AgencyAnalytics vs Porter Metrics

AgencyAnalytics compared with Porter Metrics

The cheap alternative, and only if you already live in Looker Studio. Porter is a connector layer: it pipes Meta, Google, LinkedIn, and TikTok data into Looker Studio, Sheets, or BigQuery from a free tier and $15 per account per month, then leaves the dashboard building, client access, and branding to you. AgencyAnalytics sells the finished deliverable instead, with white-label portals, staff and client seats, and reports that need no Looker Studio literacy. An agency with a Looker Studio specialist and a tight budget saves real money on Porter; an agency whose account managers need to send a client a branded report on Monday should not try to assemble one from connectors.

Porter Metrics compared with AgencyAnalytics

The clearest illustration of the connector-versus-suite distinction, and the two are not substitutes despite sharing a category. AgencyAnalytics is a complete client reporting business in a box: 80-plus connectors, white labelling on your own domain, client logins, automated scheduling, staff and client permissions, and templates that apply across accounts, billed at about $20 per client per month. Porter supplies data and stops. An agency that wants clients to log into something branded should buy AgencyAnalytics and not think about Porter. An agency that has already built its client experience in Looker Studio, wants to keep the design control that gives, and only needs the data to arrive correctly, should buy Porter and will pay considerably less. The trap is buying Porter expecting the portal, because it does not exist and is not on the roadmap.

AgencyAnalytics

Per-client subscription. As of the 2026 pricing change there is one self-serve plan with every feature unlocked, priced per client account per month, with unlimited data sources, reports, dashboards, staff users, and client users. Rank tracking, AI search tracking, and database connectors are paid add-ons on top. Agencies with 25 or more clients are directed to a custom Enterprise agreement for volume discounts. Customers who signed up under the earlier four-tier structure are generally still billed on those legacy plans.

• Core (self-serve)$20 USD per client
• Rank Tracker (add-on)$20.83 to $41.67 USD
• AI Tracker (add-on, beta)$20.83 USD
• EnterpriseCustom quote

At $20 per client per month, the arithmetic is straightforward: if reporting costs an account manager two hours per client per month, the tool pays for itself several times over at any billable rate. For a freelancer with four clients that is $80 a month for branded reporting a client can log into, which is cheap relative to what it does for retention. The model gets less flattering at scale, because a 40-client agency is paying about $9,600 a year for what is fundamentally a rendering layer over APIs, and at that size the add-on line items and the ceiling on custom analysis start to matter. The 2026 move to one all-features plan removed the old complaint that upgrades bought features rather than capacity, which was the most common value objection. Judged strictly on capability per dollar the free Looker Studio route is cheaper; judged on hours recovered and on how a client perceives a branded portal, AgencyAnalytics remains the default for small agencies for good reason.

Porter Metrics

Charged per connected data source account, where an account means one ad account, one analytics property, one business profile, one store, or one CRM portal, with ten Google Business Profile locations counting as a single account. There are no seat charges, no per-destination charges, and no premium connectors: every destination, blending, templates, custom fields, alerts, and the MCP server are included on every plan including the free one. The per-account rate falls as the account count rises. Annual billing gives two months free, roughly 16.6 percent.

• Free forever$0
• 1 to 2 accounts$15 per account
• 3 to 12 accounts$39.99 to $96
• 13 to 20 accounts$100
• 21 to 199 accounts$105 to about $418
• 200-plus accounts and BigQuery CustomFrom $400 per month, or from about $1,000 per month for the custom BigQuery arrangement

The honest way to price Porter is per connector against the two products it actually competes with, and the answer changes direction depending on how many accounts you have. For a single business connecting Meta Ads, Google Ads, and GA4 once each, Porter costs $39.99 a month and includes every destination, unlimited users, blending, and templates. Supermetrics' Starter plan at 49 euros a month covers three data sources but gives you one destination, one user, and three accounts per source, so the moment a second person or a second destination is involved Porter is meaningfully cheaper for the same coverage. Windsor.ai's Basic plan at $23 a month monthly ($19 annually) covers three data source types and up to seventy-five accounts, which at three accounts is cheaper than Porter and comes with a far larger connector catalogue. Push the count up and the picture inverts twice. At twenty accounts Porter is a flat $100 a month, against Windsor Standard at $118 ($99 annually) for seven source types and Supermetrics Growth at 199 euros for seven sources, two users, and seven accounts per source: Porter wins clearly. At sixty accounts across five platforms Porter charges $4 per account, about $240 a month, while Windsor Standard covers seventy-five accounts across seven source types for $99 annually, and Porter loses badly. The rule that falls out of this is specific: Porter is the best value in this category between roughly three and twenty-five connected accounts across a handful of platforms, and it is the wrong pricing model for an agency running dozens of accounts of the same source. Add the free forever plan, which no direct competitor of this shape matches in permanence, and the entry risk is close to zero either way.