the one an agency touches most: reviewers have complained for years that the application is slow to load reports and change date ranges, cross-source blending is limited, and the interface looks its age next to newer rivals. It is also a small independent vendor with a difficult history, and the published price list stops at ten clients. Trial it during a real month-end, on real client accounts, and decide whether the operations bundle is worth the friction; if you only need the report to be fast and beautiful, look at AgencyAnalytics or Whatagraph first.
Read the full ReportGarden profileSupermetrics
Supermetrics is infrastructure, and the right way to judge it is by the labour it removes rather than the features it lists. If your team currently loses days each month exporting from Meta, Google, LinkedIn, and GA4 into a template, €199 a month buys those days back and hands connector maintenance to someone else, with no data volume fees so your bill does not grow with your ad spend. The connector library is the deepest in the category and the company is the most established, which matters when a platform changes an API on a Friday. Two things to be clear about before buying: this does no attribution at all, so it faithfully reproduces the double-counted conversion numbers the ad platforms report, and the allowance structure around accounts per source and seats will push a small agency from €49 to €199 faster than the price list implies. Buy it as plumbing, pair it with an attribution tool if you need answers rather than numbers, and compare it directly against Databox if what you actually want is a dashboard.
Read the full Supermetrics profileReportGarden profile last reviewed 2026-08-23; Supermetrics last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.