DashThis vs Porter Metrics

Porter Metrics compared with DashThis

A useful price-point comparison because they land near each other and do entirely different things. DashThis is a templated client reporting product starting around $44 a month billed yearly for three dashboards and fifteen data sources, with white labelling, scheduled delivery, and commentary built in; the dashboards themselves are its output. Porter at roughly the same monthly figure gives you no dashboard at all, just correct data flowing into whatever you already use, plus a warehouse and alerting DashThis does not attempt. The choice is really about where you want your design control. DashThis is faster to a finished client report and constrains how it looks; Porter assumes you have already decided how your reports look in Looker Studio or Power BI and only want the plumbing fixed.

DashThis

Flat monthly subscription metered on two axes since the March 2026 change: the number of dashboards (one dashboard equals one report, typically one per client) and the number of connected data sources, where a source is one authorized account such as a GA4 property or an ad account, counted once no matter how many widgets use it. Users and integrations are unlimited on every plan, and white labeling is included on every plan. Annual billing is cheaper than monthly on every tier.

• Individual$44 billed yearly, $54 billed monthly
• Professional$139 billed yearly, $164 billed monthly
• Business$279 billed yearly, $324 billed monthly
• StandardFrom $429 billed yearly, from $499 billed monthly

Judged as a replacement for manual reporting labour, the entry tiers are cheap: $44 a month against several hours of account manager time is not a close call. The comparison gets harder against AgencyAnalytics and Swydo, which price nearer to per-client and bundle more agency operations, and against Looker Studio, which is free if someone on the team will build and maintain the connectors. DashThis is priced on capacity rather than on features, and including full white labeling and every integration on the cheapest plan is a genuinely buyer-friendly choice that competitors rarely match. The counterweight is the March 2026 source meter, which can push a 10-dashboard agency onto a 25-dashboard plan for reasons that have nothing to do with client count.

Porter Metrics

Charged per connected data source account, where an account means one ad account, one analytics property, one business profile, one store, or one CRM portal, with ten Google Business Profile locations counting as a single account. There are no seat charges, no per-destination charges, and no premium connectors: every destination, blending, templates, custom fields, alerts, and the MCP server are included on every plan including the free one. The per-account rate falls as the account count rises. Annual billing gives two months free, roughly 16.6 percent.

• Free forever$0
• 1 to 2 accounts$15 per account
• 3 to 12 accounts$39.99 to $96
• 13 to 20 accounts$100
• 21 to 199 accounts$105 to about $418
• 200-plus accounts and BigQuery CustomFrom $400 per month, or from about $1,000 per month for the custom BigQuery arrangement

The honest way to price Porter is per connector against the two products it actually competes with, and the answer changes direction depending on how many accounts you have. For a single business connecting Meta Ads, Google Ads, and GA4 once each, Porter costs $39.99 a month and includes every destination, unlimited users, blending, and templates. Supermetrics' Starter plan at 49 euros a month covers three data sources but gives you one destination, one user, and three accounts per source, so the moment a second person or a second destination is involved Porter is meaningfully cheaper for the same coverage. Windsor.ai's Basic plan at $23 a month monthly ($19 annually) covers three data source types and up to seventy-five accounts, which at three accounts is cheaper than Porter and comes with a far larger connector catalogue. Push the count up and the picture inverts twice. At twenty accounts Porter is a flat $100 a month, against Windsor Standard at $118 ($99 annually) for seven source types and Supermetrics Growth at 199 euros for seven sources, two users, and seven accounts per source: Porter wins clearly. At sixty accounts across five platforms Porter charges $4 per account, about $240 a month, while Windsor Standard covers seventy-five accounts across seven source types for $99 annually, and Porter loses badly. The rule that falls out of this is specific: Porter is the best value in this category between roughly three and twenty-five connected accounts across a handful of platforms, and it is the wrong pricing model for an agency running dozens of accounts of the same source. Add the free forever plan, which no direct competitor of this shape matches in permanence, and the entry risk is close to zero either way.