Is AgencyAnalytics or ReportGarden cheaper?

AgencyAnalytics starts at $20 USD per client per month billed annually (roughly $25 billed monthly) (14 days trial). ReportGarden starts at $75 per month (Standard, up to 5 clients; list price $89) (14 days trial).

AgencyAnalytics vs ReportGarden

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

ReportGarden compared with AgencyAnalytics

The most direct rival and, for most agencies, the more modern product: AgencyAnalytics has a broader connector list, a faster and better-looking builder, and clearer per-client pricing that scales in published steps rather than into a quote. ReportGarden's counter is the operations bundle, since invoicing from actual ad spend and budget pacing alerts are not what AgencyAnalytics is built around. Pick AgencyAnalytics if the deliverable is the whole job; pick ReportGarden if billing and pacing are as painful as the report.

Choose AgencyAnalytics if

Small and mid-sized marketing agencies and freelancers who bill retainers and need branded, automated client reporting across many accounts: strongest when the channel mix is standard (search, paid, social, email, local) and the value is time saved and client retention rather than deep custom analysis.

Choose ReportGarden if

Small and mid-sized digital marketing agencies, typically under about twenty retained clients, that want client reporting, budget pacing, invoicing, and keyword rank tracking from one vendor at a predictable per-client price rather than assembling three subscriptions.

Side by side

13 attributes

Attribute	AgencyAnalytics	ReportGarden
Category	Reporting	Reporting
Starting price	$20 USD per client per month billed annually (roughly $25 billed monthly) (14 days trial)	$75 per month (Standard, up to 5 clients; list price $89) (14 days trial)
Pricing model	Per-client subscription. As of the 2026 pricing change there is one self-serve plan with every feature unlocked, priced per client account per month, with unlimited data sources, reports, dashboards, staff users, and client users. Rank tracking, AI search tracking, and database connectors are paid add-ons on top. Agencies with 25 or more clients are directed to a custom Enterprise agreement for volume discounts. Customers who signed up under the earlier four-tier structure are generally still billed on those legacy plans.	Subscription priced by the number of clients you manage rather than by user seats or by data source count. Reports, dashboards, integrations, and custom metrics are included on every paid tier; the higher tier adds premium templates and a named onboarding contact. Data sources are counted toward fair-usage limits only when actively used in a report. Annual contracts are available at a discount arranged through sales rather than published on the page.
Free plan	No	No
Free trial	14 days, no credit card required, plus a 30-day money-back guarantee	14 days, no credit card required
Best for	Small and mid-sized marketing agencies and freelancers who bill retainers and need branded, automated client reporting across many accounts: strongest when the channel mix is standard (search, paid, social, email, local) and the value is time saved and client retention rather than deep custom analysis.	Small and mid-sized digital marketing agencies, typically under about twenty retained clients, that want client reporting, budget pacing, invoicing, and keyword rank tracking from one vendor at a predictable per-client price rather than assembling three subscriptions.
Setup time	The first client is genuinely a same-day exercise: create the client, authorize four or five OAuth connections, apply a channel template, and schedule delivery. Rolling an established roster over takes longer, typically a week or two of evenings for 20 clients, because every connection has to be authorized individually and each client's report needs a review against what they were previously sent.	A first client can be connected and reporting within a day: OAuth into the ad and analytics accounts, pick a template, apply branding, set a schedule. Rolling out a full roster takes longer, mostly because each client's account access has to be granted and because building the agency's canonical report layout is a design decision rather than a configuration step.
Learning curve	Low. The editor is a widget grid and the mental model (client, source, widget, report, schedule) is small enough to hold in your head. The part that takes practice is discipline rather than skill: standardizing on two or three templates instead of hand-building a bespoke report per client, which is what determines whether the tool still saves time at 40 clients.	Low for building and scheduling reports; the widget canvas is conventional and reviewers consistently describe the tool as easy to learn. The parts that take longer are custom metrics, budget structures that match how you actually bill, and getting the invoice fee logic right the first time.
Platforms	Web application, iOS and Android mobile apps, Branded client portal on a custom domain	Web application (browser-based), PDF export, White-labeled client portal, Email-delivered scheduled reports
Compliance	GDPR, CCPA, SOC 2	GDPR
Founded	2010	2013
Headquarters	Toronto, Canada	Hyderabad, India, operating in the US as ReportGarden Inc.
Ownership	Independent and 100 percent employee-owned	Independent, privately held

Strengths and limitations

AgencyAnalytics

Strengths

Purpose-built for the agency workflow: client accounts, white-label branding, client logins, and per-client permissions are the model rather than features bolted onto a BI tool.
One plan with every feature unlocked, so a two-client freelancer gets the same custom domain, API access, and dashboards as a 30-client agency.
Unlimited staff and client users at no extra charge, unusual in a category where seat pricing is common.
Broad, agency-relevant connector coverage across paid, organic, social, local, call tracking, email, and ecommerce, including call tracking sources that generic BI tools ignore.

Limitations

Integration reliability is the most consistent user complaint: connections drop and need manual reauthorization, and a silently disconnected source produces a report that goes out with missing data.
Custom metrics cannot express advanced filtering or segmentation. If the calculation you want requires filtering a source before aggregating, the formula layer will not get you there.
Report layout control is limited to the widget grid, and the report title page in particular resists customization, which shows up repeatedly in reviews from agencies with strict brand standards.
No data modelling, SQL, or cross-source joins beyond what the connectors expose, so any question requiring blended data at a granularity the APIs do not return is out of scope.

ReportGarden

Strengths

Bundles agency money operations (budget pacing, spend-based invoicing, proposals) with reporting, which almost no pure reporting tool does.
Native SEO stack: daily rank tracking across six search engines including Google Maps, a site crawler, and backlink analysis, removing a separate subscription.
Priced per client rather than per seat, so adding staff or stakeholders never increases the bill.
Unusually deep connector coverage in the long tail agencies actually hit, especially call tracking and secondary ad networks.

Limitations

Application speed is the dominant complaint in user reviews: opening a report, changing a date range, or adding a metric can take a long time, and that cost multiplies across a roster during reporting week.
Cross-source blending is limited; reviewers specifically describe difficulty combining metrics from different platforms (for example Twitter, Google, and Facebook) into a single unified view.
The workflow is described as comfortable for a small number of clients and increasingly manual beyond that, which limits it exactly where an agency's reporting pain is worst.
Only two price points are published (5 clients and 10 clients); everything larger is a quote, so budgeting past ten clients requires a sales conversation.

Pricing compared

AgencyAnalytics

Per-client subscription. As of the 2026 pricing change there is one self-serve plan with every feature unlocked, priced per client account per month, with unlimited data sources, reports, dashboards, staff users, and client users. Rank tracking, AI search tracking, and database connectors are paid add-ons on top. Agencies with 25 or more clients are directed to a custom Enterprise agreement for volume discounts. Customers who signed up under the earlier four-tier structure are generally still billed on those legacy plans.

Core (self-serve)$20 USD per client
Rank Tracker (add-on)$20.83 to $41.67 USD
AI Tracker (add-on, beta)$20.83 USD
EnterpriseCustom quote

At $20 per client per month, the arithmetic is straightforward: if reporting costs an account manager two hours per client per month, the tool pays for itself several times over at any billable rate. For a freelancer with four clients that is $80 a month for branded reporting a client can log into, which is cheap relative to what it does for retention. The model gets less flattering at scale, because a 40-client agency is paying about $9,600 a year for what is fundamentally a rendering layer over APIs, and at that size the add-on line items and the ceiling on custom analysis start to matter. The 2026 move to one all-features plan removed the old complaint that upgrades bought features rather than capacity, which was the most common value objection. Judged strictly on capability per dollar the free Looker Studio route is cheaper; judged on hours recovered and on how a client perceives a branded portal, AgencyAnalytics remains the default for small agencies for good reason.

ReportGarden

Subscription priced by the number of clients you manage rather than by user seats or by data source count. Reports, dashboards, integrations, and custom metrics are included on every paid tier; the higher tier adds premium templates and a named onboarding contact. Data sources are counted toward fair-usage limits only when actively used in a report. Annual contracts are available at a discount arranged through sales rather than published on the page.

Standard$75
Professional$125
CustomQuote

Judged purely on reporting, $75 per month for five clients is mid-market for this category and there are cheaper and faster canvases. Judged on the full bundle, it looks better: budget pacing, invoice generation from real spend, proposal building, daily rank tracking across six search engines, and a site crawler are each things agencies commonly buy separately, and any one of them replacing a $30 to $60 subscription changes the arithmetic. The value case weakens as the roster grows, both because the client-count meter escalates into an unpublished quote past ten and because the application's speed becomes a labor cost at volume. Buy it for the bundle at small scale; do not buy it expecting the fastest reporting experience in the category.

Editorial verdict on each

AgencyAnalytics

AgencyAnalytics is the default small-agency reporting tool for defensible reasons: it is built around the client account rather than the dashboard, it white-labels properly down to the domain and the sending address, it charges nothing for seats, and the 2026 move to a single $20-per-client plan removed the old irritation of paying more to unlock features rather than capacity. For an agency currently losing three or four days a month to exports and slide decks, the payback is measured in weeks. The honest limits are worth stating plainly: it renders API data rather than modelling it, custom metrics fall over when a calculation needs filtering, report layout is a grid rather than a canvas, integration disconnections are a recurring operational annoyance, and rank tracking now costs extra despite being the original product. Buy it if the job is producing many branded client reports reliably at a predictable per-client cost; look at a warehouse and a BI tool instead if the job is answering questions the connectors were never built to answer.

Read the full AgencyAnalytics profile

ReportGarden

ReportGarden is the agency reporting tool that remembered agencies also have to bill people. Budget pacing with alerts, invoices generated from real ad spend, proposals, and native daily rank tracking across six search engines sit alongside the white-labeled reports, and at $75 per month for five clients that bundle can displace two or three other subscriptions. Against that, the product's weakest point is the one an agency touches most: reviewers have complained for years that the application is slow to load reports and change date ranges, cross-source blending is limited, and the interface looks its age next to newer rivals. It is also a small independent vendor with a difficult history, and the published price list stops at ten clients. Trial it during a real month-end, on real client accounts, and decide whether the operations bundle is worth the friction; if you only need the report to be fast and beautiful, look at AgencyAnalytics or Whatagraph first.

Read the full ReportGarden profile

AgencyAnalytics profile last reviewed 2026-08-23; ReportGarden last reviewed 2026-08-23. Pricing is compiled from public sources and can change without notice. See our methodology.