Porter Metrics vs Reporting Ninja
An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.
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The short answer
Both sides assessedPorter Metrics compared with Reporting Ninja
Reporting Ninja sells Looker Studio and Sheets connectors too, but includes 10 accounts of each platform and unlimited Looker Studio reports from $25 a month, plus its own white-label report builder, where Porter Metrics charges $15 per connected account ($12.50 annually) after a three-account free plan. Porter reaches Power BI and BigQuery, which Reporting Ninja does not list. Teams that only need a pipe into BI tools may prefer Porter; agencies that also send branded PDFs should compare Reporting Ninja first.
Reporting Ninja compared with Porter Metrics
Both sell Looker Studio and Sheets connectors, but on different meters. Porter Metrics charges per connected account, $15 a month or $12.50 annually after a free plan for three accounts, and also reaches Power BI and BigQuery. Reporting Ninja includes 10 accounts of each type, unlimited Looker Studio reports, and its own white-label report builder from $25 a month. Teams that only need a connector into a BI tool may prefer Porter's destinations; agencies that also send branded PDFs should look at Reporting Ninja first.
Choose Porter Metrics if
Small marketing teams, ecommerce brands, and agencies that already report in Looker Studio, Google Sheets, or Power BI, whose data lives in the mainstream ad, social, ecommerce, and CRM platforms Porter covers, and who want cross-channel blending and a warehouse without hiring anyone to build one. It is at its strongest for a business connecting somewhere between three and twenty accounts.
Choose Reporting Ninja if
Freelancers, small agencies, and lean in-house teams reporting on mainstream paid media, social, and web analytics who want white-label reports and Looker Studio or Sheets connectors from one subscription, priced by report count rather than per client or per seat, starting at $25 a month.
Side by side
13 attributes| Attribute | Porter Metrics | Reporting Ninja |
|---|---|---|
| Category | Reporting | Reporting |
| Starting price | $0 on the free forever plan (3 accounts, 30-day lookback); $15 per account per month thereafter, or $12.50 billed annually | $25 per month (Starter), or $20 per month billed annually (15 days trial) |
| Pricing model | Charged per connected data source account, where an account means one ad account, one analytics property, one business profile, one store, or one CRM portal, with ten Google Business Profile locations counting as a single account. There are no seat charges, no per-destination charges, and no premium connectors: every destination, blending, templates, custom fields, alerts, and the MCP server are included on every plan including the free one. The per-account rate falls as the account count rises. Annual billing gives two months free, roughly 16.6 percent. | Four published tiers that differ only in capacity: the number of reports in the custom reports platform and the number of accounts of each platform type usable across all products. Every plan includes every integration and feature, unlimited Looker Studio reports, the Sheets add-on, the REST API, and the MCP connector. Billing is monthly, quarterly at 10 percent off, or annual at 20 percent off, paid in advance. |
| Free plan | Free forever: 3 data source accounts, 30-day data lookback, all destinations including BigQuery and the MCP server, automatic data blending, and all features. The lookback window is the only functional restriction. | No |
| Free trial | 14 days, unlimited accounts, no credit card required; the account downgrades automatically to the free forever plan afterwards | 15 days, all features, no credit card required |
| Best for | Small marketing teams, ecommerce brands, and agencies that already report in Looker Studio, Google Sheets, or Power BI, whose data lives in the mainstream ad, social, ecommerce, and CRM platforms Porter covers, and who want cross-channel blending and a warehouse without hiring anyone to build one. It is at its strongest for a business connecting somewhere between three and twenty accounts. | Freelancers, small agencies, and lean in-house teams reporting on mainstream paid media, social, and web analytics who want white-label reports and Looker Studio or Sheets connectors from one subscription, priced by report count rather than per client or per seat, starting at $25 a month. |
| Setup time | Under an hour for a first working report. Sign in with the Google account you already use for Looker Studio, authorise a source by OAuth, select the accounts, and install a template through the Data Studio API with data already loaded. A blended multi-source connection with custom fields and a naming-convention parser is more like half a day. A BigQuery destination writing into your own Google Cloud project takes longer only because of Google's side of the setup. | Connecting accounts and producing a first report from a template takes an afternoon; AI Builder can shorten the first draft to minutes. Setting up the custom domain for the client portal and building the agency's brand templates takes longer. |
| Learning curve | Low for a marketer, and deliberately so, because the modelling interfaces are natural language and visual builders rather than SQL. The concepts that take time are what counts as an account for billing, when a source should be switched to stored rather than live, and how the automatic blend has decided to map fields when two platforms disagree about what a campaign is. Analysts used to writing their own joins will find the absence of a SQL editor the hardest adjustment. | Low for the report builder, which previews the report as you edit. The Looker Studio and Sheets connectors assume some familiarity with those tools, and the API and MCP write access are for technical users. |
| Platforms | Web application at app.portermetrics.com, Looker Studio (Data Studio) connector via the Data Studio API, Google Sheets destination, Power BI connector, BigQuery destination into a customer-owned Google Cloud project, Hosted MCP server at mcp.portermetrics.com for Claude, ChatGPT, Gemini, and other MCP clients | Web application, Looker Studio (Data Studio) connectors, Google Sheets add-on, REST API, MCP connector, White-label client portal |
| Compliance | No SOC 2 Type 2 certification as of August 2026; the company states it is expected during 2026, The company's own documentation states the product is not GDPR compliant, and flags this specifically for European teams with data residency requirements, NDAs offered in place of certification, Read-only OAuth access to source platforms, revocable by the customer at any time, Customer-owned BigQuery project offered as the data-control answer, so warehoused data sits in infrastructure the customer holds | Operated by Brainless Lab SL under Spanish and EU law, with GDPR rights set out in the privacy policy, States that Google user data is not used to train AI models and follows the Google API Limited Use requirements |
| Founded | 2020 | 2015 |
| Headquarters | Lewes, Delaware, United States, with the team based in Manizales, Caldas, Colombia | Madrid, Spain |
| Ownership | Independent, angel and accelerator backed | Privately held; operated by Brainless Lab SL, a single-member limited company registered in Madrid |
Strengths and limitations
Porter Metrics
Strengths
- One pricing dimension. You pay for connected accounts and nothing else: no per-destination charge, no seat fees, no premium connectors, no feature gating between plans, which is a genuinely simpler bill than Supermetrics or most of the reporting suites.
- Automatic cross-source blending with no schema work. Dates, campaign names, UTMs, spend, and revenue are unified across connected platforms without a join or a field-mapping exercise, which is the step that normally requires SQL or a data person.
- Managed warehousing and backfill for the sources that break live connectors, specifically HubSpot, Shopify, ActiveCampaign, Amazon Seller, and large Google Business Profile accounts, with no warehouse to configure.
- A real permanent free tier: three accounts with every feature and every destination, limited only by a 30-day lookback, plus a 14-day unlimited trial that downgrades to it automatically rather than expiring into a paywall.
Limitations
- Connector breadth is the defining weakness and the company says so itself, calling 25 integrations against 150-plus on Supermetrics and 325-plus on Windsor the number one reason prospects who evaluate Porter decide not to buy. There is no Salesforce and no Go High Level connector, both on the roadmap and neither shipped.
- Destination support is narrow. Looker Studio, Google Sheets, Power BI, BigQuery, Slack, and Zapier is the complete list. No Tableau, no Snowflake, no Redshift, no Amazon S3, no FTP.
- No SOC 2 Type 2 certification as of August 2026, which the company states is expected during the year, and its own documentation says the product is not GDPR compliant. For a European team with data residency obligations or any buyer with a procurement checklist, that is a hard stop, and NDAs plus customer-owned BigQuery are the offered substitutes rather than a fix.
- No SQL editor and no manual join control. Everything is modelled through natural language, visual builders, and AI, which is fast for a marketer and limiting for an analyst who wants exact control over metric definitions and transformations; verified reviewers describe complex bespoke modelling as requiring workarounds.
Reporting Ninja
Strengths
- Five products on every plan: a white-label report builder, Looker Studio connectors, a Sheets add-on, a REST API, and an MCP connector, all fed by one set of account connections.
- Low published entry price: $25 a month, $20 on the annual rate, with every feature included.
- Cross-platform widgets and reports that combine several sources and several client accounts.
- A white-label client portal on a custom domain, branded emails, cover pages, and tables of contents.
Limitations
- About 27 integrations, with no third-party SEO tools, call tracking, or CRM beyond HubSpot.
- Every plan caps accounts of each platform type, which constrains clients with several ad accounts on one network.
- Billing is in advance and non-refundable, including partial periods and downgrades.
- AI credit allowances per plan are not published, and the AI features are labeled beta.
Pricing compared
Porter Metrics
Charged per connected data source account, where an account means one ad account, one analytics property, one business profile, one store, or one CRM portal, with ten Google Business Profile locations counting as a single account. There are no seat charges, no per-destination charges, and no premium connectors: every destination, blending, templates, custom fields, alerts, and the MCP server are included on every plan including the free one. The per-account rate falls as the account count rises. Annual billing gives two months free, roughly 16.6 percent.
- Free forever$0
- 1 to 2 accounts$15 per account
- 3 to 12 accounts$39.99 to $96
- 13 to 20 accounts$100
- 21 to 199 accounts$105 to about $418
- 200-plus accounts and BigQuery CustomFrom $400 per month, or from about $1,000 per month for the custom BigQuery arrangement
The honest way to price Porter is per connector against the two products it actually competes with, and the answer changes direction depending on how many accounts you have. For a single business connecting Meta Ads, Google Ads, and GA4 once each, Porter costs $39.99 a month and includes every destination, unlimited users, blending, and templates. Supermetrics' Starter plan at 49 euros a month covers three data sources but gives you one destination, one user, and three accounts per source, so the moment a second person or a second destination is involved Porter is meaningfully cheaper for the same coverage. Windsor.ai's Basic plan at $23 a month monthly ($19 annually) covers three data source types and up to seventy-five accounts, which at three accounts is cheaper than Porter and comes with a far larger connector catalogue. Push the count up and the picture inverts twice. At twenty accounts Porter is a flat $100 a month, against Windsor Standard at $118 ($99 annually) for seven source types and Supermetrics Growth at 199 euros for seven sources, two users, and seven accounts per source: Porter wins clearly. At sixty accounts across five platforms Porter charges $4 per account, about $240 a month, while Windsor Standard covers seventy-five accounts across seven source types for $99 annually, and Porter loses badly. The rule that falls out of this is specific: Porter is the best value in this category between roughly three and twenty-five connected accounts across a handful of platforms, and it is the wrong pricing model for an agency running dozens of accounts of the same source. Add the free forever plan, which no direct competitor of this shape matches in permanence, and the entry risk is close to zero either way.
Reporting Ninja
Four published tiers that differ only in capacity: the number of reports in the custom reports platform and the number of accounts of each platform type usable across all products. Every plan includes every integration and feature, unlimited Looker Studio reports, the Sheets add-on, the REST API, and the MCP connector. Billing is monthly, quarterly at 10 percent off, or annual at 20 percent off, paid in advance.
- Starter$25
- Small$50
- Medium$88
- Large$150
- CustomQuote
For a small roster on mainstream platforms this is among the cheapest complete options here. Starter at $20 a month on the annual rate covers ten white-label reports with scheduling, a client portal, and AI summaries, against AgencyAnalytics at $20 per client or DashThis at $44 for three dashboards. The bundled Looker Studio and Sheets connectors add real value if you would otherwise pay Porter Metrics $12.50 to $15 per connected account for the same pipe. The caveats are specific. The integration list is short, with no SEO tools or call tracking, the per-platform account cap bites for clients with several ad accounts, and billing is non-refundable, so use the full 15-day trial before paying. If your clients need rank tracking or call data in the report, the saving does not help.
Editorial verdict on each
Porter Metrics
Porter Metrics is the connector layer, not the dashboard, and every sensible judgement about it follows from that. It does not compete with AgencyAnalytics, DashThis, or Whatagraph; it competes with Supermetrics and Windsor.ai, and inside that fight its case is packaging rather than breadth. One pricing dimension, every destination and every feature on every plan, automatic cross-source blending that removes the join nobody wants to write, managed warehousing for the APIs that break live connectors, a BigQuery dataset you own, and a permanent free tier make it the best value in this category for a business connecting roughly three to twenty-five accounts across mainstream marketing platforms. The disqualifiers are equally clear and the company states most of them itself: 26 connectors with no Salesforce, no Tableau or Snowflake destination, no SOC 2 Type 2 and an admission that the product is not GDPR compliant, no SQL editor, and a per-account model that turns expensive for an agency running dozens of accounts of the same source. Check your source list and your compliance checklist before anything else, because either one can end the evaluation in a minute. If both pass, start on the free plan, connect three accounts, and see whether a blended table that needed a data engineer last month arrives on its own this month.
Read the full Porter Metrics profileReporting Ninja
Reporting Ninja is the best-value bundle in this category for a small roster on mainstream platforms. Twenty dollars a month on the annual rate buys ten white-label reports with scheduling, a branded portal on your own domain, AI-drafted reports and summaries, and, unusually, Looker Studio connectors, a Sheets add-on, a REST API, and an MCP connector on the same connections, which can retire a separate connector subscription. The MCP connector is well designed, read-only by default with guided audits and anomaly sweeps. The limits are specific: about 27 integrations with no SEO tools or call tracking, a per-platform account cap, AI credit allowances that are not published, and non-refundable billing. Paid media and social freelancers and small agencies should trial it for the full fifteen days; SEO and lead generation shops should look at AgencyAnalytics or ReportGarden.
Read the full Reporting Ninja profilePorter Metrics profile last reviewed 2026-08-30; Reporting Ninja last reviewed 2026-09-26. Pricing is compiled from public sources and can change without notice. See our methodology.
The best in Client Reporting Dashboards
16 trackedClient reporting platforms pull metrics from ad, analytics, SEO, social, and CRM sources into automated dashboards and scheduled white-label reports, replacing the monthly spreadsheet an agency assembles by hand.
Template reports ship in under an hour and cloning cuts each added client to minutes, with zero SQL or data modelling asked of account managers.
Frequently asked questions
6 questionsWhat is the difference between Porter Metrics and Reporting Ninja?
Reporting Ninja sells Looker Studio and Sheets connectors too, but includes 10 accounts of each platform and unlimited Looker Studio reports from $25 a month, plus its own white-label report builder, where Porter Metrics charges $15 per connected account ($12.50 annually) after a three-account free plan. Porter reaches Power BI and BigQuery, which Reporting Ninja does not list. Teams that only need a pipe into BI tools may prefer Porter; agencies that also send branded PDFs should compare Reporting Ninja first.
Is Porter Metrics or Reporting Ninja cheaper?
Porter Metrics starts at $0 on the free forever plan (3 accounts, 30-day lookback); $15 per account per month thereafter, or $12.50 billed annually. Reporting Ninja starts at $25 per month (Starter), or $20 per month billed annually (15 days trial). The billing models differ, so the entry price is rarely the whole cost. Porter Metrics pricing model: Charged per connected data source account, where an account means one ad account, one analytics property, one business profile, one store, or one CRM portal, with ten Google Business Profile locations counting as a single account. Reporting Ninja pricing model: Four published tiers that differ only in capacity: the number of reports in the custom reports platform and the number of accounts of each platform type usable across all products.
Does Porter Metrics or Reporting Ninja have a free plan?
Porter Metrics has a free plan. Free forever: 3 data source accounts, 30-day data lookback, all destinations including BigQuery and the MCP server, automatic data blending, and all features. The lookback window is the only functional restriction. Trial terms: 14 days, unlimited accounts, no credit card required; the account downgrades automatically to the free forever plan afterwards. Reporting Ninja has no free plan. Trial terms: 15 days, all features, no credit card required.
Who should choose Porter Metrics?
Small marketing teams, ecommerce brands, and agencies that already report in Looker Studio, Google Sheets, or Power BI, whose data lives in the mainstream ad, social, ecommerce, and CRM platforms Porter covers, and who want cross-channel blending and a warehouse without hiring anyone to build one. It is at its strongest for a business connecting somewhere between three and twenty accounts.
Who should choose Reporting Ninja?
Freelancers, small agencies, and lean in-house teams reporting on mainstream paid media, social, and web analytics who want white-label reports and Looker Studio or Sheets connectors from one subscription, priced by report count rather than per client or per seat, starting at $25 a month.
What are the best alternatives to Porter Metrics and Reporting Ninja?
SaaSTracker profiles 16 products in Client Reporting Dashboards. The Summer 2026 awards in the category went to DashThis (Ease of Use). Every profile is compiled from primary sources, so a shortlist can be built from pricing, limitations, and fit rather than from star ratings.
